Abstract
The global online advertising industry has witnessed the rapid emergence of
social networking sites and is growing rapidly despite the economic slowdown.
The growth of this industry is being driven by increasing internet users,
rising awareness and growing broadband subscription rate and ecommerce, which
is playing a key role in this industry. In coming years online Ad spending is
expected to overtake the TV advertising market.
The industry is divided into various segments but mainly three segments
(search, display and classifieds) represent the whole industry. Rich media is
a new segment recently entered in the online Ad industry, caters to a small
portion of the market whereas search, display and classifieds serves almost
80% of the online Ad industry. There are various revenue models, out of which
pay-per-impression and pay-per click are the most common among others.
In terms of online Ad spending by geography, UK, Netherlands and the
pan-European sector lead the market but in terms of internet Ad budget
allocation France, Germany, Spain and Italy have a strong presence. United
States is the most developed market for the advertising industry. In Canada,
internet advertising accounted for almost one third of total advertising
market.
The report analyses the global online advertising market with a complete
description of its segments. It also defines the market by geography such as,
U.S. Canada, UK, Japan and China with a description of revenue models and
expenditure models. The report discusses various industry trends and driving
factors, which are giving shape to the industry. Future trends outline the
expected market growth and changes. The report highlights the competition
prevailing in the market and profiles major players with their business
description and strategies.
The report also talks about the future outlook of the industry and its growth.
By combining SPSS Inc.' s data integration and analysis capabilities with our
relevant findings, we have predicted the future growth of the industry. We
employed various significant variables that have an impact on this industry
and created regression models with SPSS Base to determine the future direction
of the industry. Before deploying the regression model, the relationship
between several independent or predictor variables and the dependent variable
was analyzed using standard SPSS output, including charts, tables and tests.
Table of Contents
1. Online Advertising Industry: An Overview
2. Advertising Industry Structure
- 2.1 Market Value by Region
- 2.2 Growth Rate
3. Worldwide Internet Advertising Market
- 3.1 Market Size
- 3.2 Online Advertising Spending
4. Online Advertising Market: United States/Canada
- 4.1 Spending Model
- 4.2 Online Revenue Models
- 4.2.1 Revenues by Quarter
- 4.3 Canada
5. European Online Advertising Market
- 5.1 Online Advertising Expenditure
- 5.2 United Kingdom
- 5.2.1 Online Advertising Expenditure
- 5.2.2 Market Segmentation
6. Asian Online Advertising Market
7. Growth Drivers
- 7.1 Growing Internet User Base
- 7.2 Rising Broadband Penetration
- 7.3 New Advertising trend through Social Networking Sites
- 7.4 E-Commerce Driving Online Ad Demand
8. Industry Trends
- 8.1 Online Advertising Industry Prospects in Singapore
- 8.2 Online Advertising Industry in Switzerland
- 8.3 Decline in Online Advertising Industry
- 8.4 Online Advertising Barriers in China
- 8.5 Future Trends
- 8.4.1 Global Market
- 8.4.2 United States
- 8.4.3 UK
9. Competitive landscape
10. Company Profiles
- 10.1 Google Inc.
- 10.1.1 Overview
- 10.1.2 Business Strategies
- 10.1.3 Extensive Product Offering & acquisitions
- 10.1.4 Comprehensiveness & Global Access
- 10.1.5 Word-of-mouth Publicity
- 10.1.6 Early Adopter & Innovations
- 10.2 Yahoo Inc.
- 10.2.1 Overview
- 10.2.2 Business Strategies
- 10.2.3 Broad Range of Services
- 10.2.4 Worldwide Presence
- 10.3 AOL LLC
- 10.3.1 Overview
- 10.3.2 Business Strategies
- 10.3.3 Global Expansion
- 10.3.4 Accessibility Policy
- 10.4 MSN
- 10.4.1 Overview
- 10.4.2 Business Strategies
11. Industry Outlook
- 11.1 Market Forecast
- 11.2 Forecast Methodology
- 11.2.1 Dependent and Independent Variables
- 11.2.2 Correlation Dependent and independent Variables
- 11.2.3 Regression Analysis
List of Tables
- Global Advertising Market by Region (2006-11E)
- US Advertising Spending & Estimates by Medium (2007-10E)
- Total Online Ad Spending in US (Pure-Plays vs. Traditional Media), 2007
- EU-15 Market Share by Media (2004-09)
- Share of UK Internet Advertising Expenditure by Industry (H205/H207)
- UK Internet Advertising by Display Format (H206/H207)
- Share of UK Internet Advertising Expenditure by Display Format (2006-07)
- UK Property Advertising Market by Medium (2006-07)
- Online Penetration of UK Classified Advertising (2007)
- China Online Ad Market Statistics (2001-11E)
- Sales through E-Commerce in US (2005-07)
- Top Ad Networks Comparison (March 2008)
- Top Portals as % of Total US Online Ad Spend (2004-08)
- Dependent and Independent Variables (2001-08)
- Correlation Analysis Table
- Model Summary - Coefficient of Determination
- Regression Coefficients Table
List of Charts
- Online Search Engine Value Chain
- Global Split of Major Service Sector Share by Revenues (2007)
- Global Ad Spending Growth by Medium (2006-10E)
- Worldwide Internet Advertising Revenue (2001-08)
- Online Advertising by Industry (2007)
- Internet Advertising Expenditure by Country (2006-08)
- Global Online Ad Spending (2006-07)
- US Internet Advertising Spending by Format (2007)
- US Internet Advertising Revenue Model (2007)
- Annual Revenue for Online Ad Industry in US (2001-08)
- Quarterly Revenue Comparison (Q407/Q408)
- Internet Ad Revenues by Pricing Model (2004-08)
- Canada - Advertising Revenue Distribution by Medium (2007)
- Total Online Purchase in Canada (2002-07)
- UK - Advertising Spend by Media (2007)
- UK Online Advertising Expenditure & Share of Ad spend (2006-08)
- UK Online Market Segments (2007)
- Online Advertising Market in Japan (2002-11E)
- China' s Online Ads Market by Segment (2008)
- Online Ads Market Segments Share in China (2001-12E)
- Global Internet Users (2001-10E)
- Number of Internet Users in China (2001-10E)
- Global Broadband Adoption (2006-07)
- Broadband Subscribers (2004-12E)
- Broadband Penetration Rate by Country (2007)
- US Online Social Network Ad Spending (2008-13E)
- Influence of Websites in User Purchasing Decision (2007)
- Worldwide E-commerce Growth & Forecast (2006-11E)
- Online Advertising in Switzerland by Segments (2006)
- Online Ad Spending in Switzerland (2002-06)
- Internet Advertising Barriers
- Global Advertising Expenditures by Medium (2010E)
- US Online Ad Spending by Type (2008-12E)
- US Online Video Advertising Spending (2007-13E)
- Forecast of UK Internet Advertising Expenditure (2008-12)
- China Online Players Market Share by Revenues (2008)
- Google Revenue Comparison (2004-08)
- Yahoo Revenues by Geography (2006-08)
- Online Advertising Industry Forecast (2008-10E)
