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시장보고서
LG Electronics' Development Strategies and Challenges in Thailand
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Abstract
Thailand features the most comprehensive system of industries and components
among the ASEAN countries. Domestic demand is fuelled by a population of 65
million, and Thailand features the geographical advantages of neighboring the
potential markets in Myanmar, Laos, and Cambodia while also being in close
proximity for the supply of the Malaysian and Singaporean consumer markets. In
1997 Korean giant LG Electronics set up factories in Thailand. It constructed
a localized production system and established localized marketing strategies,
while also supplying markets worldwide. Thailand has become LG Electronics'
third largest home appliances production base in the world after Korea and
China. This report analyzes LG Electronics' development strategies in Thailand.
Table of Contents
List of Topics
Analyzes development of LG Electronics' operations in Thailand, including the
company' s reasons for moving to Thailand, its initial evaluation of possible
locations, official operations, management strategies, product and R&D
strategies, and recent challenged faced by LG in Thailand.
- LG Electronics in Thailand: Overview
- LG Electronics' Development in Thailand
- Production Location Assessment Period
- Preparation Prior to Operations
- Official Operations
- Organizational Adjustments, Suppliers, Product R&D
- Thailand' s Importance to LG Electronics
- Manufacturing
- Local Market
- Challenges for LG in Thailand
- Problems Caused by the "Made in Thailand" Label
- LG Electronics Intends to Improve Design Operations
- MIC Perspective
- Appendix
LG Electronics, LGEMT, LGETH, National, Samsung, Sharp
List of Tables
Table 1 LG Electronics' Evaluation of Possible Factory Locations in Southeast Asia
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