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시장보고서
Mobile Virtual Network Operators: Emerging Participants in the European Mobile Market
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Abstract
The research aims to analysis the role of mobile virtual network operators in
European mobile market. The study discusses the concept and business models of
MVNOs, how it has developed in the European countries. Then, each European
areas has been analyzed looking at number of subscribers of MVNOs and their
market shares. Finally, the future role of MVNOs in the European mobile market
will be discussed.
Table of Contents
1. MOBILE VIRTUAL NETWORK OPERATORS, INTRODUCTION
Executive Summary
- Increasing Importance of Mobile Virtual Network Operators (MVNOs) in Europe
Introduction to the Study
2. MOBILE VIRTUAL NETWORK OPERATORS, UNDERSTANDING THE CONCEPT OF MVNO IN EUROPE
What is an MVNO
- The History and Definition of MVNO
- Defining MVNO
3. MOBILE VIRTUAL NETWORK OPERATORS, THE ROLE OF MVNOS IN THE EUROPEAN MOBILE MARKET
The Spread of MVNOs in Europe
- The Map of European MVNOs
- Measuring Performance
Country and Regional Analysis
- Denmark
- Norway
- Sweden and Finland
- The Baltic Republics
- The United Kingdom
- Benelux
- Central Europe
- Southern Europe
- Eastern Europe
4. MOBILE VIRTUAL NETWORK OPERATORS, STRUCTURES AND FEATURES OF EUROPEAN MVNOS
Models of European MVNOs
- The raison d' etre of MVNOs
- Business Models
- MVNOs and Organizational Changes
- Types of Services and Financial Performance
5. MOBILE VIRTUAL NETWORK OPERATORS, CONCLUSION
A Possible Scenario for the European Mobile Market
- Fluid MVNOs and MNOs in a Customer-centric Market
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