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시장보고서
The European Mobile Broadband Market
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Abstract
The European Mobile Broadband Market is a comprehensive report analysing the
rise of HSPA mobile broadband in Europe. This strategic research report from
Berg Insight provides you with unique business intelligence and expert
commentary on which to base your business decisions.
Highlights from the report:
- 140 pages putting mobile broadband into a greater European
perspective in relationship to network technology evolution, fixed broadband
adoptions and PC-industry trends.
- 21 markets surveyed for trends in adoption, pricing and business
models.
- 20 profiles of leading suppliers of WCDMA/HSPA PC-Cards,
USB-modems, gateways and embedded modules.
- 18 case studies detailing the mobile broadband strategies of
operator groups and alternative network providers.
- 5-year forecasts for the mobile broadband device and network
services market.
This report answers the following questions:
- What are the key drivers behind the adoption of mobile broadband in Europe?
- Which markets have the highest penetration rates and which are lagging
behind?
- What are the critical success factors needed to gain mass-market traction
for mobile broadband?
- Who are the leading providers of PC-cards/USBmodems and HSPA broadb and
network services in Europe?
- When will embedded mobile network connectivity become a standard feature
in mass-market notebook PCs?
- How is fixed-mobile convergence and telecom service bundling going to
affect the mobile broadband market?
- What are the real market prospects for alternative mobile broadband
technologies like CDMA450 and Mobile WiMAX?
Who should buy this report?
The European Mobile Broadband Market is the foremost source of information
about this market. Whether you are a telecom vendor, mobile operator, PC
manufacturer, investor, consultant or government agency, you will gain valuable
insights from our in-depth research.
Table of Contents
Table of Contents
List of Figures
Executive summary
1. Portable PCs and nomadic devices
- 1.1 The European notebook PC market
- 1.1.1 Regional market trends
- 1.1.2 Vendor market shares
- 1.2 Other PC form factors
- 1.2.1 Tablet PCs
- 1.2.2 UMPC
- 1.3 Nomadic devices
- 1.3.1 Portable media players
- 1.3.2 Digital cameras
- 1.3.3 Portable gaming consoles
- 1.3.4 Personal navigation devices
2. Mobile network technologies
- 2.1 Evolution of 2G-networks
- 2.2 3G networks: UMTS/WCDMA
- 2.2.1 UMTS packet-switched bearer services
- 2.2.2 Session management
- 2.2.3 Network performance
- 2.2.4 Challenges and future developments
- 2.2.5 UMTS/WCDMA in lower frequencies
- 2.2.6 UMTS-TDD
- 2.3 Evolutions of 3G: HSPA, HSPA+ and LTE
- 2.3.1 HSDPA
- 2.3.2 HSUPA
- 2.3.3 HSPA+
- 2.3.4 LTE
- 2.4 CDMA2000
- 2.4.1 EVDO and UMB
- 2.4.2 CDMA450
- 2.5 Mobile WiMAX
3. Other broadband wireless technologies
- 3.1 IEEE 802.11 standard: Wireless LAN
- 3.1.1 802.11 standard
- 3.1.2 Market perspective
- 3.1.3 Hotspots
- 3.1.4 Municipal-WiFi
- 3.2 IEEE 802.16 standard: WiMAX
- 3.3 IEEE 802.20 standard and technologies
- 3.3.1 FLASH-OFDM
- 3.3.2 iBurst
4. Data terminals and notebook PC integration
- 4.1 Mobile broadband data terminal form factors
- 4.1.1 PC-cards
- 4.1.2 USB-modems
- 4.1.3 Embedded modules
- 4.1.4 Wireless gateways and modems
- 4.2 WCDMA/HSPA broadband terminal vendors
- 4.2.1 Option
- 4.2.2 Novatel Wireless
- 4.2.3 Sierra Wireless
- 4.2.4 4G Systems
- 4.2.5 AnyDATA
- 4.2.6 Digi International
- 4.2.7 Sarian Systems
- 4.2.8 Teltonika
- 4.2.9 TOPEX
- 4.2.10 Zadako
- 4.3 Handset and telecom vendors
- 4.3.1 Cisco
- 4.3.2 Ericsson and Sony Ericsson
- 4.3.3 HTC/BandRich
- 4.3.4 Huawei
- 4.3.5 Motorola
- 4.3.6 Nokia
- 4.3.7 Onda Communication
- 4.3.8 Siemens Wireless Modules
- 4.3.9 Telit
- 4.3.10 ZTE
- 4.4 Notebook PC and Tablet/UMPC manufacturers
- 4.4.1 Dell
- 4.4.2 HP
- 4.4.3 Acer
- 4.4.4 Toshiba
- 4.4.5 Lenovo
- 4.4.6 Fujitsu Siemens
- 4.4.7 Sony
- 4.4.8 Panasonic
- 4.4.9 Samsung
- 4.4.10 Others
5. HSPA mobile broadband propositions
- 5.1 Business models
- 5.1.1 Contract subscriptions
- 5.1.2 Pepaid subscriptions
- 5.1.3 Bundling with other telecom services
- 5.2 Pricing and conditions
- 5.2.1 Pricing
- 5.2.2 International roaming
- 5.2.3 Terms of use
- 5.3 Case studies: HSPA mobile broadband services
- 5.3.1 ONE: H.U.I. fixed-mobile-convergence service
- 5.3.2 Tele2: Bundling and flexible tariffs
- 5.3.3 Telenet: Bundling of fixed and mobile Internet access
- 5.3.4 TMN: Network speed tariffs and pan-European roaming charge
- 5.4 Alternative providers of non-HSPA mobile broadband
- 5.4.1 Digita @450: FLASH-OFDM in Finland
- 5.4.2 Digiweb: FLASH-OFDM in Ireland
- 5.4.3 Nordisk Mobiltelefon: CDMA450 in Scandinavia
- 5.4.4 Zapp: CDMA450 in Romania and Portugal
6. Operator strategies for mobile broadband
- 6.1 3 Group
- 6.2 Deutsche Telekom
- 6.2.1 Strategy for wireless broadband network deployments
- 6.2.2 T-Mobile HSPA broadband propositions
- 6.2.3 UMTS-TDD and FLASH-OFDM deployments
- 6.3 France Telecom
- 6.4 KPN Group
- 6.5 Telecom Italia
- 6.5.1 TIM mobile broadband propositions
- 6.5.2 Alice integrated fixed-mobile broadband offering
- 6.6 Telefonica Group
- 6.6.1 HSPA mobile broadband propositions
- 6.6.2 O2 Germany: Home zone mobile broadband
- 6.6.3 Telefonica O2 Czech Republic: Parallel CDMA450 and HSPA networks
- 6.7 Telekom Austria
- 6.8 Telenor
- 6.8.1 Scandinavian market strategy
- 6.8.2 Turbo-3G propositions on the Swedish market
- 6.8.3 WiFi partnership with The Cloud
- 6.9 TeliaSonera
- 6.10 Vodafone Group
- 6.10.1 Vodafone MCC
- 6.10.2 Marketing and pricing strategies
- 6.10.3 International roaming packages
7. Market forecasts and trends
- 7.1 European market summary
- 7.2 Device market
- 7.2.1 Vendor market shares
- 7.2.2 Form factor trends
- 7.3 Network service market
- 7.3.1 Regional market trends
- 7.3.2 Network technology trends
- 7.3.3 Service convergence trends
Glossary
List of Figures
- Figure 1.1: Notebook PC shipments (EU23+2 2003- 2007)
- Figure 1.2: Notebook PC shipments and population (EU23+2 2006)
- Figure 1.3: Notebook PC vendor market shares (Worldwide 2006)
- Figure 1.4: Sahara Slate i200 Tablet PC
- Figure 1.5: Shipments of nomadic devices (Worldwide 2006)
- Figure 1.6: Examples of nomadic devices (Sony PSP and Dash PND)
- Figure 2.1: Peak and average data rates in the evolution from 2G to 3G
- Figure 2.2: 3G packet switch bearer service session management
- Figure 2.3: Examples of UMTS-TDD deployments in Europe
- Figure 2.4: HSDPA deployment status (EU23+2 June 2007)
- Figure 2.5: HSDPA categories and throughput rates
- Figure 2.6: HSUPA categories and data rates
- Figure 2.7: CDMA2000 technology evolution path
- Figure 2.8: CDMA450 licenses in EU23+2 (May 2007)
- Figure 3.1: IEEE 802.11 standard evolution
- Figure 3.2: Examples of municipal Wi-Fi projects in Europe
- Figure 3.3: Examples of fixed WiMAX licenses and deployments in Europe
- Figure 3.4: Examples of FLASH-OFDM and iBurst deployments in Europe
- Figure 4.1: Share of EU operators offering principal 3G data terminal form
factors
- Figure 4.2: Examples HSPA mobile broadband terminals
- Figure 4.3: WCDMA/HSDPA operator distribution agreements by vendor and
form factor
- Figure 4.4: Examples of Option WCDMA/HSPA devices
- Figure 4.5: Examples of Novatel Wireless WCDMA/HSPA devices
- Figure 4.6: Examples of Sierra Wireless WCDMA/HSPA devices
- Figure 4.7: Examples of 4G Systems WCDMA/HSPA devices
- Figure 4.8: Examples of Huawei WCDMA/HSPA data terminals
- Figure 4.9: Top notebook manufacturers and their HSPA module suppliers
- Figure 4.10: HSDPA enabled notebooks by vendor (May 2007)
- Figure 4.11: Fujitsu Siemens HSDPA enabled notebook models
- Figure 5.1: Comparison of HSPA data tariffs (Western and Central Europe,
Q2-2007)
- Figure 5.2: Examples of 3G data roaming packages
- Figure 5.3: Examples of standardised 3G roaming charges
- Figure 5.4: H.U.I. packages and pricing
- Figure 5.5: Banda Larga mobile broadband tariffs
- Figure 5.6: Frequency licenses held by Nordisk Mobiltelefon
- Figure 5.7: ICE mobile broadband pricing plans (June 2007)
- Figure 6.1: Estimated mobile broadband connections by operator (December
2006)
- Figure 6.2: 3 Group mobile broadband tariffs (June 2007)
- Figure 6.3: T-Mobile wireless broadband network deployments
- Figure 6.4: T-Mobile Group mobile broadband tariffs (June 2007)
- Figure 6.5: Orange Group mobile broadband tariffs (June 2007)
- Figure 6.6: Orange UK Business Everywhere Max tariff
- Figure 6.7: KPN Group mobile broadband tariffs (June 2007)
- Figure 6.8: TIM mobile broadband tariffs (June 2007)
- Figure 6.9: Alice Sempre integrated fixed-mobile broadband tariff (June
2007)
- Figure 6.10: Telefonica Group mobile broadband tariffs (June 2007)
- Figure 6.11: Examples of Telefonica O2 Czech Republic fixed-mobile
broadband tariffs
- Figure 6.12: Cumulative sales of 3G broadband devices (Mobilkom Austria
2005- 2006)
- Figure 6.13: Mobilkom Austria mobile broadband tariffs
- Figure 6.14: Telenor' s Scandinavian subscriber base (Q1-2007)
- Figure 6.15: TeliaSonera 3G mobile broadband propositions (June 2007)
- Figure 6.16: Vodafone 3G MCC devices (Q4-2004- Q1-2007)
- Figure 6.17: Vodafone MCC subscribers and revenues by market (2006)
- Figure 6.18: Vodafone Group mobile broadband propositions (June 2007)
- Figure 6.19: Vodafone Group MCC roaming propositions (June 2007)
- Figure 7.1: Mobile broadband market summary (Europe 2006- 2011)
- Figure 7.2: Fixed broadband market data (EU23+2 2006)
- Figure 7.3: Mobile broadband device shipments and revenues (Europe 2006-
2011)
- Figure 7.4: Estimated revenues and shipments by device vendor
(Europe/World 2006)
- Figure 7.5: Shipments of notebooks with embedded HSPA/LTE (Europe 2007-
2011)
- Figure 7.6: Mobile broadband subscribers and network revenues (Europe
2006- 2011)
- Figure 7.7: Average monthly fee for 500 MB+ mobile broadband service (WE
Q2-2007)
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