Mobile TV: Free-to-air and Pay TV on Cellular Handsets - 2009 Edition

리서치사	IMS Research
발행일	2009년 01월	상품코드	81934
페이지 정보	165 PAGES (including 111 tables and 26 figures)
가격	US $ 6,120 ￦ 7,291,900 PDF by E-mail (Single User License) US $ 7,350 ￦ 8,757,500 PDF by E-mail (Site License) US $ 9,180 ￦ 10,937,900 PDF by E-mail (Divisional License)

영문목차

Abstract

Description

Global mobile TV markets continue to grow, nearing an estimated 80 million subscribers at the end of 2008, but for the most part are not meeting expectations for uptake and service viability, particularly in the broadcast segment. Demand for handsets using CMMB, DVB-H, and analog broadcast standards is expected to grow rapidly over the next five years, driven by uptake in emerging markets such as China, India, and Brazil. The current global recession will affect mobile TV markets is several important ways and may lead to major shifts in existing mobile TV business models as consumers' preferences and buying power change.

These are some of the many findings from the latest IMS study of the global mobile TV market. The report provides market forecasts and analysis of worldwide shipments, revenues (US$), subscribers, and mobile conditional access systems in four geographical regions and 19 countries and subregions. The research also identities several critical market drivers and inhibitors and forecasts their impact on mobile TV uptake and business models over the next five years.

This study is an important tool for anyone seeking a detailed qualitative and quantitative analysis of major mobile TV markets and factors that will influence their market dynamics, uptake, and business models over the next five years.

Executive Summary

Chapter 1 - Introduction, Scope and Methodology

1.0 Introduction
1.1 Scope
- 1.1.1 Products Included
- 1.1.2 Objectives
- 1.1.3 Report Content
- 1.1.4 Quantitative Analysis
1.2 Methodology
- 1.2.1 Information Sources
- 1.2.2 Forecasting Methodology
1.3 Exchange Rates

Chapter 2 - Technology Trends

2.0 Introduction
2.1 Modulation & Frequency
2.2 Mobile TV Transmission Standards & Technologies
- 2.2.1 Unicast Packet Radio (3G) & Multicast (MBMS)
- 2.2.2 Mobile TV Broadcast Standards
- 2.2.3 Mobile Reception of Terrestrial-only or Satellite-to-fixed-receiver Standards
- 2.2.4 Multistandard Devices

Chapter 3 - Market Forecasts

3.0 Introduction
3.1 Worldwide Summary
- 3.1.1 Definition
- 3.1.2 Risks
- 3.1.3 General Assumptions
3.2 Americas Market Summary
- 3.2.1 Brazil
- 3.2.2 Canada
- 3.2.3 United States
- 3.2.4 Rest of Americas
3.3 Asia Pacific Market Summary
- 3.3.1 China
- 3.3.2 India
- 3.3.3 Japan
- 3.3.4 South Korea
- 3.3.5 Rest of Asia Pacific
3.4 Europe Market Summary
- 3.4.1 France
- 3.4.2 Germany
- 3.4.3 Italy
- 3.4.4 Spain
- 3.4.5 United Kingdom
- 3.4.6 Rest of Western Europe
- 3.4.7 Russia
- 3.4.8 Rest of Eastern Europe
3.5 Middle East & Africa Market Summary
- 3.5.1 Middle East
- 3.5.2 Africa

Chapter 4 - Business Models & Market Obstacles

4.0 Introduction
4.1 Mobile TV Business Models
- 4.1.1 Mobile Network Operator-led Business Model
- 4.1.2 Independent Service Provider/Wholesale Business Model
- 4.1.3 Joint Venture Business Model
- 4.1.4 Emerging Mobile TV Business Models
4.2 Obstacles Facing the Mobile TV Industry
- 4.2.1 Spectrum Allocation
- 4.2.2 Content
- 4.2.3 Standards & Solutions
- 4.2.4 Questions Regarding Business Models
- 4.2.5 Advertising Uncertainties
- 4.2.6 Poor User Experience
- 4.2.7 Limitations of Battery Technologies
- 4.2.8 Device Size Constraints
- 4.2.9 Cost Challenges