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시장보고서

Green Mobile Handsets & Applications Strategies, Scenarios & Forecasts 2009-2014

리서치사 Juniper Research
발행일 2009년 09월 상품코드 100243
페이지 정보 92 Pages
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영문목차

Abstract

Overview

This green mobile handsets report provides an extensive analysis of the opportunities to reduce greenhouse gas emissions amongst mobile handsets and handset users, both directly in terms of handsets & chargers and indirectly through green mobile applications.

The report provides unique scenario-based forecasts (incremental, progressive and transformational) projecting green handset shipments, recycled handset volumes, green application downloads and charger no-load emissions, all by scenario and by region, up until 2014.

Detailed case studies of significant developments across key areas are provided, covering developments including solar powered handsets and chargers, handset take back programmes, eco-applications and bioplastic/recycled handset casings. Furthermore, this report also investigates regional and national legislation which impacts on mobile corporations, as well as considering industry responses to environmental concerns, including the IPP pilot project, the Sony greenheart program and Nokia' s we:recycle initiative.

Key questions the report answers:
  • How many green applications will consumers download over the next five years?
  • What factors will determine the success of green handsets?
  • What is the environmental impact from handset charger no-load energy emissions?
  • What are the prospects for solar powered handsets and chargers?
  • What are the key measures that vendors and operators can take to develop environmentally sustainable business practices?
  • To what extent have handset recycling programs been deployed, and how are these likely to be developed in the medium term?

Key Benefits:
  • A unique source of combined research and analysis for the green mobile handsets market including technologies, market characteristics and forecasts.
  • Practical analysis of the emerging opportunities for vendors and operators.
  • Unique insights: includes interviews of leading players with significant experience of the green mobile handsets market.
  • Benefit from fresh thinking and intelligent market assessment.

Table of Contents

Executive Summary

  • Introduction
  • What This Report Covers
  • Three Scenarios: Incremental, Progressive, Transformational
    • Table ES1: Forecast Assumptions by Scenario and Forecast Area
  • Scenario Comparison
    • Green Handset Shipments
      • Figure ES1: Green Handset Shipments (m) Split By Scenario 2009-2014
      • Table ES2: Green Handset Shipments (m) Split By Scenario 2009-2014
    • No-Load CO2 Emissions
      • Figure ES2: No-Load CO2 Emissions (Mt) Split By Scenario 2008-2014
      • Table ES3: No-Load CO2 Emissions (Mt) Split By Scenario 2009-2014
    • Recycled/Refurbished Handsets
      • Figure ES3: Number of Recycled/Refurbished Handsets Split By Scenario 2009-2014
      • Table ES4: Number of Recycled/Refurbished Handsets Split By Scenario 2009-2014
    • Green App Downloads
      • Figure ES4: Number of Green Application Downloads Split By Scenario 2009-2014
      • Table ES5: Number of Green Application Downloads Split By Scenario 2009-2014
  • Strategic Recommendations

1. The Need for Change

  • 1.1 Introduction
  • 1.2 The Global Drive for Climate Change
    • 1.2.1 United Nations Framework Convention on Climate Change (UNFCCC)
    • 1.2.2 Regional and National Legislation
      • i. European Union
        • a. RoHS & WEEE (Restriction of Hazardous Substances & Waste Electrical & Electronic Equipment Directives)
          • RoHS Direct Impact on the Mobile Industry: The Treo 650
        • b. Carbon Trading: Obligations and Opportunities
  • 1.3 Key Drivers for Environmentally Sustainable Business Practices
    • 1.3.1 Regulatory:
    • 1.3.2 Consumer-Driven:
    • 1.3.3 Economic:
  • 1.4 The Industry Response: IPP (Integrated Product Policy) Pilot Project
    • Figure 1.1: ICT Impacts and Opportunities
    • Table 1.1: IPP Pilot Project Stages
  • 1.5 The Growth of the Mobile Market and Its Environmental Impact
    • 1.5.1 Mobile User Base
      • Figure 1.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2007-2014
      • Table 1.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2007-2014
    • 1.5.2 CO2 Emissions Across the Mobile Industry
      • Figure 1.3: Mobile Use Phase, CO2 Emissions, 2008
        • i. Consumers
        • ii. Radio Base Station
        • iii. Network Control, Core & Data Servers
    • 1.5.3 Reducing the Footprint
      • Figure 1.4: Maintaining a Stable CO2 Footprint - Growth in Mobile Subscriber Base vs CO2 Emissions Per User 2008-2014
  • 1.6 Three Scenarios: Incremental, Progressive, Transformational
    • Table 1.3: Forecast Assumptions by Scenario and Forecast Area
    • Table 1.4: Top-line Scenario-Based Forecast Assumptions

2. A Greener Handset Lifecycle

  • 2.1 Introduction
    • Figure 2.1: Mobile Handset Lifecyle Process
  • 2.2 Energy Efficiency in the Handset
  • 2.3 Energy Efficiency in the Charger
    • 2.3.1 Reducing No-Load Consumption and Unplugging the Charger
      • Figure 2.2: Nokia Average No-Load Power Consumption (W), 2001-H1 2008
      • Figure 2.3: No Load Consumption Chart
      • i. Constraints:
    • 2.3.2 The Universal Charger
      • i. Constraints:
  • 2.4 Utilisation of Solar Powered Handsets or Solar Powered Chargers
    • 2.4.1 Solar-powered Charging is Vital for Off-grid Consumers
      • Table 2.1: Global Population Without Grid Access, By 8 Key Region
      • i. Charging Booths
      • Figure 2.4: Mobile Phone Charging Booth, Kampala, Uganda
    • 2.4.2 Solar Powered Handsets
      • i. Case Study: ZTE, Digicel and Safaricom
        • Figure 2.5: Coral-200-Solar
      • ii. Case Study: Samsung Blue Earth
        • Figure 2.6: Samsung Blue Earth handset
      • iii. Constraints
    • 2.4.3 Solar Powered Chargers
      • i. Case Study: Suntrica
      • ii. Case Study: Better Energy Systems (Solio)
      • iii. Constraints
  • 2.5 Green Suppliers
  • 2.6 Reducing Transport Emissions
  • 2.7 Reducing Handset Packaging
    • 2.7.1 Case Study: Sony Ericsson Greenheart
    • 2.7.2 Constraints:
  • 2.8 Recycling
    • 2.8.1 Vendors
      • i. Case Study: Nokia
        • a. we: recycle
      • ii. Case Study: Motorola MOTO W233 Renew
        • Figure 2.7: Motorola MOTO W233 Renew
      • iii. Case Study: Sony Ericsson C901 and Naite
        • Figure 2.8: Sony Ericsson C901 Greenheart and Naite
      • iv. Case Study: Sony Ericsson Take Back Programme
      • v. Case Study: Samsung Reclaim
        • Figure 2.7 Samsung Reclaim Handset
    • 2.8.2 Network Operators
      • i. Case Study: Vodafone
      • ii. Case Study: China Mobile
      • iii. Case Study: MobileMuster
      • iv. Case Study: Verizon Wireless
        • Table 2.2: Verizon Wireless HopeLine, Collection, Recycling & Donation Data, 2005-2007
  • 2.9 Eco -Applications
    • 2.9.1 Selected Green Applications
      • i. we:offset
      • ii. Ecorio
        • Figure 2.9: Ecorio Screenshot
      • iii. Green Meter
      • iv. GoodGuide
      • v. Green Perks
    • 2.9.2 Augmented Reality

3. Forecasts

  • 3.1 Green Handset Shipments
    • 3.1.1 Definition
    • 3.1.2 Methodology
      • Figure 3.1: Total Mobile Handset Shipments (m) Split by 8 Key Regions 2009-2014
      • Table 3.1: Total Mobile Handset Shipments (m) Split by 8 Key Regions 2009-2014
      • Figure 3.2: Methodology Green Handset Shipments Market Forecasts
    • 3.1.3 Incremental Scenario
      • Table 3.2: Incremental - Green Handsets Shipped as Percentage of Total Handset Shipments Split by 8 Key Regions 2009-2014
      • Figure 3.3: Incremental - Total Volume of Green Handset Shipments (m) Split by 8 Key Regions 2009-2014
      • Table 3.3: Incremental - Total Volume of Green Handset Shipments (m) Split by 8 Key Regions 2009-2014
    • 3.1.4 Progressive Scenario
      • i. Green Handset Shipments
        • Table 3.4: Progressive - Green Handsets Shipped as Percentage of Total Handset Shipments Split by 8 Key Regions 2009-2014
        • Figure 3.4: Progressive - Total Volume of Green Handset Shipments (m) Split by 8 Key Regions 2009-2014
        • Table 3.5: Progressive - Total Volume of Green Handset Shipments (m) Split by 8 Key Regions 2009-2014
    • 3.1.5 Transformational Scenario
      • Table 3.6: Transformational - Green Handsets Shipped as Percentage of Total Handset Shipments Split by 8 Key Regions 2009-2014
      • Figure 3.5: Transformational - Total Volume of Green Handset Shipments (m) Split by 8 Key Regions 2009-2014
      • Table 3.7: Transformational - Total Volume of Green Handset Shipments (m) Split by 8 Regions 2009-2014
    • 3.1.6 Scenario Comparison
      • Figure 3.6: Green Handset Shipments (m) By Scenario 2009-2014
      • Table 3.8: Green Handset Shipments (m) By Scenario 2009-2014
  • 3.2 Charger No-Load Energy Emissions
    • 3.2.1 Definition and Methodology
      • Figure 3.7: Methodology No-Load Energy Emissions
    • 3.2.2 Incremental Scenario
      • Table 3.9: Incremental - Average Power Consumption (W) of Utilised Chargers Split by Key Regions 2008-2014
      • Table 3.10: Incremental - Average No-Load Charger Connection (Hours Per Week) Global 2008-2014
      • Figure 3.8: Incremental - No-Load Electricity Wasted by No-Load Chargers (GWh) Split by Key Regions 2008-2014
      • Table 3.11: Incremental - No-Load Electricity Wasted by No-Load Chargers (GWh) Split by 8 Key Regions 2008-2014
      • Figure 3.9: Incremental- C02 Emissions from No-load Chargers(Mt) Split by 8 Key Regions 2008-2014
      • Table 3.12: Incremental - C02 Emissions from No-load Chargers(Mt) Split by 8 Key Regions 2008-2014
    • 3.2.3 Progressive Scenario
      • Table 3.13: Progressive - Average Power Consumption (W) of Utilised Chargers Split by 8 Key Regions 2008-2014
      • Table 3.14: Progressive - Average No-Load Charger Connection (H ours Per Week) Global 2008-2014
      • Figure 3.10: Progressive - No-Load Electricity Wasted by No-Load Chargers (GWh) Split by Key Regions 2008-2014
      • Table 3.15: Progressive - No-Load Electricity Wasted by No-Load Chargers (GWh) Split 8 Key Regions 2008-2014
      • Figure 3.11: Progressive - C02 Emissions from No-load Chargers(Mt) Split by 8 Key Regions 2008-2014
      • Table 3.16: Progressive - C02 Emissions from No-load Chargers(Mt) Split by 8 Key Regions 2008-2014
    • 3.2.4 Transformational Scenario
      • Table 3.17: Transformational - Average Power Consumption (W) of Utilised Chargers Split by 8 Key Regions 2008-2014
      • Table 3.18: Transformational - Average No-Load Charger Connection (Hours Per Week) Global 2008-2014
      • Figure 3.12: Transformational - No-Load Electricity Wasted by No-Load Chargers (GWh) Split by 8 Key Regions 2008-2014
      • Table 3.19: Transformational - No-Load Electricity Wasted by No-Load Chargers (GWh) Split by 8 Key Regions 2008-2014
      • Figure 3.13: Transformational - C02 Emissions from No-load Chargers(Mt) Split by 8 Key Regions 2008-2014
      • Table 3.20: Transformational - C02 Emissions from No-load Chargers(Mt) Split by 8 Key Regions 2008-2014
    • 3.2.5 Scenario Comparison
      • Figure 3.14: No-Load CO2 Emissions (Mt) By Scenario 2008-2014
      • Table 3.21: No-Load CO2 Emissions (Mt) By Scenario 2008-2014
  • 3.3 Recycled /Refurbished Handsets
    • 3.3.1 Definition
    • 3.3.2 Methodology
      • Figure 3.15: Methodology - Handset Take-back Forecasts
    • 3.3.3 Incremental Scenario
      • Table 3.22: Incremental - Percentage of Handsets Recycled Split by 8 Key Regions 2009- 2014
      • Figure 3.16: Incremental - Number of Recycled Handsets (m) Split by 8 Key Regions 2009- 2014
      • Table 3.23: Incremental - Number of Recycled Handsets (m) Split by 8 Key Regions 2009- 2014
    • 3.3.4 Progressive Scenario
      • i. Recycled Handsets
        • Table 3.24: Progressive - Percentage of Handsets Recycled Split By 8 Key Regions 2009-2014
        • Figure 3.17: Progressive - Number of Recycled Handsets (m) Split by 8 Key Regions 2009-2014
        • Table 3.25: Progressive - Number of Recycled Handsets (m) Split by 8 Key Regions 2009-2014
    • 3.3.5 Transformational Scenario
      • Table 3.26: Transformational - Percentage of Handsets Recycled Split By 8 Key Regions 2009-2014
      • Figure 3.18: Transformational - Number of Recycled Handsets (m) Split by 8 Key Regions 2009-2014
      • Table 3.27: Transformational - Number of Recycled Handsets (m) Split by 8 Key Regions 2009-2014
    • 3.3.6 Scenario Comparison
      • Figure 3.19: Number of Recycled/Refurbished Handsets, By Scenario 2009-2014
      • Table 3.28: Number of Recycled/Refurbished Handsets, By Scenario 2009-2014
  • 3.4 Green Applications
    • 3.4.1 Definition
    • 3.4.2 Methodology
      • Figure 3.20: Mobile App Downloads (m), Lifestyle & Healthcare/Finance & Productivity Combined, Split by 8 Key Regions 2008-2014
      • Table 3.29: Mobile App Downloads (m), Lifestyle & Healthcare/Finance & Productivity Combined, Split by 8 Key Regions 2008-2014
      • Figure 3.21: Methodology - Green Application Downloads
    • 3.4.3 The Impact of Green Applications
    • 3.4.4 Incremental Scenario
      • Table 3.30: Incremental - Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
      • Healthcare/Finance & Productivity App Downloads Split by 8 Key Regions 2008-2014
      • Figure 3.22: Incremental - Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
      • Table 3.31: Incremental - Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
    • 3.4.5 Progressive Scenario
      • Healthcare/Finance & Productivity App Downloads Split by 8 Key Regions 2008-2014
      • Figure 3.23: Progressive -Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
      • Table 3.33: Progressive -Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
    • 3.4.6 Transformational Scenario
      • Healthcare/Finance & Productivity App Downloads Split by 8 Key Regions 2008-2014
      • Figure 3.24: Transformational - Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
      • Table 3.35: Transformational - Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
    • 3.4.7 Scenario Comparison
      • Figure 3.25: Number of Green Application Downloads Split By Scenario 2008-2014
      • Table 3.36: Number of Green Application Downloads Split By Scenario 2008-2014

4. Environmentally Sustainable Business Practice

  • 4.1 Introduction
    • 4.1.1 Greenpeace Guide to Greener Electronics
      • Table 4.1: Greenpeace Greener Electronics Vendor Rankings, July 2009
  • 4.2 Environmental Management
    • 4.2.1 Waste Management
      • i. Network-related Waste
      • ii. Tertiary Waste
  • 4.3 Teleconferencing and Teleworking
    • 4.3.1 Case Study: TelePresence
      • Figure 4.1: Tandberg TelePresence T3 Videoconferencing Suite
  • 4.4 Greener Transport
    • 4.4.1 Greener Cars
      • i. LPG
    • 4.4.2 Offset Fleet Emissions
    • 4.4.3 Car Pooling
    • 4.4.4 Alternative Means of Travel
  • 4.5 Efficiencies in Online Data Storage
    • 4.5.1 Case Studies: AT & T
  • 4.6 Paperless Billing
    • Figure 4.2: Orange (France Telecom), Consumer Uptake of Paperless Billing, Fixed and Mobile Customers 2008
    • Table 4.2: Hypothetical Reduction in Paper Wastage & CO2 Emissions Based on 50% Adoption of Paperless Billing, Selected Markets
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