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시장보고서
IPTV-Personalizing Television - North American IPTV Services Market
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Abstract
The major driver behind IPTV or “telco TV” is a response to cable
operators' launching VoIP and creating a bundle of video, data and voice
services. Initially, the IPTV experience will be similar to the broadcast TV
experience in order to attract customers to an enhanced experience and then
over time, new applications will be introduced in an evolutionary fashion.
These applications will include increased personalization and converged PC, TV
and telephony applications.
Table of Contents
1. IPTV SERVICES MARKET
Summary of Major Findings
- 1. Executive Summary
- 2. Measurements
- 3. Industry Challenges
- 4. Total Market Forecast
Market and Technology Trends
- 1. The iPod Generation Wants its Content
- 2. What the User Experiences is Key
- 3. When Microsoft Sneezes--Others Catch Cold
- 4. Middleware Manages IPTV
- 5. HDTV and DVRs to Spur IPTV Subscriptions
- 6. The Connected Home will Include IPTV
- 7. Applications--It' s What You Do with It
- 8. The Marriage of the PC and TV
- 9. Fiber versus DSL versus Cable as Medium of Choice
- 10. Set-top Box Trends--MPEG-4 is on the Way
- 11. Role of Cablecos and Rural Telcos
Market Drivers and Restraints
- 1. Market Drivers
- 2. Market Restraints
2. MARKET FORECAST AND COMPETITIVE ANALYSIS
Market Demand and Forecast
- 1. The Demand for IPTV Services
- 2. Demand Factors
Competitive Analysis
Service Provider Profiles and Strategies
- 1. Verizon and AT&T and Qwest
- 2. SureWest and Cavalier Telephone
- 3. Set-top Boxes
Set-top Box Profiles and Participant Strategies
Recommendations
- 1. IPTV Deployment is not Easy
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