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시장보고서

HSPA Broadband Europe

리서치사 Berg Insight AB
발행일 2008년 06월 상품코드 69109
페이지 정보 120 PAGES
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영문목차

Abstract

HSPA Broadband Europe is the third consecutive yearly report from Berg Insight analysing the rise of mobile broadband on the European market.

This 120 page strategic research report provides you with unique business intelligence and expert commentary on which to base your business decisions.

This report will allow you to:
  • Understand the dynamics of the European mobile broadband market.
  • Learn about the mobile broadband strategies of leading telecom operator groups.
  • Evaluate the impact of HSPA+ and LTE technology in the mobile broadband market.
  • Identify the key success factors for launching HSPA broadband on the consumer market.
  • Anticipate the timing for mass-market availability of embedded HSPA/LTE modems in notebook PCs.
  • Profit from valuable insights about the most successful business and technology propositions on the market.

This report answers the following questions:
  • What are the key drivers behind the adoption of mobile broadband in Europe?
  • Which markets have the highest penetration rates and which are lagging behind?
  • What are the critical success factors needed to gain mass-market traction for mobile broadband?
  • Who are the leading global providers of mobile broadband terminal devices?
  • What will be the future role of wireless chipset suppliers in the value chain?
  • When will embedded mobile network connectivity become a standard feature in mass-market notebook PCs?
  • How is fixed-mobile convergence and telecom service bundling going to affect the mobile broadband market?
  • What impact will HSPA+ and LTE have on the mobile broadband market?

Table of Contents

Table of Contents

List of Figures

Executive summary

1. Market environment

  • 1.1 Internet usage in Europe
  • 1.2 Fixed broadband market overview
    • 1.2.1 Technology market shares
    • 1.2.2 Operator market shares
  • 1.3 Mobile communication market overview

2. Evolved 3G network technology

  • 2.1 Wireless technology roadmap
    • 2.1.1 GSM
    • 2.1.2 3G networks UMTS/WCDMA - 3GPP Release 99
    • 2.1.3 HSDPA - 3GPP Release 5
    • 2.1.4 HSUPA - 3GPP release 6
    • 2.1.5 HSPA+ - 3GPP Release 7
    • 2.1.6 LTE - 3GPP Release 8
    • 2.1.7 Other technologies
  • 2.2 Evolution of network infrastructure
    • 2.2.1 From traditional to evolved network architecture
    • 2.2.2 Improving network backhaul capacity
    • 2.2.3 Expansion to new frequency bands
  • 2.3 Evolution of wireless chipsets

3. Mobile broadband device vendors

  • 3.1 Mobile broadband data terminals and form factors
    • 3.1.1 USB-modems
    • 3.1.2 PC-cards
    • 3.1.3 Embedded modules
    • 3.1.4 Gateways
  • 3.2 HSPA broadband terminal vendors
    • 3.2.1 Huawei
    • 3.2.2 Option
    • 3.2.3 Novatel Wireless
    • 3.2.4 Sierra Wireless
    • 3.2.5 4G Systems
    • 3.2.6 AnyDATA
    • 3.2.7 BandRich
    • 3.2.8 Onda Communications
    • 3.2.9 Teltonika
    • 3.2.10 ZTE
    • 3.2.11 Others
  • 3.3 HSPA embedded module vendors
    • 3.3.1 Ericsson
    • 3.3.2 Qualcomm
    • 3.3.3 Others

4. Notebook PC integration

  • 4.1 The global notebook PC market
    • 4.1.1 Market trends
    • 4.1.2 Notebook PC vendor market shares
  • 4.2 Integration of HSPA modules in notebook PCs
  • 4.3 Notebook PC vendor strategies for HSPA
    • 4.3.1 Hewlett Packard
    • 4.3.2 Acer
    • 4.3.3 Dell
    • 4.3.4 Toshiba
    • 4.3.5 Lenovo
    • 4.3.6 Fujitsu Siemens
    • 4.3.7 Sony
    • 4.3.8 ASUS
    • 4.3.9 Panasonic
    • 4.3.10 Samsung Electronics
    • 4.3.11 Dialogue

5. Operator strategies for mobile broadband

  • 5.1 Business models
    • 5.1.1 Postpaid subscriptions
    • 5.1.2 Prepaid subscriptions
    • 5.1.3 Bundling with other services
  • 5.2 Pricing and conditions
    • 5.2.1 Pricing
    • 5.2.2 International roaming
    • 5.2.3 Terms of use
  • 5.3 3 Group
  • 5.4 Deutsche Telekom
  • 5.5 France Telecom
  • 5.6 KPN Group
  • 5.7 Telecom Italia
  • 5.8 Telefonica Group
  • 5.9 Telekom Austria
  • 5.10 TeliaSonera
  • 5.11 Vodafone Group

6. Market forecasts and trends

  • 6.1 European market summary
  • 6.2 Device market
    • 6.2.1 Vendor market shares
    • 6.2.2 Form factor trends
  • 6.3 Mobile broadband service market
    • 6.3.1 Regional market trends
    • 6.3.2 Pricing trends
    • 6.3.3 Network technology trends
    • 6.3.4 Service convergence trends

7. Market profiles: Western Europe and South Africa

  • 7.1 Austria
  • 7.2 Ireland
  • 7.3 Sweden
  • 7.4 United Kingdom
  • 7.5 International outlook: South Africa

Glossary

List of Figures
  • Figure 1.1: Top 10 most popular online activities across Western Europe
  • Figure 1.2: Fixed broadband market data (EU23+2 2007)
  • Figure 1.3: Fixed broadband technology market shares (EU23+2 2007)
  • Figure 1.4: Fixed broadband operators by number of subscribers (EU23+2 2007)
  • Figure 1.5: Mobile operators by number of subscribers (EU27+2 Q4 2007)
  • Figure 1.6: HSPA deploypment status (EU23+2 Q2-2008)
  • Figure 2.1: Technical performance data for 3GPP Release 5 (HSDPA)
  • Figure 2.2: Technical performance data for 3GPP Release 6 (HSUPA)
  • Figure 2.3: Theoretical peak data rates by technology
  • Figure 2.4: Average latency for a ping roundtrip
  • Figure 2.5: UMTS network architecture
  • Figure 2.6: LTE network architecture
  • Figure 2.7: UMTS data traffic (Denmark 2005- 2007)
  • Figure 3.1: Operator distribution agreements by vendors and form factors (Q2-2008)
  • Figure 3.2: Examples of USB-modem models
  • Figure 3.3: Examples of PC-card models
  • Figure 3.4: Examples of embedded modules for notebook PC integration
  • Figure 3.5: Example of a fixed wireless gateway
  • Figure 3.6: HSPA broadband terminal products by Huawei
  • Figure 3.7: HSPA broadband terminal products by Option
  • Figure 3.8: HSPA broadband terminal products by Novatel Wireless
  • Figure 3.9: Novatel' s distribution between different form factors (2006/2007)
  • Figure 4.1: Notebook PC shipments (Western Europe 2004- 2008)
  • Figure 4.2: Notebook PC vendor market shares (World 2007)
  • Figure 4.3: Number of notebook PC models with integrated HSPA modules (2007/2008)
  • Figure 5.1: Roaming prices per MB for selected mobile operators (Q2-2008)
  • Figure 5.2: Roaming packages from selected mobile operators (Q2-2008)
  • Figure 5.3: Examples of usage policies for mobile broadband
  • Figure 5.4: 3 Ireland mobile broadband prepaid tariff (Q2-2008)
  • Figure 5.5: 3 mobile broadband tariffs by country (Q2-2008)
  • Figure 5.6: T-Mobile mobile broadband tariffs by country (Q2-2008)
  • Figure 5.7: Orange mobile broadband tariffs by country (Q2-2008)
  • Figure 5.8: KPN mobile broadband tariffs by country (Q2-2008)
  • Figure 5.9: TIM mobile broadband tariffs for Italy (Q2-2008)
  • Figure 5.10: Telefonica Group mobile broadband tariffs by country (Q2-2008)
  • Figure 5.11: Telefonica O2 Czech Republic converged broadband tariff (Q2-2008)
  • Figure 5.12: A1 Mobilkom mobile broadband tariff (Q2-2008)
  • Figure 5.13: TeliaSonera mobile broadband tariffs by country (Q2-2008)
  • Figure 5.14: Vodafone mobile service revenues (Europe FY2008/FY2007)
  • Figure 5.15: Vodafone mobile broadband subscribers (FY2005- FY2008)
  • Figure 5.16: Vodafone mobile broadband tariffs by country (Q2-2008)
  • Figure 6.1: Mobile broadband market summary (Europe 2007- 2013)
  • Figure 6.2: Mobile broadband device shipments and revenues (Europe 2007- 2013)
  • Figure 6.3: Estimated revenues and shipments by device vendor (Europe/World 2007)
  • Figure 6.4: Shipments of notebooks with embedded HSPA/LTE (Europe 2007- 2013)
  • Figure 6.5: Mobile broadband subscribers and operator revenues (Europe 2007- 2013)
  • Figure 6.6: Mobile broadband market data (EU23+2 2007)
  • Figure 6.7: Average monthly fee for mobile broadband service (EU23+2 Q2-2008)
  • Figure 7.1: Fixed and mobile broadband subscribers by country (Q1-2008)
  • Figure 7.2: Austrian mobile broadband tariffs by operator (Q2-2008)
  • Figure 7.3: Irish mobile broadband tariffs by operator (Q2-2008)
  • Figure 7.4: Swedish mobile broadband tariffs by operator (Q2-2008)
  • Figure 7.5: Mobile data network traffic (Sweden 2004- 2007)
  • Figure 7.6: UK mobile broadband tariffs by operator (Q2-2008)
  • Figure 7.7: Broadband technology market shares (South Africa Q1-2008)
  • Figure 7.8: Vodacom mobile broadband tariffs (May 2008)
  • Figure 7.9: MTN mobile broadband prepaid tariffs (May 2008)
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