세계의 서비스형 인스턴트 시장 : 유형, 전개 모델, 용도, 조직 규모, 업종별 예측(2025-2030년)

The Insights-as-a-Service Market was valued at USD 4.09 billion in 2023, expected to reach USD 4.60 billion in 2024, and is projected to grow at a CAGR of 12.57%, to USD 9.37 billion by 2030.

Insights-as-a-Service (IaaS) is a cloud-based delivery model that combines data management, analytics, and business intelligence tools, enabling organizations to derive actionable insights with minimal infrastructure investment. The necessity for IaaS arises from the growing volume of data, demand for real-time analytics, and the need for cost-effective, scalable solutions. Its application spans various industries such as finance, healthcare, retail, and IT, where decision-making is data-driven. End-use scope includes businesses leveraging insights for competitive advantage, operational efficiency, and customer engagement. Key growth factors include advancements in AI and machine learning, increasing adoption of cloud technologies, and the emphasis on data-driven decision-making. Latest opportunities lie in personalizing services and solutions to cater to specific industry needs and developing advanced predictive and prescriptive analytics features. To seize these opportunities, firms should focus on integrating AI advancements and partnering with cloud service providers to enhance service delivery. However, the market faces limitations such as data privacy concerns, high initial costs for application integration, and the challenge of differentiating services in a competitive landscape. Obstacles like data security regulations and a shortage of skilled professionals also challenge market growth. Areas ripe for innovation and research include creating automated insights generation tools, developing seamless integration with existing business systems, and enhancing data visualization techniques. The nature of the IaaS market is dynamic and competitive, driven by technological advancements and evolving customer expectations. Businesses must stay ahead by continuously evaluating technological trends and customer needs. By focusing on robust security measures and offering unique customization capabilities, businesses can enhance their product offerings. Active investment in R&D to explore AI and machine learning enhancements will position companies to capitalize on emerging trends and maintain a competitive edge.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Insights-as-a-Service Market

The Insights-as-a-Service Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increase in need for customer management in companies
  • Rising adoption of IoT technology in insight-as-a-service
  • Growing digitization of small and medium enterprises
• Market Restraints
  • Limited skilled and trained professionals
• Market Opportunities
  • Adoption of cloud-based technology by business enterprises
  • Integration of advanced technologies in insights-as-a-service platform
• Market Challenges
  • Issues related to data security, privacy, and difficulty in data integration

Porter's Five Forces: A Strategic Tool for Navigating the Insights-as-a-Service Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Insights-as-a-Service Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Insights-as-a-Service Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Insights-as-a-Service Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Insights-as-a-Service Market

A detailed market share analysis in the Insights-as-a-Service Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Insights-as-a-Service Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Insights-as-a-Service Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Insights-as-a-Service Market

A strategic analysis of the Insights-as-a-Service Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Insights-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Capgemini SE, Deloitte Touche Tohmatsu Limited, EMC Corporation, Good Data Corporation, International Business Machines Corporation, NTT Data Corporation, Oracle Corporation, Smartfocus, and Zephyr Health, Inc..

Market Segmentation & Coverage

This research report categorizes the Insights-as-a-Service Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Descriptive Insights, Predictive Insights, and Prescriptive Insights.
• Based on Deployment Model, market is studied across Hybrid Cloud, Private Cloud, and Public Cloud.
• Based on Application, market is studied across Branding & Marketing Management, Customer Life-Cycle Management, Governance, Risk & Compliance Management, Revenue Cycle Management, Strategy Management, and Supply Chain Management.
• Based on Organization Size, market is studied across Large Enterprise and Small & Medium Enterprise.
• Based on Vertical, market is studied across Banking, Financial Services & Insurance (BFSI), Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Manufacturing, Retail & Consumer Goods, and Telecommunication & IT.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increase in need for customer management in companies
    • 5.1.1.2. Rising adoption of IoT technology in insight-as-a-service
    • 5.1.1.3. Growing digitization of small and medium enterprises
  • 5.1.2. Restraints
    • 5.1.2.1. Limited skilled and trained professionals
  • 5.1.3. Opportunities
    • 5.1.3.1. Adoption of cloud-based technology by business enterprises
    • 5.1.3.2. Integration of advanced technologies in insights-as-a-service platform
  • 5.1.4. Challenges
    • 5.1.4.1. Issues related to data security, privacy, and difficulty in data integration
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Insights-as-a-Service Market, by Type

• 6.1. Introduction
• 6.2. Descriptive Insights
• 6.3. Predictive Insights
• 6.4. Prescriptive Insights

7. Insights-as-a-Service Market, by Deployment Model

• 7.1. Introduction
• 7.2. Hybrid Cloud
• 7.3. Private Cloud
• 7.4. Public Cloud

8. Insights-as-a-Service Market, by Application

• 8.1. Introduction
• 8.2. Branding & Marketing Management
• 8.3. Customer Life-Cycle Management
• 8.4. Governance, Risk & Compliance Management
• 8.5. Revenue Cycle Management
• 8.6. Strategy Management
• 8.7. Supply Chain Management

9. Insights-as-a-Service Market, by Organization Size

• 9.1. Introduction
• 9.2. Large Enterprise
• 9.3. Small & Medium Enterprise

10. Insights-as-a-Service Market, by Vertical

• 10.1. Introduction
• 10.2. Banking, Financial Services & Insurance (BFSI)
• 10.3. Energy & Utilities
• 10.4. Government & Public Sector
• 10.5. Healthcare & Life Sciences
• 10.6. Manufacturing
• 10.7. Retail & Consumer Goods
• 10.8. Telecommunication & IT

11. Americas Insights-as-a-Service Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Insights-as-a-Service Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Insights-as-a-Service Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Accenture PLC
• 2. Capgemini SE
• 3. Deloitte Touche Tohmatsu Limited
• 4. EMC Corporation
• 5. Good Data Corporation
• 6. International Business Machines Corporation
• 7. NTT Data Corporation
• 8. Oracle Corporation
• 9. Smartfocus
• 10. Zephyr Health, Inc.