Abstract
SUBSCRIPTION SERVICE 2011
Industry Analysis
Eight industry analysis reports on key topics to be delivered throughout 2011
Lead Generation
A custom white paper or Webinar developed on a topic of your choice
Custom Research
A custom primary research survey conducted with our survey panel
Inquiry Service
Osterman Research is available at any time to respond to your inquiries
The Osterman Research Subscription Service (ORSS) 2011 is an annual
subscription program of customizable industry analysis publications,
lead-generation services, custom research and ongoing consulting focused on
the messaging, Web and collaboration industries.
INDUSTRY ANALYSIS
ORSS 2011 will include the following industry analysis reports to be delivered
throughout 2011:
FIRST QUARTER
- Content Archiving Market Trends, 2011-2014
- Messaging and Web Security Market Trends, 2011-2014
SECOND QUARTER
- Unified Communication Market Trends, 2011-2014
- SaaS Messaging Market Trends, 2011-2014
THIRD QUARTER
- The Impact of Social Networking, 2011-2014
- SMB Messaging Market, 2011-2014
FOURTH QUARTER
- Mobile Messaging Market Trends, 2011-2014
- Policy Market Trends, 2011-2014
CUSTOMIZED CONTENT
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As with all of Osterman Research' s multiclient studies, clients are offered
the opportunity to review the questions we will ask in the survey(s) conducted
for each report and to provide their comments, additional questions and other
feedback. This allows every report to be customized to each client' s needs.
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LEAD GENERATION
Included in ORSS 2011 is the subscribers' choice of a white paper or a Webinar
developed specifically for that client and for their exclusive use. The white
paper or Webinar will be marketed to the Osterman Research mailing list and
can be distributed by subscribers in any venue without limitation.
For those subscribers that choose the white paper, we will meet via
teleconference to determine the topics to be covered, develop an outline for
review, and develop as many drafts as necessary to satisfy the requirements of
the project. Subscribers are free to distribute the white paper as they see
fit.
Once the white paper has been finalized, we will announce it our mailing list
and make it available as a free download on the Osterman Research Web site.
Contact information from downloaders will be provided to each subscriber on a
regular basis.
For those that choose the Webinar, we will meet via teleconference to develop
a presentation for use in the live event that can be held anytime during 2011.
We will manage all of the logistics and online capabilities and will guarantee
a minimum of 50 leads for the event. Upon completion of the live event, we
will host the Webinar for one year on the Osterman Research Web site.
CUSTOM RESEARCH
Osterman Research will conduct a custom survey for each subscriber to ORSS
2011 using the Osterman Research Survey Panel. This survey will include up to
15 questions and will be completed with a minimum of 100 respondents. This
survey will be for the exclusive of the subscriber and will not be repurposed
by Osterman Research. It can be published by the subscriber and distributed in
any form or venue.
INQUIRY SERVICE
Osterman Research will remain continually available to answer questions about
the deliverables provided as part of this program, to provide additional data
that we do not publish, to answer inquiries, and to provide subscribers with
individual consulting and briefings throughout 2011.
Deliverables
All of the reports and survey data will be provided to subscribers throughout
2011.
Subscriber-Wide License
All content delivered with ORSS 2011 comes with a company-wide license and can
be posted on a corporate intranet for distribution throughout an organization
to all subscribers' employees.
Online Document Repository
All of the reports will be posted to an online repository. Osterman Research
will create and manage unique login information for up to 30 individual
within each subscriber organization.
Bonus Content
Subscribers will receive survey data and other content throughout 2011 that
will be provided only to subscribers of ORSS 2011.
ABOUT OSTERMAN RESEARCH
Osterman Research, Inc. provides market research, cost modeling, benchmarking
and related services to vendors of technology-based products and services. We
help vendors, IT departments and other organizations make better decisions
through the acquisition and application of relevant, accurate and timely data
on markets, market trends, products and technologies. We also help vendors of
technology-oriented products and services to understand the needs of their
current and prospective customers.
Our deliverables focus on providing market intelligence to vendors and others
that are focused on the messaging, Web and collaboration markets, and on
helping vendors to deliver their marketing messages to current and prospective
customers.
Part of what makes us unique is our market research panel: a large and growing
group of IT professionals and end-users around the world with whom we conduct
our research surveys. This allows us to conduct surveys quickly and accurately
with very high response rates.
The founder and principal of Osterman Research, Inc. is Michael D. Osterman.
Mr. Osterman has more than 25 years experience in the market research
industry, conducting research for a wide variety of technology-based clients.
Mr. Osterman has extensive experience in the design, deployment and analysis
of market research programs, and has developed sophisticated cost modeling and
forecasting methodologies in use by a wide variety of companies in the
messaging industry. Mr. Osterman has written numerous articles for a variety
of trade publications, and is currently the author of a weekly, online column
on messaging and related issues published by Messaging Wire. He is a panelist
and speaker at various industry and vendor-sponsored events.
Osterman Research serves a worldwide client base, including most of the
leading companies in the messaging, security, archiving, encryption and
collaboration markets. A more complete list of clients is shown on the next
page.
