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Strategic Analysis of the North American OE Car Audio System Markets

리서치사 Frost & Sullivan
발행일 2007년 09월 상품코드 56456
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US $ 6,500 ￦ 7,744,700 Web Access (Regional License)
US $ 7,000 ￦ 8,340,500 Hard Copy & Web Access (Regional License)


영문목차

Abstract

This study considers the OE audio market, often drawing comparisons to the aftermarket side. The study focuses on core issues and provides near- to mid-term strategic recommendations. Central themes are addressed individually, focusing on four major topics: source units, speakers, amplifiers, and satellite/ HD radio. The study leverages proprietary end-user/ consumer data to support its conclusions. External issues affecting the sector are addressed, including the spread of compressed-audio players, Bluetooth technologies, cellular phones, and flash-data devices. The scope of the study is strategic, while assessing the details of some of today' s major technologies and their impacts on market shares and growth prospects.

Table of Contents

1. EXECUTIVE SUMMARY

Executive Summary

  • Executive Summary

2. OE SOURCE UNIT MARKET

Introduction

  • Overview
  • Market Definition and Scope
  • Market Drivers and Restraints

Automotive Landscape

  • Light Vehicle Market
  • Market Drivers and Restraints

Market Engineering Metrics

  • Market Engineering Measurements
  • Business Mix and Distribution

System Specific Metrics

  • Feature and Format Segmentation
  • Input Technologies

Vehicle Parc

  • Marketing Environment
  • Equipment Statistics
  • Vehicle Type Segmentation
  • Wireless Network Technologies

System Manufacturers

  • Market Review

Consumers

  • End-user Research

3. OE SPEAKER MARKET

Introduction

  • Overview

General Market

  • Recent Developments
  • Market Engineering Measurements
  • Market Definition and Scope

System Features and Penetration Metrics

  • Original Equipment Versus Aftermarket Side of the Market
  • Speaker Layout
  • Trends by Vehicle Type

Speaker-Specific Measures

  • Speaker Size
  • Other Metrics

Market Engineering

  • Market Snapshot

Consumers

  • End-user Research

4. OE AMPLIFIER MARKET

Introduction

  • Market Overview
  • Market Definition and Scope

Competitive Analysis

  • Amplifier Architecture
  • Amplifier Output
  • Vehicle-type Specifics

Technical Features

  • Amplifier Performance

Market Engineering

  • Overview
  • Additional Considerations

Consumers

  • End-user Research

5. OE SATELLITE RADIO AND HD RADIO MARKET

Introduction

  • Overview
  • Market Definition and Scope

Market Engineering

  • Overview
  • Lifecycle
  • Subscriber Acquisition and Subscriber Base Metrics
  • Subscriber Acquisition Costs

Aftermarket Versus Original Equipment Market

  • Aftermarket Versus Original Equipment Market
  • Original Equipment Market Specifics

Equipment and Manufacturers

  • Recent Developments
  • Satellite Radio Equipment Manufacturers
  • Additional Metrics

Other Formats

  • Overview

HD Radio

  • Introduction
  • Market Definition and Scope

6. APPENDIX

Glossary

  • Abbreviations

Equations

  • Conversion Equations
  • Compound Annual Growth Rate Equation

Currency Exchange Rates

  • Currency Exchange Rates

7. DECISION SUPPORT DATABASE

Decision Support Database

  • Gross Domestic Product
  • Personal Disposable Income
  • Trade Regulations
  • Joint Ventures and Affiliations
  • Population
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