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Analysis of the Attitudes and Behaviors of U.S. Vehicle Modification Enthusiasts

¸®¼­Ä¡»ç Frost & Sullivan
¹ßÇàÀÏ 2008³â 06¿ù »óǰÄÚµå 68529
ÆäÀÌÁö Á¤º¸ 98 Pages
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US $ 15,000 £Ü 17,872,500 Web Access (Regional License)
US $ 15,500 £Ü 18,468,200 Hard Copy & Web Access (Regional License)


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Abstract

The primary objective of this research is to measure the behaviors of vehicle owners within the U.S. who have performed at least three aftermarket vehicle modifications within the past year (categorized as modification enthusiasts). Supporting this primary objective, this research also measures the types of vehicle modifications typically performed, identifies the level of experience among modification enthusiasts, understands the modification process, measures modification spend, and determines who modification enthusiasts are - based on demographics.

Table of Contents

1 INSIGHT IN U.S. VEHICLE OWNER MODIFICATION BEHAVIORS AND ATTITUDES

  • 1. Background and Research Objectives
  • 2. Method Details
  • 3. Executive Summary
  • 4. Market Indices: General Overview
  • 5. Modification Enthusiasts: Overview
  • 6. Modification Enthusiasts Profile by Vehicle Segment
  • 7. Modification Enthusiasts Profile by Modification Spend
  • 8. Modification Enthusiasts Profile by Annual Income
  • 9. Modification Enthusiasts Profile by Type of Enthusiast
  • 10. Appendices
  • 11. About Frost & Sullivan
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