|
|
|
시장보고서
Effectively Selling Medical Equipment in Central and Eastern Europe 2009
|
Abstract
Key information for marketing and sales executives in companies large and small
Evaluate and exploit the potential of key markets!
The medical device and equipment markets of Central Europe are
import-dependent and expanding, and represent many opportunities. However,
those charged with marketing and selling products are faced with very diverse
operating environments, purchasing practices and cultural challenges.
Understanding the difference makes all the difference!
There are a number of variations commercial and business planners needs to
take into account:
- Can you sell directly or do you need agent representation?
- How do you get your product registered?
- How big is the market?
- Is it reliant on imported equipment?
This business development guide is essential for everyone involved in sales
and marketing Effectively Selling Medical Equipment in Central Europe (published October
2009) is a new, 285+ page guide which will be of value to everyone involved in
business planning, marketing and sales. It is essential for those new to the
industry and provides a valuable aide memoire for experienced campaigners.
Most importantly the principles and knowledge are relevant and timely for all
companies from blue-chip multinationals to small/medium enterprises.
USE THIS REPORT TO FIND OUT...
- What regulations you must meet to sell medical devices in Poland
- What sales and distribution routes you should consider in Czech Republic
- What is important to buyers of medical equipment in Hungary
- The import value of markets in the region by equipment type
- Contact and profiles of leading distributors of medical devices and
equipment in each market
Table of Contents
Foreword
Regional Overview
- What makes Central Europe an attractive market?
- Population
- Economic Data
- How does Spending Compare between Countries?
- Where are the Public Hospitals?
- Where are the Private Hospitals?
- Where is the Lack of Medical Personnel Greatest?
- Domestic Production Capacity
- Medical Equipment Market Comparisons
- Imports of Medical Equipment
Bulgaria
- Introduction to the Bulgarian Market
- Key facts
- The Market in Context
- How is the Healthcare Sector Organised?
- Health Insurance
- User Fees
- National Health Strategy 2008-2013
- How is the Healthcare Sector Funded?
- End-users of Medical Equipment: Public Hospitals
- Hospital Conditions to Improve
- End-users of Medical Equipment: Private Hospitals
- End-users of Medical Equipment: Physicians and Other Staff
- End-users of Medical Equipment: Inpatient Analysis
- What do End-users Look For?
- How are Medical Devices Regulated?
- How to Approach The Market?
- Distribution
- Trade Fairs & Exhibitions
- Medicus Dento Galenia
- Opto Salon-Sofia
- Buldental
- Selected Medical Equipment Distributors
- ANTONIMEX
- BIOMED FUTURE
- DUTCHMED (BULGARIA)
- ELPAK
- EMMONYA PHARMATECH
- IMESSA
- LK SURGICAL
- MEBOSS COMPANY
- MEDEOS
- ROMY-DENT
- SMART COMPANY
- SOLOMED
- S&T BULGARIA
- TOP DIAGNOSTICS
- VITANOV & COMPANY
- How Widespread is Domestic Manufacturing?
- How Reliant is the Market on Imported Equipment?
- Where are imports sourced from?
Croatia
- Introduction to the Croatian Market
- Key facts
- The Market in Context
- How is the Healthcare Sector Organised?
- Sustainable Health System Project
- National Health Strategy 2006-2011
- How is the Healthcare Sector Funded?
- End-users of Medical Equipment: Public Hospitals
- End-users of Medical Equipment: Private Offices
- End-users of Medical Equipment: Physicians and Other Staff
- End-users of Medical Equipment: Outpatient Facilities
- What do End-users Look For?
- How are Medical Devices Regulated?
- How to Approach the Market?
- Distribution
- Trade Fairs & Exhibitions
- The International Fair of Medicine, Dentistry, Rehabilitation, Laboratory Equipment and Pharmacy
- Selected Medical Equipment Distributors
- BAN-PROMET
- BISERNICA
- CRODENS
- CROLAB
- FOKUS MEDICAL
- GRAFOMEDIKA
- HILUS MEDICAL
- HKO MEDICAL SYSTEMS
- INEL - MEDICINSKA TEHNIKA
- LABOR MB
- MEDIAL
- MEDICAL INTERTRADE
- MEDICOM
- MEDIVA
- POLIMEDIKA
- SIDRO-DENT
- SLAVEN MEDICAL SYSTEMS
- S.D. INFORMATIKA
- TEHNOMEDIKA
- UNIDENTAL
- VIK DENTAL
- ZAGREB JADRAN-INVEST
- How Widespread is Domestic Manufacturing?
- Biognost d.o.o.
- Instrumentaria PLC
- Exports of Medical Equipment
- How Reliant is the Market on Imported Equipment?
- Where are Imports Sourced From?
Czech Republic
- Introduction to the Czech Republic Market
- Key Facts
- The Market in Context
- How is the Healthcare Sector Organised?
- How is the Healthcare Sector Funded?
- End-users of Medical Equipment: Public Hospitals
- End-users of Medical Equipment: Private Hospitals
- End-users of Medical Equipment: Physicians and Other Staff
- End-users of Medical Equipment: Outpatient Facilities
- What do End-users Look For?
- How are Medical Devices Regulated?
- How to Approach the Market?
- Distribution
- Trade Fairs & Exhibitions
- Medical Fair Brno Central Europe 2009
- Pragodent
- Pragomedica
- Selected Medical Equipment Distributors
- AGMECO
- BOHEMIA MEDICAL
- BS PRAGUE MEDICAL CS
- CHEMELEK
- CHIRONAX FRYDEK-MISTEK (CZECH REPUBLIC)
- CMI (CZECH REPUBLIC)
- FERDINAND MENEL MEDIZINTECHNIK (CZECH REPUBLIC)
- GRANE
- MEDATA
- SPIRIT MEDICAL
- SUPERTRADE
- How Widespread is Domestic Manufacturing?
- Domestic Producers
- Beznoska s.r.o.
- Bioster a.s.
- Chirana X-ray a.s.
- Gama Group
- Hartmann-Rico as
- Linet spol s.r.o.
- Medin as
- Seiva s.r.o.
- Vulkan a.s.
- Exports
- How Reliant is the Market on Imported Equipment?
- Where are imports sourced from?
Hungary
- Introduction to the Hungarian Market
- Key Facts
- The Market in Context
- How is the Healthcare Sector Organised?
- National Health Fund Administration
- Local Government
- Private Healthcare
- Healthcare Reform
- How is the Healthcare Sector Funded?
- End-users of Medical Equipment: Public Hospitals
- End-users of Medical Equipment: Private Hospitals
- End-users of Medical Equipment: Physicians and Other Staff
- End-users of Medical Equipment: Outpatient Facilities
- What do End-users Look For?
- How are Medical Devices Regulated?
- How to Approach the Market?
- Distribution
- Trade Fairs & Exhibitions
- Selected Medical Equipment Distributors
- ALLEGRO
- DENT-EAST
- DIAGNOSTICUM
- FERTICAD TRADING & SERVICES
- GERONTEX
- KONSENS TRADE & INVESTMENT
- MEDICONTUR MEDICAL ENGINEERING (HUNGARY)
- MEDINSPECT
- PASZTOR ADA-MED KFT
- REPLANT-CARDO
- SPEEDING ENGINEERING, TRADING & SERVICE
- TRIMUS
- WALLITRADE
- How Widespread is Domestic Manufacturing?
- Local Manufacturers
- Askit
- Coloplast
- Frytech
- Lasram Lasers
- Medicor
- Exports
- How Reliant is the Market on Imported Equipment?
- Where are imports sourced from?
Poland
- Introduction to the Polish Market
- Key Facts
- The Market in Context
- How is the Healthcare Sector Organised?
- How is the Healthcare Sector Funded?
- End-users of Medical Equipment: Public Hospitals
- End-users of Medical Equipment: Private Hospitals
- End-users of Medical Equipment: Physicians and Other Staff
- End-users of Medical Equipment: Outpatient Facilities
- What do End-users Look For?
- How are Medical Devices Regulated?
- How to Approach the Market?
- Distribution
- Trade Fairs & Exhibitions
- Salmed
- Rehmed Expo
- DentaMed
- Selected Medical Equipment Distributors
- ARTERIAE
- CENTRUM ZAOPATRZENIA MEDYCZNEGO CEZAL WROCLAW (CZM)
- CONSTANS MED
- CONSULTRONIX
- EFMED
- HAMMER MED
- KAMED
- MA-JE-R
- MEDEN-INMED
- MEDICUS APARATURA I INSTRUMENTY MEDYCZNE SP JAWNA
- MULTIDENTAL-MED
- OPTOPOL
- O.K. MEDICAL SYSTEMS
- PRO-MEDICA
- RTA
- TRASTER ELEKTRONIKA
- ZENI-MED
- How Widespread is Domestic Manufacturing?
- Local Manufacturers
- Aesculap-Chifa Sp. z.o.o.
- Asonik
- Balton Ltd.
- Chirmed-Vamag
- Emtel
- ERG Klobuck S.A.
- Famed Ltd.
- Farum S.A.
- Sanus
- Exports
- How Reliant is the Market on Imported Equipment?
- Where are imports sourced from?
Romania
- Introduction to the Romanian Market
- Key Facts
- The Market in Context
- How is the Healthcare Sector Organised?
- National Health Programmes for 2007
- How is the Healthcare Sector Funded?
- Financing For Projects in the National Health Sector
- World Bank Project
- End-users of Medical Equipment: Public Hospitals
- End-users of Medical Equipment: Private Hospitals
- End-users of Medical Equipment: Physicians and Other Staff
- End-users of Medical Equipment: Outpatient Facilities
- What do End-users Look For?
- How are Medical Devices Regulated?
- How to Approach the Market?
- Distribution
- Trade Fairs & Exhibitions
- Denta Expo
- RomMedica
- AR Medica
- Selected Medical Equipment Distributors
- ASCO 90
- CANORI IMEX
- DANSON
- DELTAMED
- DUTCHMED (ROMANIA)
- ESTIMA MEDICAL GROUP
- HELIOS MEDICAL & DENTAL
- MEDICAL TECHNOLOGIES INTERNATIONAL
- MEDIMPACT
- SC CLINI-LAB
- SC OPTIMED
- SC ORTOTECH
- How Significant is Domestic Manufacturing?
- Domestic Producers
- Exports
- How Reliant is the Market on Imported Equipment?
- Where are imports sourced from?
Serbia
- Introduction to the Serbian Market
- Key Facts
- The Market in Context
- How is the Healthcare Sector Organised?
- How is the Healthcare Sector Funded?
- End-users of Medical Equipment: Public Hospitals
- End-users of Medical Equipment: Private Hospitals
- End-users of Medical Equipment: Physicians and Other Staff
- End-users of Medical Equipment: Outpatient Facilities
- What do End-users Look For?
- How are Medical Devices Regulated?
- How to Approach the Market?
- Distribution
- Trade Fairs & Exhibitions
- Selected Medical Equipment Distributors
- ALFATRADE ENTERPRISE
- GLOBAL TECHNOLOGY ASSISTANCE
- IVEX
- KEMERA COMPANY
- LUPUS MEDICAL
- MEDALEX
- MEDICAL INSTRUMENTS & TECHNOLOGY (MIT)
- OLY-MEDICO
- SONIX (SERBIA)
- TIM COMPANY
- How Significant is Domestic Manufacturing?
- How Reliant is the Market on Imported Equipment?
- Where are imports sourced from?
Slovakia
- Introduction to the Slovakian Market
- Key Facts
- The Market in Context
- How is the Healthcare Sector Organised?
- How is the Healthcare Sector Funded?
- Health Insurance Developments
- World Bank Health Sector Modernisation Support Loan
- End-users of Medical Equipment: Public Hospitals
- Healthcare Institution Developments
- End-users of Medical Equipment: Private Hospitals
- End-users of Medical Equipment: Physicians and Other Staff
- Healthcare Personnel Developments
- GP and Dentist Shortages
- End-users of Medical Equipment: Outpatient Facilities
- What do End-users Look For?
- How are Medical Devices Regulated?
- How to Approach the Market?
- Distribution
- Trade Fairs & Exhibitions
- Selected Medical Equipment Distributors
- CHIRONAX FRYDEK-MISTEK (SLOVAKIA)
- CMI (SLOVAKIA REPUBLIC)
- FERDINAND MENZL LEKARSKA TECHNIKA
- MEDIPROGRESS
- SLOVTON
- How Significant is Domestic Manufacturing?
- Local Manufacturers
- Chirana-Prema Trading A.S.
- Exports
- How Reliant is the Market on Imported Equipment?
- Where are imports sourced from?
Slovenia
- Introduction to the Slovenian Market
- Key Facts
- The Market in Context
- How is the Healthcare Sector Organised?
- How is the Healthcare Sector Funded?
- End-users of Medical Equipment: Public Hospitals
- End-users of Medical Equipment: Private Hospitals
- End-users of Medical Equipment: Physicians and Other Staff
- End-users of Medical Equipment: Outpatient Facilities
- What do End-users Look For?
- How are Medical Devices Regulated?
- How to Approach the Market?
- Distribution
- Trade Fairs & Exhibitions
- Selected Medical Equipment Distributors
- ANTHRON
- AUREMIANA
- CARDIO MEDICAL
- DIAFIT
- MEDICOENGINEERING
- MEDICOTEHNA
- MEDIPREM
- MEDIS D.O.O.
- MEDISTAR
- PRODENT INTERNATIONAL
- SIND LJUBLJANA
- THOMY FREY EAST
- How Significant is Domestic Manufacturing?
- How Reliant is the Market on Imported Equipment?
- Where are imports sourced from?
Appendix 1: Calculating Medical Markets
Appendix 2: Explanation of Trade Codes
Appendix 3: Sources
INDEX OF TABLES
- Regional Overview, Population (Millions), 2009-2014
- Regional Overview, Population (% Aged 65+), 2009-2014
- Regional Overview, GDP (US$ Billions), 2009-2014
- Regional Overview, GDP Per Capita (US$), 2009-2014
- Regional Overview, GDP Real Growth (%), 2009-2014
- Regional Overview, Total Health Expenditure (US$ billions), 2009-2014
- Regional Overview, Health Expenditure Per capita (US$), 2009-2014
- Regional Overview, Health Expenditure as % of GDP, 2009-2014
- Regional Overview, Public Hospitals and Beds
- Regional Overview, Private Hospitals
- Regional Overview, Physicians, 000s, 2009-2014
- Regional Overview, Physicians, Rate/000, 2009-2014
- Regional Overview, Medical Equipment Market (US$ Millions), 2009-2014
- Regional Overview, Medical Equipment Market Per Capita (US$), 2009-2014
- Regional Overview, Total Medical Equipment Imports, 2003-2007 (US$000s)
- Regional Overview, Imports of Consumables, 2003-2007 (US$000s)
- Regional Overview, Imports of Diagnostic Imaging Equipment, 2003-2007
(US$000s)
- Regional Overview, Imports of Dental Products, 2003-2007 (US$000s)
- Regional Overview, Imports of Orthopaedic Products, 2003-2007 (US$000s)
- Regional Overview, Imports of Other Medical Products, 2003-2007 (US$000s)
- Map of Bulgaria
- Bulgaria, Key Data 2009-14
- Bulgaria, Healthcare Expenditure, 2009
- Bulgaria: Public Hospitals and Beds, 2001 & 2007
- Bulgaria: Public Medical Personnel by Type, 2006
- Bulgaria, Hospital Activity Trends, 2000-2006
- Bulgaria, Exports of Medical Equipment & Supplies, 2003-07 (US$000s)
- Bulgaria, Imports of Medical Equipment & Supplies, 2003-07 (US$000s)
- Bulgaria, Imports of Medical Equipment & Supplies, 2003-07 (% of Total)
- Bulgaria, Leading Medical Suppliers by Product Area, 2007 (US$000s)
- Bulgaria, Leading Medical Suppliers by Product Area, 2007 (% of Total)
- Map of Croatia
- Croatia, Key Data 2009-2014
- Croatia, Healthcare Expenditure, 2009
- Croatia, Spending under the Health Insurance System, 2002-2006 (HRK
Millions)
- Croatia, Public Hospital Facilities, 2003-2007
- Croatia, Public Hospital Beds, 2003-2007
- Croatia, Private Hospitals by Speciality, 2003-2007
- Croatia, Registered Doctors, 1995-2007
- Croatia, Public Sector Outpatient Attendances, 2000-2006 (000s)
- Croatia, Selected Medical Equipment Manufacturers
- Croatia, Exports of Medical Equipment & Supplies, 2003-2007 (US$000s)
- Croatia, Imports of Medical Equipment & Supplies, 2003-2007 (US$000s)
- Croatia, Imports of Medical Equipment & Supplies, 2003-2007 (% of Total)
- Croatia, Leading Medical Suppliers by Product Area, 2007 (US$000s)
- Croatia, Leading Medical Suppliers by Product Area, 2007 (%)
- Map of the Czech Republic
- Czech Republic, Key Data 2009-2014
- Czech Republic, Health Expenditure by Sector, 2000-2007
- Czech Republic, Healthcare Expenditure, 2007*
- Czech Republic, Projected Health Expenditure, 2009-2014
- Czech Republic, Hospitals and Beds by Sector, 2003-2007
- Czech Republic, Hospitals and Beds by Region, 2007
- Czech Republic, Selected Installed Equipment in Hospitals, 2000-2007
- Czech Republic, Registered Medical Personnel by Employer, 2007
- Czech Republic, Distribution of Medical Personnel by Province (%), 2007
- Czech Republic, Outpatient Facilities, 2001-2007
- Czech Republic, Adverse Incident Cases by Type of Device, 2005-2006
- Czech Republic, Medical Device Production, 2003-2004 (US$)
- Czech Republic, Medical Exports by Product Area, 2003-2007 (US$000s)
- Czech Republic, Imports of Medical Equipment & Supplies, 2003-2007
(US$000s)
- Czech Republic, Medical Imports by Product Area, 2003-2007 (%)
- Czech Republic, Leading Medical Suppliers by Product Area, 2007 (US$000s)
- Czech Republic, Leading Medical Suppliers by Product Area, 2007 (%)
- Map of Hungary
- Hungary, Key Data 2009-2014
- Hungary, Healthcare Expenditure, 2009
- Hungary, Health Insurance Fund Expenditure 2002-2006 (US$ Millions)
- Hungary, Public Hospital Beds by Sector, 2006
- Hungary, Hospital Bed Projections, 2009-2014
- Hungary, Active Medical Personnel, 2002-2006
- Hungary, Projected Number of Physicians, 2009-2014
- Hungary, Public Outpatient Attendances, 2004-2006 (000s)
- Hungary, Medical Exports by Product Area, 2003-2007 (US$000s)
- Hungary, Imports of Medical Equipment & Supplies, 2003-2007 (US$000s)
- Hungary, Imports of Medical Equipment & Supplies, 2003-2007 (% of Total)
- Hungary, Leading Medical Suppliers by Product Area, 2007 (US$000s)
- Hungary, Leading Medical Suppliers by Product Area, 2007 (% of Total)
- Map of Poland
- Poland, Key Data 2009-2014
- Poland, Healthcare Expenditure, 2009
- Poland, Health Expenditure of Self-Government Entities by Region,
2003-2007 (US$)
- Poland, Public Hospitals and Beds by Sector, 2007
- Poland, Private Hospitals & Beds, 2003-2007
- Poland, Medical Personnel by Sector, 2003-2007
- Poland, Civilian Outpatient Facilities, 2000-2008
- Poland, Civilian Outpatient Consultations by Type of Clinic, 2001-2008
- Poland, Medical Device Production, 2003-2004 (US$)
- Poland, Exports of Medical Equipment & Supplies, 2003-2007 (US$000s)
- Poland, Imports of Medical Equipment & Supplies, 2003-2007 (US$000s)
- Poland, Imports of Medical Equipment & Supplies, 2003-2007 (% of Total)
- Poland, Leading Medical Suppliers by Product Area, 2007 (US$000s)
- Poland, Leading Medical Suppliers by Product Area, 2007 (% of Total)
- Map of Romania
- Romania, Key Data 2009-2014
- Romania, Healthcare Expenditure, 2009
- Romania, Hospitals & Beds by Sector, 1997-2006
- Romania, Hospitals, Hospital Beds & Polyclinics by Region, 2006
- Romania, Medical Personnel, 2000-2006
- Romania, Polyclinics & Outpatient Facilities, 1999-2006
- Romania, Sanitary Units by Selected Type & Region, 2006
- Romania, Medical Device Production, 2003-2004 (US$)
- Romania, Medical Exports by Product Area, 2003-2007 (US$000s)
- Romania, Imports of Medical Equipment & Supplies, 2003-2007 (US$000s)
- Romania, Imports of Medical Equipment & Supplies, 2003-2007 (%)
- Romania, Leading Medical Suppliers by Product Area, 2007 (US$000s)
- Romania, Leading Medical Suppliers by Product Area, 2007 (%)
- Map of Serbia
- Serbia, Key Data 2009-2014
- Serbia, Healthcare Expenditure, 2009
- Serbia, Beds by Healthcare Type, 2003-2006
- Serbia, Hospital Activity by Type of Institution, 2006
- Serbia, Medical Staff Employed in Public Health Services, 1999-2006
- Serbia, Medical Staff Employed in Hospitals, 1999-2006
- Serbia, Outpatient Services, 2006
- Serbia, Medical Exports by Product Area, 2002-2006 (US$000s)
- Serbia, Imports of Medical Equipment & Supplies, 2002-2006 (US$000s)
- Serbia, Imports of Medical Equipment & Supplies, 2002-2006 (%)
- Serbia, Leading Medical Suppliers by Product Area, 2006 (US$000s)
- Serbia, Leading Medical Suppliers by Product Area, 2006 (%)
- Map of Slovakia
- Slovakia, Key Data 2009-2014
- Slovakia, Healthcare Expenditure, 2009
- Slovakia, Hospitals and Beds, 2004-2006
- Slovakia, Hospital Bed Projections, 2009-2014
- Slovakia, Healthcare Institutions, 2000-2006
- Slovakia, Medical Personnel, 2002-2006
- Slovakia, Projected Number of Physicians, 2009-2014 (000s)
- Slovakia, MoH Outpatient Facilities, 2006
- Slovakia, Outpatient Visits, 2002-2006 (000s)
- Slovakia, Medical Device Production, 2003-2004 (US$)
- Slovakia, Medical Exports by Product Area, 2002-2006 (US$000s)
- Slovakia, Imports of Medical Equipment & Supplies, 2002-2006 (US$000s)
- Slovakia, Imports of Medical Equipment & Supplies, 2002-2006 (%)
- Slovakia, Leading Medical Suppliers by Product Area, 2006 (US$000s)
- Slovakia, Leading Medical Suppliers by Product Area, 2006 (%)
- Map of Slovenia
- Slovenia, Key Data 2009-2014
- Slovenia, Healthcare Expenditure, 2009
- Slovenia, Hospitals & Beds, 2000-2007
- Slovenia, Medical Personnel, 2000-2006
- Slovenia, Medical Personnel by Type & Workplace, 2006
- Slovakia, Outpatient Facilities, 1995-1997
- Slovenia, Outpatient Visits to Primary Care Facilities by Cause, 2004-2007
- Slovenia, Dental Visits, 2004
- Slovenia, Number of Dental Treatments by Type, 2001-2004
- Slovenia, Medical Equipment Manufacturers
- Slovenia, Medical Exports by Product Area, 2002-2006 (US$000s)
- Slovenia, Imports of Medical Equipment & Supplies, 2002-2006 (US$000s)
- Slovenia, Imports of Medical Equipment & Supplies, 2002-2006 (%)
- Slovenia, Medical Imports by Product Area, 2006 (%)
- Slovenia, Leading Medical Suppliers by Product Area, 2006 (US$000s)
- Slovenia, Leading Medical Suppliers by Product Area, 2006 (%)
- Medical Trade Codes (Harmonised System)
|
 |
