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시장보고서
LCD TV Product Strategies of Sony, Panasonic, and Sharp in 2008
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Abstract
Direct Internet access through the TV set has become the core element in the
digital home concept. Sony -which showcased its BRAVIA Internet Video Link
product in 2007 -announced the formation of new collaborative relationships
with content providers, while Sharp and Panasonic both had new smart TV
products on show in 2008: the Aquos Net and Viera Cast respectively. It is
anticipated that direct Internet access through the TV set will become the
main focus of development in the integration of the Internet with the digital
home. This report examines the new direct Internet access TV products that
Sony, Panasonic, and Sharp showcased in 2008, and compares the product
development strategies adopted by these vendors.
Table of Contents
Current status of LCD TVs with Internet access functions; strategies adopted
by Sony, Panasonic, and Sharp for the development of Internet-enabled LCD TVs;
comparison of the three companies' strategies.
- Direct Internet Access Via the TV
- Sony' s BRAVIA Internet Video Link
- Sharp and Panasonic' s Internet-enabled LCD TVs
- MIC Perspective
- Appendix
Apple, Intel, Panasonic, Samsung, Sharp, Sony
List of Tables
- Table 1: Content Available for Viewing with Sony BRAVIA Internet Video
Link
- Table 2: Comparison of Sony, Sharp, and Panasonic' s Internet-enabled TVs
List of Figures
- Figure 1: The Sony BRAVIA Internet Video Link
- Figure 2: The Sony BRAVIA Internet Video Link User Interface
- Figure 3: Sony BRAVIA LCD TV Models Launched in 2007
- Figure 4: Sharp' s Aquos Net
- Figure 5: Panasonic' s Viera Cast
- Figure 6: US Consumers' Preference for Future LCD Functions
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