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브라질의 주류 시장

Alcoholic Drinks in Brazil

리서치사 Euromonitor International
발행일 2018년 06월 상품 코드 223471
페이지 정보 영문 62 Pages
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US $ 2,100 ₩ 2,389,500 PDF by E-mail (Single User License)


브라질의 주류 시장 Alcoholic Drinks in Brazil
발행일: 2018년 06월 페이지 정보 : 영문 62 Pages

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

한글목차

브라질의 주류(Alcoholic Drinks) 시장을 조사 분석하고, 시장 전체 동향과 발전, 과세, 영업 환경, 각종 데이터, 부문별 시장 동향, 경쟁 구도, 전망, 주요 기업 개요 등을 전해드립니다.

    1. 브라질의 주류 시장
    • 개요
    • 주요 동향 및 향후 예측
    • 시장 배경
    • 세제와 과세
    • 영업 환경
    • 시장 지표
    • 시장 데이터
    • 정의
    • 정보 출처
    2. 브라질 기업 개요
    • Cervejaria Petropolis SA
    • Cia Brasileira De Bebidas
    • Cia Muller De Bebidas
    • Vinhos Salton SA Industria E Comercio

[※아래 카테고리는 개별 판매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.]

    3. 조사 카테고리
    • 브라질의 맥주 시장
    • 브라질의 사과주(Cider), 페리주(Perry) 시장
    • 브라질의 RTD, 프리믹스(Premixes) 주류 시장
    • 브라질의 증류주 시장
    • 브라질의 와인 시장
KSM 11.11.28

영문목차

Although some new purchasing habits adopted by consumers are set to continue within alcoholic drinks, like the trend towards drinking less but higher quality brands, there are signs of improving demand within alcoholic drinks in Brazil. Indeed, the area is expected to grow in 2018, following declining sales since 2014. However, not all areas will resume growth at the same pace, with some still struggling to attract consumers. While cider/perry and RTDs/high-strength premixes should continue to p...

Euromonitor International's Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Alcoholic Drinks Sales Show Slight Signs of Recovery in 2018

Heineken Ranks Second in Alcoholic Drinks

Signs of Consolidation and Fierce Competition, Depending on Area

Internet Retailing Leads Distribution Growth

Return To Pre-crisis Volume Sales Only Expected by 2022

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2012-2017

Taxation and Duty Levies

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

    • Summary 2 Key New Product Developments 2017

Market Indicators

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
  • Table 13 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Definitions

Sources

    • Summary 3 Research Sources

Headlines

Prospects

Fifa World Cup Not Expected To Be A Catalyst for Beer Sales in 2018

Premium Brands Show Steady Growth, Despite Economic Uncertainty

At-home Consumption Set To Recover Faster Than On-trade Channel

Competitive Landscape

Heineken and Brasil Kirin Merger To Face Challenges Over Coming Years

Cia Brasileira De Bebidas Investing in Premium Brands

Grupo Petropolis Expands Production and Recovers Second Position in Beer

Category Background

Lager Price Band Methodology

    • Summary 4 Lager by Price Band 2017
  • Table 18 Number of Breweries 2012-2017

Category Data

  • Table 19 Sales of Beer by Category: Total Volume 2012-2017
  • Table 20 Sales of Beer by Category: Total Value 2012-2017
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
  • Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
  • Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Improving Economy Boosts Volume Sales

Improving Economy Drives Price Competition

On-trade Sales Remain Limited

Competitive Landscape

Crs Continues To Lead Sales

High Entry Barriers Inhibit Innovation

Opportunities for Craft Versions On-trade

Category Data

  • Table 34 Sales of Cider/Perry: Total Volume 2012-2017
  • Table 35 Sales of Cider/Perry: Total Value 2012-2017
  • Table 36 Sales of Cider/Perry: % Total Volume Growth 2012-2017
  • Table 37 Sales of Cider/Perry: % Total Value Growth 2012-2017
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
  • Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
  • Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
  • Table 45 Forecast Sales of Cider/Perry: Total Volume 2017-2022
  • Table 46 Forecast Sales of Cider/Perry: Total Value 2017-2022
  • Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Headlines

Prospects

Investment in Innovation Fuelling Growth

Price Positioning Key To Maintaining Volume Sales

Opportunities for Natural Positioning

Competitive Landscape

Catuaba Selvagem Boosting Demand Within High-strength Premixes

Cia Brasileira De Bebidas Expands Skol Beats Portfolio

Imported Premium Rtds Open Way for Innovative National Brands

Category Data

  • Table 49 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  • Table 50 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  • Table 51 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  • Table 52 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
  • Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
  • Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
  • Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 56 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 57 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
  • Table 58 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
  • Table 59 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
  • Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
  • Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
  • Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
  • Table 63 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Headlines

Prospects

At-home Consumption Trend Boosts Off-trade Sales

Gin Set To Lead Growth Over Forecast Period

Global Drinks Trends Boost Spirits Sales

Competitive Landscape

High Fragmentation Means Limited Entry Barriers

Continuous Aggressive Promotions Could Damage Brand Image

Diversified Brand Portfolios Key To Maintaining Sales

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 5 Benchmark Brands 2017

Category Data

  • Table 64 Sales of Spirits by Category: Total Volume 2012-2017
  • Table 65 Sales of Spirits by Category: Total Value 2012-2017
  • Table 66 Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 67 Sales of Spirits by Category: % Total Value Growth 2012-2017
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
  • Table 73 Sales of White Rum by Price Platform: % Total Volume 2012-2017
  • Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
  • Table 75 Sales of English Gin by Price Platform: % Total Volume 2012-2017
  • Table 76 Sales of Vodka by Price Platform: % Total Volume 2012-2017
  • Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
  • Table 78 GBO Company Shares of Spirits: % Total Volume 2013-2017
  • Table 79 NBO Company Shares of Spirits: % Total Volume 2013-2017
  • Table 80 LBN Brand Shares of Spirits: % Total Volume 2014-2017
  • Table 81 Forecast Sales of Spirits by Category: Total Volume 2017-2022
  • Table 82 Forecast Sales of Spirits by Category: Total Value 2017-2022
  • Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Wine Sales Continue To Decline in Brazil

Growing Demand for Imported Wines

Internet Retailing Sales Continue To Rise

Competitive Landscape

Cooperativa Vinicola Aurora Remains Sales Leader

Consolidation Creates Bigger Entry Barriers for New Players

Vinhos Salton Takes Advantage of Wine Expertise

Category Data

  • Table 85 Sales of Wine by Category: Total Volume 2012-2017
  • Table 86 Sales of Wine by Category: Total Value 2012-2017
  • Table 87 Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 88 Sales of Wine by Category: % Total Value Growth 2012-2017
  • Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
  • Table 90 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
  • Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 94 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
  • Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
  • Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
  • Table 100 GBO Company Shares of Champagne: % Total Volume 2013-2017
  • Table 101 NBO Company Shares of Champagne: % Total Volume 2013-2017
  • Table 102 LBN Brand Shares of Champagne: % Total Volume 2014-2017
  • Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
  • Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
  • Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
  • Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
  • Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
  • Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
  • Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
  • Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
  • Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
  • Table 112 Forecast Sales of Wine by Category: Total Volume 2017-2022
  • Table 113 Forecast Sales of Wine by Category: Total Value 2017-2022
  • Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
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