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시장보고서
The Success Story of MediaTek in the Chinese Mobile Phone IC Market
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Abstract
As the structure of the mobile phone industry has changed and as the key
factors affecting competition between mobile phone vendors have been
transformed, the lion' s share of the profits in the Chinese mobile phone
market have gone, first to the leading international mobile phone vendors,
then to those Chinese mobile phone manufacturers with a production and
domestic sales license, to the Korean and Taiwanese mobile phone firms, and
then to Chinese mobile phone design houses. Since 2005, the mobile phone
reference designs supplied by Taiwanese company MediaTek have been
transforming the competitive balance in the Chinese mobile phone market.
Benefiting from its innovative business model, MediaTek' s share of the mobile
phone IC solution market in China has shot up from less than 2% to over 50%.
This report examines MediaTek' s innovative new business model.
Table of Contents
1. Chinese Mobile Phone IC Market
- Figure 1: Chinese Mobile Phone IC Market Share by Vendor, 2Q 2003 - 3Q
2007
2. Evolution of MediaTek
- 2.1 Characteristics of IC Design Houses
- 2.2 MediaTek' s Operations and Strategy
- Figure 2: MediaTek' s Revenue, 1998 - 2006
- 2.2.1 MediaTek' s Approach to the Market
- 2.2.2 MediaTek' s Strategic Thinking
- 2.2.3 Management Philosophy
3. MediaTek' s Strategy for Developing the Chinese Market Searching for Space and Time
- 3.1 Searching for Space and Time
- 3.1.1 Motives for Expansions into Mobile Phone ICs
- 3.1.2 Moving into the Chinese Mobile Phone IC Market
- 3.2 Rethinking the Definition of Market Boundaries
- 3.2.1 Expanding Industry Scope and Redefining the Market
- 3.2.2 Raising the Level of Product Integration to Attract New Customers
- Table 1: Collaboration Models Between Phone IC Suppliers and Mobile
Phone Manufacturers
- 3.3 MediaTek' s V-shaped Strategy
- 3.3.1 Stages in Market Development
- Figure 3: MediaTek' s V-shaped Strategy
- 3.3.2 Improving Integration in Response to Market Demand
- 3.3.3 Business Model Tailored for New Market Demands
- 3.4 Integrating Resources Needed to Turn Vision into Reality
- 3.4.1 Managerial Capabilities
- 3.4.2 Courage to Take Risks
4. MIC Perspective
- 4.1 Innovative Breakthrough
- 4.2 Strategic Planning Based on Resources Available
- 4.3 An Innovation Model Spreading to Other Indu
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