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In Pursuit of Product Differentiation: Major TV Brands' Strategies for LED Backlit LCD TVs
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Market Intelligence & Consulting Institute (MIC) ¿¡¼ 2008³â 12¿ù ¿¡ ¹ßÇàÇÑ ¡¸ÁÖ¿ä TV ºê·£µå¿¡ µû¸¥ LED ¹é¶óÀÌÆ® žÀç ¾×Á¤ TVÀÇ Àü·« : Á¦Ç° Â÷º°È¸¦ À§ÇÑ ³ë·Â¡¹ º¸°í¼´Â 14 pages·Î ±¸¼ºµÇ¾î, US $1,920 ºÎÅÍ ±¸¸Å °¡´ÉÇÕ´Ï´Ù.
LED ¹é¶óÀÌÆ® žÀç ¾×Á¤(LCD) TVÀÇ °³¹ß¿¡ ´ëÇØ ºÐ¼®Çϰí Sony, Samsung, Sharp, Philips µîÀÇ ±¹Á¦Àû TV º¥´õ¿¡ µû¸¥ ÃֽŠLED ¹é¶óÀÌÆ® žÀç ¾×Á¤ TVÀÇ Á¦Ç° Àü·«À» Á¶»çÇÏ¿© ÀüÇØµå¸³´Ï´Ù. Á¦1Àå ¾×Á¤ TVºÎ¹®¿¡¼ LED ¹é¶óÀÌÆ® µµÀÔÀÇ ¹ßÀü Á¦2Àå LED ¹é¶óÀÌÆ® žÀç ¾×Á¤ TVÀÇ ±¹Á¦Àû TV ºê·£µå Ãֽе¿Çâ - Sony
- Samsung
- Sharp
- Philips
Á¦3Àå TV ºê·£µå·Î äÅÃµÈ LED ¹é¶óÀÌÆ® žÀç ¾×Á¤ TVÀÇ Á¦Ç° Àü·« - Sony
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- LED ¹é¶óÀÌÆ® žÀç ¾×Á¤ TVÀÇ °¡°ÝÀÌ ÁÖ·ù·Î
- Âø½ÇÈ÷ ¹ßÀüÇÑ ¾×Á¤ TV ºê·£µå
- Samsung
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- Sharp, Philips
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- Philips 9803 ½Ã¸®ÁîÀÇ ±â´ÉÀº ÃÖ°íÀÇ µ¿Àû ¸í¾Ïºñ
2. ÁÖ¿ä ÈÁ¦ ¸ñ·Ï - ÁÖ¿ä TV º¥´õÀÇ LED ¹é¶óÀÌÆ® žÀç ¾×Á¤ TV Á¦Ç° °³¹ßÀÇ ÃֽŠÁ¤º¸
- TV º¥´õ¿¡ µû¸¥ LED ¹é¶óÀÌÆ® žÀç ¾×Á¤ TVÀÇ Á¦Ç° Àü·« : Sony, Samsung, Sharp, Philips µî
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