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시장보고서
Wireline and Wireless Digital Rights Management: Securing Content Distribution 2007 - 2012
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Abstract
Digital Rights Management, or DRM, is the tool of choice for preventing the
theft of digital content and thus for ensuring a fair deal for content
providers, network operations, and the paying public. With broadband becoming
increasingly pervasive, telecom operators are pumping ever increasing amounts
of content into customer' s set-top boxes, PDAs, I-pods, and mobile phones in
the quest to ensure customer loyalty. In many cases, the end-user equipment,
such as the set-top box or the mobile phone, itself acts as the medium for
buying, playing, and registering the content. Theft of content nonetheless
remains a serious problem.
DRM is caught in the cross-currents of conflicting interests: content owners
want to maximize royalties, service providers want to enhance margins during
content delivery, and the paying customer wants a hassle-free mechanism that
takes care of their rights of fair use. Several critical issues surrounding
DRM continue to confound the industry as it attempts to meet the needs of all
the interested parties, including the lack of interoperability between various
formats and the ongoing tussle between content providers and operators over
royalties.
In this study, Insight examines the content distribution market by enumerating
the factors that retard or advance DRM. The report details the architectural
constraints imposed on current DRM solutions by wireline, wireless, and
Internet distribution schemes and quantifies the losses due to theft by
peering networks, piracy, and lack of interoperability.
Table of Contents
Chapter I
EXECUTIVE SUMMARY
- 1.1 Digital Rights Management (DRM)
- 1.1.1 Wireline Networks
- 1.1.2 Wireless Networks
- 1.1.3 TV ' Home Entertainment Networks (HEN)
- 1.1.4 Software DRM
- 1.1.5 Microprocessor DRM
- 1.2 How DRM Works
- 1.3 DRM Market Summary
Chapter II
MARKETS AND APPLICATIONS
- 2.1 Digital Rights Management (DRM)
- 2.2 Definitions
- 2.3 DRM Historical Antecedents
- 2.3.1 The Generations of DRM
- 2.4 DRM End-User Market Segments
- 2.4.1 Wireline Retail Users
- 2.4.2 Wireless Retail Users
- 2.4.3 TV and Home Entertainment Network (HEN) Users
- 2.4.4 Software Application Retail Users
- 2.4.5 Software Application Corporate Users
- 2.4.6 DRM Intellectual Property Users
- 2.5 DRM Target Application Implementation Methodologies
- 2.5.1 Wireline DRM Implementations
- 2.5.2 Wireless DRM
- 2.5.3 TV' HEN DRM
- 2.5.4 Software DRM
- 2.5.5 Microprocessor DRM
- 2.6 Impact of Drivers and Challenges on Market Segments
- 2.6.1 Drivers
- 2.6.1.1 Content Owner Business Models
- 2.6.1.2 The Internet
- 2.6.1.3 Piracy and P2P Applications
- 2.6.1.4 Regulatory Requirements
- 2.6.1.5 Broadband
- 2.6.1.6 Intelligent End-User Equipment
- 2.6.2 Challenges
- 2.6.2.1 DRM versus Fair Use
- 2.6.2.2 Multiplicity of Standards
Chapter III
TECHNOLOGY AND NETWORK INTERRELATIONSHIP
- 3.1 Overview
- 3.2 DRM Building Blocks
- 3.2.1 Content Block
- 3.2.1.1 Content Provider Head-end
- 3.2.1.2 The Policy Block
- 3.2.2 Transport Block
- 3.2.3 Consumption Block
- 3.3 Rights Expression Language (REL)
- 3.4 The DRM / Network Service Provider Rel
- 3.4.1 Service Provider Responsibilities
- 3.5 DRM Implementation Scenarios
- 3.5.1 Microprocessors
- 3.5.1.1 Trusted Computing Group (TCG)
- 3.5.2 Wireline DRM
- 3.5.2.1 Apple FairPlay
- 3.5.2.2 Windows Media DRM (WMDRM)
- 3.5.3 Wireless Devices and Equipment
- 3.5.3.1 MediaFLO Distribution System (MDS)
- 3.5.3.2 Open Mobile Alliance (OMA) DRM
- 3.5.4 TV' HEN
- 3.5.4.1 Content Protection for Prerecorded/Recordable Media
- 3.5.4.2 Digital Transmission Content Protection (DTCP)
- 3.5.4.3 High Bandwidth Digital Content Protection (HDCP)
- 3.5.5 Software DRM
- 3.5.5.1 Adobe
- 3.5.5.2 Aladdin Hardware Against Software Piracy (HASP)
- 3.5.5.3 Authentica Active Rights Management (ARM)
- 3.6 Interoperability Initiatives
- 3.6.1 Intellectual Property Mgmt and Protection eXtension (IPMP-X)
- 3.6.2 DReaM
- 3.6.3 The Coral Consortium
- 3.6.4 Marlin
- 3.7 DRM Implementation Case-Studies
- 3.7.1 CinemaNow
- 3.7.2 Vodafone Live!
Chapter IV
DRM VENDOR LANDSCAPE
- 4.1 DRM Vendors
- 4.2 Analysis Criterion 1: DRM in Core Business of the Vendors
- 4.2.1 The DRM Intellectual Property Owners
- 4.2.2 The Security Experts
- 4.2.3 Proprietary DRM Proponents
- 4.2.4 The CAS and Digital TV Specialists
- 4.2.5 The Semiconductor Intellectual Property Licensing Specialists
- 4.2.6 Wireless Domain Leaders
- 4.2.7 DRM-Only Domain Experts
- 4.3 Analysis Criterion 2: DRM Vendor Landscape
- 4.3.1 DRM Vendor Activity Summary
- 4.3.1.1 Adobe
- 4.3.1.2 Aladdin
- 4.3.1.3 Apple
- 4.3.1.4 ARM
- 4.3.1.5 Authentica
- 4.3.1.6 BeepScience
- 4.3.1.7 ContentGuard
- 4.3.1.8 CoreMedia
- 4.3.1.9 Discretix 1
- 4.3.1.10 Elliptic
- 4.3.1.11 Entrust
- 4.3.1.12 Intertrust
- 4.3.1.13 Irdeto
- 4.3.1.14 LockLizard
- 4.3.1.15 Microsoft
- 4.3.1.16 Nagravision
- 4.3.1.17 NDS
- 4.3.1.18 Protexis
- 4.3.1.19 Qualcomm
- 4.3.1.20 RSA Security
- 4.3.1.21 SDC
- 4.3.1.22 SealedMedia
- 4.3.1.23 Symbian
- 4.3.1.24 Verisign
- 4.3.1.25 Viaccess
Chapter V
REVENUE FORECAST AND PROJECTIONS
- 5.1 Forecast Methodology
- 5.1.1 Value Chain
- 5.1.1.1 Wireline DRM
- 5.1.1.2 Wireless DRM
- 5.1.1.3 TV' HEN DRM
- 5.1.1.4 Software DRM
- 5.2 DRM Forecasts
- 5.2.1 Overall DRM Revenue
- 5.2.2 Factors Impacting Forecasts
- 5.2.2.1 Broadband Penetration
- 5.2.2.2 Lack of Interoperability
- 5.2.2.3 Intelligent End-User Equipment
- 5.2.2.4 The Internet
- 5.2.2.5 Piracy
- 5.2.3 Wireline DRM
- 5.2.4 Wireless DRM Revenues
- 5.2.5 TV' HEN Content
- 5.2.6 Corporate and Retail Software Applications
Appendix
GLOSSARY
Table of Figures
Chapter I
- I-1 DRM Building Blocks
- I-2 Overall DRM Revenue Growth, 2007-2012
Chapter III
- III-1 DRM Building Blocks
- III-2 TSS-TPM Interrelationship
- III-3 Functional Representation of TNC
- III-4 iTunes Music Store Home Page
- III-5 Qualcomm' s MediaFLO Program Guide
- III-6 OMA DRM 2.0 Functional Architecture
- III-7 Steps in Basic Download for OMA DRM 2.0
- III-8 Aladdin HASP Devices
- III-9 Authentica ARM Policy Management Screen
- III-10 Component Interrelationship in DReaM
- III-11 Components of Coral Core Architecture
- III-12 Ecosystem-A Framework
- III-13 Vodafone Live! Portal
- III-14 CoreMedia DRM Platform
Chapter V
- V-1 Wireline DRM Value Chain
- V-2 Wireless DRM Value Chain
- V-3 TV' HEN DRM Value Chain
- V-4 Software DRM Value Chain
- V-5 Global DRM Revenue Growth, 2007-2012
- V-6 Breakdown of DRM Implementation Revenue by Global Region
- V-7 Relationship of Broadband Penetration to DRM Revenue Worldwide
- V-8 Distribution of Wireline DRM Implementation Revenue by Global Region
- V-9 Global Wireline Content Revenue
- V-10 Audio/Video (non-IPTV) Streaming Revenue by Global Region 163
- V-11 Online Music and Video Download Revenue by Global Region 164
- V-12 Wireline Broadband Subscribers, 2007-2012
- V-13 Wireline Broadband Subscribers by Global Region, 2007-2012
- V-14 Wireless DRM Implementation Revenue by Global Region, 2007-2012
- V-15 Revenue Contribution of Wireless DRM by Component, 2007-2012
- V-16 Share of Component Contribution, 2007 & 2012
- V-17 Wireless DRM Server Implementation Revenue by Global Region
- V-18 Wireless DRM One-Time Client Implementation Revenue by Global Region
- V-19 Wireless DRM Content-Based Royalties Revenue by Global Region,
- V-20 Wireless Content Revenue, 2007-2012 ($Millions)
- V-21 Wireless DRM Content Revenue by Global Regions, 2007-2012
- V-22 3G Subscriber Growth, 2007-2012 (Millions)
- V-23 Distribution of 3GSM Subscribers by Global Region, 2007-2012
- V-24 Distribution of EV-DO Subscribers by Global Region, 2007-2012
- V-25 TV' HEN DRM Implementation Revenue by Global Region, 2007-2012
- V-26 TV' HEN DRM Revenue by Type, 2007-2012 ($Millions)
- V-27 IPTV Content Revenue, 2007-2012 ($Millions)
- V-28 IPTV Content Revenue by Global Region, 2007-2012
- V-29 IPTV Paying Subscribers, 2007-2012 (Millions)
- V-30 Corporate and Retail Software Applications DRM Revenue
- V-31 Software DRM Revenue by Application Type, 2007-2012
- V-32 Distribution of Software Copy Protection DRM Impl Rev
- V-33 Distribution of E-DRM Implementation Revenue
- V-34 Worldwide Software Sale Revenue, 2007-2012
Table of Tables
Chapter I
- I-1 Relationship between DRM Implementation Methodologies and Market
Segments
Chapter II
- II-1 Worldwide Wireline Broadband Subscribers, 2003-2006
- II-2 Worldwide Wireless Broadband Subscribers, 2003-2006
- II-3 Worldwide IPTV Subscribers, 2003-2006 (Millions)
- II-4 Worldwide PC Users 2003-2006 (Millions)
- II-5 Legal Wireline Music Downloads, 2003-2006 (Millions)
- II-6 Wireless Content Revenues, 2003-2006 ($Millions)
- II-7 Wireless Set-Top Box Shipments, 2003-2006 (Millions)
- II-8 Relationship between DRM Impl Methodologies and Market Segments
Chapter III
- III-1 Major Right Expression Language Implementations
- III-2 Trust Computing Group Mobile Working Group Use Cases
- III-3 Wireline DRM Blocks
- III-4 FairPlay Operational Parameters
- III-5 Windows Media DRM Operational Parameters
- III-6 Wireless DRM Blocks
- III-7 Qualcomm' s MediaFlo Operational Parameters
- III-8 Open Mobile Alliance DRM 2.0 Operational Parameters
- III-9 TV' HEN DRM Blocks
- III-10 Content Protection for Prerecorded/Recordable Media Operational
Parameters
- III-11 Digital Transmission Content Protection (DTCP) Operational
Parameters
- III-12 High Bandwidth Digital Content Protection Operational Parameters
- III-13 Software DRM Blocks
- III-14 LiveCycle Policy Server Operational Parameters
- III-15 Aladdin HASP Operational Parameters
- III-16 Authentica Active Rights Management Operational Parameters
- III-17 CinemaNow Operational Parameters
- III-18 Vodafone Live! Parameters
Chapter IV
- IV-1 Relationship between DRM Impl Methodologies and Market Segments
Chapter V
- V-1 Global DRM Revenue Growth, 2007-2012
- V-2 Breakdown of DRM Implementation Revenue by Global Region
- V-3 Global Revenue Impact of Standardization on DRM, 2007-2012
- V-4 Wireline and Wireless ARPU and Total DRM Revenue Worldwide
- V-5 Global Internet Content Revenue, 2007-2012 ($Millions)
- V-6 Global Software Sales and Piracy Losses, 2007-2012 ($Millions)
- V-7 Distribution of Wireline DRM Implementation Revenue by Global Region
- V-8 Global Wireline Content Revenue by Type, 2007-2012 ($Millions)
- V-9 Audio/Video (non-IPTV) Streaming Revenue by Global Region
- V-10 Online Music and Video Download Revenue by Global Region
- V-11 Wireline Broadband Subscribers by Global Region, 2007-2012
- V-12 Wireless DRM Implementation Revenue by Global Region, 2007-2012
- V-13 Revenue Contribution of Wireless DRM by Component, 2007-2012
- V-14 Wireless DRM Server Implementation Revenue by Global Region, 2007-2012
- V-15 Wireless DRM One-Time Client Implementation Revenue by Global Region
- V-16 Wireless DRM Content-Based Royalties Revenue by Global Region
- V-17 Wireless DRM Content Revenue by Global Regions, 2007-2012
- V-18 3G Subscriber Growth, 2007-2012 (Millions)
- V-19 Distribution of 3GSM Subscribers by Global Region, 2007-2012
- V-20 Distribution of EV-DO Subscribers by Global Region, 2007-2012
- V-21 TV' HEN DRM Implementation Revenue by Global Region, 2007-2012
- V-22 TV' HEN DRM Revenue by Type, 2007-2012
- V-23 IPTV Content Revenue by Global Region, 2007-2012
- V-24 Corporate and Retail Software Applications DRM Revenue by Global
Region
- V-25 Software DRM Revenue by Application Type, 2007-2012
- V-26 Distribution of Software Copy Protection DRM Impl Rev by Global Region
- V-27 Distribution of E-DRM Implementation Revenue by Global Region
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