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브라질의 가정 및 원예용품 시장

Home and Garden in Brazil

리서치사 Euromonitor International
발행일 2018년 05월 상품 코드 282750
페이지 정보 영문 37 Pages
가격
US $ 2,100 ₩ 2,399,000 PDF by E-mail (Single user license)


브라질의 가정 및 원예용품 시장 Home and Garden in Brazil
발행일 : 2018년 05월 페이지 정보 : 영문 37 Pages

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

한글목차

브라질의 가정용품 및 원예용품 시장에 대해 분석했으며 전체적인 구조와 동향, 주요 기업 개요(기업 개요, 사업 전략, 경쟁력, 사업 실적 등), 카테고리별 시장 동향·경쟁력·향후 전망 등의 조사 결과를 전해드립니다.

1. 산업 개요 : 가정 및 원예용품

  • 개요
  • 주요 동향과 발전
  • 시장 데이터
  • 정보 출처

2. 기업 개요

  • Basf SA
  • Coteminas SA
  • Unicasa Industria de Moveis SA

※ 아래 카테고리는 개별 구매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 원예용품
  • 가구
  • 주택개조용품
  • 가정용품
KSM 14.12.02

영문목차

In 2017, the Brazilian economy finally recorded GDP growth, after years of decline during the economic crisis that began in 2014. This fact, which was closely linked to record-low inflation rate and interest levels, helped support the most important driving force behind home improvement and gardening: the construction industry.

Euromonitor International's Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Industry Overview

Executive Summary

  • Home and Garden Records Moderate Growth, Driven by Slow Economic Recovery
  • Recovery Is Slow
  • Most Categories Within Home and Garden Remain Highly Fragmented
  • Home Improvement and Gardening Stores: the Most Dynamic Channel
  • Urbanisation and Demographic Changes Bring Significant Opportunities

Market Data

  • Table 1. Sales of Home and Garden by Category: Value 2012-2017
  • Table 2. Sales of Home and Garden by Category: % Value Growth 2012-2017
  • Table 3. NBO Company Shares of Home and Garden: % Value 2013-2017
  • Table 4. LBN Brand Shares of Home and Garden: % Value 2014-2017
  • Table 5. Distribution of Home and Garden by Format: % Value 2012-2017
  • Table 6. Forecast Sales of Home and Garden by Category: Value 2017-2022
  • Table 7. Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Sources

  • Summary 1. Research Sources

Gardening in Brazil - Category analysis

Headlines

Prospects

  • Urbanisation and Verticalisation Play Vital Roles in Crafting New Gardening Habits
  • Verticalisation Intensifies Indoor Gardening Activities
  • Internet Retailing Increases in Importance in Terms of Both A Distributor and As An Information Provider

Competitive Landscape

  • Tramontina Continues To Lead Gardening in 2017, Supported by Hand Tools and Power Tools
  • Fragmentation of Gardening Hinders the Consolidation of Strong Brands Within Garden Care and Horticulture
  • Private Label Has Potential, Supported by Home Improvement and Gardening Stores

Category Data

  • Table 8. Sales of Gardening by Category: Value 2012-2017
  • Table 9. Sales of Gardening by Category: % Value Growth 2012-2017
  • Table 10. NBO Company Shares of Gardening: % Value 2013-2017
  • Table 11. LBN Brand Shares of Gardening: % Value 2014-2017
  • Table 12. Distribution of Gardening by Format: % Value 2012-2017
  • Table 13. Forecast Sales of Gardening by Category: Value 2017-2022
  • Table 14. Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Home Furnishings in Brazil - Category analysis

Headlines

Prospects

  • Despite Its Slowness, the Recovery of the Construction Industry Drives Both New Launches and Sales Within Home Furnishings
  • Led Lighting Gains Momentum As Home Renovation and New Households Increase Sharply
  • Home Textiles Posts A Modest Recovery, Supported by Trading Down

Competitive Landscape

  • Abundance of Furniture Manufacturers Offers Opportunities for Retailers To Explore Their Own Brands
  • Increase in Branding
  • Brands Targeting Middle- and Lower/middle-income Households Start To Rebound

Category Data

  • Table 15. Sales of Home Furnishings by Category: Value 2012-2017
  • Table 16. Sales of Home Furnishings by Category: % Value Growth 2012-2017
  • Table 17. NBO Company Shares of Home Furnishings: % Value 2013-2017
  • Table 18. LBN Brand Shares of Home Furnishings: % Value 2014-2017
  • Table 19. LBN Brand Shares of Light Sources: % Value 2014-2017
  • Table 20. Distribution of Home Furnishings by Format: % Value 2012-2017
  • Table 21. Forecast Sales of Home Furnishings by Category: Value 2017-2022
  • Table 22. Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Home Improvement in Brazil - Category analysis

Headlines

Prospects

  • Despite the Lacklustre Performance From the Real Estate Industry, Home Renovations Support Home Improvement in 2017
  • Standard-priced Paint Increases Its Presence Within Decorative Paint
  • Global Trends in Coverings Arrive Locally and Are Well Accepted by Brazilian Consumers

Competitive Landscape

  • Akzo Nobel Continues To Challenge the Leader Basf
  • Two of the Most Important Tile Manufacturers Recover Losses From 2015 and 2016
  • Private Label Posts Rapid Growth Across Many Categories

Category Data

  • Table 23. Sales of Home Improvement by Category: Value 2012-2017
  • Table 24. Sales of Home Improvement by Category: % Value Growth 2012-2017
  • Table 25. NBO Company Shares of Home Improvement: % Value 2013-2017
  • Table 26. LBN Brand Shares of Home Improvement: % Value 2014-2017
  • Table 27. Distribution of Home Improvement by Format: % Value 2012-2017
  • Table 28. Forecast Sales of Home Improvement by Category: Value 2017-2022
  • Table 29. Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Homewares in Brazil - Category analysis

Headlines

Prospects

  • Improving Economic Conditions Result in A Positive Performance
  • Food Storage Continues To Outperform Other Categories
  • Value-added Cookware Lacks Development Compared With Other Product Areas

Competitive Landscape

  • Tupperware Continues To Rank Second Within Homewares
  • Fierce Competition in Cookware Is Challenging for Traditional Manufacturers
  • Private Label Far From Taking Off in Brazil

Category Data

  • Table 30. Sales of Homewares by Category: Value 2012-2017
  • Table 31. Sales of Homewares by Category: % Value Growth 2012-2017
  • Table 32. Sales of Homewares by Material: % Value 2012-2017
  • Table 33. NBO Company Shares of Homewares: % Value 2013-2017
  • Table 34. LBN Brand Shares of Homewares: % Value 2014-2017
  • Table 35. Distribution of Homewares by Format: % Value 2012-2017
  • Table 36. Forecast Sales of Homewares by Category: Value 2017-2022
  • Table 37. Forecast Sales of Homewares by Category: % Value Growth 2017-2022
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