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시장보고서
Mobile Healthcare: Markets and Trends for M-health Applications
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Abstract
The use of mobile communications to support health services is a growing
global trend. M-health - as it is commonly referred to - promises
cost-efficiencies and improved health outcomes with a dizzying array of
services beyond the humble appointment reminder. The explosion of mobile
broadband and the promise of high data speeds with LTE make high bandwidth
applications for remote monitoring and diagnosis an exciting value
proposition. The market potential is significant, but can only be realised
once a myriad of questions surrounding market fragmentation, technology,
regulation and value chain partnerships are resolved.Philippa Hobbs,
Business Research Executive, Informa Telecoms & Media
The rise in global healthcare expenditure, declining staff and hospital bed
numbers, an aging population and growing incidence of chronic illness such as
heart disease and diabetes is driving healthcare provision out of hospitals
and into homes.
M-health - healthcare supported by mobile and wireless technologies - is no
longer seen as a costly non-essential but an enabler of cost-effective care
and better overall health outcomes. Public and private healthcare providers
are beginning to implement mobile solutions in voice and data communications
to improve service access and efficiency, and their demand for wireless
monitoring solutions for ongoing care outside the hospital is driving M2M
innovation in healthcare products by operators and vendors.
What this report will give you:
This unique report reviews the whole spectrum of possible mhealth products and
services, including:
Information/communication
- Connected workforces applications
- Patient engagement
- Patient data management
- Mobile prescriptions and billing
- Access to medical research
Remote monitoring applications
- Patient tracking
- Medical supplies and equipment status
- Drug compliance
- Patient health status, sensor networks
- Lone worker protection
Surveillance applications
- Disease incidence response
- Disaster relief
- Resource management
Diagnostic applications
- Telemedicine
- Remote medication administration
- Diagnostic support
Who Should Buy This Report?
Mobile operators:
- Understand how the mobile healthcare value chain is evolving and where
your position in it may be
- Identify where the potential opportunities to drive revenue exist
- Find out who the key players are and where successful strategic
partnerships may lie
Device and component vendors:
- Understand what new technologies are emerging and which to pursue
- Identify who to partner with to bring targeted products to market quickly
and cost-effectively
- Find out who is driving demand and what the potential market size is
- Understand the impact of clinical regulation on mobile devices for the
medical market
Healthcare professionals, pharmaceutical companies and government health and regulatory departments:
- Find out how mobile technology can be leveraged for improved efficiency
within healthcare organisations and better health outcomes
- Identify key suppliers of m-health services and products and discover who
is innovating in what areas of m-health
- Understand what issues must be overcome for scalable implementation of
m-health
Consultants, banks and investors:
- Gain a complete overview of how the healthcare market is a growing
enterprise segment for telecoms companies and where the investment
opportunities may lie
- Find out what clear trends are emerging and what strategies are being
implemented
- Understand the future outlook across different healthcare systems globally
Table of Contents
CHAPTER 1
- EXECUTIVE SUMMARY
- Mobile healthcare: what and why?
- The healthcare sector as a target enterprise market for mobile operators
- Key barriers to the mobile healthcare market .
- Summary conclusions
CHAPTER 2
- MOBILE HEALTHCARE ECOSYSTEM
- Defining terms
- What is mobile healthcare?
- Figure 2.1: Principal m-health categories .
- Trends in mobile healthcare
- General conclusions
- Global operator trends
- Emerging trends
- General conclusions
- Content and applications
- Emerging trends
- General conclusions
- Mobile devices and technology
- Emerging trends
- General conclusions
- Mobile healthcare value chain
- Figure 2.2: Mobile healthcare value chain
- Figure 2.3: Examples of members of the mobile healthcare value chain
CHAPTER 3
- GLOBA MOBILE OPERATOR TRENDS
- Key points
- Market status
- Vodafone
- France Telecom
- Telefonica
- Telecom Italia
- Sprint Nextel
- Verizon Wireless
- AT&T Mobility
- Bharti Airtel
- SingTel
- Telstra
- Background
- Market drivers
- Market barriers
- Conclusions
CHAPTER 4
- M-HEALTH CONTENT AND APPLICATIONS TRENDS
- Key points
- Market status
- General categories and trends
- Figure 4.1: M-health application categories
- Deployment trends
- Figure 4.2: M-health applications: geographical trends
- Key players
- Background
- Information/communication m-health applications
- Monitoring m-health applications
- Surveillance m-health applications
- Diagnostic m-health applications
- Market drivers
- Market barriers
- Conclusions
CHAPTER 5
- M-HEALTH DEVICES AND TECHNOLOGY
- Key points
- Market status
- Figure 5.1: M-health device types
- Market size for monitoring devices
- Background
- Figure 5.2: Devices and technologies used in m-health, by location where
used
- In the hospital
- In the field
- In the home
- Figure 5.3: Telefonica Sensor Network Infrastructure
- Market drivers
- Market barriers
- Conclusions
CHAPTER 6
- HEALTHCARE SYSTEMS
- OVERVIEW
- Figure 6.1: Summary of healthcare system types and m-health trends
- Public healthcare markets
- What are public healthcare markets?
- M-health trends in public healthcare markets
- Private healthcare markets
- What are private healthcare markets?
- M-health trends in private healthcare markets
- Unfunded healthcare markets
- What are unfunded healthcare markets?
- M-health trends in unfunded healthcare markets: Africa
- Kiwanja case study
- Ericsson case study
CHAPTER 7
- MOBILE HEALTHCARE IN A PUBLICLY-FUNDED MARKET: THE UK' S NHS
- Key points
- Market status
- Telecommunications services
- Asset-tracking and lone worker protection services
- Remote monitoring services
- Background
- Market drivers
- Figure 7.1: Key m-health market drivers .
- Market barriers
- Figure 7.2: Key m-health market barriers
- Conclusions
CHAPTER 8
- MOBILE HEALTHCARE IN A PRIVATELY-FUNDED MARKET: THE US
- Key points
- Market status
- Operator overview
- Mobile billing
- Asset tracking
- Vendors
- Health information management services
- Market adoption
- Background
- Market drivers
- Figure 8.1: Key m-health market drivers .
- Market barriers
- Figure 8.2: Key m-health market barriers
- Conclusions
APPENDIX
- Selected mobile healthcare applications
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