Google Android

리서치사	Generator Research
발행일	2007년 11월	상품코드	64148
페이지 정보	26 PAGES
가격	US $ 902 ￦ 1,074,700 PDF By E-mail (5 User License) US $ 1,102 ￦ 1,313,000 PDF By E-mail (10 User License) US $ 1,303 ￦ 1,552,500 PDF By E-mail (Corporate License)

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Abstract

A Better Way for Mobile Services? Or Just Best for Google?

Android' s Key Features
Adoption Barriers
Strategic Imperative
5 Key Differentiators
700MHz Wireless Auction
Implications

This report begins by describing the key features of Android in some detail. Based on our own experimentation with the Android SDK, supported by senior-level interviews with technical representatives at Google, we describe the 10 most important differentiating features of Android, compared to rival mobile phone operating systems.

The report then analyses what Android means for the mobile industry by considering the implications for companies who supply software for mobile phones and mobile operators.

The considerable adoption barriers facing Android are discussed along with what Google is doing to surmount those barriers.

The report clearly explains why Google has introduced Android, how Android fits in with Google' s wider strategy and what relationship Android has with Google' s upcoming bid for wireless spectrum in the U.S.

This report will be valuable to professionals who have an interest in mobile content services (either on the content or service side) and in the future of the mobile internet.

In particular, those in the music industry who see the mobile channel as a big opportunity for music distribution will find this report to be essential reading.