Mobile Social Networking: Business, technology and mobile operator strategies (2nd edition)

리서치사	Informa Telecoms & Media
발행일	2009년 09월	상품코드	79120
페이지 정보	440 Pages (including 20 TOC pages)
가격	US $ 3,992 ￦ 4,740,500 Hard Copy US $ 3,992 ￦ 4,740,500 Single User PDF US $ 7,984 ￦ 9,481,000 2-5 users PDF US $ 11,976 ￦ 14,221,500 Corporate

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Abstract

Mobile Social Networking 2nd edition uncovers the drivers of social networking adoption and creation/consumption of social media on mobile devices and networks.

Key questions and issues covered include:

Topics covered include:

The new technology strategies permitting operators and community platform providers to increase stickiness and monetization of their mobile social networking services
The use of contextual awareness in mobile community services
The strategies and impacts of the "mobilization" of the largest Web-based communities
The emergence of industry standards and de-facto Application Interfaces for enabling services
Impacts of mobile advertising and new premium services on the near and long term revenues in this industry.

Key questions answered by this report

How can mobile network stakeholders play their cards to strengthen their value proposition with mobile community operators and members?
What are new technologies in networks and handsets driving the use of social networks and creation/consumption of social media on mobile?
Where is social networking on mobile already reaching significant penetration, what does maturity in a market mean and where is it going to blossom next?
What are the existing revenue streams and how will the experimental business models for monetization of mobile social networks effect the ecosystem and value chains?
How is context being added to community services and what are the keys to using contextual awareness for increased mobile social networking traffic and revenues?
How is the "mobilization" of the largest Web-based communities affecting existing mobile social networks, the strategies of the mobile operator and the rest of the ecosystem?
What is happening on the standards front which could impact mobile social networking? What does the service architect need to know about de-facto protocols and Application Programming Interfaces for social media and social network enabling services?

Global coverage

13 in-depth country profiles , plus 7 regional analyses - discover how and why different mobile community strategies are needed for different countries and regions

Who should read this report?

Operators & telecom service providers:

Understand the new opportunities, challenges and threats to existing markets
Identify the strategies, business models, revenue opportunities, market segments, technologies and devices to maximize revenues

Social Network Operators:

Get the jump on going mobile and converting a destination to a state of mind
Navigate the maze of device complexity and understand its potential impact on communities
Find partners and understand their key motivators today and in the future

Infrastructure and device manufacturers, and software developers:

Understand the Mobile Social Network opportunities and identify key players and potential partners
Explore current and evolving roles in the service value chain

Consultants, analysts and venture capitalists:

Benefit from unbiased analysis and data free from industry hype
Provide clients with clear business intelligence and case studies to support recommendations and investment

Advertising agencies:

Assess the potential, partners and strategies to tap the power of mobile communities

CHAPTER - 1

EXECUTIVE SUMMARY
Mobilization of PC-centric communities
Social networking feature creep
National and regional analyses
- Figure 1.1: Mobile social networking: countries and regions analysed in this edition
Forecasts
- Mobile social networking users
  - Figure 1.2: Global, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
  - Figure 1.3: Global, mobile social networking community registrations, by community type forecast, 2008 vs. 2013
- Revenues
  - Figure 1.4: Global, mobile social networking user-pays revenues, forecasts for three scenarios, 2008-2013
  - Figure 1.5: Global, mobile social networking transaction revenues, by region, 2008-2013
  - Figure 1.6: Global, total mobile social networking revenues, forecasts for the three scenarios, 2008-2013

CHAPTER - 2

INDUSTRY OVERVIEW
Defining mobile social networking
Enablers becoming mobile community services
- Mobile phone address book
- Mobile messaging services
- Photo album software or hosting services
- Microblogging services
- Location-detection technology
Mobilized PC-centric communities
User-facing mobile social networking features
- Figure 2.1: Mobile social networking user-facing features
Broadcasting
Connecting
Conversing
Using and creating content
Mobile community segmentation
Satisfying human needs
- Figure 2.2: Mobile communities meet human needs
Technology complexity
- Figure 2.3: Mobile social networking services in order of complexity
- Let Me In!
- Let Me Be Me
- Merge My Online with My Mobile
- Make Me a Star
- Me and My Circle
- Me, My Circle and Our Content
- The Future
The mobile social networking ecosystem
- Figure 2.4: The mobile social networking ecosystem
- Figure 2.5: The nine segments within the mobile social networking ecosystem
Mobile operators
Mobile social networking platform providers
Mobile social networking service operators
Aggregators
Mobile social networking business enablers
Social networking service technology enablers
Content/media companies
Mobile network equipment providers
Mobile handset manufacturers
Industry value chains
- Figure 2.6: Mobile social networking industry value chain
On-deck mobile-operator-branded mobile social networking services
- Figure 2.7: Operator sponsored on-deck mobile social networking value chain
- Figure 2.8: On-deck operator branded value chain with advertising and subscriptions
On-deck independently-branded mobile social networking services
- Figure 2.9: On-deck independently-operated mobile social networking value chain
Off-deck mobile social networking services
- Mobile-only
  - Figure 2.10: Off-deck mobile social networking value chain
- PC-centric + mobile
- TV + web + mobile
Business models
Revenues from mobile social networking users
- Data charges
- Subscription fees
- Revenues from messaging services
- Revenues from use of premium features
Contributions to a cause
Revenues from corporations
- Figure 2.11: Corporate spending on advertising in mobile social networking

CHAPTER - 3

CURRENT INDUSTRY TRENDS
Social network feature creep
PC-centric communities going mobile
Mobilization strategies
- Figure 3.1: Mobilization strategies for PC-centric communities
Effects of PC-centric community mobilization
- User experience and expectations
- Business opportunities
- Community growth
Business trends
Monetization strategies
- Figure 3.2: Mobile social networking monetization strategies by industry segment in 2009
- Community access and network traffic
- Advertising revenues
  - Figure 3.3: Mobile social networking, advertising business categories, by region
  - Figure 3.4: Mobile social networking advertising trends
- Transaction-based revenues
  - Figure 3.5: Mobile social networking transaction-based monetization trends
- Corporate sponsorships
- Application stores
- Contracts and technology licenses
- Sales of statistics
Emerging, developing and developed markets
- Economic factors
- Political movements
Community metrics
- Total registrations
- Active registrations
- Page impressions
- Average duration of a visit in the community
- Number of friends
- Number of messages
- Points of interest
User profiles
Socio-cultural trends
The “Fabric of Life”
Identity fragmentation
Social capital
Taste neighbors
Privacy and trust
Technology trends
Mobile network-based advances
- Figure 3.6: Importance of location-enabled functionality in mobile social networks
- Alternate networks
Mobile community server/platform advances
- Device detection and management for mobile communities
- Social media transcoding and gateways
  - Figure 3.7: Importance of social media aggregation in mobile social networks
- Automatic community moderation
- P2P information sharing
- Widgets
- Contact list aggregation and group management
  - Figure 3.8: Importance of phonebook and community list integration in mobile social networks
  - Figure 3.9: Importance of presence in mobile social networks
- Voice services
- Video services
  - Figure 3.10: Importance of video in mobile social networks
- Image recognition
- Social media portability
- Predictive and anticipatory services
Mobile handsets
- Handset user interfaces
- Social media capture and uploading
  - Figure 3.11: Importance of photos in mobile social networks
- Pre-loaded applications and application stores
  - Figure 3.12: Server versus client-based technologies for mobile communities in two years' time

CHAPTER - 4

NATIONAL AND REGIONAL ANALYSES
North America
US
Mobile social networking market overview
Factors influencing mobile social networking adoption and usage
- Broadband penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
  - Figure 4.1: US mobile subscriber forecast, 2008-2013
- Mobile operators
  - Figure 4.2: US mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
Popular mobile communities
- Mobile-centric communities
  - Figure 4.3 US-based mobile-centric community services
- Mobilized PC-centric Web communities
  - Figure 4.4: US-based mobilized PC-centric community services
Country-specific challenges
Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.5: US, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.6: US, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.7: US, mobile social networking revenue assumptions, 2008
  - Figure 4.8: US, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.9: US, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.10: US, mobile social networking revenue split forecasts, 2008-2013
Canada
Summary
Mobile social networking market overview
Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
  - Figure 4.11: Canada mobile subscriber forecast, 2008-2013
- Mobile operators
  - Figure 4.12: Canada mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
Popular mobile communities
- Mobile-centric communities
- Mobilized PC-centric Web-based communities
Country-specific challenges
Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.13: Canada, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.14: Canada, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.15: Canada, mobile social networking revenue assumptions, 2008
  - Figure 4.16: Canada, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.17: Canada, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.18: Canada, mobile social networking revenue split forecasts, 2008-2013
Latin America
Brazil
Summary
Mobile social networking market overview
Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
  - Figure 4.19: Brazil mobile subscriber forecast, 2008-2013
- Mobile operators
  - Figure 4.20: Brazil mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
Popular mobile communities
- Mobile-centric communities
- Mobilized PC-centric Web communities
Country-specific challenges
Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.21: Brazil, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.22: Brazil, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.23: Brazil, mobile social networking revenue assumptions, 2008
  - Figure 4.24: Brazil, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.25: Brazil, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.26: Brazil, mobile social networking revenue split forecasts, 2008-2013
Rest of Latin America
Mobile social networking market overview
Opportunities and forecasts for the region
- Total mobile social networking subscribers
  - Figure 4.27: Rest of Latin America, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.28: Rest of Latin America, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.29: Rest of Latin America, mobile social networking revenue assumptions, 2008
  - Figure 4.30: Rest of Latin America, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.31: Rest of Latin America, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.32: Rest of Latin America, mobile social networking revenue split forecasts, 2008-2013
Asia Pacific Developed
Japan
Mobile social networking market overview
Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
  - Figure 4.33: Japan mobile subscriber forecast, 2008-2013
- Mobile operators
  - Figure 4.34: Japan mobile network operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
Popular mobile communities
- Mobile-centric communities
  - Figure 4.35: Japan-based mobile-centric community services
- Mobilized PC-centric Web communities
Country-specific challenges
Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.36 Japan, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.37: Japan, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.38: Japan mobile social networking revenue assumptions, 2008
  - Figure 4.39: Japan, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.40: Japan, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.41: Japan, mobile social networking revenue split forecasts, 2008-2013
South Korea
Mobile social networking market overview
Factors influencing mobile social networking adoption and usage
- Broadband penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
  - Figure 4.42: South Korea mobile subscriber forecast, 2008-2013
- Mobile operators
  - Figure 4.43: South Korea mobile network operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobilized PC-centric Web communities
Country-specific challenges
Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.44: South Korea, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.45: South Korea, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.46 South Korea mobile social networking revenue assumptions, 2008
  - Figure 4.47: South Korea, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.48: South Korea, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.49: South Korea, mobile social networking revenue split forecasts, 2008-2013
Rest of Asia Pacific Developed
Australia
- Summary
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- Popular mobile communities
- Country-specific challenges
Overview of Rest of Asia Pacific Developed region, excluding Australia
Opportunities and forecasts for the region
- Total mobile social networking subscribers
  - Figure 4.50: Rest of Asia Pacific Developed, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.51: Rest of Asia Pacific Developed, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.52: Rest of Asia Pacific Developed mobile social networking revenue assumptions, 2008
  - Figure 4.53: Rest of Asia Pacific Developed, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.54 Rest of Asia Pacific Developed, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.55: Rest of Asia Pacific Developed, mobile social networking revenue split forecasts, 2008-2013
Asia Pacific Developing
China
Mobile social networking market overview
Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Regulatory and political factors
- Mobile penetration, contracts and ARPU
  - Figure 4.56: China mobile subscriber forecast, 2008-2013
- Mobile operators
- Mobile community platform providers
- Country-specific drivers
Popular mobile communities
- Mobile-centric communities
  - Figure 4.57: China mobile-centric communities
- Mobilized PC-centric Web-based communities
  - Figure 4.58: China mobilized PC-centric communities
  - Figure 4.59: China social networking services, Jan-09
Country-specific challenges
Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.60: China, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.61: China, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.62: China mobile social networking revenue assumptions, 2008
  - Figure 4.63: India mobile subscriber forecast, 2008-2013
  - Figure 4.64: China, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.65: China, mobile social networking revenue split forecasts, 2008-2013
India
Mobile social networking market overview
Factors influencing mobile social networking adoption and usage
- Broadband penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
  - Figure 4.66: India mobile subscriber forecast, 2008-2013
- Mobile operators
  - Figure 4.67: India mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
Popular mobile communities
- Mobile-centric communities
- Mobilized PC-centric Web communities
  - Figure 4.68: India mobilized PC-centric communities
Country-specific challenges
Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.69: India, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.70: India, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.71: India mobile social networking revenue assumptions, 2008
  - Figure 4.72: India, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.73: India, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.74: India, mobile social networking revenue split forecasts, 2008-2013
Rest of Asia Pacific Developing
Mobile social networking market overview
Opportunities and forecasts for the region
- Total mobile social networking subscribers
  - Figure 4.75: Rest of Asia Pacific Developing, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.76: Rest of Asia Pacific Developing, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.77: Rest of Asia Pacific Developing, mobile social networking revenue assumptions, 2008
  - Figure 4.78: Rest of Asia Pacific Developing, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.79: Rest of Asia Pacific Developing, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.80: Rest of Asia Pacific Developing, mobile social networking revenue split forecasts, 2008-2013
Western Europe
France
Mobile social networking market overview
Factors influencing mobile social networking adoption and usage
- Broadband penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
  - Figure 4.81: France mobile subscriber forecast, 2008-2013
- Mobile operators
  - Figure 4.82: France mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
- Popular mobile communities
- Mobile-centric communities
  - Figure 4.83: France, mobile-centric communities with French headquarters
- Mobilized PC-centric Web communities
  - Figure 4.84: France, mobilized PC-centric communities with French headquarters
Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.85: France, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.86: France, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.87: France mobile social networking revenue assumptions, 2008
  - Figure 4.88: France, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.89: France, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.90: France, mobile social networking revenue split forecasts, 2008-2013
Germany
- Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- Broadband penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
  - Figure 4.91: Germany mobile subscriber forecast, 2008-2013
- Mobile operators
  - Figure 4.92: Germany mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
Popular mobile communities
- Mobile-centric communities
  - Figure 4.93: German mobile-centric communities
Mobilized PC-centric Web communities
Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.94: Germany, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.95: Germany, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.96: Germany mobile social networking revenue assumptions, 2008
- Figure 4.97: Germany, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.98: Germany, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.99: Germany, mobile social networking revenue split forecasts, 2008-2013
Italy
Mobile social networking market overview
- Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
  - Figure 4.100: Italy mobile subscriber forecast, 2008-2013
- Mobile operators
  - Figure 4.101: Italy mobile operator market share, end-2008
- Mobile community platform providers
Country-specific drivers
- Popular mobile communities
Mobile-centric communities
Mobilized PC-centric Web communities
Country-specific challenges
- Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.102: Italy, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.103: Italy, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.104: Italy mobile social networking revenue assumptions, 2008
  - Figure 4.105: Italy, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.106: Italy, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.107: Italy, mobile social networking revenue split forecasts, 2008-2013
Spain
Mobile social networking market overview
Factors influencing mobile social networking adoption and usage
- Broadband penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
  - Figure 4.108: Spain mobile subscriber forecast, 2008-2013
- Mobile operators
  - Figure 4.109: Spain mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
Popular mobile communities
- Mobile-centric communities
  - Figure 4.110: Spain mobile-centric communities
- Mobilized PC-centric Web communities
Country-specific challenges
Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.111: Spain, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.112: Spain, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
Revenue forecasts
- Figure 4.113: Spain mobile social networking revenue assumptions, 2008
- Figure 4.114: Spain, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.115: Spain, mobile social networking total revenues bycommunity type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.116: Spain, mobile social networking revenue split forecasts, 2008-2013
UK
Mobile social networking market overview
Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
  - Figure 4.117: UK, social networking vs. adult Web sites, Apr-06 to Dec-08
- Mobile penetration, contracts and ARPU
  - Figure 4.118: UK mobile subscriber forecast, 2008-2013
- Mobile operators
  - Figure 4.119: UK mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
Popular mobile communities
- Mobile-centric communities
- Mobilized PC-centric Web communities
Country-specific challenges
Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.120: UK, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.121: UK, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
- Figure 4.122: UK mobile social networking revenue assumptions, 2008
- Figure 4.123: UK, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
- Figure 4.124: UK, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
- Figure 4.125: UK, mobile social networking revenue split forecasts, 2008-2013
Rest of Western Europe
Mobile social networking market overview
Mobile community platform providers
Popular mobile communities
Opportunities and forecasts for the region
Total mobile social networking subscribers
- Figure 4.126: Rest of Western Europe, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.127: Rest of Western Europe, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.128: Rest of Western Europe mobile social networking revenue assumptions, 2008
  - Figure 4.129: Rest of Western Europe, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.130: Rest of Western Europe, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.131: Rest of Western Europe, mobile social networking revenue split forecasts, 2008-2013
Eastern Europe
Russia
Mobile social networking market overview
Factors influencing mobile social networking adoption and usage
- PC penetration and PC-based social networking
- Mobile penetration, contracts and ARPU
  - Figure 4.132: Russia mobile subscriber forecast, 2008-2013
- Mobile operators
  - Figure 4.133: Russia mobile operator market share, end-2008
- Mobile community platform providers
- Country-specific drivers
Popular mobile communities
- Mobile-centric communities
- Mobilized PC-centric Web communities
Country-specific challenges
Country-specific opportunities
- Total mobile social networking subscribers
  - Figure 4.134: Russia, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.135: Russia, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.136: Russia mobile social networking revenue assumptions, 2008
  - Figure 4.137: Russia, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.138: Russia, mobile social networking total revenues by community type, forecasts for the middle growth scenario, 2008-2013
  - Figure 4.139: Russia, mobile social networking revenue split forecasts, 2008-2013
Rest of Eastern Europe
Mobile social networking market overview
Opportunities and forecasts for the region
- Total mobile social networking subscribers
  - Figure 4.140: Rest of Eastern Europe, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.141: Rest of Eastern Europe, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.142: Rest of Eastern Europe mobile social networking revenue assumptions, 2008
  - Figure 4.143: Rest of Eastern Europe, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.144: Rest of Eastern Europe, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.145: Rest of Eastern Europe, mobile social networking revenue split forecasts, 2008-2013
Africa
Mobile social networking market overview
- Figure 4.146: Africa mobile subscriber forecast, 2008-2013
Opportunities and forecasts for the region
- Total mobile social networking subscribers
  - Figure 4.147: Africa, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.148: Africa, mobile social networking community registrations, forecasts for three scenarios, 2008-2013
- Revenue forecasts
  - Figure 4.149: Africa mobile social networking revenue assumptions, 2008
  - Figure 4.150: Africa, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.151: Africa, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.152: Africa, mobile social networking revenue split forecasts, 2008-2013
Middle East
Mobile social networking market overview
- Figure 4.153: Middle East mobile subscriber forecast, 2008-2013
Opportunities and forecasts for the region
- Total mobile social networking subscribers
  - Figure 4.154: Middle East, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
- Total mobile community registrations
  - Figure 4.155: Middle East, mobile social networking community registrations, forecasts for three scenarios,2008-2013
- Revenue forecasts
  - Figure 4.156: Middle East mobile social networking revenue assumptions, 2008
  - Figure 4.157: Middle East, mobile social networking total revenues, forecasts for three scenarios, 2008-2013
  - Figure 4.158: Middle East, mobile social networking total revenues by community type, forecasts for the middle-growth scenario, 2008-2013
  - Figure 4.159: Middle East, mobile social networking revenue split forecasts, 2008-2013

CHAPTER - 5

FORECASTS
Introduction
Sources of uncertainty
Dealing with uncertainty
Data and research foundations
Methodology and definitions
- Figure 5.1: Principal Informa mobile social networking model inputs used for forecasting parameters in the 1st and 2nd editions of the report
Subscriber forecasts
Mobile social networking addressable market
Community segmentations and adjustable parameters
- Figure 5.2: Mobile social networking industry forecast parameters
Revenue forecasts
- Figure 5.3: Mobile social networking industry revenue streams
- User-pays revenues
- Corporate-pays revenues
- Transaction revenues
Assumptions
Global mobile subscribers
- Figure 5.4: Global mobile subscribers, 2008-2013
Multiple communities factor
Scenario assumptions
- Figure 5.5: Global mobile community penetration among mobile subscribers, by country and region, 2008
- Measuring uncertainty
- Scenario methodology
National and regional assumptions
Revenue inputs and assumptions
- User-pays
- Mobile advertising
- Transactions
The value chains
Social networking user forecasts
- Figure 5.6: Global, total mobile subscribers using mobile social networking*, by country and region, middle-growth scenario, 2008-2013
- Figure 5.7: Global, mobile subscribers using mobile social networking*, by country, middle-growth scenario, 2008-2013
- Figure 5.8: Global, total mobile subscribers using mobile social networking*, forecasts for three scenarios, 2008-2013
Community registrations forecasts
- Figure 5.9: Global, mobile social networking community registrations, by community type forecast, 2008 vs. 2013
Revenue forecasts
User-pays revenue forecasts
- Figure 5.10: Global, mobile social networking user-pays revenues, conservative scenario by country and region, 2008-2013
- Figure 5.11: Global, mobile social networking user-pays revenues, middle-growth scenario by country and region, 2008-2013
- Figure 5.12: Global, mobile social networking user-pays revenues, high-growth scenario by country and region, 2008-2013
- Figure 5.13: Global, mobile social networking user-pays revenues, forecasts for three scenarios, 2008-2013
Mobile advertising revenue forecasts
- Figure 5.14: Global, mobile social networking advertising revenues, flat and medium conservative scenario, by country and region, 2008-2013
- Figure 5.15: Global, mobile social networking advertising revenues, flat and medium middle-growth scenario, by country and region, 2008-2013
- Figure 5.16: Global, mobile social networking advertising revenues, flat and medium high-growth scenario, by country and region, 2008-2013
- Figure 5.17: Global, mobile social networking advertising revenues, rising and medium conservative scenario, by country and region, 2008-2013
- Figure 5.18: Global, mobile social networking advertising revenues, rising and medium middle-growth scenario, by country and region, 2008-2013
- Figure 5.19: Global, mobile social networking advertising revenues, rising and medium high-growth scenario, by country and region, 2008-2013
- Figure 5.20: Global, mobile social networking advertising revenues, falling and medium conservative scenario, by country and region, 2008-2013
- Figure 5.21: Global, mobile social networking advertising revenues, falling and medium middle-growth scenario, by country and region, 2008-2013
- Figure 5.22: Global, mobile social networking advertising revenues, falling and medium high-growth scenario, by country and region, 2008-2013
- Figure 5.23: Global, mobile social networking advertising revenues, forecasts for the three scenarios with flat and medium CPC pricing, 2008-2013
Mobile transactions revenue forecasts
- Figure 5.24: Global, mobile social networking transaction revenues, by country, 2008-2013
- Figure 5.25: Global, mobile social networking transaction revenues, by country and region, 2008-2013
- Figure 5.26: Global, mobile social networking transaction revenues, by region, 2008-2013
Total mobile social networking revenues
- Total revenues by country and region by scenario
  - Figure 5.27: Global, mobile social networking revenues, conservative scenario by country, 2008-2013
  - Figure 5.28: Global, mobile social networking revenues, middle-growth scenario by country, 2008-2013
  - Figure 5.29: Global, mobile social networking revenues, high-growth scenario by country, 2008-2013
  - Figure 5.30: Global, mobile social networking revenues, conservative scenario by region, 2008-2013
  - Figure 5.31: Global, mobile social networking revenues, middle-growth scenario by region, 2008-2013
  - Figure 5.32: Global, mobile social networking revenues, high-growth scenario by region, 2008-2013
- Total revenues by community type
  - Figure 5.33: Global, mobile social networking revenues, by community type, middle-growth scenario forecast, 2008 vs. 2013
Total global social networking revenues
- Figure 5.34: Global, total mobile social networking revenues, forecasts for the three scenarios, 2008-2013

CHAPTER - 6

BEYOND THE FORECAST PERIOD
The world in 2013
Galileo Positioning System
New user experiences
Who you know
Cameraphone penetration and usage
Local search
Social fatigue
Distributed architectures
Standardization
Social media portability
Privacy and trust/security
Contextual data
Mobile devices and applications
Social media
Multi-radio and location-based controls
Sense of connection
Emerging markets
Aging users
Regulatory environment

CHAPTER - 7

RECOMMENDATIONS
Mobile operators
Network-neutral
- Technology recommendations
- Business recommendations
Network-sensitive
- Technology recommendations
- Business recommendations
Mobile community platform providers
Mobile-centric community operators
Technology recommendations
Business and management recommendations
PC-centric community operators
Enabling business and technology providers
Handset manufacturers
Investors

APPENDIX A

MOBILE SOCIAL NETWORKING INDUSTRY SURVEY 2009
Survey methodology
Respondent profile
- Figure A.1: Survey respondents by industry sector
- Figure A.2: Survey respondents by area of responsibility
Selected top-level results
- Figure A.3: The importance of photos in mobile social networks
- Figure A.4: The importance of video in mobile social networks
- Figure A.5: The importance of social media aggretation in mobile social networks
- Figure A.6: The importance of phonebook and community list integration in mobile social networks
- Figure A.7: The importance of presence in mobile social networks
- Figure A.8: The importance of location-enabled functionality in mobile social networks
- Figure A.9: Direction of user spending 2009 vs. 2011
- Figure A.10: Contribution of different potential sources of revenue to community operator in 2009
- Figure A.11: Contribution of different potential sources of revenue to community operator in 2011