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시장보고서

2009 Emerging APAC - China Computing Hardware: Capturing the PC Market Opportunity During the Economic Downturn

리서치사 Access Markets International (AMI) Partners, Inc.
발행일 2010년 01월 상품코드 112075
페이지 정보
가격
US $ 5,000 ￦ 5,957,500 PDF By E-mail (Enterprise Wide Access)


영문목차

Abstract

Description

This report provides PC manufacturers, vendors and marketers a clear understanding of how the SMB market has been impacted by the current recession. It begins with higher-level changes and impacts to the market and then provides key year-over-year (YoY) changes that have occurred since the start of the downturn. In addition the report provides critical blueprints to:

  • 1. Segment the SMB market in a way that capitalizes on the downturn
  • 2. Target-based on needs, behaviors and planned spending
  • 3. Optimize marketing to ensure the highest return-on-marketing investments (ROMI)

Table of Contents

  • Executive Summary
  • Impact of Economy on SMBs
  • Overview of SMB Computing Market
  • PC Purchasing: last 3 months vs. next 3 months
  • Mapping PC Purchasing to Current SMB Pain Points
  • Concern About Impact of Economy on Business
  • Current & Planned Cost-Cutting Measures
  • Measures to Increase Revenue
  • Expectation of IT Investments Over the Next 6 Months
  • Key Differences Between SBs and MBs
  • SMB Outlook on Technology
  • Reasons to Purchase PCs: 2008 vs. 2009
  • Value-Based Segmentation Approach
  • Value Segmentation Approach: Why it matters and how it works
  • Attractiveness of Each Market Segment
  • China SB Customer Value-Based Segmentation
  • HVCs, LVCs & NVCs - SB Firmographic Overview
  • HVCs, LVCs & NVCs - SB Spending Overview
  • Value Segmentation Approach: Why it matters and how it works
  • HVCs, LVCs & NVCs - Primary challenges facing SBs
  • HVCs, LVCs & NVCs - Sources of information
  • HVC' s, LVC' s & NVC' s - Sources that inform IT purchases
  • MB Customer Value-Based Segmentation
  • HVCs, MVCs & LVCs - MB Firmographics Overview
  • HVCs, MVCs & LVCs - MB Spending Overview
  • HVCs, MVCs & LVCs: MB Spending Overview
  • HVCs, MVCs & LVCs - Primary challenges facing MBs
  • HVC' s, MVC' s & LVC' s - Sources of information
  • HVC' s, LVC' s & NVC' s - Sources that inform IT purchases
  • Opportunity Around Key Segments
  • Three Steps to Optimize the Opportunity & Capture High Value Customers
  • Mapping Business Actions to Solutions
  • Analyze Bundle & Value Proposition Implications
  • Align Marketing & Product Initiatives
  • Analyzing Solutions and Business Challenges
  • Opportunities around Internet-based Applications
  • Opportunities around CRM and E-marketing
  • Opportunities around CRM and E-marketing
  • Opportunities around Productivity and Groupware
  • Solutions Mapped to SB Segment Challenges
  • Solutions Mapped to MB Segment Challenges
  • Capitalizing on PC and Software Purchasing
  • Understanding SMB PC Purchasing Drivers -Three Discrete Customer Targets
  • Understanding SMB PC Purchasing Drivers - Small Business
  • Understanding SMB PC Purchasing Drivers - Medium Business
  • Understanding SMB PC Purchasing Drivers - Small Business Insights
  • Understanding SMB PC Purchasing Drivers - Medium Business Insights
  • Strategic PC Bundling - SB HVCs vs. LVCs
  • Strategic PC Bundling - MB HVC' s vs. MVC' s vs. LVC' s
  • Sources
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