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시장보고서
2009-2012 Consulting Report of China Potato Chips Industry Competition Pattern and Investment Strategies
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Abstract
Summary
This report was produced on the basis of meticulous market research according
to abundant basic information and data provided by National Bureau of
Statistics, State General Administration of Customs, Ministry of Commerce,
State Council Development Research Center, Ministry of Agriculture, China
National Food Industry Association, Food Industry Association of Guangdong,
State Economic Information Center, Relevant newspapers and magazines at home
and abroad as well as special research team of potato chips.
This report provides detailed research and in-depth analysis on the industry
status, the development of various business indicators in the market and
associated industries, the market status of major regions, consumer strategy,
pattern of industrial competitiveness and so on, especially stresses the
market trend in 2009. Meanwhile, it gives prudence and forecast on the
development trend of potato chips industry according to the development track
of the industry and years of practices and experiences, which helps the
investors to explore new investment highlights. Last but not least, it
describes the investment space in the industry and specifies the direction of
investment, puts forward the suggestion of strategic innovation for the
reference of investors.
What' s more, it indicates the fashion of potato chips in 2009 and investigates
on development, operation status of leading enterprises in this industry,
which is valuable and profitable for research institutions and enterprises to
understand the trend of potato chips industry, capture the opportunities and
make decisions on enterprise positioning and direction of development.
Table of Contents
PARTY I - CURRENT STATUS OF INDUSTRY DEVELOPMENT
CHAPTER I OVERVIEW OF POTATO CHIPS INDUSTRY DEVELOPMENT
- SECTION I DEFINITION AND CLASSIFICATION OF POTATO CHIPS
- I. DEFINITION OF POTATO CHIP
- II. CLASSIFICATION OF POTATO CHIPS
- III. FEATURES OF POTATO CHIPS
- SECTION II ANALYSIS ON POTATO-CHIP INDUSTRIAL CHAIN
- SECTION III ANALYSIS ON THE DEVELOPMENT MATURITY OF POTATO-CHIP
INDUSTRY
CHAPTER II ANALYSIS ON THE DEVELOPMENT OF THE GLOBAL POTATO-CHIP MARKET
- SECTION I ANALYSIS ON THE GLOBAL POTATO-CHIP MARKET IN 2008
- I. REVIEW ON THE GLOBAL POTATO-CHIP MARKET IN 2008
- II. GLOBAL POTATO-CHIP MARKET ENVIRONMENT IN 2008
- III. ANALYSIS ON THE GLOBAL SALES OF POTATO CHIPS IN 2008
- IV. SCALE OF THE GLOBAL POTATO-CHIP MARKET IN 2008
- SECTION II ANALYSIS ON THE GLOBAL POTATO-CHIP MARKET IN 2009
- I. ANALYSIS ON THE GLOBAL POTATO-CHIP DEMAND IN 2009
- II. SCALE OF THE GLOBAL POTATO-CHIP MARKET IN 2009
- III. ANALYSIS ON THE GLOBAL POTATO-CHIP BRANDS IN 2009
- IV. COMPARISON BETWEEN DOMESTIC AND FOREIGN POTATO-CHIP MARKETS IN 2009
- SECTION III ANALYSIS ON POTATO-CHIP MARKETS IN MAJOR COUNTRIES/REGIONS
- I. AMERICAN POTATO-CHIP MARKET ANALYSIS
- II. ANALYSIS ON EUROPEAN POTATO-CHIP MARKET FROM 2008 TO 2009
- III. ANALYSIS ON JAPANESE POTATO-CHIP MARKET
- IV. ANALYSIS ON KOREAN POTATO-CHIP MARKET FROM 2008 TO 2009
- V. POTATO-CHIP MARKET IN OTHER COUNTRIES FROM 2008 TO 2009
CHAPTER III DEVELOPMENT STATUS OF THE POTATO CHIP INDUSTRY IN CHINA
- SECTION I DEVELOPMENT STATUS OF THE POTATO CHIP INDUSTRY IN CHINA
- I. BRAND DEVELOPMENT STATUS OF THE POTATO CHIP INDUSTRY IN CHINA
- II. CURRENT STATUS OF THE CONSUMER MARKET FOR THE POTATO CHIP INDUSTRY
- III. ANALYSIS OF CONSUMPTION LEVELS IN THE POTATO CHIP MARKET
- IV. ANALYSIS OF THE DEVELOPMENT DIRECTION OF THE POTATO CHIP MARKET IN
CHINA
- SECTION II ANALYSIS OF DEVELOPMENT OF THE POTATO CHIP INDUSTRY FROM
2007 TO 2009
- I. ANALYSIS OF DEVELOPMENT OF THE POTATO CHIP INDUSTRY IN 2007
- II. ANALYSIS OF DEVELOPMENT OF THE POTATO CHIP INDUSTRY IN 2008
- III. ANALYSIS OF DEVELOPMENT CHARACTERISTICS OF THE POTATO CHIP INDUSTRY
IN 2009
- SECTION III. ANALYSIS OF THE DEVELOPMENT OPPORTUNITIES OF THE POTATO
CHIP INDUSTRY FROM 2009 TO 2012
CHAPTER IV RESEARCH ON THE DEVELOPMENT OF CHINA' S POTATO CHIP MARKET
- SECTION I RESEARCH ON THE DEVELOPMENT OF CHINA' S POTATO CHIP MARKET IN
2008
- SECTION II PROGRESS MADE BY CHINA' S POTATO CHIP INDUSTRY
- SECTION III ANALYSIS OF MAIN BRANDS IN CHINA' S POTATO CHIP MARKET
- SECTION IV ANALYSIS OF THE DEVELOPMENT CHARACTERISTICS OF CHINA' S
POTATO CHIP INDUSTRY MARKET IN 2009
CHAPTER V ANALYSIS ON CHINA' S POTATO-CHIP MARKET
- SECTION I OVERVIEW ON DEVELOPMENT OF POTATO LEISURE FOODS IN CHINA
- SECTION II SEGMENTAL PRODUCTS OF POTATO LEISURE FOODS
- I. FIRED POTATO CHIPS
- II. COMPOUND POTATO CHIP
- III. QUICK-FROZEN POTATO CHIPS
- SECTION III PROSPECTS FOR CHINA' S POTATO FOODS MARKET DEVELOPMENT
CHAPTER VI ANALYSIS OF ECONIMIC OPERATION OF POTATO CHIPS INDUSTRY
- SECTION I ANALYSIS OF POTATO CHIPS OUTPUT FROM 2008 TO 2009
- I. POTATO CHIPS OUTPUT IN 2008
- II. ANALYSIS OF POTATO CHIPS OUTPUT FROM JANUARY TO MAY OF 2009
- SECTION II. ANALYSIS OF MAIN ECONOMIC INDICATORS OF POTATO CHIPS
INDUSTRY FROM 2008 TO 2009
- I. ANALYSIS OF SALES INCOME OF TOP 10 ENTERPRISES
- II. ANALYSIS OF MAIN ECONOMIC INDICATORS OF POTATO CHIPS INDUSTRY IN 2008
- III. ANALYSIS OF MAIN ECONOMIC INDICATORS OF POTATO CHIPS INDUSTRY FROM
JANUARY TO FEBRARY, 2009
- SECTION III ANALYSIS OF PERFORMANCE OF POTATO CHIPS INDUSTRY FROM 2008
TO 2009
- I. PRODUCTION AND MARKETING SITUATION OF THE INDUSTRY FROM 2008 TO 2009
- II. INDUSTRY SCOPE FROM 2008 TO 2009
- III. INDUSTRY PROFITABILITY FROM 2008 TO 2009
- IV. OPERATING AND DEVELOPMENT CAPACITY OF THE INDUSTRY FROM 2008 TO 2009
- V. ANALYSIS OF INDUSTRY DEBT PAYING ABILITY FROM 2008 TO 2009
CHAPTER VII ANALYSIS OF IMPORTS AND EXPORTS OF POTATO INDUSTRY IN CHINA
- SECTION I ANALYSIS OF POTATO CHIPS IMPORTS IN CHINA
- I. ANALYSIS OF TOTAL IMPORTS IN 2008
- II. ANALYSIS OF IMPORT STRUCTURE IN 2008
- III. ANALYSIS OF IMPORT REGIONS IN 2008
- SECTION II ANALYSIS OF POTATO CHIPS EXPORTS IN CHINA
- I. ANALYSIS OF TOTAL EXPORTS IN 2008
- II. ANALYSIS OF EXPORT STRUCTURE IN 2008
- III. ANALYSIS OF EXPORT REGIONS IN 2008
CHAPTER VIII ANALYSIS OF REGIONAL MARKET STATUS OF POTATOS
- SECTION I NORTH CHINA AREA
- I. ANALYSIS OF INDUSTRY DEVELOPING SITUATION FROM 2008 TO 2009
- II. ANALYSIS OF MARKET DEMAND SITUATION FROM 2008 TO 2009
- II. ANALYSIS OF MARKET SCOPE SITUATION FROM 2008 TO 2009
- IV. ANALYSIS OF INDUSTRY COMPETITIVE PATTERNS FROM 2008 TO 2009
- V. ANALYSIS OF CONSUMER PREFERENCE FROM 2008 TO 2009
- SECTION II NORTHEAST CHINA
- I. ANALYSIS OF INDUSTRY DEVELOPING SITUATION FROM 2008 TO 2009
- II. ANALYSIS OF MARKET DEMAND SITUATION FROM 2008 TO 2009
- II. ANALYSIS OF MARKET SCOPE SITUATION FROM 2008 TO 2009
- IV. ANALYSIS OF INDUSTRY COMPETITIVE PATTERNS FROM 2008 TO 2009
- V. ANALYSIS OF CONSUMER PREFERENCE FROM 2008 TO 2009
- SECTION III EAST CHINA
- I. ANALYSIS OF INDUSTRY DEVELOPING SITUATION FROM 2008 TO 2009
- II. II. ANALYSIS OF MARKET DEMAND SITUATION FROM 2008 TO 2009
- II. ANALYSIS OF MARKET SCOPE SITUATION FROM 2008 TO 2009
- IV. ANALYSIS OF INDUSTRY COMPETITIVE PATTERNS FROM 2008 TO 2009
- V. ANALYSIS OF CONSUMER PREFERENCE FROM 2008 TO 2009
- SECTION IV SOUTH CHINA
- I. ANALYSIS OF INDUSTRY DEVELOPING SITUATION FROM 2008 TO 2009
- II. ANALYSIS OF MARKET DEMAND SITUATION FROM 2008 TO 2009
- II. ANALYSIS OF MARKET SCOPE SITUATION FROM 2008 TO 2009
- IV. ANALYSIS OF INDUSTRY COMPETITIVE PATTERNS FROM 2008 TO 2009
- V. ANALYSIS OF CONSUMER PREFERENCE FROM 2008 TO 2009
- SECTION V SOUTHWEST CHINA
- I. ANALYSIS OF INDUSTRY DEVELOPING SITUATION FROM 2008 TO 2009
- II. ANALYSIS OF MARKET DEMAND SITUATION FROM 2008 TO 2009
- II. ANALYSIS OF MARKET SCOPE SITUATION FROM 2008 TO 2009
- IV. ANALYSIS OF INDUSTRY COMPETITIVE PATTERNS FROM 2008 TO 2009
- V. ANALYSIS OF CONSUMER PREFERENCE FROM 2008 TO 2009
- VI. ANALYSIS OF INDUSTRY DEVELOPMENT TREND FROM 2009 TO 2012
- SECTION I NORTHWEST CHINA
- I. ANALYSIS OF INDUSTRY DEVELOPING SITUATION FROM 2008 TO 2009
- II. ANALYSIS OF MARKET DEMAND SITUATION FROM 2008 TO 2009
- II. ANALYSIS OF MARKET SCOPE SITUATION FROM 2008 TO 2009
- IV. ANALYSIS OF INDUSTRY COMPETITIVE PATTERNS FROM 2008 TO 2009
- V. ANALYSIS OF CONSUMER PREFERENCE FROM 2008 TO 2009
CHAPTER IX ANALYSIS OF CONSUMER MARKET IN CHINA' S POTATO CHIP INDUSTRY
- SECTION I ANALYSIS OF CONSUMERS' INCOME IN CHINA' S POTATO CHIP INDUSTRY
- I. ANALYSIS OF CHINA' S POPULATION AND PEOPLE' S LIVING CONDITIONS
- II. INCOME LEVEL OF CONSUMERS FROM 2008 TO 2009
- III. ANALYSIS OF CONFIDENCE INDEX OF CONSUMERS IN 2009
- SECTION II INVESTIGATION ON THE TARGET CUSTOMER GROUP OF PRODUCTS OF
POTATO CHIP INDUSTRY
- I. INVESTIGATION ON THE PREFERENCE OF CONSUMERS WITH DIFFERENT INCOME
LEVELS
- II. INVESTIGATION ON THE PREFERENCE OF CONSUMERS OF DIFFERENT AGES
- III. INVESTIGATION ON THE PREFERENCE OF CONSUMERS OF DIFFERENT REGIONS
- SECTION III ANALYSIS OF CONSUMER DEMAND OF POTATO CHIP MARKET
- I. CHANGES IN CONSUMER DEMAND OF POTATO CHIP MARKET
- II. ANALYSIS OF DEMAND CONDITIONS OF POTATO CHIP INDUSTRY
- III. POTATO CHIP MARKET DEMAND & CONSUMPTION ANALYSIS IN 2009
- SECTION IV ANALYSIS OF POTATO CHIP CONSUMER MARKET CONDITIONS
- I. CONSUMPTION FEATURES OF POTATO CHIP INDUSTRY
- II. ANALYSIS OF POTATO CHIP CONSUMER
- III. ANALYSIS OF CONSUMPTION STRUCTURE OF POTATO CHIPS
- IIII MARKET CHANGES OF POTATO CHIPS CONSUMPTION
- IV. EXPENDITURE TRENDS OF POTATO CHIP MARKET
- SECTION V ANALYSIS OF ATTITUDES AND IMPACT RELATED TO THE PURCHASE OF
DIFFERENT CUSTOMERS
- I. SENSITIVE DEGREE TO PRICE
- II. THE IMPACT OF BRANDS
- III. THE IMPACT OF CONVENIENCE IN PURCHASE
- IV. THE IMPACT OF ADVERTISEMENT
- V. THE IMPACT OF PACKAGE
- SECTION VI BRAND MARKET INVESTIGATION OF PRODUCTS IN POTATO CHIP
INDUSTRY
- I. MACROSCOPIC INVESTIGATION ON THE BRAND AWARENESS OF CONSUMERS IN THE
INDUSTRY
- II. INVESTIGATION ON THE PREFERENCE OF CONSUMERS FOR THE PRODUCT BRANDS
OF THE INDUSTRY
- III. INVESTIGATION ON PRICE LEVELS OF POTATO CHIPS TAKEN FOR BY CONSUMERS
- IV. INVESTIGATION ON DEFICIENCIES OF POTATO CHIPS CONSIDERED BY CONSUMERS
- V. INVESTIGATION ON BRAND LOYALTY OF POTATO CHIP INDUSTRY
- VI. INVESTIGATION ON MARKET SHARE OF BRANDS OF POTATO CHIP INDUSTRY 74
- VII. INVESTIGATION ON CONSUMPTION CONCEPTS OF CONSUMERS
- SECTION VII INVESTIGATION ON OCCASIONS IN WHICH CONSUMERS EAT POTATO
CHIPS
CHAPTER X ANALYSIS ON DISTRIBUTION CHANNELS OF POTATO CHIP MARKET
- SECTION I. ANALYSIS ON THE CHARACTERISTICS OF THE DISTRIBUTION CHANNELS
OF POTATO CHIP MARKET
- SECTION II. CONTRAST AMONG THE ADVANTAGES OF VARIOUS DISTRIBUTION
CHANNELS
- SECTION III. RESEARCH ON THE AGENCY MODES OF POTATO CHIP MARKET 82
- I. TIGHT SALES CHANNELS
- II. MAIN SALES CHANNELS
- III. LOOSE SALES CHANNELS
- IV. AUXILIARY SALES CHANNELS
- SECTION IV. ANALYSIS ON BASIC ELEMENTS IN THE MANAGEMENT OF POTATO CHIP
MARKET CHANNELS
- I. CONSTRUCTION OF CHANNELS MEMBERS AND THE FUNCTIONS THEREOF 83
- II. ANALYSIS ON THE TYPE AND CHARACTERISTICS OF THE CHANNEL STRUCTURE
- 1. LENGTH STRUCTURE
- 2. WIDTH STRUCTURE
- 3. BREADTH STRUCTURE
PARTY II - INDUSTRIAL COMPETITION PATTERN
CHAPTER XI ANALYSIS ON COMPETITION PATTERN OF POTATO-CHIP INDUSTRY
- SECTION I ANALYSIS ON INDUSTRIAL COMPETITION STRUCTURE
- I. CURRENT COMPETITION BETWEEN ENTERPRISES
- II. ANALYSIS ON POTENTIAL NEWCOMERS
- III. ANALYSIS ON THREAT OF SUBSTITUTES
- IV. BARGAIN ABILITY OF THE SUPPLIERS
- V. BARGAIN ABILITY OF THE CUSTOMERS
- SECTION II ANALYSIS ON INDUSTRIAL CONCENTRATION RATIO
- I. ANALYSIS ON INDUSTRIAL CONCENTRATION RATIO
- II. ANALYSIS ON ENTERPRISE CONCENTRATION RATIO
- III. ANALYSIS ON REGIONAL CONCENTRATION RATIO
- SECTION III SUMMARY OF COMPETITION SITUATION OF CHINA' S POTATO-CHIP
INDUSTRY
- I. CONCENTRATION RATIO OF POTATO-CHIP INDUSTRY IN 2008
- II. COMPETITION OF POTATO-CHIP INDUSTRY IN 2008
- III. POTATO-CHIP ENTERPRISES AND BRAND QUANTITY IN 2008
- IV. ANALYSIS ON COMPETITION SITUATION OF POTATO-CHIP INDUSTRY IN 2008
- SECTION IV ANALYSIS ON COMPETITION SITUATION OF POTATO-CHIP INDUSTRY
FROM 2008 TO 2009
- I. ANALYSIS ON COMPETITION BETWEEN DOMESTIC AND FOREIGN POTATO CHIPS
FROM 2008 TO 2009
- II. ANALYSIS ON CHINA' S POTATO-CHIP MARKET COMPETITION FROM 2008 TO 2009
- III. CONCENTRATION RATIO OF CHINA' S POTATO-CHIP MARKET FROM 2008 TO 2009
- IV. MOVEMENTS OF MAJOR DOMESTIC POTATO-CHIP ENTERPRISES FROM 2009 TO 2012
- V. ANALYSIS ON DOMESTIC POTATO-CHIP PROJECTS IN PROGRESS IN 2009
CHAPTER XII ANALYSIS ON COMPETITIVE STRATEGY BETWEEN POTATO-CHIP ENTERPRISES
- SECTION I ANALYSIS ON COMPETITIVE STRATEGY OF POTATO-CHIP MARKET
- I. ANALYSIS ON GROWTH POTENTIAL OF POTATO-CHIP MARKET IN 2009
- II. ANALYSIS ON MAJOR POTATO-CHIP POTENTIAL TYPES IN 2009
- III. ANALYSIS ON COMPETITIVE STRATEGY OF CURRENT POTATO-CHIP PRODUCTS
- IV. COMPETITIVE STRATEGY SELECTION FOR POTENTIAL POTATO-CHIP TYPES
- V. ANALYSIS ON COMPETITIVE STRATEGY BETWEEN TYPICAL ENTERPRISE PRODUCTS
- SECTION II ANALYSIS ON COMPETITIVE STRATEGY BETWEEN POTATO-CHIP
ENTERPRISES
- I. INFLUENCE OF FINANCIAL CRISIS ON POTATO-CHIP INDUSTRY
- II. CHANGES OF COMPETITION SITUATION IN POTATO-CHIP INDUSTRY AFTER
FINANCIAL CRISIS
- III. COMPETITIVE TREND OF CHINA' S POTATO-CHIP MARKET FROM 2009 TO 2012
- IV. OUTLOOK OF COMPETITION SITUATION OF POTATO-CHIP INDUSTRY FROM 2009
TO 2012
- V. ANALYSIS ON COMPETITIVE STRATEGY OF POTATO-CHIP INDUSTRY FROM 2009 TO
2012
- VI. ANALYSIS ON COMPETITIVE STRATEGY OF POTATO-CHIP ENTERPRISES FROM
2009 TO 2012
CHAPTER XIII ANALYSIS OF COMPETITION AMONG MAIN POTATO CHIPS BRANDS
- SECTION I PEPSICO FOODS (CHINA) CO., LTD.
- I. ENTERPRISE OVERVIEW
- II. ANALYSIS OF COMPETITIVE EDGE
- III. STATE OF OPERATION FROM 2008 TO 2009
- IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
- SECTION II SHANGHAI PEPSICO FOOD GROUP CO., LTD.
- I. ENTERPRISE OVERVIEW
- II. ANALYSIS OF COMPETITIVE EDGE
- III. STATE OF OPERATION FROM 2008 TO 2009 105
- IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
- SECTION III LIWAYWAY (CHINA) CO., LTD.
- I. ENTERPRISE OVERVIEW
- II. ANALYSIS OF COMPETITIVE EDGE
- III. STATE OF OPERATION FROM 2008 TO 2009
- IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
- SECTION IV LUOHE LINYING QINQIN FOOD INDUSTRY CO., LTD.
- I. ENTERPRISE OVERVIEW
- II. ANALYSIS OF COMPETITIVE EDGE
- III. STATE OF OPERATION FROM 2008 TO 2009
- IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
- SECTION V KUNMING ZIDI FOOD CO., LTD.
- I. ENTERPRISE OVERVIEW
- II. ANALYSIS OF COMPETITIVE EDGE
- III. STATE OF OPERATION FROM 2008 TO 2009
- IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
- SECTION VI QINQIN INCORPORATED CO.,LTD (FUJIAN)
- I. ENTERPRISE OVERVIEW
- II. ANALYSIS OF COMPETITIVE EDGE
- III. STATE OF OPERATION FROM 2008 TO 2009
- IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
- SECTION VII JINAN DALI FOOD GROUP CO., LTD.
- I. ENTERPRISE OVERVIEW
- II. ANALYSIS OF COMPETITIVE EDGE
- III. STATE OF OPERATION FROM 2008 TO 2009
- IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
- SECTION VIII FUJIAN DALI FOOD GROUP CO., LTD.
- I. ENTERPRISE OVERVIEW
- II. ANALYSIS OF COMPETITIVE EDGE
- III. STATE OF OPERATION FROM 2008 TO 2009
- IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
CHAPTER XIV ANALYSIS ON DEVELOPMENT TREND OF POTATO-CHIP INDUSTRY
- SECTION I ANALYSIS ON PROSPECT AND OPPORTUNITY OF POTATO-CHIP INDUSTRY
IN CHINA
- I. DEVELOPMENT PROSPECT OF POTATO-CHIP INDUSTRY IN CHINA
- II. ANALYSIS ON THE POTATO-CHIP DEVELOPMENT OPPORTUNITY IN CHINA
- III. ANALYSIS ON THE POTATO-CHIP DEVELOPMENT OPPORTUNITY IN 2009
- IV. ANALYSIS ON THE INFLUENCES OF FINANCIAL CRISIS ON THE POTATO-CHIP
INDUSTRY
- SECTION II ANALYSIS ON THE TREND OF CHINA' S POTATO-CHIP MARKET FROM
2009 TO 2012
- I. SUMMARY OF THE POTATO-CHIP MARKET FROM 2008 TO 2009
- II. ANALYSIS ON THE DEVELOPMENT TREND OF POTATO-CHIP FROM 2009 TO 2012
- III. DEVELOPMENT SPACE OF POTATO-CHIP MARKET FROM 2009 TO 2012
- IV. POLICY DIRECTION OF THE POTATO-CHIP INDUSTRY FROM 2009 TO 2012
- V. INNOVATION TREND ON POTATO-CHIP TECHNOLOGY FROM 2009 TO 2012
- VI. ANALYSIS ON POTATO-CHIP' S PRICE TREND FROM 2009 TO 2012
- VII. INTERNATIONAL ENVIRONMENT' S INFLUENCE ON THE INDUSTRY FROM 2009 TO
2012
CHAPTER XV DEVELOPMENT ESTIMATION OF FUTURE POTATO-CHIP INDUSTRY
- SECTION I FUTURE DEMAND & CONSUMPTION ESTIMATION OF POTATO CHIP
- I. CONSUMPTION ESTIMATION OF POTATO-CHIP PRODUCTS FROM 2009 TO 2012
- II. ESTIMATION OF POTATO-CHIP MARKET SCALE FROM 2009 TO 2012
- III. ESTIMATED GROSS VALUE OF POTATO-CHIP INDUSTRY FROM 2009 TO 2012
- IV. ESTIMATED SALES INCOME OF POTATO-CHIP INDUSTRY FROM 2009 TO 2012
- V. ESTIMATED GROSS ASSET OF POTATO-CHIP INDUSTRY FROM 2009 TO 2012
- SECTION II SUPPLY AND DEMAND ESTIMATES OF CHINA' S POTATO-CHIP INDUSTRY
FROM 2009 TO 2012
- I. CHINA' S POTATO-CHIP SUPPLY AND DEMAND ESTIMATES FROM 2008 TO 2012
- II. CHINA' S POTATO-CHIP PRODUCTION FORECAST FROM 2009 TO 2012
- III. CHINA' S POTATO-CHIP DEMAND FORECAST FROM 2009 TO 2012
- IV. CHINA' S POTATO-CHIP SUPPLY-AND-DEMAND BALANCE FROM 2009 TO 2012
- V. CHINA' S POTATO-CHIP PRODUCT PRICE FORECAST FROM 2009 TO 2012
- VI. IMPORT/EXPORT FORECAST OF MAIN POTATO-CHIP PRODUCTS FROM 2009 TO 2012
CHAPTER XVI ANALYSIS OF INVESTMENT STATUS OF POTATO CHIPS INDUSTRY
- SECTION I ANALYSIS OF POTATO CHIPS INDUSTRY INVESTMENT SITUATION IN
2008
- I. OVERALL INVESTMENT AND STRUCTURE IN 2008
- II. INVESTMENT SCOPE SITUATION IN 2008
- II. INVESTMENT ACCELERATION SITUATION FROM 2008 TO 2009
- IV. ANALYSIS OF INDUSTRY SECTOR INVESTMENT IN 2008
- V. ANALYSIS OF INVESTMENT BY REGION IN 2008
- VI. SITUATION OF INVESTMENT FROM FOREIGN BUSINESSMAN IN 2008
- SECTION II ANALYSIS OF POTATO CHIPS INDUSTRY INVESTMENT SITUATION FROM
JANUARY TO MAY IN 2009
- I. OVERALL INVESTMENT AND STRUCTURE FROM JANUARY TO MAY IN 2009
- II. INVESTMENT SCOPE SITUATION FROM JANUARY TO MAY IN 2009
- III. INVESTMENT ACCELERATION SITUATION FROM JANUARY TO MAY IN 2009
- IV. ANALYSIS OF SECTOR INVESTMENT FROM JANUARY TO MAY IN 2009
- V. ANALYSIS OF INVESTMENT BY REGION FROM JANUARY TO MAY IN 2009
- VI. SITUATION OF INVESTMENT FROM FOREIGN BUSINESSMAN FROM JANUARY TO MAY
IN 2009
CHAPTER XVII ANALYSIS OF THE INVESTMENT ENVIRONMENT OF POTATO CHIPS INDUSTRY
- SECTION I ANALYSIS OF ECONOMIC DEVELOPMENT ENVIRONMENT
- I. CHINESE MACRO-ECONOMY DURING 2008-2009
- II. ANALYSIS OF CHINESE MACRO-ECONOMY DURING 2009-2012
- III. FORECAST OF INVESTMENT TREND DURING 2009-2012 AND ITS INFLUENCE
- SECTION II ANALYSIS OF POLICY ENVIRONMENT
- I. ANALYSIS OF POLICY ENVIRONMENT OF POTATO CHIPS INDUSTRY IN 2009
- II. DOMESTIC MACRO POLICY IN 2009 AND ITS INFLUENCE
- III. POLICY OF THE INDUSTRY IN 2009 AND ITS INFLUENCE
- SECTION III ANALYSIS OF TECHNICAL DEVELOPMENT ENVIRONMENT
- I. CURRENT SITUATION OF DOMESTIC POTATO CHIPS TECHNOLOGY
- II. ANALYSIS OF THE DEVELOPMENT OF POTATO CHIPS TECHNOLOGY IN 2009
- III. ANALYSIS OF TECHNICAL DEVELOPMENT TREND OF POTATO CHIPS DURING
2009-2012
- SECTION IV ANALYSIS OF SOCIAL ENVIRONMENT
- I. DEVELOPMENT OF DOMESTIC SOCIAL ENVIRONMENT
- II. ANALYSIS OF SOCIAL ENVIRONMENT DEVELOPMENT IN 2009
- III. ANALYSIS OF THE INFLUENCE OF SOCIAL ENVIRONMENT ON THE INDUSTRY
DURING 2009-2012
CHAPTER XVIII INVESTMENT OPPORTUNITY AND RISK OF POTATO CHIPS INDUSTRY
- SECTION I COMPRASION AND ANALYSIS OF INDUSTRY VITALITY COEFFICIENT
- I. THE COMPRASION OF VITALITY COEFFICIENTS FOR RELATED INDUSTRIES IN 2009
- II. ANALYSIS OF THE INDUSTRIAL ACTIVITY INDEX IN 2008 AND 2009
- SECTION II COMPARISON AND ANALYSIS OF RETURN ON INDUSTRY INVESTMENT
- I. COMPARISON OF RETURN ON INVESTMENT AMONG RELEVANT INDUSTRY IN 2009
- II. ANALYSIS OF RETURN ON INDUSTRY INVESTMENT FROM 2007 TO 2008
- SECTION III ANALYSIS OF INVESTMENT RETURNS IN POTATO CHIPS INDUSTRY
- I. ANALYSIS OF INVESTMENT IN POTATO CHIPS INDUSTRY DURING 2008-2009
- II. ANALYSIS OF INVESTMENT RESULTS OF POTATO CHIPS INDUSTRY DURING
2009-2012
- III. FORECAST OF INVESTMENT TREND IN POTATO CHIPS INDUSTRY DURING
2009-2012
- IV. INVESTMENT ORIENTATION OF POTATO CHIPS INDUSTRY DURING 2009-2012
- V. SUGGESTIONS FOR INVESTMENT IN POTATO CHIPS INDUSTRY DURING 2009-2012
- VI. ANALYSIS OF OBSTACLES FACED BY NEW ENTRANTS
- SECTION IV MAJOR FACTORS COMPROMISING THE DEVELOPMENT OF POTATO CHIPS
INDUSTRY
- I. ANALYSIS OF FAVORABLE FACTORS FOR POTATO CHIPS INDUSTRY DURING
2009-2012
- II. ANALYSIS OF STABLE FACTOR INFLUENCING THE OPERATION OF POTATO CHIPS
INDUSTRY DURING 2009-2012
- III. ANALYSIS OF UNFAVORABLE FACTORS FOR POTATO CHIPS INDUSTRY DURING
2009-2012
- IV. ANALYSIS OF CHALLENGES FACED BY CHINA' S POTATO CHIPS INDUSTRY DURING
2009-2012
- V. ANALYSIS OF OPPORTUNITIES FOR THE DEVELOPMENT OF CHINESE POTATO CHIPS
INDUSTRY DURING 2009-2012
- SECTION V ANALYSIS OF INVESTMENT RISKS AND CONTROL STRATEGY IN POTATO
CHIPS INDUSTRY
- I. MARKET RISKS AND CONTROL STRATEGY OF POTATO CHIPS INDUSTRY DURING
2009-2012
- II. POLICY RISK AND CONTROL STRATEGY OF POTATO CHIPS INDUSTRY DURING
2009-2012
- III. OPERATING RISK AND CONTROL STRATEGY OF POTATO CHIPS INDUSTRY DURING
2009-2012
- IV. TECHNOLOGICAL RISK AND CONTROL STRATEGY OF POTATO CHIPS INDUSTRY
DURING 2009-2012
- V. HORIZONTAL COMPETITION RISK AND CONTROL STRATEGY OF POTATO CHIPS
INDUSTRY DURING 2009-2012
CHAPTER XIX STUDY ON INVESTMENT STRATEGIES FOR POTATO CHIPS INDUSTRY
- SECTION I STUDY ON DEVELOPMENT STRATEGIES FOR POTATO CHIPS INDUSTRY
- I. MASTER PLAN OF STRATEGIES
- II. TECHNICAL DEVELOPMENT STRATEGY
- III. PORTFOLIO STRATEGY
- IV. REGIONAL STRATEGIC PLANNING
- V. INDUSTRIAL STRATEGIC PLANNING
- VI. BRANDING STRATEGY
- VII. COMPETITION STRATEGY PLANNING
- SECTION II STRATEGIC THINKING ABOUT CHINESE POTATO CHIPS BRANDS
- I. THE IMPORTANCE OF CORPORATE BRAND
- II. THE SIGNIFICANCE OF BRAND STRATEGY TO POTATO CHIPS
- III. ANALYSIS OF EXISTING POTATO CHIPS BRANDS
- IV. BRAND STRATEGY FOR CHINESE POTATO CHIPS PRODUCERS
- V. STRATEGY FOR POTATO CHIPS BRAND STRATEGY MANAGEMENT
- SECTION III ANALYSIS OF BUSINESS STRATEGY FOR POTATO CHIPS
- I. POTATO CHIPS MARKET SEGMENTATION STRATEGY
- II. INNOVATION STRATEGY FOR POTATO CHIPS MARKET
- III. BRAND POSITIONING AND CATEGORY PLANNING
- IV. DIFFERENTIATION STRATEGY FOR NEW POTATO CHIPS PRODUCTS
- SECTION IV POTATO CHIPS INDUSTRY INVESTMENT STRATEGIC RESEARCH
- I. INVESTMENT STRATEGY OF FOOD INDUSTRY OF 2009
- II. INVESTMENT STRATEGY FOR POTATO CHIPS INDUSTRY IN 2009
- III. INVESTMENT STRATEGY FOR POTATO CHIPS INDUSTRY IN THE PERIOD FROM
2009 TO 2012
- IV. INVESTMENT STRATEGY FOR SEGMENTED INDUSTRY IN THE PERIOD FROM 2009
TO 2012
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