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Anatomical Models and Charts
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Abstract
This report analyzes the worldwide markets for Anatomical Models and Charts in
Thousands of US$. The specific product segments analyzed are Anatomical
Models, Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts. and
Posture Charts. The report provides separate comprehensive analytics for the
US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts
are provided for each region for the period of 2000 through 2015. The report
profiles 44 companies including many key and niche players worldwide such as
3B Scientific Group, Anatomical Chart Company, Aristotle Corporation, Galloway
Plastics Inc., IngMar Medical, Laerdal Medical AS, Laerdal Sophus, Laerdal
Texas, Limbs & Things Limited, Modern Equipment Company, Naugra Export,
Scientific Publishing, Sterling Manufacturing Co. and Zygote Media Group.
Market data and analytics are derived from primary and secondary research.
Company profiles are mostly extracted from URL research and reported select
online sources.
Table of Contents
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
- Study Reliability and Reporting Limitations
- Disclaimers
- Data Interpretation & Reporting Level
- Quantitative Techniques & Analytics
- Product Definitions and Scope of Study
- Definitions
- Anatomical Models
- Anatomical Charts
- Acupuncture Charts
- Visual Acuity Eye Charts
- Posture Charts
II. EXECUTIVE SUMMARY
1. Worldwide Market Overview
- A Highly Fragmented Market
- Anatomical Models Go Animated
- Aging Population and Minimally Invasive Surgeries: The Growth Drivers
2. Industry Analysis
- Industry Structure
- Intensity of Competition
- Marketing/Distribution Channels
- Technological Developments
- Computer Technology in the Field of Anatomy.
- The Visible Human Project
- Neuroanatomy: Scaling New Heights
- Rapid Prototyping: A Breakthrough in Anatomical Model Creation
3. Key Trends & Issues
- Changing Customer Demands
- Reasons for the Rising Popularity of Virtual Anatomical Models & Charts
- Drawbacks for Virtual Models
- Computer Aided Modeling Plays Key Role
- Growing Use of Rapid Prototyping Techniques for Developing Anatomical
Models.
- Product-design Software Packages for Reconstructing Anatomical Models.
- Emergence of Computer Simulation as a Training Tool
- Simulator Laboratories Back Up the Transition from Open to Endoscopic
Techniques
- Emergence of Software as Potential Modeling & Simulation Replacement
- Invasion History
4. Global Outlook - Growing Steadily
5. Evolution of Anatomical Models & Charts as Study Aids
- A Brief History of Anatomical Wax Modeling.
6. Anatomy of Anatomical Models and Charts
- Anatomical Models: Illustrating the Reality
- Anatomical Charts: Indispensable Training Aids
- Acupuncture Charts
- A Needle Heals the World
- Visual Acuity Eye Charts
- Posture Charts
7. Techniques of Developing Anatomical Models
- 3-D Imaging - A Technological Breakthrough
- How Does it Work?
- Development of Physical Model
- Practical Applications
- CT-Based Anatomical Modeling
- Stereolithography in Developing Anatomical Models
- BioModelling
8. Select Types of Anatomical Models
- 90-Muscle Anatomical Model
- Visual 3D Model
- Anatomical Model for Simulating Brain MRI Data
9. Applications of Anatomical Models
- Medical Training
- Student Education
- Patient Education
- Other Applications
- Anatomical Models: Key Components in the Analysis & Synthesis of
Facial Images
- Role of Anatomical Models in Hyperthermia Treatment
- Synthetic Neural Modeling in Anatomical Analysis
- Role of Anatomical Models in Orthopedics
10. Factors Influencing the Market
- Computerization of Training Aids & Tools
- Geographic Expansion of Educational & Training Institutes
- Growing Importance Towards Healthcare
11. Product Innovations/Introductions
- Zygote Media Group Introduces Complete Collection of Female 3D Anatomy
- Inventors from Washington Develop New Demonstration Devices
- 3D Anatomical Model Used Successfully for Photon Therapy
- Zygote Media Group and Turbo Squid Unveils Male 3D Human Anatomy 2.0
12. Recent Industry Activity
- Laerdal Announces Technology Licensing Agreement with ZOLL
- Electronic Kourseware Inks Agreement with 3B Scientific
- Medical Modeling LLC Installs Arcam EBM for Implants Development
- Geneva Drops Plans to Acquire Aristotle Corp
- 3B Scientific' s Torso Models Declared Harmless
- Aristotle Boosts Product Profile with Latest Acquisitions
13. Focus on Select Global Players
- 3B Scientific Group (Germany)
- Anatomical Chart Company (US)
- Aristotle Corporation (US)
- Galloway Plastics, Inc. (US)
- IngMar Medical (US)
- Laerdal Medical AS (Norway)
- Laerdal Sophus (Denmark)
- Laerdal Texas (US)
- Limbs & Things Limited (The United Kingdom)
- Modern Equipment Company (India)
- Naugra Export (India)
- Scientific Publishing (US)
- Sterling Manufacturing Co. (India)
- Zygote Media Group (US)
14. Global Market Perspective
- Table 1: World Recent Past, Current & Future Analysis for Anatomical
Models and Charts by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ ' 000 for Years 2000 through 2010
(includes corresponding Graph/Chart)
- Table 2: World Long-term Projections for Anatomical Models and Charts by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan)
and Rest of World Markets Independently Analyzed with Annual Sales Figures in
US$ ' 000 for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 3: World 10-Year Perspective for Anatomical Models and Charts by
Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)
- Table 4: World Recent Past, Current & Future Analysis for Anatomical
Models by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ ' 000 for Years 2000 through 2010 (includes corresponding
Graph/Chart)
- Table 5: World Long-term Projections for Anatomical Models by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 6: World 10-Year Perspective for Anatomical Models by Geographic
Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2003, 2008
& 2012 (includes corresponding Graph/Chart)
- Table 7: World Recent Past, Current & Future Analysis for Acupuncture
Charts by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ ' 000 for Years 2000 through 2010 (includes corresponding
Graph/Chart)
- Table 8: World Long-term Projections for Acupuncture Charts by Geographic
Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 9: World 10-Year Perspective for Acupuncture Charts by Geographic
Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2003, 2008
& 2012 (includes corresponding Graph/Chart)
- Table 10: World Recent Past, Current & Future Analysis for Anatomical
Charts by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ ' 000 for Years 2000 through 2010 (includes corresponding
Graph/Chart)
- Table 11: World Long-term Projections for Anatomical Charts by Geographic
Region - USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 12: World 10-Year Perspective for Anatomical Charts by Geographic
Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2003, 2008
& 2012 (includes corresponding Graph/Chart)
- Table 13: World Recent Past, Current & Future Analysis for Visual
Acuity Eye Charts by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ ' 000 for Years 2000 through 2010
(includes corresponding Graph/Chart)
- Table 14: World Long-term Projections for Visual Acuity Eye Charts by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan)
and Rest of World Markets Independently Analyzed with Annual Sales Figures in
US$ ' 000 sfor Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 15: World 10-Year Perspective for Visual Acuity Eye Charts by
Geographic Region - Percentage Breakdown of Dollar Sales for USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart)
- Table 16: World Recent Past, Current & Future Analysis for Posture
Charts by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan) and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ ' 000 for Years 2000 through 2010 (includes corresponding
Graph/Chart)
- Table 17: World Long-term Projections for Posture Charts by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 18: World 10-Year Perspective for Posture Charts by Geographic
Region - Percentage Breakdown of Dollar Sales for USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2003, 2008
& 2012 (includes corresponding Graph/Chart)
III. MARKET
1. The United States
- A. Market Analysis
- Current & Future Analysis
- Product Launches/Developments
- Strategic Corporate Developments
- Select Players
- Anatomical Chart Company
- Aristotle Corporation
- Galloway Plastics, Inc.
- IngMar Medical
- Laerdal Texas
- Scientific Publishing
- Zygote Media Group
- B. Market Analytics
- Table 19: US Recent Past, Current & Future Analysis for Anatomical
Models and Charts by Product Segment - Anatomical Models, Acupuncture
Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture Charts
Markets Independently Analyzed with Annual Sales Figures in US$ ' 000 for
Years 2000 through 2010 (includes corresponding Graph/Chart)
- Table 20: US Long-term Projections for Anatomical Models and Charts by
Product Segment - Anatomical Models, Acupuncture Charts, Anatomical Charts,
Visual Acuity Eye Charts and Posture Charts Markets Independently Analyzed
with Annual Sales Figures in US$ ' 000 for Years 2011 through 2015 (includes
corresponding Graph/Chart)
- Table 21: US 10-Year Perspective for Anatomical Models and Charts by
Product Segment - Percentage Breakdown of Dollar Sales for Anatomical
Models, Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and
Posture Charts Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart)
2. Canada
- Market Analysis
- Current & Future Analysis
- Table 22: Canadian Recent Past, Current & Future Analysis for
Anatomical Models and Charts by Product Segment - Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2000 through 2010 (includes corresponding Graph/Chart)
- Table 23: Canadian Long-term Projections for Anatomical Models and Charts
by Product Segment - Anatomical Models, Acupuncture Charts, Anatomical Charts,
Visual Acuity Eye Charts and Posture Charts Markets Independently Analyzed
with Annual Sales Figures in US$ ' 000 for Years 2011 through 2015 (includes
corresponding Graph/Chart)
- Table 24: Canadian 10-Year Perspective for Anatomical Models and Charts by
Product Segment - Percentage Breakdown of Dollar Sales for Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart)
3. Japan
- Market Analysis
- Current & Future Analysis
- Table 25: Japanese Recent Past, Current & Future Analysis for
Anatomical Models and Charts by Product Segment - Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2000 through 2010 (includes corresponding Graph/Chart)
- Table 26: Japanese Long-term Projections for Anatomical Models and Charts
by Product Segment - Anatomical Models, Acupuncture Charts, Anatomical Charts,
Visual Acuity Eye Charts and Posture Charts Markets Independently Analyzed
with Annual Sales Figures in US$ ' 000 for Years 2011 through 2015 (includes
corresponding Graph/Chart)
- Table 27: Japanese 10-Year Perspective for Anatomical Models and Charts by
Product Segment - Percentage Breakdown of Dollar Sales for Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart)
4. Europe
- Market Analysis
- Current & Future Analysis
- Table 28: European Recent Past, Current & Future Analysis for
Anatomical Models and Charts by Geographic Region - France, Germany, Italy, UK
and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in
US$ ' 000 for Years 2000 through 2010 (includes corresponding Graph/Chart)
- Table 29: European Long-term Projections for Anatomical Models and Charts
by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$ ' 000 for Years 2011
through 2015 (includes corresponding Graph/Chart)
- Table 30: European 10-Year Perspective for Anatomical Models and Charts by
Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany,
Italy, UK and Rest of Europe Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart)
- Table 31: European Recent Past, Current & Future Analysis for
Anatomical Models and Charts by Product Segment - Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2000 through 2010 (includes corresponding Graph/Chart)
- Table 32: European Long-term Projections for Anatomical Models and Charts
by Product Segment - Anatomical Models, Acupuncture Charts, Anatomical Charts,
Visual Acuity Eye Charts and Posture Charts Markets Independently Analyzed
with Annual Sales Figures in US$ ' 000 for Years 2011 through 2015 (includes
corresponding Graph/Chart)
- Table 33: European 10-Year Perspective for Anatomical Models and Charts by
Product Segment - Percentage Breakdown of Dollar Sales for Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart)
4a. France
- A. Market Analysis
- Current & Future Analysis
- Product Innovation
- B. Market Analytics
- Table 34: French Recent Past, Current & Future Analysis for
Anatomical Models and Charts by Product Segment - Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2000 through 2010 (includes corresponding Graph/Chart)
- Table 35: French Long-term Projections for Anatomical Models and Charts
by Product Segment - Anatomical Models, Acupuncture Charts, Anatomical
Charts, Visual Acuity Eye Charts and Posture Charts Markets Independently
Analyzed with Annual Sales Figures in US$' 000 for Years 2011 through 2015
(includes corresponding Graph/Chart)
- Table 36: French 10-Year Perspective for Anatomical Models and Charts by
Product Segment - Percentage Breakdown of Dollar Sales for Anatomical
Models, Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and
Posture Charts Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart)
4b. Germany
- A. Market Analysis
- Current & Future Analysis
- Strategic Corporate Development
- 3B Scientific Group - A Major Player
- B. Market Analytics
- Table 37: German Recent Past, Current & Future Analysis for
Anatomical Models and Charts by Product Segment - Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2000 through 2010 (includes corresponding Graph/Chart)
- Table 38: German Long-term Projections for Anatomical Models and Charts
by Product Segment - Anatomical Models, Acupuncture Charts, Anatomical
Charts, Visual Acuity Eye Charts and Posture Charts Markets Independently
Analyzed with Annual Sales Figures in US$ ' 000 for Years 2011 through 2015
(includes corresponding Graph/Chart)
- Table 39: German 10-Year Perspective for Anatomical Models and Charts by
Product Segment - Percentage Breakdown of Dollar Sales for Anatomical
Models, Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and
Posture Charts Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart)
4c. Italy
- Market Analysis
- Current & Future Analysis
- Table 40: Italian Recent Past, Current & Future Analysis for
Anatomical Models and Charts by Product Segment - Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2000 through 2010 (includes corresponding Graph/Chart)
- Table 41: Italian Long-term Projections for Anatomical Models and Charts
by Product Segment - Anatomical Models, Acupuncture Charts, Anatomical Charts,
Visual Acuity Eye Charts and Posture Charts Markets Independently Analyzed
with Annual Sales Figures in US$ ' 000 for Years 2011 through 2015 (includes
corresponding Graph/Chart)
- Table 42: Italian 10-Year Perspective for Anatomical Models and Charts by
Product Segment - Percentage Breakdown of Dollar Sales for Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart)
4d. The United Kingdom
- A. Market Analysis
- Current & Future Analysis
- Limbs & Things Limited - A Major Player
- B. Market Analytics
- Table 43: UK Recent Past, Current & Future Analysis for Anatomical
Models and Charts by Product Segment - Anatomical Models, Acupuncture
Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture Charts
Markets Independently Analyzed with Annual Sales Figures in US$ ' 000 for
Years 2000 through 2010 (includes corresponding Graph/Chart)
- Table 44: UK Long-term Projections for Anatomical Models and Charts by
Product Segment - Anatomical Models, Acupuncture Charts, Anatomical Charts,
Visual Acuity Eye Charts and Posture Charts Markets Independently Analyzed
with Annual Sales Figures in US$ ' 000 for Years 2011 through 2015 (includes
corresponding Graph/Chart)
- Table 45: UK 10-Year Perspective for Anatomical Models and Charts by
Product Segment - Percentage Breakdown of Dollar Sales for Anatomical
Models, Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and
Posture Charts Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart)
4e. Rest of Europe
- A. Market Analysis
- Current & Future Analysis
- Select Players
- Laerdal Medical AS (Norway)
- Laerdal Sophus (Denmark)
- B. Msarket Analytics
- Table 46: Rest of Europe Recent Past, Current & Future Analysis for
Anatomical Models and Charts by Product Segment - Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2000 through 2010 (includes corresponding Graph/Chart)
- Table 47: Rest of Europe Long-term Projections for Anatomical Models and
Charts by Product Segment - Anatomical Models, Acupuncture Charts,
Anatomical Charts, Visual Acuity Eye Charts and Posture Charts Markets
Independently Analyzed with Annual Sales Figures in US$ ' 000 for Years 2011
through 2015 (includes corresponding Graph/Chart)
- Table 48: Rest of Europe 10-Year Perspective for Anatomical Models and
Charts by Product Segment - Percentage Breakdown of Dollar Sales for
Anatomical Models, Acupuncture Charts, Anatomical Charts, Visual Acuity Eye
Charts and Posture Charts Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart)
5. Asia-Pacific
- A. Market Analysis
- Current & Future Analysis
- Select Players
- Modern Equipment Company (India)
- Naugra Export (India)
- Sterling Manufacturing Co. (India)
- B. Market Analytics
- Table 49: Asia-Pacific Recent Past, Current & Future Analysis for
Anatomical Models and Charts by Product Segment - Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2000 through 2010 (includes corresponding Graph/Chart)
- Table 50: Asia-Pacific Long-term Projections for Anatomical Models and
Charts by Product Segment - Anatomical Models, Acupuncture Charts,
Anatomical Charts, Visual Acuity Eye Charts and Posture Charts Markets
Independently Analyzed with Annual Sales Figures in US$ ' 000 for Years 2011
through 2015 (includes corresponding Graph/Chart)
- Table 51: Asia-Pacific 10-Year Perspective for Anatomical Models and
Charts by Product Segment - Percentage Breakdown of Dollar Sales for
Anatomical Models, Acupuncture Charts, Anatomical Charts, Visual Acuity Eye
Charts and Posture Charts Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart)
6. Rest of World
- Market Analysis
- Current & Future Analysis
- Table 52: Rest of World Recent Past, Current & Future Analysis for
Anatomical Models and Charts by Product Segment - Anatomical Models,
Acupuncture Charts, Anatomical Charts, Visual Acuity Eye Charts and Posture
Charts Markets Independently Analyzed with Annual Sales Figures in US$ ' 000
for Years 2000 through 2010 (includes corresponding Graph/Chart)
- Table 53: Rest of World Long-term Projections for Anatomical Models and
Charts by Product Segment - Anatomical Models, Acupuncture Charts, Anatomical
Charts, Visual Acuity Eye Charts and Posture Charts Markets Independently
Analyzed with Annual Sales Figures in US$ ' 000 for Years 2011 through 2015
(includes corresponding Graph/Chart)
- Table 54: Rest of World 10-Year Perspective for Anatomical Models and
Charts by Product Segment - Percentage Breakdown of Dollar Sales for
Anatomical Models, Acupuncture Charts, Anatomical Charts, Visual Acuity Eye
Charts and Posture Charts Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart)
IV. COMPETITIVE LANDSCAPE
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