Gaining Weight MediaTek, VIA, Sunplus' Mobile Phone IC Development Strategies.

리서치사	Market Intelligence & Consulting Institute (MIC)
발행일	2007년 06월	상품코드	56007
페이지 정보	22 pages
가격	US $ 1,880 ￦ 2,238,100 PDF by E-mail (Single User License) US $ 3,760 ￦ 4,476,200 PDF By E-mail (2-100 User License) US $ 4,700 ￦ 5,595,300 PDF By E-mail (100+ User License)

한글목차
영문목차
관련자료

영문목차

Abstract

Mobile phone application ICs constitute a huge and highly attractive market. In the past, this market was dominated by a handful of leading international vendors, but recently new entrants have begun to enter the market. Several leading Taiwanese IC design houses -including MediaTek, VIA, and Sunplus -have been working actively to develop the mobile phone core IC market. They have also adopted a low-price strategy for some products, thereby threatening the dominance of the leading international IC vendors. This report analyses the current state of leading Taiwanese mobile phone IC design houses, and seeks to identify the key trends in the industry' s development.

MediaTek
- Operational Performance
- Business Strategy
- Product Development
VIA
- Operational Performance
- Business Strategy
- Product Development
Sunplus
- Operational Performance
- Business Strategy
- Product Development
MIC Perspective
Appendix

List of Topics

Current stsatus of worldwide and Taiwanese mobile phone markets; business performance and product strategies of leading Taiwanese mobile phone IC design houses, including MediaTek, VIA, and Sunplus; future development of Taiwanese mobile phone IC design houses.