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세계의 스포츠 및 에너지 드링크 시장(2015-2019년)

Global Sports and Energy Drinks Market 2015-2019

리서치사 TechNavio (Infiniti Research Ltd.)
발행일 2015년 12월 상품 코드 348240
페이지 정보 영문 63 Pages
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세계의 스포츠 및 에너지 드링크 시장(2015-2019년) Global Sports and Energy Drinks Market 2015-2019
발행일 : 2015년 12월 페이지 정보 : 영문 63 Pages

한글목차

세계의 스포츠 드링크 및 에너지 드링크 시장은 2015-2019년간 약 11%의 연평균 성장률(CAGR)로 성장할 것으로 추계됩니다. 주요 시장 성장요인 중 하나로 건강지향성 천연성분의 사용(브라질산 과라나·유기농 커피, 유기농 석류주스/인삼/엘더베리/레몬주스 등)을 들 수 있습니다. 한편, 가짜 성분 문제가 시장에 악영향을 미치는 경우도 있습니다. 스포츠 드링크가 시장 전체의 71%를 차지하며 앞으로도 더욱 성장할 것으로 보입니다. 유통 채널별로 보면 개발도상국에서의 현대적 소매업의 급속한 발전을 반영하며 하이퍼마켓·슈퍼마켓이 57%의 점유율을 차지할 전망입니다.

세계의 스포츠 음료 및 에너지 음료 시장을 분석했으며, 시장 개요 및 구조, 시장 규모 동향(향후 5년간 예측), 제품별·유통경로별·지역별 상세 동향, 시장 촉진·억제 요인과 영향력, 주요 기업 개요, 향후 시장 기회 등을 조사·추산하여 전해드립니다.

제1장 개요

  • 분석 결과 개요

제2장 분석 범위

  • 분석 개요
  • 대형 벤더의 주요 제품

제3장 시장 분석 방법

  • 분석 방법
  • 경제지표

제4장 서론

  • 시장 동향 개요

제5장 시장 환경

  • 시장 개요
  • 시장 규모와 예측(매출 기반)
  • 시장 규모와 예측(수량 기반)
  • Five Forces 분석

제6장 제품별 시장 세분화

제7장 유통 채널별 시장 세분화

제8장 지역 세분화

  • 북미 시장
  • 아시아태평양 지역 시장
  • 유럽 시장
  • 기타 국가(RoW) 시장

제9장 주요 국가 시장

제10장 시장성장 촉진요인

제11장 촉진요인의 영향력

제12장 시장이 해결해야 할 과제

제13장 촉진요인·과제의 영향력

제14장 시장 동향

제15장 벤더 환경

  • 경쟁 시나리오
  • 시장 점유율 분석
  • 기타 유력 벤더

제16장 주요 벤더 분석

  • Coca-Cola
  • Monster Beverage Corporation
  • Otsuka Pharmaceutical
  • PepsiCo
  • Red Bull

제17장 부록

  • 약어집

제18장 Technavio 소개

도표

KSA 16.01.15

영문목차

Overview of the sports and energy drinks market

Technavios research analyst predicts the global sports and energy drinks market to grow steadily at a CAGR of 11% during the forecast period. The use of natural ingredients is one of the primary drivers for the growth of this market. The growing health concerns related to the continuous consumption of energy and sports drinks on a regular basis have led vendors to launch products energy drinks with extracts from organic guarana and organic raw green coffee beans. For instance, Scheckter launched an organic energy drink called Organic Energy which contains extracts from organic Brazilian guarana, organic raw Brazilian coffee seed, organic pomegranate juice, organic ginseng, organic elderberry, and organic lemon juice.

The false claims made by certain vendors is expected to deter the market growth during the forecast period. There have been many instances of the sports and energy drinks vendors being sued for their false claims about their products. For instance, during 2014, Red Bull was sued for wrongly claiming in their advertisement that drinking it would give wings to the customers and had to pay a settlement of nearly USD 13 million.

Product segmentation and analysis of the sports and energy drinks market

  • Energy drinks
  • Sports drinks

Energy drinks dominated the market during 2014, with a market share of 71%. The report predicts this segment to retain its leadership until the end of 2019. The report predicts this segment to grow at a rate of 13% during the forecast period. The rising popularity of energy drinks among young people, the increase in the launch of new varieties and types of energy drinks, and the constant innovation in the taste of these drinks are some of the drivers for the growth of this segment.

Segmentation by distribution channel and analysis of the sports and energy drinks market

  • Hypermarkets/Supermarkets
  • On-trade
  • Convenience stores
  • Independent retailers

Hypermarkets and supermarkets accounted for 57% of the market share during 2014. This retail format is growing rapidly in developing economies. In ASEAN countries, the penetration of modern retail chains has increased from 38% during 2009 to 45% during 2014.

Geographical segmentation and analysis of the sports and energy drinks market

  • APAC
  • Europe
  • North America
  • ROW

North America dominated the market during 2014 with a market share of around 35%. The report anticipates this region to reach a market value of around USD 44 billion by the end of 2019. The rising number of people engaged in fitness activities is expected to increase the demand for sports drinks during the forecast period. During 2014, nearly 49% of the total population in the US was engaged in outdoor activities.

Competitive landscape and key vendors

The global sports and energy drinks market is dominated by the key players holding a big share of the market. The vendors in this market are concentrating on innovating new products to maintain their dominance. The market is witnessing the entry of private label brands that provide low-cost shaving products.

The leading vendors in the market are -

  • Coca-Cola
  • PepsiCo
  • Red Bull
  • Monster Energy

Other prominent vendors in the market include All Sport, Amp Energy, Bomb Energy Drink, Boost Drinks, Burn, Cytosport, EAS, Enerzal, Frucor, Gusto Organic, Hype Energy Drinks, Labrada Nutrition, Lucozade, Montage Promoters, Pacific Health Labs, Rockstar Energy, Runa Beverages, Staminade, and Trend Food International.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019
  • What are the key factors driving the global sports and energy drinks market
  • What are the key market trends impacting the growth of the sports and energy drinks market
  • What are the challenges to market growth
  • Who are the key vendors in this market space
  • What are the market opportunities and threats faced by the vendors in the global sports and energy drinks market
  • Trending factors influencing the market shares of APAC, Europe, North America, and ROW
  • What are the key outcomes of the five forces analysis of the sports and energy drinks market

Technavio also offers customization on reports based on specific client requirement.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast by revenue
  • Market size and forecast by volume
  • Five forces analysis

PART 06: Market segmentation by product

PART 07: Market segmentation by distribution channel

PART 08: Geographical segmentation

  • Sports and energy drink market in North America
  • Sports and energy drink market in APAC
  • Sports and energy drink market in Europe
  • Sports and energy drink market in ROW

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Market share analysis
  • Other prominent vendors

PART 16: Key vendor analysis

  • Coca-Cola
  • Monster Beverage Corporation
  • Otsuka Pharmaceutical
  • PepsiCo
  • Red Bull

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Types of sports drinks
  • Exhibit 03: Overview of global sports and energy drink market
  • Exhibit 04: Global sports and energy drink market 2014-2019 ($ billions)
  • Exhibit 05: Global sports and energy drink market 2014-2019 (billion ounces)
  • Exhibit 06: Five forces analysis
  • Exhibit 07: Segmentation of global sports and energy drink market by revenue 2014
  • Exhibit 08: Global sports and energy drink market 2014-2019 ($ billions)
  • Exhibit 09: Global sports and energy drink market by distribution channel by revenue 2014
  • Exhibit 10: Number of convenience stores 2014 and 2015
  • Exhibit 11: Geographical segmentation of global sports and energy drink market by revenue 2014-2019
  • Exhibit 12: Sports and energy drink market in North America 2014-2019 ($ billions)
  • Exhibit 13: Sports and energy drink market in APAC 2014-2019 ($ billions)
  • Exhibit 14: Sports and energy drink market in Europe 2014-2019 ($ billions)
  • Exhibit 15: Sports and energy drink market in ROW 2014-2019 ($ billions)
  • Exhibit 16: Key leading countries
  • Exhibit 17: Impact of drivers
  • Exhibit 18: Impact of drivers and challenges
  • Exhibit 19: Market share analysis of top vendors 2014
  • Exhibit 20: Coca-Cola: Business segmentation by revenue 2014
  • Exhibit 21: Coca-Cola: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 22: Coca-Cola: Geographical segmentation by revenue 2014
  • Exhibit 23: Monster Beverage: Business segmentation by revenue 2014
  • Exhibit 24: Monster Beverage: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 25: Otsuka Pharmaceutical: Business segmentation by revenue 2014
  • Exhibit 26: Otsuka Pharmaceutical: Business segmentation by revenue 2013 and 2014 ($ millions)
  • Exhibit 27: Otsuka Pharmaceutical: Geographical segmentation by revenue 2014
  • Exhibit 28: PepsiCo: Geographical segmentation by revenue 2014
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