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중국의 주류 시장

Alcoholic Drinks in China

리서치사 Euromonitor International
발행일 2018년 06월 상품 코드 83941
페이지 정보 영문 67 Pages
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US $ 2,100 ₩ 2,392,700 PDF by E-mail (Single User License)


중국의 주류 시장 Alcoholic Drinks in China
발행일: 2018년 06월 페이지 정보 : 영문 67 Pages

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

한글목차


※ 본 보고서는 동일한 컨텐츠의 국가별 시리즈물로 발행되어 있으므로 기타 국가는 문의하여 주시기 바랍니다.

중국의 주류(Alcoholic Drink) 시장 매출 동향 및 전망을 제품 타입(맥주, 와인, 증류주 등)별로 조사 분석하고, 주류 시장 전체의 배경, 과세, 영업 환경, 주요 제조사 개요 등에 대해 전해드립니다.

    1. 중국의 주류 시장 : 시장 분석
    • 개요
    • 주요 동향 및 발전
    • 지역별 주요 동향 및 발전
    • 시장 배경
    • 세제 및 과세
    • 영업 환경
    • 시장 지표
    • 시장 데이터
    • 정의
    • 정보 출처
    2. 기업 개요
    • China Resources Enterprise Ltd
    • Niulanshan Distillery Co Ltd
    • Sichuan Yibin Wuliangye Distillery Co Ltd
    • Zhejiang Guyue Longshan Shaoxing Wine Co Ltd

    [※아래 카테고리는 개별 구매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.]

    3. 조사 카테고리
    • 맥주 시장
    • 사과주(CIDER)/페리주(PERRY) 시장
    • RTD/프리믹스(PREMIXES) 주류 시장
    • 증류주(SPIRITS) 시장
    • 와인 시장
ksm 16.06.23

영문목차

The 2014-2016 period for alcoholic drinks was negatively affected by the Chinese government's earlier crackdown on gifting and personal spending, cooling economic growth, and falling demand for beer. Signs of recovery were, however, evident in 2017. Due to the prolonged summer, volume sales of beer, the largest category within alcoholic drinks in volume terms in China, suffered only marginal declines in 2017, and this was compensated by continued volume growth in wine and spirits.

Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Signs of Recovery

Off-trade Unit Prices Continue To Rise

Market Concentration Continues To Intensify

Off-trade Volume Growth Surpasses That of On-trade Channels

Stagnant Outlook for Alcoholic Drinks Over the Forecast Period

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2012-2017

Taxation and Duty Levies

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

    • Summary 2 Key New Product Developments 2017

Market Indicators

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
  • Table 13 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Definitions

Sources

    • Summary 3 Research Sources

Headlines

Prospects

Shrinking Consumer Base and Changing Demographics Lead To Stagnant Performance

Leading Brewers Increase Unit Prices To Maintain Profit

Weissbier/weizen/wheat Beer and Stout Enjoy Heady Growth

Competitive Landscape

Beer Leans Toward A More Concentrated Landscape

Off-trade Volume Performance Outstrips the On-trade

Category Background

Lager Price Band Methodology

    • Summary 4 Lager by Price Band 2017
  • Table 18 Number of Breweries 2012-2017

Category Data

  • Table 19 Sales of Beer by Category: Total Volume 2012-2017
  • Table 20 Sales of Beer by Category: Total Value 2012-2017
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
  • Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
  • Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Imported Brands Drive Growth

Refreshing Taste and A Healthy Image Generate Interest Among Female Consumers

the Off-trade Remains the Main Distribution Channel for Cider/perry

Competitive Landscape

Carlsberg Brewery Guangdong Continues To Lead Cider/perry

New Domestic Players From Fruit Processing Industries Entering Cider/perry

Category Data

  • Table 34 Sales of Cider/Perry: Total Volume 2012-2017
  • Table 35 Sales of Cider/Perry: Total Value 2012-2017
  • Table 36 Sales of Cider/Perry: % Total Volume Growth 2012-2017
  • Table 37 Sales of Cider/Perry: % Total Value Growth 2012-2017
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
  • Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
  • Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
  • Table 45 Forecast Sales of Cider/Perry: Total Volume 2017-2022
  • Table 46 Forecast Sales of Cider/Perry: Total Value 2017-2022
  • Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Headlines

Prospects

Sales Continue To Decline With Consumers Burnt Out After Over-marketing

Industry Standardisation To Ensure Product Quality and Drive Future Development

Competitive Landscape

Rio Attracts First-time Drinkers With New Low Alcohol Products

Mixx Tail Withdraws As Rapidly As It Rose

Traditional Local Spirit Manufacturers Enter

Category Data

  • Table 49 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  • Table 50 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  • Table 51 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  • Table 52 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
  • Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
  • Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
  • Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 56 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 57 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
  • Table 58 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
  • Table 59 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
  • Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
  • Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
  • Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
  • Table 63 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Local Spirits Squeeze Into the Super-premium Segment

the Bar Culture Returns, Bringing New Opportunities for International Spirits

Competitive Landscape

Brand Trimming A Major Strategy To Improve Image

Price Hikes in Local Spirits Create Space for International Brands

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 5 Benchmark Brands 2017

Category Data

  • Table 64 Sales of Spirits by Category: Total Volume 2012-2017
  • Table 65 Sales of Spirits by Category: Total Value 2012-2017
  • Table 66 Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 67 Sales of Spirits by Category: % Total Value Growth 2012-2017
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
  • Table 73 Sales of White Rum by Price Platform: % Total Volume 2012-2017
  • Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
  • Table 75 Sales of English Gin by Price Platform: % Total Volume 2012-2017
  • Table 76 Sales of Vodka by Price Platform: % Total Volume 2012-2017
  • Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
  • Table 78 GBO Company Shares of Spirits: % Total Volume 2013-2017
  • Table 79 NBO Company Shares of Spirits: % Total Volume 2013-2017
  • Table 80 LBN Brand Shares of Spirits: % Total Volume 2014-2017
  • Table 81 Forecast Sales of Spirits by Category: Total Volume 2017-2022
  • Table 82 Forecast Sales of Spirits by Category: Total Value 2017-2022
  • Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Wine Records Stable Growth

Still Light Grape Wine Continues To Witness Unit Price Increases

Other Sparkling Wine Bounces Back

Competitive Landscape

Zhejiang Guyue Longshan Shaoxing Wine Remains the Leader

New World Wine Is on the Rise

Category Data

  • Table 85 Sales of Wine by Category: Total Volume 2012-2017
  • Table 86 Sales of Wine by Category: Total Value 2012-2017
  • Table 87 Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 88 Sales of Wine by Category: % Total Value Growth 2012-2017
  • Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
  • Table 90 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
  • Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 94 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
  • Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
  • Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
  • Table 100 GBO Company Shares of Champagne: % Total Volume 2013-2017
  • Table 101 NBO Company Shares of Champagne: % Total Volume 2013-2017
  • Table 102 LBN Brand Shares of Champagne: % Total Volume 2014-2017
  • Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
  • Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
  • Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
  • Table 106 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
  • Table 107 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
  • Table 108 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
  • Table 109 Forecast Sales of Wine by Category: Total Volume 2017-2022
  • Table 110 Forecast Sales of Wine by Category: Total Value 2017-2022
  • Table 111 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 112 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
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