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OTT TV 및 유료 TV 예측

OTT and Pay TV Forecasts

리서치사 Digital TV Research
발행일 2017년 12월 상품 코드 602262
페이지 정보 영문 60 Pages
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US $ 1,950 ₩ 2,219,800 PDF and Excel by E-mail (1 to 5 User License)
US $ 5,850 ₩ 6,659,600 PDF and Excel by E-mail (Global License)


OTT TV 및 유료 TV 예측 OTT and Pay TV Forecasts
발행일: 2017년 12월 페이지 정보 : 영문 60 Pages

한글목차

세계 138개국의 유료 TV 매출(가입, PPV) 및 OTT 매출(AVOD, SVOD, TVOD, DTO)은 합계로 2016년의 2,390억 달러에서 18% 증가해, 2022년에는 2,830억 달러에 이를 것으로 예측됩니다.

세계 138개국의 OTT 및 유료 TV 시장에 대해 조사했으며, OTT TV 가입자수/세대수, 거래, 매출, SVOD, TVOD 렌탈 및 다운로드 영상 판매(DTO/EST) , 유료 TV 가입자수, 가입 매출, PPV 매출 등의 정보를 전해드립니다.

1. 조사 방법과 정의

2. 주요 요약

3. 세계의 유료 TV 가입자 예측

4. 세계의 유료 TV 매출 예측

5. 세계의 유료 TV 오퍼레이터 예측

6. 세계의 OTT TV 및 비디오 예측

7. 세계의 SVOD 예측

8. 세계의 AVOD 예측

KSM 18.02.13

영문목차

Covering 138 countries, pay TV revenues [subscriptions and PPV] and OTT revenues [AVOD, SVOD, TVOD and DTO] combined will reach $283 billion by 2022; up by 18% from $239 billion in 2016, according to the OTT and Pay TV Forecasts report.

OTT's contribution to the revenue total will increase from 15% in 2016 to 29% in 2022. Its revenues will more than double over this period. OTT revenues will represent 42% of the pay TV total by 2022, up from 18% only in 2016.

Pay TV revenues will fall over the same period, although the decline will be very low.

SVOD subscriptions will reach half the pay TV total by 2022 - up from 27% in 2016. SVOD subscriptions increased tenfold between 2010 and 2016, and will double by 2022 to 546 million.

This report targets senior management, combining both the OTT TV and Video and the Pay TV sectors with global topline forecasts (2010-2022) amalgamated for 138 countries.

Published in December 2017, this 60-page PDF and excel report provides global, big-picture coverage of the OTT TV episode & movie sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through) and the Pay TV sector (subscribers, subscription revenues, PPV revenues.

Table of Contents

Methodology and definitions

Executive Summary

  • Chart: OTT & Pay TV Revenue Forecasts
  • Chart: SVOD & Pay TV Revenue Forecasts

Global Pay TV Subscriber Forecasts

  • Chart: Pay TV subscriber changes by platform
  • Chart: Global TV households by platform
  • Chart: Pay TV subscriber changes by region
  • Chart: Global pay TV subscribers by region
  • Table: Top 10 countries by pay TV subscribers
  • Table: Top 10 countries by pay TV subs growth or losses (000)
  • Table: Top 10 countries by pay TV subs growth (%)
  • Table: Top 10 countries by pay TV penetration
  • Table: Top 10 countries by digital cable TV subs
  • Table: Top 10 countries by digital cable TV penetration
  • Table: Top 10 countries by analog cable TV subs
  • Table: Top 10 countries by pay IPTV households
  • Table: Top 10 countries by pay IPTV penetration
  • Table: Top 10 countries by pay satellite TV penetration
  • Table: Top 10 countries by pay satellite TV subs
  • Table: Top 10 countries by primary pay DTT penetration
  • Table: Top 10 countries by primary pay DTT subs

Global Pay TV Revenue Forecasts

  • Chart: Pay TV revenue changes by region
  • Chart: Global pay TV revenue forecasts by region
  • Table: Top 10 countries by pay TV revenues
  • Table: Top 10 countries by pay TV revenue growth/losses $
  • Table: Top 10 countries by pay TV revenue growth/losses %
  • Chart: Pay TV revenue changes by platform
  • Chart: Global pay TV revenue forecasts by platform
  • Table: Top 10 countries by satellite TV revenues
  • Table: Top 10 countries by IPTV revenues
  • Table: Top 10 countries by digital cable TV revenues
  • Table: Top 10 countries by analog cable TV revenues
  • Table: Top 10 countries by DTT revenues

Global Pay TV Operator Forecasts

  • Chart: Share of pay TV subscribers by operator ranking
  • Table: Top 10 pay TV operators by subscribers
  • Chart: Share of pay TV revenues by operator ranking
  • Table: Top 10 pay TV operators by revenues
  • Table: Top 10 multi-territory pay TV operators by subscribers
  • Table: Top 10 multi-territory pay TV operators by revenues

Global OTT TV & Video Forecasts

  • Chart: Global OTT TV & video revenue forecasts by region
  • Table: Top 10 countries by online TV & video revenues
  • Chart: Global OTT TV & video revenue forecasts by source
  • Chart: SVOD home forecasts by region
  • Table: Top 10 countries by SVOD subscribers
  • Table: Top 10 countries by SVOD subscribers/TV households
  • Chart: Global SVOD revenues by region
  • Table: Top 10 countries by SVOD revenues
  • Table: Top 10 countries by OTT ad expenditure/AVOD
  • Table: Top 10 countries by DTO/EST revenues
  • Table: Top 10 countries by TVOD/OTT rental revenues

Global SVOD Forecasts

  • Chart: SVOD home forecasts by region
  • Table: Top 10 countries by SVOD subscribers
  • Table: Top 10 countries by SVOD subscribers/TV households
  • Chart: Global SVOD revenues by region
  • Table: Top 10 countries by SVOD revenues
  • Chart: SVOD subscriber forecasts by platform
  • Chart: SVOD revenue forecasts by platform

Global AVOD Forecasts

  • Chart: AVOD forecasts by region
  • Table: Top 10 countries by OTT ad expenditure/AVOD
  • Table: Top 10 countries by OTT ad expenditure/AVOD per TV household

Aggregate forecasts for 138 countries:

AlbaniaAlgeria AngolaArgentina
ArmeniaAustraliaAustriaAzerbaijan
BahrainBangladeshBelarusBelgium
BeninBoliviaBosniaBotswana
BrazilBulgariaBurkina FasoBurundi
CambodiaCameroonCanadaCAR
ChadChileChinaColombia
DR CongoRep CongoCosta RicaCote d'Ivoire
CroatiaCyprusCzech Rep.Denmark
Dominican Rep.EcuadorEgyptEl Salvador
Eq GuineaEstoniaEthiopiaFinland
FranceGabonGambiaGeorgia
GermanyGhanaGreeceGuatemala
GuineaHondurasHong KongHungary
IcelandIndiaIndonesiaIreland
IsraelItalyJapanJordan
KazakhstanKenyaKuwaitLaos
LatviaLebanonLiberiaLithuania
LuxembourgMacedoniaMadagascarMalawi
MaliMalaysiaMaltaMexico
MoldovaMongoliaMontenegroMorocco
MozambiqueMyanmarNamibiaNepal
NetherlandsNew ZealandNicaraguaNiger
NigeriaNorwayOmanPakistan
PanamaParaguayPeruPhilippines
PolandPortugalPuerto RicoQatar
RomaniaRussiaRwandaSaudi Arabia
SenegalSerbiaSierra LeoneSingapore
SlovakiaSloveniaSouth AfricaSouth Korea
SpainSri LankaSwedenSwitzerland
SyriaTaiwanTanzaniaThailand
TogoTunisiaTurkeyUganda
UkraineUAEUKUSA
UruguayUzbekistanVenezuelaVietnam
Zambia Zimbabwe   
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