Global Information
회사소개 | 문의

세계의 E메일 마케팅 시장

Email Marketing

리서치사 Global Industry Analysts, Inc.
발행일 2018년 06월 상품 코드 240196
페이지 정보 영문 267 Pages
가격
US $ 5,450 ₩ 6,151,900 PDF by E-mail (Single User License) help
DRM(디지털 저작권 관리 시스템)이 장착된 PDF 파일로 1명만 이용할 수 있는 라이선스입니다. PDF 파일은 Copy & Paste 가 되지 않으며, 인쇄는 1회에 한해 가능합니다. 인쇄물 이용은 PDF 라이선스 소유자로 한정됩니다.
US $ 16,350 ₩ 18,455,800 PDF by E-mail (Global License to Company and its Fully-owned Subsidiaries) help
동일 기업 및 100% 자회사의 모든 분들이 이용할 수 있는 라이선스입니다. 이용 인원수 제한은 없습니다. PDF 파일은 Copy & Paste 가 가능합니다. 인쇄횟수에 제한은 없으나, 인쇄물의 이용 범위는 PDF 이용 범위에 준합니다.

주의 : 본 보고서는 DRM(디지털 저작권 관리 시스템)이 장착된 PDF 파일로, 라이선스에 따라 자료 이용 및 인쇄 등에 제약이 있을 수 있습니다. 자세한 내용은 라이선스 설명문( )을 참고하여 주시기 바랍니다.



세계의 E메일 마케팅 시장 Email Marketing
발행일: 2018년 06월 페이지 정보 : 영문 267 Pages

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

한글목차

세계의 E메일 마케팅(Email Marketing) 시장을 조사했으며, 시장 정의와 개요, 시장 성장 영향요인, 서비스 개요, 지역·주요 국가별 지출액 추이와 예측, 경쟁 환경, 최근의 산업 활동, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.

제1장 서론, 조사 방법, 제품 정의

제2장 세계의 산업 개요

  • 서문
  • 시장 역학
  • 전망
  • E메일 마케팅 예산
  • E메일 마케팅 능력 : 평가와 추적
  • 클라우드 비지니스 E메일 시장에서의 시장 기회
  • 인공지능(AI)에 의한 클라우드 E메일 솔루션 구현 확대
  • 산업 전망에 대한 영향요인
  • 비용상 이점과 캠페인 실적 추적
  • 데이터 통합
  • 광고 지원에 의한 뉴스레터 지출
  • 인스턴트 메시징(IM) 및 E메일 기술 개선
  • 고객관계관리(CRM)
  • 통합형 캠페인
  • 뉴스레터
  • 인터넷 다이렉트 메일 등

제3장 산업 분석과 벤치마킹

  • 퍼포먼스 벤치마킹
  • 높은 투자수익률(ROI)을 가져오는 E메일 마케팅
  • E메일 테스트 파라미터
  • 테스트 프로세스
  • E메일 마케팅 메트릭스
  • E메일 마케팅의 혁신
  • B2B용 혁신적 E메일 마케팅 기술
  • 소규모 기업용 E메일 마케팅 등

제4장 시장 동향, 과제, 성장 촉진요인

제5장 서비스 개요

  • E메일 마케팅 : 개요
  • E메일 마케팅의 장점
  • E메일 마케팅의 단점
  • 스팸메일
  • 스팸메일 대책 솔루션
  • E메일 마케팅 소프트웨어
  • E메일 마케팅 캠페인 : 요건 등

제6장 경쟁 환경

  • 주요 기업
    • AWeber Communications(미국)
    • BlueVenn(미국)
    • Bronto Software(미국)
    • Campaign Monitor(호주)
    • Constant Contact, Inc.(미국)
    • Emailcenter UK Limited(영국)
    • Emma(미국)
    • Epsilon Data Management, LLC(미국)
    • GetResponse(폴란드)
    • IBM Corporation(미국)
    • iContact, LLC(미국)
    • j2 Global, Inc.(미국)
    • Lucini&Lucini Communications(이탈리아)
    • MailChimp(미국)
    • Pinpointe On-Demand, Inc.(미국)
    • Redial(미국)
    • Salesforce.com, Inc.(미국)
    • Selligent Marketing Cloud(벨기에)
    • SimplyCast.com(캐나다)
    • StreamSend(미국)
    • Teradata Corporation(미국)
    • Topica, Inc.(미국)
    • VerticalResponse, Inc.(미국)
  • 서비스 투입
    • Campaign Monitor
    • Microsoft
    • Constant Contact
    • Slowalk
    • Emma
    • AdRoll
  • 최근의 산업 활동
    • Yotpo, Oracle Bronto
    • Constant Contact
    • j2 Global, backupsonline, StreamSend
    • BlueVenn, Adestra
    • Campaign Monitor, Tagga
    • Oracle, NetSuite
    • Endurance International Group, Constant Contact
    • Selligent, StrongView

제7장 세계 시장 전망

  • 지출액 추이와 예측 : 지역 및 주요 국가별

제8장 지역 시장 전망

  • 미국
  • 캐나다
  • 일본
  • 유럽
  • 아시아태평양
  • 라틴아메리카
  • 기타 지역

제9장 기업 개요

LSH 18.07.25

영문목차

This report analyzes the worldwide markets for Email Marketing in US$ Million. The US market is analyzed by the following Segments: Transactional Email, Acquisition Email, and Retention Email. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 126 companies including many key and niche players such as -

AWeber Communications
BlueVenn
Bronto Software
Campaign Monitor
Constant Contact, Inc.
Emailcenter UK Limited

Table of Contents

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

2. GLOBAL INDUSTRY OVERVIEW

  • A Prelude
  • Market Dynamics
  • Outlook
  • Email Marketing Budgeting
  • Email Marketing Capabilities - Evaluation and Tracking
  • The Budgets Expand Post Financial Crisis -A Flashback
    • Email Marketing Makes a Comeback during Recession
  • Opportunities in Cloud Business Email Market
  • Increasing implementation of Cloud Email Solutions with AI
  • Factors Influencing Industry Prospects
  • Cost Advantage and Campaign Tracking
  • Data Integration
  • Ad-Supported Newsletter Spending
  • Improvements in IM and Email Technology
  • Customer Relationship Management
  • Integrated Campaigns
  • Newsletter
  • Internet Direct Mail

3. INDUSTRY ANALYSIS AND BENCHMARKING

  • Email Becomes Critical Client Engagement Method to Address New Communication Requirements
  • Benchmarking Performance
    • Email Automation: the Most Extensively Used Technique
    • Lead Generation Delivers Maximum Advantage to Email Marketers
    • Benchmark Metrics
  • Email Marketing Delivers Significantly Higher ROI
  • Email Testing Parameters
  • Testing Processes
  • Email Marketing Metrics
  • Innovations in Email Marketing
  • Innovative Email Marketing Techniques for B2Bs
  • E-Mail Marketing for Small Businesses

4. MARKET DRIVERS, TRENDS & ISSUES

  • Key Factors Driving Growth
  • Evolution and Future Prospects of Email Marketing
  • Future of Email Marketing
  • Proliferation of Internet Economy: A Fundamental Growth Driver
  • Converged Communication Services Soar in Popularity
    • Table 1: World Market for Internet Users (2016) - Percentage Share Breakdown of Number of Internet Users for Select Countries (includes corresponding Graph/Chart)
    • Table 2: World Market for Internet Users (2018E) - Percentage of Households with Internet Access by Region (includes corresponding Graph/Chart)
  • Surging Internet Penetration Bodes Well for Email Marketing
    • Table 3: Global Internet Penetration Rates in Percentage by Region (2018E) (includes corresponding Graph/Chart)
  • Changing Consumer Mobile Usage Habits Propel Adaptation in Email Marketing Strategies
    • Table 4: World Mobile Subscriptions Market (2017E) - Percentage Share Breakdown of Total Subscription by Region (includes corresponding Graph/Chart)
    • Table 5: Worldwide Mobile Penetration by Geographic Region - Breakdown of Unique Mobile Subscriber Penetration as a Percentage of Total Population for 2017 and 2025 (includes corresponding Graph/Chart)
    • Table 6: World Mobile Email Users Market (2013-2019P): Total Users in Millions (includes corresponding Graph/Chart)
    • Mobile Marketing Market Faces Challenges
    • Smartphones Find Favor with Young Generation
    • Table 7: Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2015 & 2017) (includes corresponding Graph/Chart)
    • Table 8: Global Mobile Broadband Penetration Rates in Percentage by Geographic Region (2017E) (includes corresponding Graph/Chart)
    • Table 9: World Mobile Broadband Subscriptions (2017E) - Total Subscription in Millions by Developed and Developing Countries (includes corresponding Graph/Chart)
    • Changing Design & Marketing Strategies during Holiday Season
    • Discounts & Rebates to Reinforce Customer- Brand Relationship
    • Table 10: Customer Preferences for Mobile Email Message Content by Type (in %) - Opportunity Indicator (includes corresponding Graph/Chart)
  • Creative & Responsive Design in Vogue - Content Gains Prominence
    • Table 11: World Email Marketing Scenario (2017E) - Percentage Share Breakdown of Emails with Mobile Landing Page by Responsive Design (includes corresponding Graph/Chart)
  • Windows Commands Dominant Share Among Operating Systems for Email Applications
  • Android Remains Key Focus Area in Mobile Email Marketing
    • Table 12: World Market for Email Marketing (2017E) - Percentage Breakdown of Email Client Usage for Opening Email (includes corresponding Graph/Chart)
  • Soaring Popularity of E-commerce and M-commerce Mediums to Drive Growth for Email Marketing
  • Prolific Growth in M-Commerce Reinforces Business Case for Promotional Email Marketing
    • Table 13: World Market for Smartphones (2016, 2018 & 2022): Breakdown of Sales in Million Units by Geographic Region/Country (includes corresponding Graph/Chart)
  • Rise of Permission Based Opt-in Email Marketing Programs Encourage Consumer Confidence
  • Developing Strong Email Database for Marketing Remains Key to Success
  • Measuring Email Delivery Equally Important
  • Emails Emerge as a Cornerstone of Customer Retention and Acquisition Strategy
  • Tailored Marketing Emails for Smarter Customer Engagement
  • Behavioral Targeting - An Out-of-Box Service
  • Shift towards Relevant Messaging
  • Increasing Move towards Adoption of Automation
  • Growing Frequency of Email Marketing
  • Social Media Interactions - An Unstructured Wealth of Information
  • Marketing Budgets Moving Online
  • Group Commerce - A New Trend in Email Marketing
  • Growing Usage of Integrated Marketing Programs
  • Focus on List Hygiene Factors
  • Top Mobile Internet Activity of Customers in Select Regions - BRIC (Brazil, Russia, India and China), United States, and Europe
  • Video Email Marketing Riding the Popularity Wave
  • Other Trends
  • Market Restraints
  • Lack of Familiarity with Email Marketing
  • Inadequate Technical Expertise
  • Problems Faced by Service Providers in Monetizing Media Campaigns
  • Email Bombardment - A Dangerous Path for Marketers
  • Limited Budgets
  • Critical Elements of Email Marketing
  • Marketers yet to Leverage Email Marketing to the Fullest
  • More to Email Marketing than Just Sales Increase
  • Email Marketing and Brand Loyalty
  • Email Marketing Helping to Generate Brand Loyalty
  • Email Marketing - Keeping Customers Informed
  • Social Media and Email Marketing - A Potent Combination

5. SERVICE OVERVIEW

  • Email Marketing - An Overview
  • Transactional Email
  • Acquisition Email
  • Retention Email
  • Other Email Marketing Terminologies
  • Advantages of Email Marketing
  • Disadvantages
  • What is Spam?
  • Solutions for Combating Spam
  • Email Marketing Software
  • Email Marketing Campaign: Requisites

6. COMPETITIVE LANDSCAPE

    • Table 14: World Email Marketing Market (2017E) - Percentage Breakdown of Market Shares by Leading Players (includes corresponding Graph/Chart)
  • 6.1 Focus on Select Global Players
  • AWeber Communications (USA)
  • BlueVenn (USA)
  • Bronto Software (USA)
  • Campaign Monitor (Australia)
  • Constant Contact, Inc. (USA)
  • Emailcenter UK Limited (UK)
  • Emma (USA)
  • Epsilon Data Management, LLC (USA)
  • GetResponse (Poland)
  • IBM Corporation (USA)
  • iContact, LLC (USA)
  • j2 Global, Inc. (USA)
  • Lucini&Lucini Communications (Italy)
  • MailChimp (USA)
  • Pinpointe On-Demand, Inc. (USA)
  • Redial (USA)
  • Salesforce.com, Inc. (USA)
  • Selligent Marketing Cloud (Belgium)
  • SimplyCast.com (Canada)
  • StreamSend (USA)
  • Teradata Corporation (USA)
  • Topica, Inc. (USA)
  • VerticalResponse, Inc. (USA)
  • 6.2 Service Introductions/Launches
  • Campaign Monitor Launches Campaign Monitor 1-to-1 Email Marketing
  • Microsoft Launches New Tools for Small Businesses: Microsoft Connections, Microsoft Listings and Microsoft Invoicing
  • Constant Contact Launches Email Marketing Services in India
  • Slowalk Launches Stibee Email Marketing Service
  • Emma Launches Emma Plus
  • Campaign Monitor Introduces Campaign Monitor for Publishers
  • AdRoll Launches Email Retargeting Product - SendRoll
  • Campaign Monitor Introduces the All-New Campaign Monitor
  • 6.3 Recent Industry Activity
  • Yotpo Collaborates with Oracle Bronto to Obtain Customers Using UGC
  • Constant Contact Introduces Next Generation Editor and Automated Segmentation Tools
  • j2 Global Acquires backupsonline and StreamSend
  • BlueVenn and Adestra Form Alliance to Combine Email Marketing Solutions
  • Campaign Monitor Acquires Tagga
  • Oracle Acquires NetSuite
  • Endurance International Group Acquires Constant Contact
  • Selligent Merges with StrongView

7. GLOBAL MARKET PERSPECTIVE

    • Table 15: World Recent Past, Current & Future Analysis for Email Marketing by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 16: World Historic Review for Email Marketing by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 17: World 14-Year Perspective for Email Marketing by Geographic Region/Country - Percentage Breakdown of Dollar Spend for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2018 & 2024 (includes corresponding Graph/Chart)

8. REGIONAL MARKET PERSPECTIVE

  • 8.1 The United States
  • A. Market Analysis
    • Email Marketing - A Proven Marketing Channel
    • Email Remains Strong Communication and Marketing Channel
    • Email Marketing Spend - Growth Oriented
      • Ad Spending on Online Social Network Services to Expand
      • B2C Segment to Account for Larger Share of Spend
      • Services and Integration to Drive Growth
      • Nontraditional Providers to Capture Higher Portion of Email Budget
    • Emerging Trends in Email Marketing Volumes
    • Cost per Revenue - A New Metric in Digital Marketing
    • Email Marketing Registers High Adoption Rate amidst Recession
      • US Online Advertising - Taking a Breather from Economic Downturn
    • CAN-SPAM Compliance
      • US CAN-SPAM Act Commercial Email Sender Requirements
    • Leveraging Overseas Opportunities
    • Internet Audience
    • Table 18: US Internet Users in Millions (2010 to 2019P) (includes corresponding Graph/Chart)
    • Internet Access Devices
    • Table 19: Preferred Devices to Access Internet in the US (2017 & 2020P) - Percentage Breakdown by Primary Device Usage for Internet Access (includes corresponding Graph/Chart)
    • Internet Access Device & Email Engagement
    • Table 20: US Email Marketing Engagement (2017E): Percentage Share Breakdown of Time Spent on Reading Marketing Emails by Device Platform (includes corresponding Graph/Chart)
    • Digital Shoppers Responsiveness to Marketing Emails
    • Table 21: US Market for Email Marketing (2018E) - Probability Percentage for Digital Shoppers Responsiveness to Personalized Marketing Emails (includes corresponding Graph/Chart)
    • Content Marketing - Market Inclining Towards Curated Content
  • B. Market Analytics
    • Table 22: US Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 23: US Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 24: US Recent Past, Current & Future Analysis for Email Marketing by Segment - Transactional Email, Acquisition Email, and Retention Email Independently Analyzed with Annual Advertiser's Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 25: US 7-Year Perspective for Email Marketing by Segment - Percentage Breakdown of Advertiser's Spend on Transactional Email, Acquisition Email, and Retention Email for Years 2016, 2018 & 2024 (includes corresponding Graph/Chart)
  • 8.2 Canada
  • Market Analysis
    • Table 26: Canadian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 27: Canadian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.3 Japan
  • Market Analysis
    • Table 28: Japanese Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 29: Japanese Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.4 Europe
  • A. Market Analysis
    • An Overview
    • Regulatory Environment in Europe
    • European Online Market Skyrockets
    • How Do Marketers Benefit from Online Advertising?
    • Online Ad Spend Witness Growth
    • Popularity of Email Portals
    • Analytics Boost Marketing Returns
    • Emerging Trends in European Wireless Email
  • B. Market Analytics
    • Table 30: European Recent Past, Current & Future Analysis for Email Marketing by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 31: European Historic Review for Email Marketing by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 32: European 14-Year Perspective for Email Marketing by Geographic Region/Country - Percentage Breakdown of Dollar Spend for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2011, 2018 & 2024 (includes corresponding Graph/Chart)
  • 8.4.1 France
  • Market Analysis
    • Table 33: French Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 34: French Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.4.2 Germany
  • A. Market Analysis
    • Current & Future Analysis
    • Emerging Trends
      • Context for More Meaningful Segmentation
      • Personalization: a Whole New Concept
      • Optimization of Mobile Technology for Optimal Emails
      • Increased Leveraging of Email Platform for Promoting Campaigns on Social Media
      • Increasing Use of Interactivity and Animation to Enhance Effectiveness of Emails
  • B. Market Analytics
    • Table 35: German Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 36: German Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.4.3 Italy
  • Market Analysis
    • Table 37: Italian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 38: Italian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.4.4 The United Kingdom
  • A. Market Analysis
    • Email Marketing Witnesses High Growth
    • Table 39: Internet Penetration in the United Kingdom (2011-2020P): Number of Adult Internet Users in Millions (includes corresponding Graph/Chart)
    • Online Advertising in the UK - An Overview
    • Emerging Trends in UK Email Marketing Industry
      • Dynamic Content
      • Remarketing Messages
      • Operational Messages
    • Social Media & Content Marketing Landscape
    • Table 40: UK Content Marketing Landscape (2018E): Percentage Breakdown of Content Distribution by Content Marketers and Effectiveness Level for Social Media Portals (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 41: UK Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 42: UK Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.4.5 Spain
  • Market Analysis
    • Table 43: Spanish Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 44: Spanish Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.4.6 Russia
  • A. Market Analysis
    • Russian Digital Landscape Overview
    • Internet Access & Penetration
    • Table 45: Device Platform for Internet Access in Russia (2017 & 2020P): Percentage Breakdown by Device Popularity (includes corresponding Graph/Chart)
    • Table 46: Internet Penetration in Russia (2011-2020P): Number of Internet Users in Millions (includes corresponding Graph/Chart)
    • Demographics
    • Online Engagement
    • Email Marketing & Search Engine
    • Table 47: Internet Search Engine Market in Russia (2018E): Percentage Breakdown of Proliferation of Unique Visitors by Search Engines for Google, Mail.ru, Yandex.ru and Others (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 48: Russian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 49: Russian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.4.7 Rest of Europe
  • Market Analysis
    • Table 50: Rest of Europe Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 51: Rest of Europe Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.5 Asia-Pacific
  • A. Market Analysis
    • Current & Future Analysis
    • Enterprise Mobility Drives the Mobile Email Market
    • Internet Penetration
    • Table 52: Internet Penetration in Asia-Pacific (2017E) - Penetration Rate by Select Countries (includes corresponding Graph/Chart)
    • Online Engagement
    • Underutilized Potential for Email Marketing
    • Existence of Multiple Languages
    • Issue of Spam/Junk Mail
    • Airline Industry - The Lone Winner
    • Online Advertising in Asia-Pacific Mostly Resilient to Recent Recession
  • B. Market Analytics
    • Table 53: Asia-Pacific Recent Past, Current & Future Analysis for Email Marketing by Geographic Region/Country - Australia, China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 54: Asia-Pacific Historic Review for Email Marketing by Geographic Region/Country - Australia, China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 55: Asia-Pacific 14-Year Perspective for Email Marketing by Geographic Region/Country - Percentage Breakdown of Dollar Spend for Australia, China, India, South Korea and Rest of Asia-Pacific Markets for Years 2011, 2018 & 2024 (includes corresponding Graph/Chart)
  • 8.5.1 Australia
  • Market Analysis
    • Table 56: Australian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 57: Australian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.5.2 China
  • A. Market Analysis
    • An Overview
    • China - Home to the World's Largest Internet User Population
    • Social Media & Content
    • Social Media & Ecommerce
    • Search Engine & Email Marketing Segmentation
    • Table 58: Chinese Search Engine Market (2018E) - Market Share by Leading Search Engines for Baidu, Shenma, Haosou, Sogou, Google and Others (includes corresponding Graph/Chart)
    • Responsive Design: A Key Requirement
    • Email Marketing Landscape
    • Table 59: Mobile Device Usage in China (2017E) - Popularity Index in Percentage for Mobile Activities - Banking, Email, Instant Message, Online Music, SMS/Text Messaging and Video (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 60: Chinese Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 61: Chinese Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.5.3 India
  • A. Market Analysis
    • Email Marketing - A Nascent Concept
    • Current & Future Analysis
    • Online Audience Landscape
    • Table 62: Smartphone Adoption in India (2012-2020P) - Number of Smartphone Users in Millions (includes corresponding Graph/Chart)
    • Table 63: 3G/4G Subscription Growth in India (2012-2018E) - Number of 3G/4G Subscriptions in Millions (includes corresponding Graph/Chart)
    • Connectivity Type
    • Table 64: Internet Connectivity in India (2018E) - Percentage Breakdown of Internet Connections by Device (includes corresponding Graph/Chart)
    • Table 65: Mobile Internet Traffic in India (2018E) - Percentage Breakdown by Connection Type (includes corresponding Graph/Chart)
    • Internet Coverage - Geographic Distribution
    • Table 66: Internet Coverage in India (2018E) - Percentage Breakdown of Internet User Distribution by Rural and Urban Area (includes corresponding Graph/Chart)
    • Online Consumer Behavior
    • Table 67: Online Activity on Mobile in India (2018E) - Average Time Spent (in %) on Online Activities - Audio & Video Services, Browsing, eCommerce, Email, Online Games, Social Media, and Others (includes corresponding Graph/Chart)
    • Table 68: Online Search Market Composition in India (2018E) - Percentage Share Breakdown by Leading Search Engines - Bing, Google, Yahoo! and Others (includes corresponding Graph/Chart)
    • Demographic Segmentation of Online Population
    • Table 69: Online Population Landscape in India (2018E) - Percentage Share Breakdown of Demographics by Age Group (includes corresponding Graph/Chart)
    • Social Media & Digital Marketing
    • Table 70: Digital Marketing in India (2013-2018E) - Social Media Penetration as a Percentage of Population (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 71: Indian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 72: Indian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.5.4 South Korea
  • Market Analysis
    • Table 73: South Korean Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 74: South Korean Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.5.5 Rest of Asia-Pacific
  • Market Analysis
    • Table 75: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 76: Rest of Asia-Pacific Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.6 Latin America
  • Market Analysis
    • Table 77: Latin American Recent Past, Current & Future Analysis for Email Marketing by Geographic Region/Country - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 78: Latin American Historic Review for Email Marketing by Geographic Region/Country - Brazil, Mexico and Rest of Latin America Markets Independently Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 79: Latin American 14-Year Perspective for Email Marketing by Geographic Region/Country - Percentage Breakdown of Dollar Spend for Brazil, Mexico and Rest of Latin America Markets for Years 2011, 2018 & 2024 (includes corresponding Graph/Chart)
  • 8.6.1 Brazil
  • A. Market Analysis
    • Internet Penetration & Geographic Coverage
    • Internet Access Device & Responsive Design
    • Consumer Behavior & Email Marketing
    • Social Media & Email Marketing
  • B. Market Analytics
    • Table 80: Brazilian Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 81: Brazilian Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.6.2 Mexico
  • Market Analysis
    • Table 82: Mexican Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 83: Mexican Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.6.3 Rest of Latin America
  • Market Analysis
    • Table 84: Rest of Latin America Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 85: Rest of Latin America Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
  • 8.7 Rest of World
  • Market Analysis
    • Table 86: Rest of World Recent Past, Current & Future Analysis for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 87: Rest of World Historic Review for Email Marketing Analyzed with Annual Spend in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

8. COMPANY PROFILES

Back to Top
아시아 최대 시장정보 제공
전세계에서 발행되고 있는 모든 시장조사보고서를
다루고 있습니다.
사이트에서 검색되지 않는 보고서도 문의 바랍니다.