08:20 Conference Registration

08:50 Chairman’s Opening Remarks

Prepaid Mobile Revenue Creation Services

09:00 Leveraging on the Web and Mobile Internet to Create a Strong Brand to Reduce Subscriber Churn

• Understanding the pros and cons for leveraging the use of MVNOs, or satellite brands for your prepaid portfolio
• Examining the benefits and challenges of creating different brands for your unique prepaid subscriber segments
• Effective branding to differentiate your products and services to your unique subscriber segments

Vishal Dubey
Head - Mobile Data : 3G/ 2G data/ Devices
Idea Cellular Ltd

09:40 Smartphone Developer: A New World of Opportunities to Attract the Next Generation Prepaid User

• Smartphone applications and how this could increase ARPU
• Leveraging on partnerships with smartphone developers to reduce subscriber CHURN
• Optimum matrix for your handset and data pricing plans
• Understanding your subscriber behaviour and usage patterns with smartphones

Shirley Tan
Head of Prepaid
StarHub

10:50 Mobile Services Aggregation and Distribution

• How to evaluate profitable mobile services?
• How to aggregate contents that users are willing to consume?
• How to increase by providing free content?
• How to distribute content to potential consumers?

Sanjeev Goel
Vice President & Head - Mass Distribution
Reliance Communications

11:30 Mini Project Session: Evaluating Innovative Products that will Drive Customer Consumption in the Given Market

Attendees will be divided into small groups to work on a specific innovative product evaluation case study. Each group will be tasked to analyse a specific market and to provide the following information:

• One page product information
• Country profile of assigned country
• GSM market profile of the assigned country

Each group will be given 40 minutes to prepare a 4-5 slide presentation and think of the pros and cons to launch the given products in the pre-allocated market based on the information provided. Group leaders will spend 5-10 minutes to present the evaluation results to the audiences. Key Focus Area:

• SWOT analysis
• Return of investment
• Products executable in different project development phases

Moderators:

13:30 Creating Revenue from Mobile Advertising and Using Third Party Sponsors to Subsidise Subscriber Costs

• What are the opportunities for mobile advertising in creating extra revenue streams?
• Awarding customers to be subjected to frequent ads and using third party sponsors to subsidise the cost
• To what extent can third party sponsors be used to subsidise subscriber costs, whilst maintaining ARPU and increasing usage?

Usman Javaid
Director Marketing
Telenor Pakistan

14:10 International Airtime Transfers - A Natural Complement to Cash Remittances

• Understanding opportunities in airtime transfer
• Increasing usage through innovative service enabling of cost effective cross-border sending of value
• Case Study! Retaining high value subscribers through POS to phone airtime transfer
• Case Study! Stimulating top-up frequencies through phone to phone remittance
• Case Study! Achieving market growth through web to phone top-up enabling

Asher Yaqub Khan
Chief Commercial Officer
Banglalink

14:50 Riding the Wave of Mobile Commerce to Increase ARPU and Reduce Churn

• Understanding how to identify and develop valuable partnerships for creating a lucrative mobile commerce model
• Evaluating the commercial benefits of mobile commerce on the prepaid business model
• Investigating the key challenges and preventive steps to take whilst delivering value added services to your consumers
• Examining future steps which can lead to the growth of mobile commerce

Sunzay Passari
Executive Vice President, Telecom, VAS & Devices
Loop Telocom

16:00 Roundtable Discussion: Assessing Current Market Events in the Telecom Industry and the Impact to the Future Prepaid Business

• Google’s acquisition of Motorola Mobility
• Microsoft’s acquisition of Nokia’s Handset Business
• Huawei’s release of the first cloud smartphone
• The launch of Google Wallet

Roundtable discussions promote interactive and valuable knowledge exchange between the speakers and audience. Participants will be divided into four discussion groups and encouraged to share their views and brainstorm on important issues.

Group leaders will spend 5-10 minutes to present the findings of the group to the audiences.

Moderated by Conference Chairman

16:50 Closing Remarks from the Chair

17:00 Close of Conference Day Two