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시장보고서
Can Green IT Bloom in an Economic Downturn? (Market Focus)
| 리서치사 |
Datamonitor |
| 발행일 |
2009년 06월 |
상품코드 |
92109 |
| 페이지 정보 |
42 pages |
| 가격 |
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Abstract
Introduction
The global economic recession is reshaping the way vendors and end-user
organizations assess and utilize sustainable and environmentally friendly
computing. There has been a paradigm shift in the way organizations evaluate,
budget for, and deploy green IT.
Scope of this research
- Provides a comprehensive analysis of the paradigm shift within the global
green IT market as a result of the broader economic downturn.
- Delivers insight into the drivers of green IT and how motivations for
green IT deployment by end-user organizations have changed.
- Details environmentally sustainable trends for datacenters, client devices
and asset lifecycle management.
- Provides insight into future green IT trends, once the economic recovery
takes hold.
Research and analysis highlights
Organizations no longer regard green IT and cost-effective IT as being
mutually exclusive.
Green IT that eliminates the need for capex, such as datacenter
virtualization, datacenter design and layout, and asset lifecycle management,
will become increasingly important as IT budgets remain constrained.
Organizations that face critical datacenter limitations, such as a shortage of
floor or rack space, are looking to software or outsourcing alternatives, such
virtualization software, cloud computing and software-as-a-service.
Key reasons to purchase this research
- Understand the changing green IT landscape, including drivers, technology
evolution, and vendor approaches.
- Garner unique perspective into the various ways the green IT market has
adapted and evolved in response to broader business conditions.
- Gain valuable green IT recommendations for vendors and end-user
organizations.
Table of Contents
OVERVIEW
INTRODUCTION TO GREEN IT
- Green IT is gaining relevancy in challenging economic conditions
- Defining what constitutes green IT
- Green IT remains on the business agenda
- A paradigm shift in defining green IT
- Vendors are being legislated to adopt green IT
- Green IT vendors are motivated by cost
- Green IT is largely recession-proof among end-user organizations
- A bad economy is a boon for cost-positive green IT
- The economic conditions have propelled a paradigm shift for green IT
- IT budgets are flat
- Organizations are turning to green capex alternatives
- Most organizations are not budgeting for datacenter management spend in
the short to medium term
- Green RoI models are becoming compulsory and shorter
- Categorical cost analysis is essential to green IT yet is often
overlooked
- The greening of new datacenters will slow with the economy
- Case study: Harnessing wind from the North Sea cools a green datacenter
- Hardware vendors lead the market with green IT go-to-market visibility
- Vendors are tackling datacenter cooling issues with varied initiatives
THE IT LANDSCAPE IS GROWING GREENER
- Datacenters remain rich with green IT possibilities
- Managing costs to ‘keep the lights on' also behooves a green IT
strategy
- Datacenter power utilization continues to rise
- Measuring power usage effectiveness is gaining traction
- Green motives are less of a driver for datacenter energy-efficiency
projects in 2009
- Datacenter cooling is an obvious target for power reduction
- Maximizing datacenter utilization reduces costs and carbon emissions
- Virtualization is moving into greener fields
- Virtualization is becoming more holistic
- Business applications are the next frontier of datacenter virtualization
- Datacenter virtualization is heading towards the cloud
- Confusion abounds over what constitutes cloud computing
The cloud is theoretically green Vendors are not pushing the green cloud
message yet
- Datacenter virtualization enables cost-effective, greener hardware refresh
cycles
- Hardware refresh cycles are being pushed back
- New RoI models for green IT must evolve
- Client devices' lifecycle cost moves beyond being a green issue
- Greener client device displays are more cost effective
- Client power management is a quick green fix for budget-challenged IT
departments
- Replacing desktops with greener notebooks yields quick results
- Environmental agendas are important yet do not drive remote working
TAKING GREEN IT TO MARKET
- Case study: IBM and the green, modular, moveable datacenter
- Case study: Hewlett-Packard centralizes, optimizes and consolidates
disparate datacenters
- Case study: Sun sheds light on green cloud computing
- Case study: Cisco TelePresence meets RoI challenge
- Case study: Dell delivers on energy-efficiency and minimal packaging
THE GREENING OF ASSET LIFECYCLE MANAGEMENT
- Green IT manufacturing is becoming more cost effective
- Global regulations necessitate environmental standards by individual
vendors
- Green packaging is a cost-effective vendor strategy
- Organizations lease more IT assets in a tough economy
- Leasing ensures green asset disposal
- Vendors recoup the highest margins for the most green end-of-life asset
management
RECOMMENDATIONS
- Action points for green IT vendors
- Action points for enterprise IT decision makers
DATAMONITOR OPINION
- Now is the time for green IT investment
- Green IT vendors stand to benefit from the downturn
- Green IT is becoming synonymous with cost-effective IT
APPENDIX
- Acronyms and Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
FIGURES
- Figure: Green IT encompasses various technologies
- Figure: Lowered demand for cost-negative green IT is outweighed by demand
for cost-positive green IT
- Figure: Most organizations do not believe the economy will affect their
green IT positions
- Figure: Cost-positive green IT is most likely to be adopted in a downturn
- Figure: IT budgets will largely remain flat in 2010
- Figure: Most IT decision makers do not plan short- to medium-term
investments in datacenter management
- Figure: About half of organizations use or already have datacenter
management IT
- Figure: Hardware vendors are viewed as having the best green IT strategies
- Figure: Moving to green datacenters enables financial, operation and
environmental benefits
- Figure: Organizations' datacenter power utilization is sharply increasing
- Figure: A green agenda has become less of a driver for datacenter
energy-efficiency projects
- Figure: Datacenter infrastructure consumes more energy than server
processors
- Figure: For flexible working solutions, reducing carbon emissions rates as
average importance
- Figure: Environmental benefit is not a key driver for flexible working
solutions
- Figure: Vendors recoup the highest margins on end-of-life inventory from
retail sales
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