Abstract
During 2005 and 2006 mobile gaming was not popular with consumers, due to high
download fees and restrictive service models. But since then the application
processing power of mobile phones has increased, display resolution has
increased, and broadband networks have become mature allowing for improved
download and gameplay environments. Also, console and PC game publishers and
media corporations like EA, Namco, Disney, and Time Warner have entered the
mobile gaming market, all of which has brought renewed interest to mobile
gaming. In 2006, the value of the global mobile gaming market was only US$2.13
billion, 1.8% of global mobile data service revenues, so there is obviously
much room for growth. This report analyzes the development of the global
mobile gaming market, emerging mobile gaming application fields, and changes
in mobile gaming service models in order to understand future mobile gaming
trends.
Table of Contents
List of Topics
Analyzes global mobile gaming development trends, new mobile game application
areas, and changes in mobile game services. Analysis of global development
focuses on trends in the United States, Western Europe, and the Asia-Pacific
region. New mobile game applications discussed include 3D games, network
games, LBG, and advertiser-funded games. Analysis of mobile service model
changes focuses on service systems, business models, and charge rates.
- Global Mobile Gaming Development Trends
- Gradual Growth in the US Mobile Gaming Market
- Mobile Gaming Market in Western Europe Awaits Development
- Strong Growth Momentum in the Asia-Pacific Region
- Emerging Mobile Gaming Application Fields
- 3D Mobile Gaming Enriches User Experience
- Mobile Network Games Can Attract Large Number of Players
- LBG Integrate Virtual and Real World
- Advertiser-funded Mobile Games
- Changes in Mobile Gaming Service Models
- Mobile Gaming Sector Becoming More Complex; Increasing M&A Activity
- Changes in Business Models
- Diversified Charging Methods
- MIC Perspective
- Appendix
3, Alltel, AT&T, Capcom, China Mobile, Digital Chocolate, Electronic Arts,
Elkware, Gamehouse, Gameloft, Glu Mobile, G-Mode, Hands-on Mobile, Hurray,
Ideo, iFone, Infospace, Iomo, I-play, Jamdat Mobile, Jump Games, KDDI, Konami,
LG, LG Telecom, Macrospace, Mr.Goodliving, Namco, Nintendo, Nokia, NTT DoCoMo,
Oasys Mobile, Qualcomm, RealNetworks, Samsung, Sega, SK Telecom, Softbank,
Sony, Sorrent, Sprint Nextel, Square-Enix, Sumea, Superscape, Symbian, Taito,
Tao Group, Tele2, Telefonica, TI, T-Mobile, Twentieth Century Fox, Verizon
Wireless, Vodafone, Yahoo
List of Tables
- Table 1 The Three Major Mobile Gaming Business Models
List of Figures
- Figure 1 Global Mobile Gaming Market Scale, 2006 - 2011
- Figure 2 Mobile Gaming Services Structure
