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시장보고서
Mobile Adult Subscriptions, Downloads, Video Chat & Text-Based Services 2008-2013 (Fifth Edition)
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Abstract
Overview
This highly anticipated fifth edition mobile adult report explores the key
drivers to the market including increases in mobile internet adoption and
digital distribution, improved handset UI (user interfaces) and more
favourable operator attitudes to adult content.
The report includes six year regional forecasts on text based mobile adult
services, as well as one off downloads of mobile adult content, subscription
services to mobile adult content and mobile adult video chat services. Each
forecast is split by user numbers, levels of usage, average service pricing
and total service revenue.
The report also includes an analysis of billing models e.g. credit card
billing and operator billing and features case studies of portal based adult
services as well as a number of key hurdles to deployment and monetisation
including service localisation and the issue of freely available online adult
content.
Key questions the report answers:
- What are the key drivers of mobile adult services?
- What are the prospects for video chat services on the mobile?
- In which markets have mobile adult services been most successful thus far?
- Which players in the mobile adult value chain generate the largest shares
of revenue?
- Who are the leading players in the mobile adult industry?
- How much are mobile adult services worth in 2008, and how much will they
be worth in 2013?
- Which billing methods and business models are most prevalent in the mobile
adult industry?
- How have operator attitudes to mobile adult content changed in recent
years?
Table of Contents
Glossary
Executive Summary
- Introduction
- Types of Adult Content for Mobiles
- Text-based Adult Services
- Images
- Moantones
- Erotic Games
- Video-Based Services
- The Market for Mobile Adult Services
- Figure ES1: Total Revenues from Adult Mobile Services ($m) by 8 Key
Regions 2007-2013
- Table ES1: Total Revenues from Adult Mobile Services ($m) by 8 Key
Regions 2007-2013
- Figure ES2: Total Revenues from Adult Mobile Services ($m) by Product
(Video Chat, Subscription, Download, Text) 2007-2013
- Table ES2: Total Revenues from Adult Mobile Services ($m) by Product
(Text, Download, Subscription, Video Chat) 2007-2013
- Key Hurdles to the Adoption of Mobile Adult Services
- Table ES3: Hurdles to the Adoption of Mobile Adult Services
1. Cellular Market Growth
- 1.1 Introduction
- 1.2 Growth of the Cellular Market
- 1.2.1 Global Cellular Subscriber Market
- Figure 1.1: Cellular Subscriber Growth (m) by 8 Key Regions 2006-2013
- Table 1.1: Cellular Subscriber Growth (m) by 8 Key Regions 2006-2013
- Figure 1.2: Cellular Subscriber Base, Market Share (%) by 2006-2013
- Figure 1.3: Cellular Subscribers Penetration (%) by 8 Key Regions
2006-2013
- 1.2.2 Leading Mobile Operator Groups by Subscriber Base
- Table 1.2: Leading Mobile Operator Groups by Subscriber Base (m) Q2
2008
- 1.2.3 Growth of 3G
- Table 1.3: Global Cellular Subscriber Forecasts (m) by Technology (2G,
2.5G, 3G, 3.5G/3.9G) 2008-2013
- Figure 1.4: Global Cellular Subscriber Forecasts (m) by Technology
(2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3 Regional Cellular Market Growth
- 1.3.1 North America
- i. Mobile Phone Penetration
- ii. US Market Structure
- iii. 3G Adoption
- Figure 1.5: North American Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- Table 1.4: North American Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.2 South America
- i. Diverse Region
- ii. Mobile Penetration Rates
- iii. Dominant Technology
- iv. Players in Region
- Figure 1.6: South American Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G,3G, 3.5G/3.9G) 2008-2013
- v. 3G Deployments
- Table 1.5: South American Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.3 Western Europe
- i. Mobile Penetration
- Figure 1.7: Western Europe Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G,3G, 3.5G/3.9G) 2008-2013
- ii. Market Structure
- iii. 3G Penetration
- Table 1.6: Western Europe Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.4 Eastern Europe
- i. Mobile Penetration
- Figure 1.8: Eastern Europe Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3.5G/3.9G) 2008-2013
- Table 1.7: Eastern Europe Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- ii. 3G Penetration
- 1.3.5 Far East & China
- i. Mobile Penetration
- ii. 3G Services
- Figure 1.9: Far East & China Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G,3G, 3.5G/3.9G) 2008-2013
- Table 1.8: Far East & China Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.6 Indian Sub Continent
- i. Mobile Penetration
- Figure 1.10: Indian Sub Continent Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- ii. 3G Services
- Table 1.9: Indian Sub Continent Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.7 Rest of Asia Pacific
- i. Mobile Penetration
- Figure 1.11: Rest of Asia Pacific Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- ii. 3G Adoption
- Table 1.10: Rest of Asia Pacific Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.8 Africa & Middle East
- i. Market Background
- ii. Mobile Penetration
- Figure 1.12: Africa & Middle East Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- iii. Players
- iv. ARPU
- Table 1.11: Africa & Middle East Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- v. 3G Adoption
- 1.4 The Opportunity for Mobile Entertainment
- Figure 1.13: Monthly Voice ARPU ($), Selected Countries (France,
Germany, Italy, Netherlands, Spain, UK, US), 2003-2007
- 1.5 The Opportunity for Adult Content
- 1.5.1 Human Nature
- 1.5.2 Return on Investment
- 1.5.3 Convenience
- 1.5.4 Privacy
- 1.5.5 High Device Penetration
- 1.5.6 3G Technology
- 1.5.7 Mobile Internet Adoption is Increasing
- 1.5.8 Digital Distribution Is Increasing
- 1.5.9 Handset UIs Have Improved Dramatically
- 1.5.10 Operator Attitudes Have Changed (Some Markets)
- 1.5.11 Developing D2C Models
2. Mobile Adult Market Development
- 2.1 Introduction
- 2.2 Types of Adult Content for Mobiles
- 2.2.1 Text-based Adult Services
- 2.2.2 Images
- 2.2.3 Moantones
- 2.2.4 Erotic Games
- 2.2.5 Video-Based Services
- 2.3 Mobile Adult Content: Value Chain
- Figure 2.1: Value Chain of Mobile Adult Content
- 2.4 Players in the Mobile Adult Content Market
- 2.4.1 Content Providers and Publishers
- i. Beate Uhse AG
- ii. Hustler
- iii. mGlamour/Mobilefone Media
- iv. Penthouse
- v. Pink Visual
- vi. Playboy
- vii. Princess Productions
- viii. Private
- ix. Vivid Entertainment Group
- 2.4.2 Distributors, Aggregators, Application Service Providers, and Full
Service Providers
- i. 3OOOH/Enquire
- ii. Brickhouse Mobile
- iii. Buongiorno/Blinko!
- a. Company Background
- b. Products and Services
- iv. BustBox Media
- v. Cherrysauce
- vi. DisplayBoy/Carmunity
- vii. Hotfon/Playfon
- viii. Jamba/Jamster
- ix. Lechill Mobile
- x. Melon Mobile
- xi. MP Media
- xii. MidniteMonkey
- xiii. Minick
- xiv. PhoneBox Entertainment
- xv. Red Circle
- xvi. Respond Mobile
- xvii. Sexobile.com
- xviii. Sport Media Group
- xix. Waat Media
- a. Company Background
- b. Products and Services
- xx. Xobile
- 2.4.3 Other Enablers
- i. Bango
- a. Company Background
- b. Products and Services
- Figure 2.2: Co-existence of On and Off-Portal Models
- ii. FoneStarz
- Figure 2.3: Daius Delivery Platform
- iii. CC Media Network
- iv. Stealthnet
- 2.4.4 Operators
- Table: 2.1 Operator/Third-Party Adult Platform Management
- i. Case Study - O2 69000
- 2.4.5 Vendors
- i. The Impact of the iPhone
- Figure 2.2: Co-exist2.5 Billing for Mobile Adult Content
- 2.5.1 Billing Models
- i. SMS-based Billing
- ii. Credit Card Billing
- iii. IVR-based Billing
- iv. Operator Billing
- v. WAP Billing
- 2.5.2 Business Models
3. Hurdles
- 3.1 Public Reservation to Adult Content Usage
- 3.2 Understanding the Consumer
- 3.2.1 Expanding the Demographic
- 3.3 Localisation
- 3.4 The User Interface
- 3.4.1 Difficulty in Discovering Services and Content
- 3.4.2 Difficulty In Accessing Services and Content
- 3.4.3 Difficulty in Navigating Services and Content
- 3.4.4 Difficulty in Utilising Multiple Applications Simultaneously
- 3.5 Network Speed and Coverage
- 3.6 Age Verification (End-User)
- 3.7 Age Verification (Model)
- 3.8 Service Pricing
- 3.9 Cost of Data Services
- Table 3.1: UK Operator Data Prices ($), June 2008
- 3.10 Industry Structure
- 3.11 Spam - Public Annoyance
- 3.12 Handset Limitations
- Table 3.2: High-End Handset Specification Comparison
- 3.13 Much Adult Content is Freely Available
4. Regulation
- 4.1 Introduction
- 4.2 National Legislation and Self-Regulation
- 4.2.1 North America
- i. Canada
- ii. US
- a. Introduction
- b. “Nipplegate” and its Implications for the Mobile Market
- c. 18 USC 2257
- d. CTIA Wireless Content Guidelines
- e. Other US Mobile Content Regulation
- 4.2.2 Europe
- i. Pan European Activities
- a. The EU Mobile Sweep
- b. Human Rights Act
- ii. France
- iii. Germany
- iv. Italy
- v. Spain
- vi. Switzerland
- vii. UK
- a. Mobile Content Regulation in the UK
- UK Operator Self Regulation Approach
- Independent Mobile Classification Body (IMCB)
- British Board of Film Classification (BBFC)
- PhonepayPlus
- 4.2.3 Asia-Pacific
- i. Australia
- ii. Cambodia
- iii. China
- iv. India
- v. Indonesia
- vi. Japan
- vii. South Korea
- 4.2.4 Africa & Middle East
- i. South Africa
- a. ICASA
- b. FPB (Film and Publications Board)
- a. Wireless Application Service Providers' Association (WASPA) of
South Africa
5. Mobile Adult Content Market Forecasts
- 5.1 Market Overview
- 5.2 Forecast Methodology
- Figure 5.1: Mobile Adult Content Forecast Methodology
- 5.3 The Market for Adult Text-Based Mobile Content
- 5.3.1 Mobile Adult Text-Based Content Users
- Table 5.1: % Mobile Phone Users Who Use Text-Based Mobile Adult
Content by 8 Key Regions 2006-2013
- Figure 5.2 Mobile Phone Users Who Download Adult Text-Based Mobile
Content (m) by 8 Key Regions 2007-2013
- Table 5.2: Mobile Phone Users Who Download Adult Text-Based Mobile
Content (m) by 8 Key Regions 2006-2013
- 5.3.2 Mobile Adult Text-Based Download Traffic
- Figure 5.3: Average Number of Uses of Adult Text-Based Service by
Mobile Users per Year by 8 Key Regions 2007-2013
- Table 5.3: Average Number of Uses of Adult Text-Based Services by
Mobile Users per Year. Regional Forecast 2007-2013
- Figure 5.4: Total Number of Uses of Adult Text-Based Services (m) by 8
Key Regions 2007- 2013
- Table 5.4: Total Number of Uses of Adult Text-Based Services (m) by 8
Key Regions 2007-2013
- 5.3.3 Adult Text-Based Mobile Service Revenues
- Table 5.5: Average Price ($) Paid per Adult Text-Based Mobile Download
by 8 Key Regions 2007-2013
- Figure 5.5: Total Revenues from Adult Text-Based Mobile Content ($m)
by 8 Key Regions 2007-2013
- Table 5.6: Total Revenues from Adult Text-Based Mobile Content ($m) by
8 Key Regions 2007-2013
- 5.3.4 Adult Text-Based Mobile ARPU
- Figure 5.6: Monthly ARPU for Adult Text-Based Mobile Services ($) by 8
Key Regions 2007- 2013
- Table 5.7: ARPU for Adult Text-Based Mobile Content ($) by 8 Key
Regions 2007-2013
- 5.4 The Market for Mobile Adult Downloads
- 5.4.1 Mobile Adult Download Users
- Table 5.8: % Mobile Phone Users Who Download Adult Content (m) by 8
Key Regions 2006-2013
- Figure 5.7: Mobile Phone Users Who Download Adult Content (m) by 8 Key
Regions 2007- 2013
- Table 5.9: Mobile Phone Users Who Download Adult Content (m) by 8 Key
Regions 2006-2013
- 5.4.2 Mobile Adult Download Volumes
- Figure 5.8: Average Number of Adult Downloads by Mobile Users per Year
by 8 Key Regions 2007-2013
- Table 5.10: Average Number of Adult Downloads by Mobile Users per Year
by 8 Key Regions 2007-2013
- Figure 5.9: Total Number of Adult Downloads by Mobile User per Year
(m) by 8 Key Regions 2007-2013
- Table 5.11: Total Number of Adult Graphics & Tones Downloads by Mobile
Users per Year (m) by 8 Key Region 2007-2013
- 5.4.3 Mobile Adult Download Revenues
- Table 5.12: Average Price ($) Paid per Mobile Adult Download by 8 Key
Regions 2007- 2013
- Figure 5.10: Total Revenues from Adult Downloads ($m) by 8 Key Regions
2007-2013
- Table 5.13: Total Revenues from Adult Downloads ($m) by 8 Key Regions
2007-2013
- 5.4.4 Mobile Adult Download Monthly ARPU
- Figure 5.11: Monthly ARPU for Adult Downloads ($) by 8 Key Regions
2007-2013
- Table 5.14: Monthly ARPU for Adult Downloads ($) by 8 Key Regions
2007-2013
- 5.5 The Market for Subscription-Based Adult Mobile Content
- 5.5.1 Mobile Adult Subscribers
- Table 5.15: % of Mobile Phone Users Who Subscribe to Adult Content
Services by 8 Key Regions 2006-2013
- Figure 5.12: Mobile Phone Users Who Subscribe to Mobile Adult Content
(m) by 8 Key Regions 2007-2013
- Table 5.16: Mobile Phone Users Who Subscribe to Mobile Adult Content
(m) by 8 Key Regions 2006-2013
- 5.5.2 The Number of Mobile Adult Subscriptions
- Figure 5.13: Average Number of Subscription Transactions by Adult
Mobile Users per Year by 8 Key Regions 2007-2013
- Table 5.17: Average Number of Subscription Transactions by Adult
Mobile Users per Year by 8 Key Regions 2007-2013
- Figure 5.14: Total Number of Adult Subscriptions by Mobile Users (m)
by 8 Key Regions 2007-2013
- Table 5.18: Total Number of Adult Subscriptions by Mobile Users (m) by
8 Key Regions 2007-2013
- 5.5.3 Mobile Adult Subscription Revenues
- Table 5.19: Average Price ($) Paid for Mobile Adult Subscription by 8
Key Regions 2007- 2013
- Figure 5.15: Total Revenues from Mobile Adult Subscriptions ($m) by 8
Key Regions 2007- 2013
- Table 5.20: Total Revenues from Mobile Adult Subscriptions ($m) by 8
Key Regions 2007-2013
- 5.5.4 Mobile Adult Subscription Monthly ARPU
- Figure 5.16: ARPU for Mobile Adult Subscriptions ($) by 8 Key Regions
2007-2013
- Table 5.21: ARPU for Mobile Adult Subscriptions ($) by 8 Key Regions
2007-2013
- 5.6 The Market for Adult Video Chat Services
- 5.6.1 Users of Mobile Adult Video Chat Services
- Table 5.22: % of Mobile Phone Users Who Subscribe to Adult Content
Services by 8 Key Regions 2006-2013
- Figure 5.17 Mobile Phone Users Who Use Adult Video Chat (m) by 8 Key
Regions 2007- 2013
- Table 5.23: Mobile Phone Users Who Use Adult Video Chat (m) by 8 Key
Regions 2006- 2013
- 5.6.2 Mobile Video Chat Monthly ARPU
- Figure 5.18: Monthly ARPU for Adult Video Chat Services by 8 Key
Regions 2007-2013
- Table 5.24: Monthly ARPU for Adult Video Chat Services by 8 Key
Regions 2007-2013
- 5.6.3 Mobile Adult Video Chat Revenues
- Figure 5.19: Total Revenues from Mobile Adult Video Chat ($m) by 8 Key
Regions 2007- 2013
- Table 5.25: Total Revenues from Mobile Adult Video Chat ($m) by 8 Key
Regions 2007- 2013
- 5.7 The Total Market for Adult Mobile Content
- 5.7.1 Consolidated Product Forecasts
- Figure 5.20: Total Revenues from Adult Mobile Services ($m) by Product
(Text, Download, Subscription, Video Chat) 2007-2013
- Table 5.26: Total Revenues from Adult Mobile Services ($m) by Product
(Text, Download, Subscription, Video Chat) 2007-2013
- Figure 5.21: Total Revenues from Adult Mobile Services ($m) by 8 Key
Regions 2007-2013
- Table 5.27: Total Revenues from Adult Mobile Services ($m) by 8 Key
Regions 2007-2013
- Figure 5.22: Reconciliation of Total Mobile Adult Service Revenues
($m) from Editions 3, Edition 4 and Edition 5
6. Recommendations
- 6.1 Recommendations for Operators
- 6.2 Recommendations for Service Providers
- 6.3 Recommendations for Regulators
7. Technology
- 7.1 Introduction
- 7.2 2G
- 7.2.1 Communication Technologies of 2G
- i. GSM
- ii. TDMA
- iii. CDMA
- iv. D-AMPS
- 7.2.2 Data Services
- i. SMS .
- a. The Working of SMS
- Figure 7.1: SMS Message Flow
- b. Types of Messaging Services
- Mobile-originated SMS
- Mobile-terminated SMS
- c. Premium-rate SMS (PRSMS)
- 7.3 2.5 & 2.75G
- 7.3.1 Communication Technologies of 2.5/2.75G
- i. GPRS
- ii. EDGE
- iii. CDMA2000
- 7.3.2 Data Services
- i. MMS
- a. How Does MMS Work?
- Figure 7.2: MMS Application Services
- b. MMS Services
- MMS Entertainment and Information Services
- Figure 7.3: Nokia' s 6280 3G Handset Supporting Video Streaming
- c. Personalisation
- 7.3.3 The SMS/MMS Value Chain
- 7.4 3G
- Figure 7.4: 3G Access Technologies
- Figure 7.5: Percentage of Mobile Users Who Own 3G Devices, December 2007
(Selected Countries)
- Figure 7.6: Global 3G Subscriber Base, December 2007 (255.7 million
users)
- 7.4.1 UMTS
- Figure 7.7: Evolution of UMTS
- i. WCDMA
- ii. EV-DO
- iii. TD-SCDMA
- 7.5 Beyond 3G
- 7.5.1 HSPA
- 7.5.2 3GLTE
- 7.5.3 CDMA2000 1x EV-DO Revisions A and B
- 7.5.4 UMB
- 7.5.5 Mobile WiMAX 802.16e-2005
- Figure 7.8: WiMAX Timeline
- 7.6 Mobile Technologies Compared
- Table 7.1: Comparative Chart of Mobile Technologies
- 7.7 Other Enabling Technologies
- 7.7.1 Wireless Internet Technologies
- i. WAP
- a. The Development of WAP
- b. The Future of WAP - Where is WAP Heading?
- Figure 7.9: Future Path of WAP
- ii. The i-mode Alternative
- Figure 7.10: NTT DoCoMo, i-mode Subscriber Growth (m) and i-mode
Penetration of Total User Base (%) 2000-Q2 2008
- iii. Dotmobi
- 7.7.2 Languages, Platforms and Operating Systems
- i. Languages
- ii. Platforms
- iii. Operating Systems
- a. Palm OS
- b. Symbian
- c. Windows Mobile
- d. Android
- 7.7.3 Other Relevant Technologies and Standards
- i. MP3
- Figure 7.11: MP3 Phones: Nokia N91 and Sony Ericsson K800
- ii. MP4
- iii. MIDI
- iv. Bluetooth
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