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시장보고서

Internet Video & The Next-Gen Set Top Box: A Revolution in Access Devices, 2008-2013

리서치사 The Insight Research Corporation
발행일 2008년 07월 상품코드 70746
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영문목차

Abstract

The success of any triple-play service offered by a teleco or a cable television operator assumes that the integrated solution offers conveniences and economies for the customers. Our thesis is that final success in the last mile may well be determined by the nature of the interface that each carrier can provide to their end customer. Telcos and CATV providers are pouring billions of dollars into their network upgrades, with the lion' s share of new investments going into the network' s edge. Witness the Verizon and SBC investments pushing fiber into the last mile. For cable operators, investments have revolved around new set top boxes, cable modems, and residential gateways.

This report examines the various options for a user interface between the network edge and the end user. That interface could be as simple as a cell phone or as complex as a portable interactive gaming machine; it could be tethered to a broadband connection or use wireless technology. Either way, efforts over the past year have demonstrated that the entire entertainment delivery value chain is about to drastically change. To understand how new interface options will impact your network operations, read this report.

Table of Contents

Chapter I
  • Executive Summary
  • 1.1. An Industry on the Cusp of Change
  • 1.2. Changing Business Models
    • 1.2.1. The Players
  • 1.3. Internet Video Device - The Next Set Top Box
  • 1.4. Market Forecast

Chapter II
  • Introduction
  • 2.1. An Industry on the Cusp of Change
    • 2.1.1. The Threat of Emerging Technologies
    • 2.1.2. Drivers of the Future of the Entertainment Industry
    • 2.1.3. New Models of the Industry

Chapter III
  • Consumer Trends
  • 3.1. Consumer Trends Visible Amid Many Choices
  • 3.2. TV Screen Dominant and Becoming More So
  • 3.3. High Definition TV
  • 3.4. Entertainment Spending
  • 3.5. What Consumers Want - More Content
  • 3.6. When Consumers Want It - Time Shifting
  • 3.7. Where Consumers Want It - Mobile
  • 3.8. Impact of the Internet

Chapter IV
  • Industry Roles and Players
  • 4.1. Production, Aggregation, and Distribution Segments of the Entertainment Industry
    • 4.1.1. Combining Production, Aggregation, and Distribution
  • 4.2. Revenue Streams
    • 4.2.1. Advertising
    • 4.2.2. Importance of Ratings
    • 4.2.3. Advertising in the New Distribution Channels
    • 4.2.4. Syndication
    • 4.2.5. Paid Content
      • 4.2.5.1. Consumer Paid Services
      • 4.2.5.2. One-Time Viewing vs. Owning the Content
    • 4.2.6. Revenue from Aggregators and Distribution Channels
  • 4.3. Movie Producers
    • 4.3.1. The Threats of Different Types of Distribution
    • 4.3.2. Impact of Video and DVDs
    • 4.3.3. Changing Release Windows
    • 4.3.4. Impact of Changes in Marketing Tactics
  • 4.4. Television
    • 4.4.1. Golden Age of Television
    • 4.4.2. Rise of CATV
    • 4.4.3. Television Advertising
    • 4.4.4. Television Content: Internet and VOD
  • 4.5. Cable TV
    • 4.5.1. The Rise of the Cable Channels
    • 4.5.2. Cable Take Share from Broadcast Television
    • 4.5.3. Cable TV Reaches Maturity
    • 4.5.4. Cable TV Revenue Stream
    • 4.5.5. New Services Require Capital
  • 4.6. Satellite
    • 4.6.1. Enter DBS

Chapter V
  • Internet Video
  • 5.1. A New Distribution Channel
  • 5.2. Internet Video Distribution - Streaming and Downloading
  • 5.3. Advantages of the Internet
  • 5.4. Internet Aggregators
    • 5.4.1. Music Aggregators
    • 5.4.2. Movie Aggregators
    • 5.4.3. Broadcast Television
    • 5.4.4. Other Potential Aggregators

Chapter VI
  • The Next Set Top Box
  • 6.1. Developing an Ecosystem
  • 6.2. Internet Video Device Specifications
    • 6.2.1. Plug-and-Play Devices
    • 6.2.2. Remote Controls and Program Guides
  • 6.3. Likely Platforms for An Internet Video Device
    • 6.3.1. Satellite
    • 6.3.2. IPTV VOD
    • 6.3.3. Cable VOD
    • 6.3.4. PC
    • 6.3.5. Consumer Electronic Devices
  • 6.4. Imagine the Possibilities

Chapter VII
  • Market Forecast
  • 7.1. Overview of the Market
  • 7.2. Forecast Overview
  • 7.3. Device Forecast
    • 7.3.1. Satellite Devices
    • 7.3.2. Cable Devices
    • 7.3.3. Telco TV
    • 7.3.4. Consumer Devices
    • 7.3.5. PCs Connected to TVs
  • 7.4. Internet Video Revenue Forecast
    • 7.4.1. Advertising
    • 7.4.2. Revenue from VOD
      • 7.4.2.1. Television Producers
      • 7.4.2.2. Movie Producers
      • 7.4.2.3. Satellite
      • 7.4.2.4. Telco TV
      • 7.4.2.5. Cable
  • 7.5. Conclusion

TABLE OF FIGURES

Chapter I
  • I-1. Internet Video Devices Installed Base, 2008-2012
  • I-2. Internet Video Revenue, 2008-2013

Chapter III
  • III-1. Average Hours Spent Watching Television per Year, 2001-2006
  • III-2. Adoption Rate of Consumer Electronic Devices
  • III-3. HDTV Signal Reception
  • III-4. Per Capita Spending on Different Types of Entertainment, 2001-2006
  • III-5. US Homes with DVR, 2001-2006
  • III-6. Various Types of Devices Owned by American Consumers, 2006
  • III-7. Frequency of Internet Video Watching, 2007

Chapter IV
  • IV-1. US Viewer Reaction to Streaming Advertising, 2007
  • IV-2. US Viewer Reaction to Streaming Advertising, by Age Group 2007
  • IV-3. Movie Revenue Distribution, 2006
  • IV-4. Movie Revenue Stream, 1997-2006
  • IV-5. Shrinking First Run Movie Release Window, 2001-2006
  • IV-6. Subscribers to Online DVD Rental Services, 1999-2007
  • IV-7. Audience Share by Programming Source, 1980-2005
  • IV-8. Basic Cable Subscribers, 1975-2006
  • IV-9. Cable TV Revenue Sources, 2001 and 2006
  • IV-10. Capital Expenditures by Top Seven MSOs by Category, 2001-2006
  • IV-11. Cost Centers of Capital Expenditures, 2001 and 2006
  • IV-12. US Satellite Television Subscribers, 2001-2006
  • IV-13. US Satellite Subscription Television Revenue, 2001-2006

Chapter V
  • V-1. US Residential Broadband Subscriber Growth, 2007-2012
  • V-2. Content Choices for Online Videos, 2007

Chapter VII
  • VII-1. Installed Base of Internet Video Devices, 2008-2013
  • VII-2. Internet Video Device Shipments, 2008-2013
  • VII-3. Internet Video Market Share, 2008 and 2013
  • VII-4. Internet Video Revenue, by Segment, 2008-2013
  • VII-5. Video-on-Demand Market Share, by Segment, 2008 and 2013
  • VII-6. Internet Video Revenue for Broadcast Television, 2008-2013
  • VII-7. Internet Video Revenue for Movie Producers, 2008-2013
  • VII-8. Internet Video Revenue for Satellite Providers, 2008-2013
  • VII-9. Internet Video Revenue for Telco TV Providers, 2008-2013
  • VII-10 Internet Video Revenue for Cable Providers, 2008-2013

TABLE OF TABLES

Chapter III
  • III-1. Digital Television Formats
  • III-2. Individual Consumer Spending Levels as a Percentage of Total Personal Spending, 2006
  • III-3. Population by Age of Head of Household, 1995-2010
  • III-4. Broadcast Participation in Cable Production, 1992 and 2007
  • III-5. Cable Network Monthly Carriage Fees Charged to Cable Operators, 2001-2006
  • III-6. Internet Users Who Watch Videos Online, 2007

Chapter IV
  • IV-1. Revenue Sources for Selected Popular Movies, 1975-2007
  • IV-2. Broadcast TV Industry Revenues from Advertising, 2001-2006
  • IV-3. Impact of Recording Devices on Television Audience, 1980-2006
  • IV-4. Cable TV Revenue Sources, 2001-2006

Chapter VI
  • VI-1. Features of the Internet Video Device

Chapter VII
  • VII-1. Features of the Internet Video Device
  • VII-2. Installed Base of Internet Video Devices, 2008-2013
  • VII-3. Internet Video Device Shipments, 2008-2013
  • VII-4. Internet Video Revenue, by Segment, 2008-2013
  • VII-5. Internet Video Revenue for Broadcast Television, 2008-2013
  • VII-6. Internet Video Revenue for Satellite Providers, 2008-2013
  • VII-7. Internet Video Revenue for Telco TV Providers, 2008-2013
  • VII-8. Internet Video Revenue for Telco and Cable Providers, 2008-2013
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