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CRM ¾ÖÇø®ÄÉÀÌ¼Ç ¼ÒÇÁÆ®¿þ¾îÀÇ ½ÇÇà°ú ÇâÈÄ °èȹ : ¹Ì±¹±â¾÷ÀÇ º¸¼ö À¯Áö, ¶óÀ̼¾½º ¹× Àü´Þ ¸ðµ¨ ¼±ÅÃ
IDC's AppStats Survey: CRM Application Software Implementations and Future Plans, Focusing on Maintenance and License/Delivery Models Choices of U.S. Organizations by Company Size
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116099 |
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Pages: 23 |
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IDC ¿¡¼ 2010³â 03¿ù ¿¡ ¹ßÇàÇÑ ¡¸CRM ¾ÖÇø®ÄÉÀÌ¼Ç ¼ÒÇÁÆ®¿þ¾îÀÇ ½ÇÇà°ú ÇâÈÄ °èȹ : ¹Ì±¹±â¾÷ÀÇ º¸¼ö À¯Áö, ¶óÀ̼¾½º ¹× Àü´Þ ¸ðµ¨ ¼±Åá¹ º¸°í¼´Â Pages: 23·Î ±¸¼ºµÇ¾î, US $4,500 ºÎÅÍ ±¸¸Å °¡´ÉÇÕ´Ï´Ù.
¹Ì±¹±â¾÷À» ´ë»óÀ¸·Î ½ÃÇàÇÑ Á¶»ç °á°ú·ÎºÎÅÍ CRM ¹× ºÐ¼® ¾ÖÇø®ÄÉÀÌ¼Ç ÀÌ¿ëÀÇ µ¿Çâ, ¼±È£µµ, ÀÌ¿ë °èȹ µîÀ» ±â¾÷ ±Ô¸ðº°·Î Á¶»çºÐ¼®Çϰí, ÇöÀçÀÇ ÀÌ¿ë ÇöȲ ¹× ÅõÀÚ¾× Áõ°¨¿¡ ´ëÇÑ Àü¸Á, ÇâÈÄ º¸¼ö °èȹ, Àü´Þ(Delivery) ¹× ¶óÀ̼¾½º(License) À¯Çü ¼±È£µµ, º¥´õ Á¦¾ð µîÀ» Á¤¸®ÇÏ¿© ÀüÇØµå¸³´Ï´Ù. 4. ÇâÈÄ Àü¸Á - ÇöÀç ÀÌ¿ëÇϰí ÀÖ´Â CRM(Customer Relationship Management) ¾ÖÇø®ÄÉÀ̼Ç
- ÇâÈÄ 12°³¿ù°£ CRM ¾ÖÇø®ÄÉÀ̼ǿ¡ ´ëÇÑ ÅõÀÚ¾× Áõ°¨
- ÇâÈÄ 12-18°³¿ù°£ CRM ¼ÒÇÁÆ®¿þ¾î ¾ÖÇø®ÄÉÀ̼ÇÀÇ º¸¼ö °èȹ
- ÇöÀç CRM ¼ÒÇÁÆ®¿þ¾î Àü´Þ ¸ðµ¨(Delivery Model)
- °¡±î¿î ¹Ì·¡ÀÇ CRM ¼ÒÇÁÆ®¿þ¾î ¾ÖÇø®ÄÉÀÌ¼Ç ¶óÀ̼¾½º ¹× Àü´Þ ¸ðµ¨ º¯°æ°èȹ
- SaaS(Software as a Service) ¶Ç´Â Hosted License ¹× Àü´Þ ¸ðµ¨ÀÇ ÀÌ¿ëÀ» ÁßÁöÇÏ´Â Áß¿äÇÑ ÀÌÀ¯
- CRM ¶Ç´Â ºÐ¼® ¾ÖÇø®ÄÉÀ̼ÇÀÇ ½ÇÇà½Ã ÀÌ¿ëÇÏ´Â ¼µå ÆÄƼ(Third-Party) ¼ºñ½º
- ÇöÀç º¥´õ¿Í ´ëü º¥´õÀÇ ÁÖ¹®(On-Demand)Á¦°ø ¼ºñ½º¿¡ ´ëÇÑ °ü½É ¼öÁØ
- ÇâÈÄ 12°³¿ùÀÇ SaaS ÇÁ·ÎÁ§Æ® ¼ö
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