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> 2009 State of the India SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009
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시장보고서
2009 State of the India SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009
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Abstract
Description
This report summarizes the findings of the third wave of AMI' s quarterly
tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium
(100-999) businesses (SMBs) in India. The survey was completed among a
representative sample of the top business decision makers and/or technology
decision makers during September and October of 2009.
These findings were compared to the first and second waves of Q-Pulse (QP1
2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.
The main study objectives include the following:
- Understanding the impact of the economic environment on IT purchase
decision-making from an SMB perspective.
- Identifying IT and telecom-related mindsets, attitudes, expectations,
purchases and plans from a quarterly perspective as they unfold during 2009 -
in particular as the impact of the economic stimulus is felt and the current
recession gives way to an improving economy.
- Determining shifts in ICT quarterly spending (QoQ) by comparison across
major product categories.
- Tracking changes in buying process and buying criteria.
Table of Contents
- Executive Summary
- Objectives, Scope and Methodology
- India SMB Q-Pulse Survey Process
- India SMB Weighting Factors by Employee Size and Sampling
- Pool by Type of Business
- Economic Impact on SMBs/Business Actions
- India SMB Perceptions & Reactions to the Downturn
- India SMB Perceptions & Reactions to the Downturn by Vertical
- India SBs Weathering the Storm
- India MBs Weathering the Storm
- India SMBs Weathering the Storm by Vertical
- India SMBs Cost Cutting Plans Next 3-6 Months
- India SMBs Cost Cutting Actions Next 3-6 Months by Vertical
- India SMBs Gauging the Government Response to the Economic Crises
- India SMBs Awareness of Economic Stimulus Programs
- India SMBs Government Response to Economic Crises and Awareness of
Economic Stimulus Programs
- India SMB Actions Being Considered to Increase Revenues
- India SMB Actions Being Considered to Increase Revenues by Vertical
- ICT Adoption/Strategic Importance Mindset
- AMI' s Three Waves of Adoption
- India SMB: ICT Penetration & Adoption Process
- India SMB Importance of Strategic IT Issues
- Current Usage and Future Purchase Plans
- Current and Future Purchase Plans Summary
- India SMB IT Product/Services Purchases: Last 3 Months
- India SB IT Products Intentions vs. Purchases: Quarter-over-Quarter
Predictability Tool
- India MB IT Products Intentions vs. Purchases: Quarter-over-Quarter
Predictability Tool
- India SMB IT Product Unit Purchases: Last 3 Months
- India SMB Outsourced IT Services Usage
- India SMB IT Buying: Type of Software Purchased in Last 3 Months
- India SMB IT Purchase Plans in Next 3 Months
- India SMB IT Product Unit Purchases: Next 3 Months
- India SMB Planned Usage of Outsourced IT Services
- India SMB IT Spending: Type of Software Planned for Purchase in Next 3
Months
- India SMBs Planned Windows 7 Operating System Overview
- India SMB Operating Systems Usage
- India SMB - Interest in Types of SaaS and ITaaS
- India SMB Software-as-a-Service (SaaS) Applications Overview
- India SMB Managed Services Usage
- India SMB Printing Overview
- Market Opportunity Assessment/Total Addressable Market
- Total ICT Spending Summary
- India SMB IT Products/Services Purchasing: Current and Planned
- India SMB Total ICT Market Quarterly Spending
- India SMB Quarterly Spending Shifts: SB vs. MB
- India SMB Total Market ICT Spending by Category
- India SMB Average ICT Spending by Product: Last 3 Months
- India SMB Average ICT Spending by Product: Next 3 Months
- Media Usage and Future Investments
- India SMBs Social Media and Search Engine Usage
- India SB Focus of Significant Technology Investments
- India MB Focus of Significant Technology Investments
- Competitive Landscape
- India SMB: Computing Products Competitive Landscape -
- Current Brand Ownership
- India SMB: Networking, Security, Storage and Telecom Products Competitive
Landscape - Current Brand Ownership
- India SMB: Computing Products Competitive Landscape -
- Future Brands Being Considered
- India SMB: Networking, Security, Storage and Telecom Products Competitive
Landscape - Future Brands Being Considered
- Routes-To-Market & Channel Partner Perspective
- India SMB Channel Utilization: Percent of SMBs Utilizing Channels for
Recent IT Purchases
- India SMB Channel Utilization: Outsourced IT Services Providers
- Appendix
- India SMB Sample Breakout by Employee Size and Vertical Industries
- India SMB Universe Firmographics: Market Sizing by Employee Size, Vertical
Industries, Annual Revenues and # of PCs
- India SB Firmographic Overview by Employee Size
- India MB Firmographic Overview by Employee Size
- India SMB Firmographic Overview by Vertical
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