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시장보고서
The Blurring Boundaries between Smartphones and Feature Phones
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Abstract
In terms of product definition, the largest difference between Smartphones and
feature phones is that the former features an embedded open OS while the
latter does not. Based on these industry-wide definitions, in the past there
were significant differences between the two product types in specifications
and market segmentation. However, since early 2009, following the increasing
number of companies investing in these products and the growing intensity of
market competition, the diversification of products has led to a trend whereby
consumers' perception of boundaries between Smartphones and feature phones is
becoming more blurred. This report analyzes this trend from the perspectives
of prices, software applications and vendors' product strategies, and examines
the impact of this trend on the overall mobile phone industry.
Table of Contents
- 1. Traditional Distinction between Smartphones and Feature Phones
- 2. Boundaries between Smartphones and Feature Phones Blurring
- 2.1 Prices
- 2.2 Software Applications
- 2.2.1 Qualcomm BREW MP Provides Flexible Development Environment
- 2.2.2 Microsoft OneApp Integrates Popular Applications
- 2.3 Product Strategy
- 2.3.1 Nokia Uses Feature Phone Roll-out Strategies in Smartphone Market
- 2.3.2 Samsung, LG Develop Own Operating Platforms
- MIC Perspective
- Appendix
List of Topics
- Traditional distinction between Smartphones and feature phones in the
mobile phone industry
- Blurring boundaries between Smartphones and feature phones from three
different perspectives: prices, software applications and vendors' product
strategies
- Price analysis includes overall price developments of Smartphones and
feature phones in 2008 and 2009 and detailed price trends within these
respective product segments
- Software application analysis includes Qualcomm' s BREW MP and Microsoft' s
OneApp, as well as worldwide Smartphone OS market share in the period 2007-2009
- Product strategy analysis include Nokia, Samsung, and LG
- Companies and organizations analyzed or mentioned in the report include:
Adobe, Apple, Dell, Foxconn, Google, HTC, Lenovo, LG, Mediatek, Microsoft,
Motorola, Nokia, Palm, Qualcomm, RIM, Samsung, Sony Ericsson, Sprint, Verizon
Wireless, Vogins Technology
List of Tables
- Table 1. Android Smartphones of Major Branded Vendors, 2009
- Table 2. High-end Feature Phones of Major Branded Vendors, 2009
- Table 3. Nokia 5800 XpressMusic Series Smartphone Specifications
List of Figures
- Figure 1. Price Boundaries between Smartphones and Feature Phones Becoming
Increasingly Blurred, 2008-2009
- Figure 2. Worldwide Smartphone OS Market Share, 2007 - 2009
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