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시장보고서

An Insight into U.S. Mobile Social Networking Markets

리서치사 Frost & Sullivan
발행일 2008년 03월 상품코드 63952
페이지 정보 62 Pages
가격
US $ 6,000 ￦ 7,149,000 Web Access (Regional License)
US $ 6,500 ￦ 7,744,700 Hard Copy & Web Access (Regional License)


영문목차

Abstract

Social networking within the mobile ecosystem has been one of the most discussed topics during 2007, and represents an additional monetization opportunity for the mobile communication value-chain participants. Frost & Sullivan' s insight into the U.S. mobile social networking markets presents the main market trends and thoughts on the market potential of mobile social networking services.

Table of Contents

1. INTRODUCTION TO U.S. MOBILE SOCIAL NETWORKING MARKET

Mobile Social Networking

  • Introduction and Market Definitions
  • Market Segmentation
  • Summary of Findings and Key Conclusions

2. STRATEGIC ANALYSIS OF THE U.S. MOBILE SOCIAL NETWORKING MARKET

Value Chain Analysis

  • Value Chain for Mobile Social Networking
  • Online Social Communities
  • Mobile Enabling Platform Providers
  • Mobile Operators
  • Mobile Subscribers
  • Mobile Content Providers and Advertising Solution Providers

Business and Revenue Models

  • Mobile Operators
  • Platform Providers
  • Mobile Social Networking Providers

Key Market Trends

  • Cross-network Mobile Social Networking Services
  • Combined on-air; web; and Mobile Advertising and Sponsorship and Other New Mobile Advertising Models
  • Mobile Advertising Pricing Trends for Social Networking
  • The Next Wave of Monetization
  • Mobile Gaming and Mobile Social Networking

3. MARKET DYNAMICS FOR THE U.S. MOBILE SOCIAL NETWORKING MARKET

Market Dynamics

  • Industry Challenges
  • Market Drivers

4. MARKET OPPORTUNITY ANALYSIS

Market Potential for Mobile Social Networking Services

  • Key Metrics for the U.S. Mobile Social Networking Market

5. U.S. MOBILE OPERATOR' S MOBILE SOCIAL NETWORKING OFFERINGS

On-deck Mobile Social Networking Services

  • AT&T
  • Verizon Wireless
  • Sprint
  • T-Mobile USA
  • ALLTEL
  • Virgin Mobile USA
  • Boost Mobile
  • Helio

6. KEY INDUSTRY PARTICIPANTS

Intercasting Corporation

  • Intercasting Corporation Company Profile

Juice Wireless Inc.

  • Juice Wireless Company Profile

Exclaim

  • Exclaim Company Profile

Pulse Entertainment Inc.

  • Pulse Entertainment Company Profile

Trilibis Mobile Inc.

  • Trilibis Mobile Company Profile

Frengo Corporation

  • Frengo Company Profile

IceBreaker Inc.

  • IceBreaker Company Profile

JnJ Mobile Inc.

  • JnJ Mobile Company Profile
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