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시장보고서
Strategic Analysis of New Entrants in the European Aftermarket for Portable Navigation Devices
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Abstract
The research service is to highlight the key new market entrants that have
made a market entry into the European PND segment in the last 12 months. The
research service includes a total chapter that compares the overall market
scenario and the strategies of New Market Entrants. Profiles of 6 key new
entrants have been detailed in a separate chapter. The key findings of the
recently concluded end-user study related to PNDs have been included as a
separate chapter. Conclusions and recommendations for the entire market are
provided as a separate chapter.
Table of Contents
1 EXECUTIVE SUMMARY
- Introduction and Overview
- Introduction
- Research Service Overview - Snapshots
- Major Research Findings
- Comparative Feature List Analysis
- Comparative Distribution Channel Analysis
- Key Conclusions
2 TOTAL MARKET ANALYSIS
- Introduction and Market Overview
- Introduction and Overview
- Comparative Analysis of New Market Entrants
- Market Drivers and Restraints
- Market Drivers
- Market Restraints
- Total Market Analysis
- Market Size Analysis of PNDs
- Market Break-Down by Systems Type
- Market Structure and Key Competitive Forces
- Competitive Market Structure
- Key Competitive Forces
- Comparative Analysis
- Comparative Feature List Analysis
- Comparative Distribution Channel Analysis
- Key Conclusions
3 KEY NEW MARKET ENTRANTS - PROFILES
- Blaupunkt
- Introduction and Overview
- Key Features of the Travel Pilot Series
- Comparative Feature List Analysis
- Comparative Market Position Analysis of the Travel Pilot Series
- Comparative Distribution Channel Analysis of the Travel Pilot Series
- Key Recommendations for Blaupunkt
- Harman-Becker
- Introduction and Overview
- Key Features of the Traffic Assist Series
- Comparative Feature List Analysis
- Comparative Market Position Analysis of the Traffic Assist Series
- Comparative Distribution Channel Analysis of the Traffic Assist Series
- Key Recommendations for Harman-Becker
- Dayton VDO
- Introduction and Overview
- Key Features of the MS 2100 Series
- Comparative Feature List Analysis
- Comparative Market Position Analysis of the MS 2100 Series
- Comparative Distribution Channel Analysis of the MS 2100 Series
- Key Recommendations for Dayton VDO
- Pioneer
- Introduction and Overview
- Key Features of AVIC-S1
- Comparative Feature List Analysis
- Comparative Market Position Analysis of AVIC-S1
- Comparative Distribution Channel Analysis of AVIC-S1
- Key Recommendations for Pioneer
- Delphi-Grundig
- Introduction and Overview
- Key Features of Nav 100
- Comparative Feature List Analysis
- Comparative Market Position Analysis of the Nav 100
- Comparative Distribution Channel Analysis of the Nav 100
- Key Recommendations for Delphi Grundig
- Sony
- Introduction and Overview
- Key Features of NV-U Series
- Comparative Feature List Analysis
- Comparative Market Position Analysis of the NV-U Series
- Comparative Distribution Channel Analysis of the NV-U Series
- Key Recommendations for Sony
4 VOICE OF THE CONSUMER - PORTABLE NAVIGATION DEVICES
- Sample Size and Methodology
- Sample size and Methodology
- Brand Awareness of Navigation Systems Among Non-Users
- Brand Awareness of Navigation Systems Among Non-Users
- System Type Preference of Portable Systems
- System Type Preference of Portable Systems
- Key Preferred Features of a Navigation System
- Key Preferred Features of a Navigation System
- Ranking of Off-board Navigation by Nature of Owner
- Ranking of Off-board Navigation by Nature of Owner
- Preference of System Type by Major Markets
- Preference of System Type by Major Markets
- Perceived System Prices by Vehicle Segment
- Perceived System Prices by Vehicle Segment
5 CONCLUSIONS AND STRATEGIC RECOMMENDATIONS
- Conclusions
- Strategic Recommendations
- Strategic Recommendations
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