GARDEN LEISURE MARKET - UK 2009-2013

리서치사	AMA Research
발행일	2009년 09월	상품코드	100338
페이지 정보	75 pages
가격	US $ 1,150 ￦ 1,370,200 Hard Copy US $ 1,150 ￦ 1,370,200 PDF by E-mail (Single User License)

한글목차
영문목차
관련자료

영문목차

Abstract

AMA Research have published the 10th Edition of the report "Garden Leisure Market- UK 2009-2013" . This report is an up to date and comprehensive review of the domestic garden leisure sector, which incorporates original research on this market.

Product sectors reviewed include:

Garden Furniture.
Barbeques.
Garden Leisure Accessories.

This unique report answers the need for both a quantitative and qualitative analysis of garden leisure products and represents an invaluable guide to the overall market for sales and marketing professionals involved in the garden industry. Focusing on market size and trends, product mix, supply, distribution and future prospects, the report is comprehensive, informative and will facilitate operational and strategic decision-making processes.

It is estimated that the garden leisure market was worth over £500 million at retail selling prices in 2008. The market has experienced a period of decline in recent years, following prolonged growth, as a result of numerous factors which are assessed in the report. The report also assesses the implications of these changes for suppliers, distributors and retailers.

Areas of particular interest:

Market forecasts for 2009 and medium term prospects.
Changes to the material mix within the Garden Furniture sector.
Key drivers within individual product sectors.
Review of key suppliers.
Review of key distribution channels.

Some of the companies included:

Argos, B&Q, Blooms of Bressingham, Blue Diamond Ltd, Bridgemere Garden World, British Home Stores, Cargo Home Stores, Crocus, Debenhams plc, Dobbies Garden Centres Plc, Focus, Garden & Leisure Group, Grattan plc, Habitat, Haskins Garden Centres, Hillier Nurseries, Homebase, John Lewis, Klondyke Garden Centres, Littlewoods, Notcutts Ltd, Robert Dyas Holdings Ltd, Squires, The Garden Centre Group (Wyevale), The Range, Van Hage, Wickes, Wilkinsons.

Key areas covered in the report include:

GENERAL AND FUTURE PROSPECTS

Prospects for the garden leisure market - major factors influencing future performance.
Likely developments by product and market sectors.
House building, historical trends, recent performance.
Population profile, current trends, implications for the garden leisure industry etc.

GARDEN FURNITURE

Market size by value - trends from 2003 through until 2013. Recent market performance, current situation and reasons for trends, including positive and negative factors affecting the market.
Future trends for overall garden furniture - forecast to 2013, factors influencing future prospects.
Household penetration levels of total garden furniture.
Product mix by type - tables, chairs, sets, benches, hammocks etc.
Mix by Material - wood, metal, plastic/resin - market shares, changes by material since 2005.
Seasonality of garden furniture sales - % mix of sales by month.
Key suppliers of different types of garden furniture, leading companies within the garden furniture market - market shares, positioning etc.
Distribution channels for garden leisure products - channel shares (DIY, Garden Centres, Internet, Dept. Stores, Catalogue/Mail Order etc.), major companies involved in each channel.

BARBECUES

Size of barbecue market in both volume and value terms, 2003 through to 2008 with estimates for 2009 and forecasts to 2013. Reasons for recent trends, factors affecting the recent performance of the market.
Forecasts for barbecue sales and factors influencing trends.
Household penetration of barbecues - future growth prospects.
Mix of barbecues by type - charcoal, gas - share by value, continuing growth of gas barbecues, other product trends.
Seasonality of barbecue sales - % mix by quarter.
Future prospects for the barbecue and accessories markets.
Major manufacturers/suppliers of barbecues, market shares for 2008, company information. Other suppliers involved in the manufacturing or distribution of barbecues and associated products.
Distribution channels for barbecues and major chains/companies involved in each channel.

LEISURE AND BARBECUE ACCESSORIES

Barbecue and accessory fuel market, size by value and recent trends.
Leisure accessory products including - patio heaters, chimeneas etc - changing trends, environmental issues etc.
Market size estimates for each of the above product areas 2003-2013.
Key suppliers for each of the above areas.

1. INTRODUCTION 6

2. SUMMARY AND FUTURE PROSPECTS 7

2.1 SUMMARY 7
2.2 FUTURE PROSPECTS 8
- 2.2.1 Overall Market 8
- 2.2.2 Garden Furniture 9
- 2.2.3 Barbecues 10
- 2.2.4 Accessories 11

3. ECONOMIC ENVIRONMENT 12

3.1 GDP 12
3.2 INFLATION & INTEREST RATES 13
3.3 UNEMPLOYMENT 14
3.4 HOUSEHOLD CONSUMPTION 14
3.5 HOUSING & CONSTRUCTION 15
3.6 STERLING 17
3.7 POPULATION PROFILE 18
3.8 CONCLUSIONS 19

4. MARKET OVERVIEW 20

4.1 THE OVERALL GARDEN PRODUCTS MARKET 20
4.2 THE GARDEN LEISURE MARKET 21

5. GARDEN FURNITURE 26

5.1 DEFINITION 26
5.2 MARKET SIZE AND HISTORY 26
5.3 HOUSEHOLD PENETRATION 30
5.4 MATERIAL MIX 30
- 5.4.1 Wood Furniture 32
- 5.4.2 Metal Furniture 32
- 5.4.3 Plastic/Resin Furniture 33
- 5.4.4 Combined Material Furniture 34
- 5.4.5 Garden Furniture Suppliers 34
5.5 PRODUCT MIX 36
5.6 SEASONALITY 38
5.7 SUPPLY STRUCTURE 39
- 5.7.1 Overall 39
- 5.7.2 Key Suppliers 40

6. BARBECUES 44

6.1 DEFINITION 44
6.2 MARKET SIZE 44
6.3 PRODUCT MIX 46
- 6.3.1 Charcoal Barbecues 47
- 6.3.2 Gas Barbecues 48
- 6.3.3 Other Barbecues 49
6.4 HOUSEHOLD PENETRATION 49
6.5 SEASONALITY 51
6.6 SUPPLY STRUCTURE 52

7. ACCESSORIES MARKET 55

7.1 DEFINITION 55
7.2 OVERALL MARKET SIZE 55
7.3 BARBECUE/PATIO HEATER FUELS 56
- 7.3.1 Current Situation 56
- 7.3.2 Key Suppliers 57
7.4 BARBECUE ACCESSORIES 57
- 7.4.1 Current Situation 57
7.5 PATIO HEATERS 58
- 7.5.1 Market Size and Current Situation 58
- 7.5.2 Electric Patio Heaters 59
- 7.5.3 Chimeneas 59
7.6 FUTURE PROSPECTS 60
- 7.6.1 Fuel 60
- 7.6.2 Accessories 60
- 7.6.3 Patio heaters/chimeneas 60

8. DISTRIBUTION 61

8.1 DISTRIBUTION STRUCTURE 61
8.2 CHANNEL SHARE 62
8.3 DIY MULTIPLES 63
8.4 GARDEN CENTRES 65
8.5 INTERNET SUPPLIERS AND E-SHOPPING. 68
8.6 CATALOGUE STORES AND MAIL ORDER 68
- 8.6.1 Catalogue Stores 69
- 8.6.2 Mail Order 69
8.7 DEPARTMENT STORES AND VARIETY STORES. 69
8.8 HIGH STREET CHAINS AND HARDWARE STORES. 70
8.9 OTHERS. 71

TABLES AND CHARTS

TABLE 1 UK MARKET FOR GARDEN LEISURE 2003-2013 (£M RSP) 7
CHART 2 INTEREST RATES AND INFLATION (CPI) FROM 1992-2013 13
CHART 3 PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2013 15
TABLE 4 EXCHANGE RATE FLUCTUATIONS 2002-2009 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
CHART 5 AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 CENSUS (' 000) 18
TABLE 6 DISTRIBUTION OF GARDEN PRODUCTS BY SECTOR - BY VALUE (£M RSP) - 2007 21
TABLE 7 UK GARDEN LEISURE MARKET 2003-2013 (£M RSP) 22
CHART 8 UK MARKET FOR GARDEN LEISURE 2008 - VALUE MIX BY PRODUCT TYPE (FURNITURE, BBQS, ACCESSORIES) 24
TABLE 9 UK DOMESTIC GARDEN FURNITURE MARKET 2003-2013 (£M RSP) 27
CHART 10 GARDEN FURNITURE MARKET BY MATERIAL BY VALUE - METAL, WOOD, PLASTIC/RESIN - 2005-2009 31
TABLE 11 KEY GARDEN FURNITURE COMPANIES AND MATERIALS USED 35
TABLE 12 GARDEN FURNITURE PRODUCT MIX 2003, 2006, 2009 - TABLES, CHAIRS, SETS, BENCHES, HAMMOCKS ETC - % BY VALUE 36
CHART 13 UK SEASONALITY OF GARDEN FURNITURE SALES - % MIX BY MONTH JANUARY TO DECEMBER 39
TABLE 14 SUPPLIER MARKET SHARES - UK DOMESTIC GARDEN FURNITURE MARKET 2008 40
TABLE 15 UK BARBECUE MARKET VOLUME & VALUE 2003-2013 44
TABLE 16 PRODUCT MIX OF BARBECUES (CHARCOAL, GAS, OTHERS) UK 2009 46
CHART 17 UK PRODUCT MIX OF BARBECUES - BY VALUE 1995-2009 47
CHART 18 UK HOUSEHOLD PENETRATION OF BARBECUES 1986-2008 50
CHART 19 SEASONALITY OF BARBECUE SALES TO CONSUMERS - % MIX BY QUARTER 51
TABLE 20 UK BARBECUE SUPPLIERS MARKET SHARE 2008 52
TABLE 21 UK GARDEN LEISURE ACCESSORY MARKET 2003-2013 (£M RSP) - FUEL, ACCESSORIES, OUTDOOR HEATERS 55
CHART 22 GARDEN LEISURE DISTRIBUTION CHANNELS 62
TABLE 23 UK DISTRIBUTION CHANNEL SHARES FOR GARDEN LEISURE PRODUCTS 2009 - % BY VALUE 63
CHART 24 GARDEN & LEISURE PRODUCTS MARKET SHARE BY MAJOR MULTIPLE 2007 64