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시장보고서
Asia Pacific Mobile Communications Outlook 2007
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Abstract
This Frost & Sullivan research service on the Asia Pacific Mobile
Communications Outlook 2007 examines the potential growth in terms of revenue
and subscriber base of mobile communications markets over 13 markets in Asia
Pacific. It covers significant highlights in 2006 and impending issues in
2007, as well as analyzing trends on 3G, ARPU, subscribers, revenues, mobile
data, new technologies, regulatory framework and licensing in the region.1
Table of Contents
1. Introduction
- 1. Study Overview
- 1. Study Overview
- 2. Methodology
2. Asia Pacific
- 1. 2006 in Review
- 2. Sneak Preview of 2007
- 1. Introduction
- 2. Subscriber Base to Hit First Billion
- 3. Low End Scores Big
- 4. 3G Steps Up
- 5. Mobile Broadband
- 6. WiMAX
- 7. Fixed-Mobile Convergence
- 8. Mobile Number Portability
3. Australia
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. Australian Mobile Market Reaches Saturation
- 2. Generous Mobile Subsidies and Cap Packages to Drive 3G Subscribers
Growth
- 3. HSDPA Services to Drive Mobile Broadband Uptake
- 4. Telstra Gains Significant Leverage with HSDPA
- 5. Intense Competition in the Market due to Singtel Optus
- 6. Mobile Data to Drive Revenue Growth
- 7. Mobile VoIP Makes a Mainstream Appearance
4. China
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. 3G Licenses
- 2. China' s Homegrown Technologies
- 3. Reaching Out to Rural China
- 4. Next Generation Mobile Applications
- 5. Other Major Trends
5. Hong Kong
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. Two Major Technologies: 3G and FMC
- 2. Overzealous or Visionary Regulator: Three More 3G Licenses Proposed
- 3. HSDPA Expected to Drive 3G Migration and Revenues in 2007
- 4. TV Goes Big on Small Screens
- 5. The First Signs of FMC Reality in Hong Kong
- 6. PCCW: Accelerating its Role as a Converged Services Operator
6. India
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. Subscriber Penetration Rate in India to Reach Almost 20 Percent in
2007
- 2. Rollout of 3G services
- 3. Change in Market Structure
- 4. Life Time Validity Scheme Instrumental in Increasing Subscriber Base
- 5. Enterprise Mobility Application Gaining Popularity
- 6. Set up of Mobile Phones Manufacturing Units
- 7. WiMAX - Threat to 3G
- 8. Intensified Competition in the Wireless Sector
- 9. Launch of ' One-India' Tariff Plan
7. Indonesia
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. Subscriber Base Expected to Reach 80 Million by End 2007
- 2. Change in Interconnection Rates will Foster the Growth of Second Tier
Operators.
- 3. Increased Competition between Mobile Service Providers and Fixed
Wireless Access Service Providers
- 4. 3G Adoption to Lead to Price Plays
- 5. Broadband Wireless Access (BWA) and 3G to Serve Different Markets
- 6. Further 3G Network Expansion to Achieve Scalability
8. Japan
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. Minimal Subscriber Growth Expected in 2007
- 2. Overall Minimal Impact on ARPU
- 3. Increased Penetration of Wallet Phone
- 4. New Operators Unlikely to Stir Market in 2007
- 5. Mobile WIMAX
- 6. Fixed-Mobile Convergence (FMC)
9. Malaysia
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. Subscriber Base Growth to Pick Up Slight Momentum
- 2. Robust Growth in Postpaid Services
- 3. Weak Business Case for New 3G Entrants
- 4. 3G Subscriber Base Nears 1 Million in 2007
- 5. WiMAX Spectrum Allocation
- 6. Mobile Broadband
- 7. Overseas Expansion
- 8. Mobile Number Portability
10. New Zealand
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. Trends for Subscriber Growth/Penetration Rate
- 2. Telecom Set to Recapture Corporate Customers
- 3. Entry of TelstraClear into HSDPA Race Intensifies Competition
- 4. Introduction of Number Portability May Open Doors for New Entrants
- 5. Vodafone NZ Set to Stir Market for Residential Fixed Line
11. The Philippines
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. A Resistant ARPU
- 2. Tackling 3G - Increased Foreign Partnerships
- 3. Making 3G Cheap - First Through Handsets
- 4. Mobile Number Portability
- 5. Telecommunication Vendors - Their Role in Accelerating the Mobile
Path through Fixed Mobile Convergence (FMC)
- 6. A More Obvious Posturing by Internet Moguls in the Mobile Market
12. Singapore
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. Operators Differentiate between Speed and Price with Wireless@SG
Program
- 2. Trends for Subscriber Growth/Penetration Rate
- 3. Entry of M1 into the HSDPA Space Poses a Threat to SingTel and
Starhub' s Residential Broadband
- 4. HSDPA to be the Current Marketing Strategy for Operators to Fuel 3G
Uptake
- 5. Fight for Market Share May Set off a Price War for Bundled and
Integrated Services
- 6. Further Delay in Deployment of Mobile WiMAX to be Unfavourable for
Operators Opting for the Technology
- 7. ' True' Mobile Number Portability (MNP) to be Implemented by End of
2007
13. South Korea
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. Converged Services to be a Key Trend in 2007
- 2. WiBro to Complement HSDPA
- 3. Cannibalization-effects through Bundling Services
- 4. Anticipated Launch of Mobile-based Radio Frequency Identification
(RFID) Services
- 5. Cooperation between Wired and Wireless Telecommunications Companies
are Likely to Increase
- 6. Service Providers Heading towards the Global Market
- 7. Mass Roll-out of 3.5G Services
- 8. Satellite DMB (S-DMB) Leads as Terrestrial DMB (T-DMB) Experienced
Deadlock
14. Taiwan
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. Strong Government Support within the Telecoms Industry
- 2. Taiwanese Brands are Going Global
- 3. 3G Crucial to Growth in Mobile Data
- 4. Start of M-Taiwan Plan
- 5. Reviewing the Regulatory Role
15. Thailand
- 1. 2006 Overview
- 2. Key Trends for 2007
- 1. Rolling on a Lower ARPU
- 2. Subscriber Penetration would hit 70 percent in 2007
- 3. A Delayed Implementation of Interconnection Charges (IC)
- 4. Increased Pressure to Launch 3G
- 5. External Contender Breaking into the Mobile Scene
- 6. Push for Consolidation with 3G
- 7. Development in Mobile Gaming
List of Figures
Chapter 2
- Mobile Services Market: List of Greenfield Mobile Network Operators and
their Operational Status (Asia Pacific), 2006
- Mobile Services Market: Breakdown of Subscriber Net Additions (Asia
Pacific), 2003-2009
- Mobile Services Market: List of 3G Carriers, Network Type, and their
Commercial Launches (Asia Pacific), 2001-2006
- Mobile Services Market: Breakdown of 3G Subscriber Net Additions (Asia
Pacific), 2003-2009
- Mobile Services Market: Implementation of MNP by Countries and their
Respective Mobile Penetration (Asia Pacific), 2006
- Mobile Services Market: Mobile Penetration, Composition of Subscriber
Base, and Revenues (Asia Pacific), 2002-2009
Chapter 6
- Mobile Services Market: Mobile Subscriber Base of Mobile Operators
(India), November 2006
Chapter 8
- Mobile Services Market: Outline of Two New Operators (Japan), February 2007
- Mobile Services Market: System and Data Transmission Summary by Mobile
Operators (Japan), January 2007
Chapter 9
- Mobile Services Market: Subscriber Base Market Share by Mobile Operators
(Malaysia), 2Q 2005-4Q 2006
Chapter 12
- Mobile Services Market: Market Share of Mobile Service Providers by
Prepaid Subscriber Base (Singapore), 2006
Chapter 13
- Mobile Services Market: Strengths and Weaknesses of SKT and KTF in the
HSDPA (South Korea), 2007
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