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Financial Advisors' Views of the Post-RDR Landscape
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Datamonitor |
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2009³â 08¿ù |
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99294 |
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63 pages |
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Abstract
Introduction
Financial advisors have seen their business damaged by current market
conditions and are concerned about their future relationship with providers
during challenging restructures to business arising from regulatory burdens
and threats in distribution channels. Providers must actively offer adequate
support to IFAs in order to save the value of business.
Scope of this research
- Reveals IFAs' opinion of how the RDR will change the competitive structure
of distribution in the UK
- In-depth analyses of the relative attractiveness of various products
during the downturn and of the future competitive market structure.
- Benchmarks leading L&P and Asset Management firms in terms of their
product offerings and elements of service.
Research and analysis highlights
The most important trigger for visiting an advisor is for retirement planning
advice, with 70% indicating this as a very important factor
When advisors were asked who they see as the main competition for clients in
their market, 64% stated high street banks to pose the main threat for their
client base. This was followed by 53% of advisors who see the rise of online
price comparison sites as the main competitor for their client base.
A significantly large proportion of IFAs responded to say they anticipated the
RDR to leave a ' middle market' of clients who will have no access to advice
Key reasons to purchase this research
- Understand where IFAs' fears for the post-RDR world are coming from.
- Assess the opportunies for other competitors to seize market share from
IFAs.
- Access the results of Datamonitor' s Q2 2009 IFA survey.
Table of Contents
OVERVIEW
- Catalyst
- Summary
- Methodology
EXECUTIVE SUMMARY
- Advisors have predominantly maintained an independent business structure
- Advisors view Skandia and Invesco Perpetual as offering the best level of
service
- Providers' ability to develop tailored solutions in the midst of channel
competition and regulatory challenges will be important factors for IFAs
TABLE OF TABLES
ADVISORS IDENTIFY PROVIDER AND CUSTOMER PREFERENCES
- Introduction to Datamonitor' s Q2 2009 Financial Advisor Survey
- The financial advisory market is predominantly occupied by small, single
outlet firms
- Abbey and HSBC continue to be less popular amongst advisors
- Among life assurers, Abbey continues attracting a net negative response
from IFAs
- Skandia is rated positively by IFAs for its level of service and quality
of products in contrast to Abbey
- Invesco Perpetual continues strongly in IFAs' perception of their levels
of service and quality of products in Q2 2009
- However, HSBC receives the least positive votes from advisors
- The most important trigger for visiting an advisor is for retirement
planning advice
- Personal recommendations are vital when choosing an IFA
PROVIDERS NEED TO DEVELOP TAILORED SOLUTIONS FOR ADVISORS DURING ECONOMIC AND REGULATORY CHALLENGES
- Economic turmoil represents the biggest challenge for the IFA market
- Providers' product innovations must focus on the risk profile of today' s
consumers
- ISAs stand out as the product IFAs are most positive about
- Income protection has the best outlook while whole-of-life is the least
attractive option among protection products
- Advisors are uncertain about the future sales of investment bonds
- Sales of mutual funds will gain growth potential once equity prices
become more attractive
- Individual SIPPs will prove to be a less difficult sale compared to
other pension products
- IFAs expect the RDR to create a more competitive distribution environment
- IFAs perceive high street banks to pose the biggest threat for clients
to their market
- Banks are suited to offering simpler life and pensions products such as
mortgage-related protection insurance
- The recently tarnished brand reputation of banks will limit their entry
into the life, pensions and investment market
- Banks are perceived to be unable to offer the same level of service and
advice as IFAs but this may change in the post-RDR landscape
- Online price comparison sites are also a strong contender for IFAs'
client base
- Those who are able to offer open architecture and unique solutions to
client' s needs will harness the competitive advantage
- IFAs have an advantage over wealth managers in being able to offer truly
independent advice
- IFAs rank their ability to provide unique solutions to clients as their
greatest strength
- However, IFAs and wealth managers both believe that their strength lies
in having personal relationships with clients
- An even closer client relationship can be fostered through regular and
more frequent contact
- Providers who can invest in technology today have an opportunity to gain
competitive advantage
- Providers should bring in end-customer focused propositions while
uncertainty surrounds RDR impact on the IFA-centric model
- Advisors believe that the RDR will not hit the target of increasing
consumers' access to financial advice
- IFAs believe they will be forced out of the market as a result of the RDR
- Whatever uncertainty surrounds RDR impact, changes to an IFA' s business
model are essential for success
- The end-customer should receive clarity of communication if the RDR is
to succeed
- The final focus must be on meeting customers' needs and demands for
financial advice
APPENDIX
- Data
- Definitions
- Single premium policy
- Regular premium
- Wrap accounts
- Product definitions
- Life based savings products
- Life Assurance
- Single premium life
- With-profit bond
- Unit-linked bond
- Income and growth bonds
- Guaranteed equity bonds
- Distribution bonds
- Purchased life annuities
- Other bonds
- ISAs
- Matrix-Data definitions
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
TABLES
- Table: How do you see business in each of the following areas changing
over the next 6 months?
- Table: How do most of your clients find you?
- Table: What type of organisation do you work for?
- Table: Please rate the following providers in terms of the level of
service they provide to you? (1-5, with 5 being highest level of service and 1
being lowest)
- Table: Please rate the following providers in terms of the quality of
products they offer? (1-5, with 5 being highest level of quality and 1 being
lowest)
- Table: Roughly, what proportion of your customer base falls into each of
the following asset bands?
- Table: How important are each of the following as triggers for clients
coming to an IFA?
- Table: On average, how often do you speak to your clients on the telephone?
- Table: On average, how often do you speak to your clients ace to face?
- Table: To what extent do you see the following as a challenge for the IFA
market?
- Table: Who do you see as the main competition for clients in your market?
- Table: Thinking about the changes the RDR will bring to the structure of
the market, to what extent do you agree with the following statements?
- Table: To what extent do you see each of the following as limiting factors
in banks' attempts to enter this market?
- Table: In what areas of your business and service do you see banks as most
competition to you?
- Table: Thinking about the potential threat that banks pose to the IFA
industry, please indicate the extent to which you agree with each of the
following statements.
- Table: Thinking about your clients, to what extent do you agree with each
of the following statements?
- Table: Which of the following do you consider to be relative strengths of
IFAs over wealth managers?
- Table: Thinking about the changes the RDR will bring to the structure of
the market, to what extent do you agree with the following statements?
- Table: Thinking about the possible changes to the nature of the wealth
management market in the UK, to what extent do you agree with the following
statements?
- Table: In what areas of your business and service do you see wealth
managers as most competition to you?
FIGURES
- Figure: The IFA industry is characterized by single outlet firms
- Figure: The clients of IFA surveyed tend to be at the lower end of the
asset band spectrum
- Figure: Skandia is viewed highly by advisors for the level of service they
provide
- Figure: Skandia is perceived by advisors to have high quality product
ranges
- Figure: Invesco Perpetual is perceived as offering best level of service
in relation to other asset managers
- Figure: Advisors rank Invesco Perpetual highly for their quality of
products
- Figure: Advice on retirement planning is a very important trigger for a
customer to visit an IFA
- Figure: Most clients find IFAs through personal recommendations from others
- Figure: IFAs perceive current economic conditions to be the most important
challenge to their market
- Figure: ISAs have the most growth potential over the next 6 months
- Figure: High street banks pose the biggest threat to advisors
- Figure: Banks pose a stronger threat to IFAs in terms of being able to
offer advice for protection insurance
- Figure: Tarnished brands and reputations of banks will be a hindrance
against their entry into the life and pensions market
- Figure: Banks do not pose a potentially strong threat to IFAs in terms of
service levels they provide
- Figure: Advisors strongly agree that HNW clients are defecting to IFAs due
to the truly independent service they offer
- Figure: IFAs weakest competitive factor is in technology
- Figure: Advisors believe their clients prefer the greater level of
personal contact IFAs can provider over wealth managers
- Figure: Advisors speak to clients by phone approximately twice a year
- Figure: IFAs speak to clients face-to-face approximately once a year
- Figure: The RDR will leave a middle market of clients who have no access
to advice
- Figure: 75% of IFAs believe they will be forced out of the market by RDR
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