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시장보고서

Context and Communities - The Evolution of Mobile Location-based Services in Europe

리서치사 Frost & Sullivan
발행일 2009년 06월 상품코드 91890
페이지 정보 46 Pages
가격
US $ 10,000 ￦ 11,915,000 Web Access (Regional License)
US $ 10,500 ￦ 12,510,700 Hard Copy & Web Access (Regional License)


영문목차

Abstract

This study analyses the mobile location based services market in Europe. It provides the reader with revenue analysis, discussion on market forces (drivers, barriers, and challenges) and market forecast. One chapter contains companies' case studies in order to illustrate what companies do in the market. An extensive part of the study is dedicated to emerging trends such as the rise of context-aware social networking services and the importance of privacy and regulation.

Table of Contents

1. EXECUTIVE SUMMARY

Context and Communities - The Evolution of Mobile Location-based Services in Europe

  • Introduction to the Study
  • Defining and Classifying Mobile Location-based Services
  • The Mobile Location-based Services Market in Europe - An Evolving System

2. SCOPE AND METHODOLOGY

Introduction to the Study

  • Scope and Methodology of the Study

3. INTRODUCING MOBILE LOCATION-BASED SERVICES

Mobile Location-based Services - Scope and Technology

  • Defining Mobile Location-based Services
  • Technologies for Mobile Location-based Services

4. MOBILE LOCATION-BASED SERVICES - COMPANIES IN ACTION

Classifying Mobile Location-based Services

  • Categories of Mobile Location-based Services

Navigation and Location Services

  • Creativity Software
  • LocatioNet (amAze)
  • modomodo
  • Telmap
  • Navigation and Location Services in the Real Estate Market: The Case of casaclick.it

Context-aware Social Networking Services

  • aka-aki
  • Belysio
  • Buddycloud
  • GyPSii
  • Locle
  • Mobiluck
  • Tooio

5. ANALYSING THE VALUE CHAIN

The Value Chain of Mobile Location-based Services

  • Value Chain - Participants and Partnerships
  • The Role of Mobile Network Operators
  • The Role of Mobile Device Manufacturers

6. REVENUE MODELS AND THE ROLE OF ADVERTISING

Discussing Revenue Models for Mobile Location-based Services

  • Different Revenue Models for Different Business Opportunities
  • The Role of Advertising

7. MOBILE LOCATION-BASED SERVICES MARKET IN EUROPE IN 2008

The State of the Market

  • The Economics of Mobile Location-based Services
  • Data Privacy and Regulation

8. THE FUTURE OF MOBILE LOCATION-BASED SERVICES

Looking at the Evolution of the Market

  • Introduction to the Analysis
  • Market Forces
  • Market Forecasts

9. CONCLUSIONS

Evolving Scenario for the Mobile Location-based Services Market in Europe

  • Location - The Catalyst for New Business Opportunities
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