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시장보고서
E-Reader Product Development Trends and Market Scale Forecast, 2009 - 2013
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Abstract
In the e-reader market, Amazon.com is aggressively pushing its reading service
business model, while other vendors have chosen other market development
strategies. This report focuses on ten e-reader products released by six
vendors, including: Amazon.com, Sony, Foxit, Endless Ideas, Bookeen, Tianjin
Jinke. As part of this research, user evaluations and opinions of these
e-reader products were collected, with 205 effective samples. Through a dummy
variable multiple linear regression analysis model, e-reader prices and
benefits are examined, in order to identify key product benefits that
influence e-reader price differences. This provides understanding of
consumers' usage preferences for e-readers. Furthermore, electronic content
development in the book market is analyzed. Based on the product lifecycle
theory, an e-reader market scale forecast model is created in order to provide
a forecast of e-reader market scale for the period 2009-2013.
Table of Contents
- 1. Prices and Functions of Key E-Reader Vendors' Mainstream Models
- 2. Prices and Product Benefits of Key E-Reader Vendors' Mainstream
Models
- 3. Price-Benefit Competitive Positioning of Key E-Reader Vendors'
Mainstream Models
- 3.1 High-price High-end: Kindle DX
- 3.2 Low-price Mid-range to High-end: Kindle 2 & PRS-700
- 3.3 Low-price Mid-range: PRS-505 & 505 BL
- 3.4 High-price Mid- to Low-end: Hanlin V2
- 3.5 Moderately Priced Low-end: Others
- 4. Book Market Development Trends
- 4.1 US Book Market Sales
- 4.2 Reading Habits of US Citizens Aged 15 and Older
- 5. E-Reader Market Scale Forecast, 2009-2013
List of Topics
- 1. Specifications and key functions of ten e-reader products
released by six vendors, including: Amazon.com, Bookeen, Endless Ideas, Foxit,
Sony, Tianjin Jinke
- 2. Product benefits of e-reader products as perceived by users and
the influence of these product benefits on e-reader prices
- 3. Price-benefit competitive positioning of key e-reader vendors'
mainstream models
- 4. Book market trends, including total sales value in the book
market and reading habits of consumers
- 5. E-reader market scale forecast for the period 2009-2013,
including shipment volume, shipment value and e-reader display size share
forecast
- 6. Companies and organizations analyzed or mentioned in the report
include: Amazon.com, Bookeen, Endless Ideas, Foxit, Sony, Tianjin Jinke
List of Tables
- Table 1. Prices and Functions of Key E-Reader Vendors' Mainstream Models
- Table 2. Product Benefits Featuring Significant Explanatory Power with
Respect to the Price of Key E-Reader Vendors' Mainstream Models
- Table 3. US Book Market Sales Value by Category, 2003 - 2008
- Table 4. E-Reader Product Lifecycle Scenario, 2008 - 2013
List of Figures
- Figure 1. Display Specifications of Key E-Reader Vendors' Mainstream Models
- Figure 2. Price-Benefit Competitive Positioning of Key E-Reader Vendors'
Mainstream Models
- Figure 3. US Book Market Sales Value, 2002 - 2008
- Figure 4. US Book Market Sales Value Share by Category, 2002 - 2008
- Figure 5. Leisure Time Spent on Reading Activities Each Day among US
Citizens Aged 15 and Older by Age Group, 2006 - 2008
- Figure 6. Primary Activity Time Spent on Work and Education Activities
Each Day among US Citizens Aged 15 and Older by Age Group, 2006 - 2008
- Figure 7. Development Status of E-Reader in Product Lifecycle
- Figure 8. Worldwide E-Reader Shipment Volume Forecast, 2009 - 2013
- Figure 9. Worldwide E-Reader Shipment Volume Share Forecast by Display
Size, 2009 - 2013
- Figure 10. Worldwide E-Reader Shipment Value Forecast, 2009 - 2013
- Figure 11. Product Benefit Changes of Key E-Reader Vendors' Mainstream
Models
- Figure 12. E-Reader Application Fields
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