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시장보고서
Product Strategies of Chinese STB IC Design House
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Abstract
Digital TV services have been launched worldwide, and China has established
several digital TV standards, including DMB-TH (terrestrial), DVB-C (cable),
and DVB-S (satellite), as well as standards for the separation of a smart card
from a set-top box. With an installed base of 340 million TV units, China is
becoming a major set-top box market. Driving by increasing demand from the
industry and supported by the Chinese government' s policies, Haier IC, Guoxin
Science & Technology, HiSilicon, Fullhan Microelectronics Celestial
Semiconductor, and Image Silicon have made their foray into the set-top box IC
market. In 2005, Haier IC' s revenue reached 230 million RMB (US$30 million;
US$1=7.7RMB); HiSilicon and Fullhan Microelectronics have developed
H.264-comptible ICs. This report will analyze the development of these Chinese
set-top box IC suppliers.
Table of Contents
List of Topics:
Current status of leading Chinese STB IC design houses, including Haier IC,
Hisilicon, Guoxin Science & Technology, Fullhan Microelectronics, Celestial
Semiconductor, Image Silicon; comparison of the Chinese STB IC design houses'
technologies and product positioning.
List of Tables:
- Table 1 Haier IC' s STB IC Product Line-up
- Table 2 HiSilicon' s Digital Media IC Product Line-up
- Table 3 Guoxin Science & Technology' s STB IC Manufacturing Partners
- Table 4 Guoxin Science & Technology' s STB IC Product Line-up
- Table 5 Fullhan Microelectronics' STB IC Product Line-up
- Table 6 Image Silicon' s STB IC Product Line-up
- Table 7 Comparison of Chinese STB IC Design Houses
- Table 8 Chinese STB IC Design Houses' Decoder Specifications
- Table 9 Haier IC and Guoxin Science & Technology' s Demodulator
Specifications
List of Figures:
- Figure 1 Haier IC' s STB IC Solutions
- Figure 2 HiSilicon ACE Hi3110 Function Block
- Figure 3 HiSilicon SPIKE Hi3560 Function Block
- Figure 4 HiSilicon SPIKE Hi3560 Interface Architecture
- Figure 5 Fullhan Microelectronics' FH86-series IC Function Block
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