Hisense's Flat-panel TV Development Strategies in 2008

리서치사	Market Intelligence & Consulting Institute (MIC)
발행일	2008년 04월	상품코드	65787
페이지 정보	17 pages
가격	US $ 2,180 ￦ 2,598,500 PDF by E-mail (Single User License) US $ 4,360 ￦ 5,197,100 PDF By E-mail (2-100 User License) US $ 5,450 ￦ 6,496,400 PDF By E-mail (100+ User License)

한글목차
영문목차
관련자료

영문목차

Abstract

With a growing economy, falling flat-panel TV prices and the start of digital television broadcasting, the Chinese TV market has been gradually moving from traditional CRT TVs to flat-panel LCD and PDP TVs. In 2007 the flat-panel TV market in China continued to grow and competition became fierce among Chinese and international brands. Chinese brands used to make up the top three companies in the market, but now two of them have been replaced by Samsung and Sony. Only Hisense has remained in the top three. This report analyzes Hisense' s flat-panel TV development strategies.

1. The Flat-panel TV Market in China

1.1 Development History
- Table 1: Development Stages of the Flat-panel TV Market in China
1.2 Market Scale
- Figure 1: Flat-panel TV Market Scale in China, 2003 - 2007
1.3 Competition between Vendors
- Figure 2: Brand Competition in the Chinese LCD TV Market
1.4 Product Development Trends
- Figure 3: Average Prices for Mainstream-size LCD TVs in the Chinese Market, 2004 - 2007

2. Hisense' s Flat-panel TV Development Strategies

2.1 Development History
- Figure 4: Hisense' s TV Revenues, 2004 - 1H 2007
2.2 R&D
- Table 2: Hisense' s R&D Centers
2.3 Production
- Figure 5: Hisense' s TV Production Bases in China
2.4 Product Development
- Table 3: Hisense' s PDP TV Products
- Table 4: Hisense' s LCD TV Products
- Figure 6: Hisense' s LCD TV and PDP TV Product Distribution by Price Range
- Figure 7: Hisense' s LCD TV and PDP TV Product Distribution by Size
2.5 Marketing
- 2.5.1 Overall Strategy
- 2.5.2 Brand Strategy