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대기업용 고속 고정 커넥티비티 : 차별화를 목표로 하는 오퍼레이터 전략

High-Speed Fixed Connectivity for Large Enterprises: Operator Strategies for Differentiation

리서치사 Analysys Mason
발행일 2018년 06월 상품 코드 649387
페이지 정보 영문 22 Slides
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대기업용 고속 고정 커넥티비티 : 차별화를 목표로 하는 오퍼레이터 전략 High-Speed Fixed Connectivity for Large Enterprises: Operator Strategies for Differentiation
발행일 : 2018년 06월 페이지 정보 : 영문 22 Slides

한글목차

오퍼레이터의 고속 고정 커넥티비티 서비스 차별화를 위한 다양한 접근에 대해 분석했으며, 고객 서비스, ICT 서비스와의 통합, 기술 개발 활용을 대상으로 오퍼레이터가 이용하는 3개 차별화 방식과 각각의 베스트 프랙티스에 대해 전해드립니다.

1. 목차

  • 주요 요약
  • 조사 개요
  • 고객 서비스 개선
  • ICT 서비스 통합
  • 네트워크 성능 개선
  • 부록
  • 저자 및 ANALYSYS MASON 소개
LSH 18.06.19

영문목차

"Operators have various, sustainable means of differentiating their fixed services, even if connectivity is viewed as a commodity."

This report analyses operators' various approaches to differentiating high-speed fixed connectivity services in a highly competitive and commoditised market. Revenue from fixed services is declining in most regions and genuine differentiators are rare, posing a significant challenge to operators.

This report presents three approaches to differentiation used by operators and the best practices within each, covering customer service, integration with ICT services and making use of technological developments.

The report answers the following questions.

  • What are the primary challenges facing operators in the fixed connectivity market?
  • What are the steps that operators can take to differentiate themselves from competitors?
  • What are the best practices according to customer service, integration with ICT services and technological developments that operators can utilise to differentiate their fixed services?

Operators' approaches to differentiating fixed services

SAMPLE PAGES

ABOUT THE AUTHOR:

Terry van Staden (Research Analyst) is a member of Analysys Mason's Enterprise and IoT research practice and is mainly focusing on enterprise research reports and associated commentaries. He is conducting research into telecoms operators' enterprise revenue in addition to a cost analysis of their various enterprise services. Prior to joining Analysys Mason, Terry studied his masters in economics under full scholarship in South Africa where his research papers won, or were nominated for, several national awards. He is a member of the Golden Key International Honour Society and the recipient of the Gold Duke of Edinburgh's Award.

TABLE OF CONTENTS

  • EXECUTIVE SUMMARY
  • REPORT OVERVIEW
  • IMPROVE CUSTOMER SERVICE
  • INTEGRATE ICT SERVICES
  • IMPROVE NETWORK PERFORMANCE
  • APPENDIX
  • ABOUT THE AUTHOR AND ANALYSYS MASON
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