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세계의 마케팅 자동화 소프트웨어 시장 : 용도별(캠페인 관리, 이메일 마케팅, 모바일 애플리케이션, 인바운드 마케팅, 리드 개발 및 평가, 리포팅 및 애널리틱스, 소셜미디어 마케팅) 예측

Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) - Global Forecast to 2019

리서치사 MarketsandMarkets
발행일 2014년 10월 상품 코드 318092
페이지 정보 영문 162 Pages
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세계의 마케팅 자동화 소프트웨어 시장 : 용도별(캠페인 관리, 이메일 마케팅, 모바일 애플리케이션, 인바운드 마케팅, 리드 개발 및 평가, 리포팅 및 애널리틱스, 소셜미디어 마케팅) 예측 Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) - Global Forecast to 2019
발행일: 2014년 10월 페이지 정보 : 영문 162 Pages

한글목차

마케팅 자동화 소프트웨어는 새로운 잠재수요를 창출하고 이를 유지하기 위한 디지털마케팅 프로세스를 자동화하는 마케팅 툴입니다. 이 소프트웨어는 복수의 온라인 채널을 통해 보다 장기적으로 리드를 개발하기 위한 복잡한 프로세스를 제공합니다. MarketsandMarkets는 세계의 마케팅 자동화 소프트웨어 시장이 2014년의 365,000만 달러 규모에서 CAGR(연평균 성장률) 8.55%의 성장으로 2019년에는 55억 달러 규모에 이를 것으로 전망하고 있습니다.

세계의 마케팅 자동화 소프트웨어 시장을 다루었으며, 시장 개요, 시장 발전 촉진·저해요인, 시장 과제 및 기회, 용도별·산업별·도입 방법별·최종사용자별·지역별 시장 현황과 전망에 대한 조사분석, 경쟁 환경, 주요 기업 개요를 정리하여 전해드립니다.

제1장 서론

제2장 조사 방법

제3장 개요

제4장 프리미엄 인사이트

제5장 시장 개요

  • 서론
  • 발전
  • 시장 세분화
    • 마케팅 자동화 소프트웨어, 용도별
    • 마케팅 자동화 소프트웨어, 산업별
    • 마케팅 자동화 소프트웨어, 도입 방법별
    • 마케팅 자동화 소프트웨어, 최종사용자별
  • 시장 동태
    • 시장 발전 촉진요인
      • 채널 확대
    • 시장 발전 저해요인
      • 보완적 솔루션의 가용성
      • 기술 이동
      • 데이터 프라이버시
    • 시장 기회
      • 클라우드 기반 기술의 도입 확대
    • 과제
      • 고객 고유 솔루션

제6장 마케팅 자동화 소프트웨어 시장 : 산업 동향

  • 서론
  • 밸류체인 분석
  • 공급망 분석
  • Porter's Five Forces 분석
  • 전략적 벤치마킹
    • 제품 강화 및 사업 확장
    • M&A, 전략적 합의, 합병사업

제7장 마케팅 자동화 소프트웨어 시장, 용도별

  • 서론
  • 캠페인 관리
    • 시장규모·예측, 도입 모델별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 지역별
  • 이메일 마케팅
    • 시장규모·예측, 도입 모델별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 지역별
  • 모바일 애플리케이션
    • 시장규모·예측, 도입 모델별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 지역별
  • 인바운드 마케팅
    • 시장규모·예측, 도입 모델별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 지역별
  • 리드 개발·평가
    • 시장규모·예측, 도입 모델별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 지역별
  • 리포팅·애널리틱스
    • 시장규모·예측, 도입 모델별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 지역별
  • 소셜미디어 마케팅
    • 시장규모·예측, 도입 모델별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 지역별
  • 기타 용도
    • 시장규모·예측, 도입 모델별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 지역별

제8장 마케팅 자동화 소프트웨어 시장, 산업별

  • 서론
  • 학술·교육
    • 시장규모·예측, 용도별
  • 광고·디자인
    • 시장규모·예측, 용도별
  • 은행, 금융 및 보험(BFSI)
    • 시장규모·예측, 용도별
  • 의료
    • 시장규모·예측, 용도별
  • 하이테크
    • 시장규모·예측, 용도별
  • 제조·판매
    • 시장규모·예측, 용도별
  • 미디어·엔터테인먼트
    • 시장규모·예측, 용도별
  • 소매
    • 시장규모·예측, 용도별
  • 기타 산업
    • 시장규모·예측, 용도별

제9장 마케팅 자동화 소프트웨어 시장, 도입 모델별

  • 서론
  • 클라우드
    • 시장규모·예측, 산업별
  • 온프레미스
    • 시장규모·예측, 산업별

제10장 세계의 마케팅 자동화 소프트웨어 시장, 최종사용자별

  • 서론
  • 중소기업(SMB)
  • 대기업

제11장 지역별 분석

  • 서론
  • 북미
    • 시장규모·예측, 산업별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 도입 모델별
  • 유럽
    • 시장규모·예측, 산업별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 도입 모델별
  • 아시아태평양(APAC)
    • 시장규모·예측, 산업별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 도입 모델별
  • 중동·아프리카
    • 시장규모·예측, 산업별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 도입 모델별
  • 라틴아메리카
    • 시장규모·예측, 산업별
    • 시장규모·예측, 최종사용자별
    • 시장규모·예측, 도입 모델별

제12장 경쟁 구도

  • 개요
  • 마케팅 자동화 소프트웨어 시장 점유율 분석
  • 경쟁 구도·동향
    • 신제품 발표
    • 합의, 파트너십, 제휴, 합병사업
    • M&A
    • 사업 확장

제13장 기업 개요(사업 개요, 제품·서비스, 주요 전략, 최근 개발, SWOT 분석, MnM의 견해)

  • 서론
  • Act-On Software Inc,
  • Adobe Systems Incorporated
  • Cognizant
  • Hubspot Inc,
  • Ibm Silverpop
  • Marketo
  • Oracle Eloqua
  • Salesforce
  • Sas Institute Inc.
  • Teradata Aprimo

제14장 부록

  • 산업 전문가의 견해
  • 디스커션 가이드
  • Rt 소개 : 실시간 시장 정보
  • 가능한 커스터마이제이션
  • 관련 보고서

도표

KSA 14.11.25

영문목차

The marketing automation software is a sales and marketing tool that helps the company to nurture leads with their likes and dislikes and turn the customers into delighted customers. The software understands the leads behaviour and on that behaviour do scoring and converting into quality leads to the sales team. The software broadly focuses on range of automation and analytic tool for sales and marketing activities through multiple online channels.

The major factors that is driving the Marketing Automation Software market is the need of marketing accountability, third-party application ecosystem, and growth in multiple online channels is enhancing the market globally. These drivers are creating demand of the software across various verticals.

The major factors which are restricting the growth of Marketing Automation Software market are open source solution, technology shift, and data privacy. Furthermore there are even few challenges like providing customer specific solution to every organisation.

There are various assumptions that have been taken into consideration for market sizing and forecasting exercise. Few of global assumptions include political, economic, social, technological and economic factors. For instance, economic factor such as exchange rates are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are not expected to seriously affect the forecasts in the emerging APAC and LA regions.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the market into application types, deployment modes and end users comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and regions.
  • 2. This report will help in the better understanding of the competitor and gain more insights to better position one's business. There is a separate section on competitive landscape, which includes competitor ecosystem and competitor portfolio comparison. Besides, there are company profiles of top ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
  • 3. The report helps in understanding the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1. Introduction

  • 1.1. Objectives of the Study
  • 1.2. Report Description
  • 1.3. Markets Covered
  • 1.4. Stakeholders
  • 1.5. Market Scope

2. Research Methodology

  • 2.1. Market Size Estimation
  • 2.2. Market Crackdown & Data Triangulation
  • 2.3. Market Share Estimation
    • 2.3.1. Key Data Points Taken From Secondary Sources
    • 2.3.2. Key Data Points From Primary Sources
      • 2.3.2.1. Key Industry Insights
    • 2.3.3. Assumptions

3. Executive Summary

4. Premium Insights

  • 4.1. Attractive Market Opportunities
  • 4.2. Marketing Automation Software Market - Three Applications Segments
  • 4.3. North America Command Over Two-Fifth of the Market Share
  • 4.4. Marketing Automation Software, Market Five Regions
  • 4.5. Life Cycle Analysis, By Region
  • 4.6. Market Chasm Analysis

5. Market Overview

  • 5.1. Introduction
  • 5.2. Evolution
  • 5.3. Market Segmentation
    • 5.3.1. By Applications
    • 5.3.2. By Verticals
    • 5.3.3. By Deployment Model
    • 5.3.4. By End User
  • 5.4. Market Dynamics
    • 5.4.1. Drivers
      • 5.4.1.1. the Need of Marketing Accountability
      • 5.4.1.2. Growth in Third-Party Application Ecosystems
      • 5.4.1.3. Growth in Channels
    • 5.4.2. Restriants
      • 5.4.2.1. Availability of Complementary Solutions
      • 5.4.2.2. the Technology Shift
      • 5.4.2.3. Data Privacy
    • 5.4.3. Opportunities
      • 5.4.3.1. Growth in Adoption of Cloud-Based Technology
    • 5.4.4. Challenges
      • 5.4.4.1. Customer Specific Solution

6. Industry Trends

  • 6.1. Introduction
  • 6.2. Value Chain Analysis
  • 6.3. Supply Chain Analysis
  • 6.4. Porter's Five forces Analysis
    • 6.4.1. Threat From New Entrants
    • 6.4.2. Threat From Substitutes
    • 6.4.3. Bargaining Power of Suppliers
    • 6.4.4. Bargaining Power of Buyers
    • 6.4.5. Intensity of Competitive Rivalry
  • 6.5. Strategic Benchmarking
    • 6.5.1. Product Enhancement and Expansions
    • 6.5.2. Mergers & Acquisitions, Strategic Agreement, and Joint Ventures

7. Marketing Automation Software: Market, By Applications

  • 7.1. Introduction
  • 7.2. Campaign Management
    • 7.2.1. Market Size and forecast By Deployment Model
    • 7.2.2. Market Size and forecast By End User
    • 7.2.3. Market Size and forecast By Region
  • 7.3. E-Mail Marketing
    • 7.3.1. Market Size and forecast By Deployment Model
    • 7.3.2. Market Size and forecast By End User
    • 7.3.3. Market Size and forecast By Region
  • 7.4. Mobile Application
    • 7.4.1. Market Size and forecast By Deployment Model
    • 7.4.2. Market Size and forecast By End User
    • 7.4.3. Market Size and forecast By Region
  • 7.5. Inbound Marketing
    • 7.5.1. Market Size and forecast By Deployment Model
    • 7.5.2. Market Size and forecast By End User
    • 7.5.3. Market Size and forecast By Region
  • 7.6. Lead Nurturing and Lead Scoring
    • 7.6.1. Market Size and forecast By Deployment Model
    • 7.6.2. Market Size and forecast By End User
    • 7.6.3. Market Size and forecast By Region
  • 7.7. Reporting and Analytics
    • 7.7.1. Market Size and forecast By Deployment Model
    • 7.7.2. Market Size and forecast By End User
    • 7.7.3. Market Size and forecast By Region
  • 7.8. Social Media Marketing
    • 7.8.1. Market Size and forecast By Deployment Model
    • 7.8.2. Market Size and forecast By End User
    • 7.8.3. Market Size and forecast By Region
  • 7.9. Other Applications
    • 7.9.1. Market Size and forecast By Deployment Model
    • 7.9.2. Market Size and forecast By End User
    • 7.9.3. Market Size and forecast By Region

8. Marketing Automation Software: Market, By Verticals

  • 8.1. Introduction
  • 8.2. Academic and Education
    • 8.2.1. Market Size and forecast By Application
  • 8.3. Advertising and Design
    • 8.3.1. Market Size and forecast By Application
  • 8.4. Banking Financial and Insurance (Bfsi)
    • 8.4.1. Market Size and forecast By Application
  • 8.5. Healthcare
    • 8.5.1. Market Size and forecast By Application
  • 8.6. High Tech
    • 8.6.1. Market Size and forecast By Application
  • 8.7. Manufacturing and Distribution
    • 8.7.1. Market Size and forecast By Application
  • 8.8. Media and Entertainment
    • 8.8.1. Market Size and forecast By Application
  • 8.9. Retail
    • 8.9.1. Market Size and forecast By Application
  • 8.10. Other Verticals
    • 8.10.1. Market Size and forecast By Application

9. Global Marketing Automation Software: Market, By Deployment Model

  • 9.1. Introduction
  • 9.2. Cloud
    • 9.2.1. Market Size and forecast By Vertical
  • 9.3. On-Premise
    • 9.3.1. Market Size and forecast By Vertical

10. Global Marketing Automation Software: Market, By End User

  • 10.1. Introduction
  • 10.2. Small and Medium Businesses (SMBS)
  • 10.3. Enterprises

11. Geographic Analysis

  • 11.1. Introduction
  • 11.2. North America
    • 11.2.1. Market Size and forecast By Vertical
    • 11.2.2. Market Size and forecast By End User
    • 11.2.3. Market Size and forecast By Deployment Model
  • 11.3. Europe
    • 11.3.1. Market Size and forecast By Vertical
    • 11.3.2. Market Size and forecast By End User
    • 11.3.3. Market Size and forecast By Deployment Model
  • 11.4. Asia-Pacific
    • 11.4.1. Market Size and forecast By Vertical
    • 11.4.2. Market Size and forecast By End User
    • 11.4.3. Market Size and forecast By Deployment Model
  • 11.5. Middle East and Africa
    • 11.5.1. Market Size and forecast By Vertical
    • 11.5.2. Market Size and forecast By End User
    • 11.5.3. Market Size and forecast By Deployment Model
  • 11.6. Latin America
    • 11.6.1. Market Size and forecast By Vertical
    • 11.6.2. Market Size and forecast By End User
    • 11.6.3. Market Size and forecast By Deployment Model

12. Competitive Landscape

  • 12.1. Overview
  • 12.2. Market Share Analysis
  • 12.3. Competitive Situation and Trends
    • 12.3.1. New Product Launches
    • 12.3.2. Agreements, Partnerships, Collaborations, & Joint Ventures
    • 12.3.3. Mergers and Acquisitions
    • 12.3.4. Expansion

13. Company Profile

  • 13.1. Introduction
  • 13.2. Act-On Software Inc,
    • 13.2.1. Business Overview
    • 13.2.2. Products & Services
    • 13.2.3. Key Strategy
    • 13.2.4. Recent Developments
    • 13.2.5. MNM View
  • 13.3. Adobe Systems Incorporated.
    • 13.3.1. Business Overview
    • 13.3.2. Products & Services
    • 13.3.3. Key Strategy
    • 13.3.4. Recent Developments
    • 13.3.5. SWOT Analysis
    • 13.3.6. MNM View
  • 13.4. Cognizant
    • 13.4.1. Business Overview
    • 13.4.2. Products & Services
    • 13.4.3. Key Strategy
    • 13.4.4. Recent Developments
    • 13.4.5. SWOT Analysis
    • 13.4.6. MNM View
  • 13.5. Hubspot Inc,
    • 13.5.1. Business Overview
    • 13.5.2. Products & Services
    • 13.5.3. Key Strategy
    • 13.5.4. Recent Developments
    • 13.5.5. MNM View
  • 13.6. IBM Silverpop
    • 13.6.1. Business Overview
    • 13.6.2. Products & Services
    • 13.6.3. Key Strategy
    • 13.6.4. Recent Developments
    • 13.6.5. SWOT Analysis
    • 13.6.6. MNM View
  • 13.7. Marketo
    • 13.7.1. Business Overview
    • 13.7.2. Products & Services
    • 13.7.3. Key Strategy
    • 13.7.4. Recent Developments
    • 13.7.5. MNM View
  • 13.8. Oracle Eloqua
    • 13.8.1. Business Overview
    • 13.8.2. Products & Services
    • 13.8.3. Key Strategy
    • 13.8.4. Recent Developments
    • 13.8.5. SWOT Analysis
    • 13.8.6. MNM View
  • 13.9. Salesforce
    • 13.9.1. Business Overview
    • 13.9.2. Products & Services
    • 13.9.3. Key Strategy
    • 13.9.4. Recent Developments
    • 13.9.5. SWOT Analysis
    • 13.9.6. MNM View
  • 13.10. SAS Institute Inc.
    • 13.10.1. Business Overview
    • 13.10.2. Products & Services
    • 13.10.3. Key Strategy
    • 13.10.4. Recent Developments
    • 13.10.5. MNM View
  • 13.11. Teradata Aprimo
    • 13.11.1. Business Overview
    • 13.11.2. Products & Services
    • 13.11.3. Key Strategy
    • 13.11.4. Recent Developments
    • 13.11.5. MNM View

14. Appendix

  • 14.1. Insights of Industry Experts
  • 14.2. Discussion Guide
  • 14.3. Introducing RT: Real-Time Market Intelligence
  • 14.4. Available Customizations
  • 14.5. Related Reports

List of Tables

  • Table 1: Increasing Need of Marketing Accountability is Propelling the Growth of the Market
  • Table 2: Easy Availability of Complementary Solution is Hampering the Growth of the Market
  • Table 3: Increasing Adoption of Cloud-Based Technology Will Boost the Market
  • Table 4: Providing Customer Specific Solution is Constraint for the Growth of the Market
  • Table 5: Marketing Automation Software: Market Size , By Application, 2014-2019 ($Million)
  • Table 6: Marketing Automation Software: Market Size, By Application, 2014-2019 (Y-O-Y %)
  • Table 7: Campaign Management Market Size, Bydeployment Model, 2014-2019 ($Million)
  • Table 8: Campaign Management Market Size, By End User, 2014-2019 ($Million)
  • Table 9: Campaign Management Market Size, By Region, 2014-2019 ($Million)
  • Table 10: E-Mail Marketing Market Size, Bydeployment Model, 2014-2019 ($Million)
  • Table 11: E-Mail Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 12: E-Mail Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 13: Mobile Application Market Size, Bydeployment Model, 2014-2019 ($Million)
  • Table 14: Mobile Application Market Size, By End User, 2014-2019 ($Million)
  • Table 15: Mobile Application Market Size, By Region, 2014-2019 ($Million)
  • Table 16: Inbound Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 17: Inbound Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 18: Inbound Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 19: Lead Nurturing and Lead Scoring Market Size, Bydeployment Model, 2014-2019 ($Million)
  • Table 20: Lead Nurturing and Lead Scoring Market Size, By End User, 2014-2019 ($Million)
  • Table 21: Lead Nurturing and Lead Scoring Market Size, By Region, 2014-2019 ($Million)
  • Table 22: Reporting and Analytics Market Size, Bydeployment Model, 2014-2019 ($Million)
  • Table 23: Reporting and Analytics Market Size, By End User, 2014-2019 ($Million)
  • Table 24: Reporting and Analytics Market Size, By Region, 2014-2019 ($Million)
  • Table 25: Social Media Marketing Market Size, Bydeployment Model, 2014-2019 ($Million)
  • Table 26: Social Media Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 27: Social Media Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 28: Other Applications Market Size, Bydeployment Model, 2014-2019 ($Million)
  • Table 29: Other Applications Market Size, By End User, 2014-2019 ($Million)
  • Table 30: Other Applications Market Size, By Region, 2014-2019 ($Million)
  • Table 31: Marketing Automation Software Market Size, By Verticals, 2014-2019 ($Million)
  • Table 32: Marketing Automation Software: Market Size, By Verticals, 2014-2019 (Y-O-Y %)
  • Table 33: Academic and Education Market Size, By Applications, 2014-2019 ($Million)
  • Table 34: Advertising and Design Market Size, By Applications, 2014-2019 ($Million)
  • Table 35: Banking Financial and Insurance (Bfsi) Market Size, By Applications, 2014-2019 ($Million)
  • Table 36: Healtcare Market Size, By Applications, 2014-2019 ($Million)
  • Table 37: High Tech Market Size, By Applications, 2014-2019 ($Million)
  • Table 38: Manufacturing and Distribution Market Size, By Applications, 2014-2019 ($Million)
  • Table 39: Media and Entertainment Market Size, By Applications, 2014-2019 ($Million)
  • Table 40: Retail Market Size, By Applications, 2014-2019 ($Million)
  • Table 41: Other Vertical Market Size, By Applications, 2014-2019 ($Million)
  • Table 42: Marketing Automation Software: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 43: Marketing Automation Software: Market Size, By Deployment Model, 2014-2019 (Y-O-Y %)
  • Table 44: Cloud Market Size, By Vertical, 2014-2019 ($Million)
  • Table 45: On-Premise Size, By Vertical, 2014-2019 ($Million)
  • Table 46: Marketing Automation Software: Market Size, By End User, 2014-2019 ($Million)
  • Table 47: Marketing Automation Software: Market Size, By End User, 2014-2019 (Y-O-Y %)
  • Table 48: SMBS Market Size, By Verticals, 2013-2019 ($Million)
  • Table 49: Enterprises Market Size, By Verticals, 2013-2019 ($Million)
  • Table 50: Marketing Automation Software: Market Size, By Region, 2014-2019 ($Million)
  • Table 51: Marketing Automation Software: Market Size, By Region, 2014-2019 (Y-O-Y %)
  • Table 52: North America Market Size, By Verticals, 2014-2019 ($Million)
  • Table 53: North America Market Size, By End User, 2014-2019 ($Million)
  • Table 54: North America Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 55: Europe Market Size, By Verticals, 2014-2019 ($Million)
  • Table 56: Europe Market Size, By End User, 2014-2019 ($Million)
  • Table 57: Europe Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 58: Asia Pacific Market Size, By Verticals, 2014-2019 ($Million)
  • Table 59: Asia Pacific Market Size, By End User, 2014-2019 ($Million)
  • Table 60: Asia Pacific Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 61: Middle East and Africa Market Size, By Verticals, 2014-2019 ($Million)
  • Table 62: Middle East and Africa Market Size, By End User, 2014-2019 ($Million)
  • Table 63: Middle East and Africa Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 64: Latin America Market Size, By Verticals, 2014-2019 ($Million)
  • Table 65: Latin America Market Size, By End User, 2014-2019 ($Million)
  • Table 66: Latin America Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 67: New Product Launches, 2011-2014
  • Table 68: Agreements, Partnerships, Collaborations, and Joint Ventures, 2011-2014
  • Table 69: Mergers and Acquisitions, 2011-2014
  • Table 70: Expansions, 2012-2014

List of Figures

  • Figure 1: Research Methodology
  • Figure 2: Market Size Estimation Methodology: Bottom-Up Approach
  • Figure 3: Market Size Estimation Methodology: Top-Down Approach
  • Figure 4: Break Down of Dkip: By Company Type, Designation, & Region
  • Figure 5: Marketing Automation Software Market Snapshot (2014 Vs 2019): Market for Inbound Marketing is Expected to Double in the Next Five Years
  • Figure 6: Market Size, 2014-2019 ($Billion)
  • Figure 7: Attractive Market Opportunities
  • Figure 8: Lead Nurturing and Lead Scoring to Grow At the Fastest Rate Among these Three Solutions in Marketing Automation Software (Excluding Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, and Other Application)
  • Figure 9: North America Command Over Two-Fifth of the Market Share
  • Figure 10: North America is Expected to Have 7.57% Cagr During the forecast Period 2014-2019
  • Figure 11: Middle East and Africa Soon to Enter Exponential Growth Phase in Coming Year
  • Figure 12: Reluctancy Among Oganizations to Adopt Marketing Automation Software is A Major Obstacle
  • Figure 13: Social Media to Play A Crucial Role in Marketing Automation Technology
  • Figure 14: Market Segmentation: By Aplications
  • Figure 15: Market Segmentation: By Verticals
  • Figure 16: Drivers, Restraints, Opportunities, & Challenges
  • Figure 17: Value Chain Analysis
  • Figure 18: Supply Chain Analysis
  • Figure 19: Porter's Five forces Analysis
  • Figure 20: Startegic Benchmarkeing: IBM Silverpop, Oracle Eloqua, Adobe and Salesforce Launched New Solutions and Services for Product Enhancement
  • Figure 21: Startegic Benchmarkeing: IBM Silverpop, Oracle Eloqua, Adobe, and Salesforce Adopt Inorganic Strategies to Grow in the Market
  • Figure 22: Global Campaign Management Appliction is Expected to Grow to 0.18 Billion By 2019
  • Figure 23: Campaign Management Market Size By Cloud-Based Deployment Model is Expected to Grow By10.24 % During forecast Period
  • Figure 24: Campaign Management Market Size in Small and Medium Businesses Are Expected to Grow By 13.28% During forecast Period
  • Figure 25: Campaign Management Market Size in Latin America is Expected to Grow By 24.63% During forecast Period
  • Figure 26: E-Mail Marketing Market Size By Cloud-Based Deployment Model is Expected to Grow By 2.68% During forecast Period
  • Figure 27: E-Mail Marketing Market Size in Small and Medium Businesses Are Expected to Grow By 3.72% During forecast Period
  • Figure 28: E-Mail Marketing Market Size in Latin America is Expected to Grow By 6.6% During forecast Period
  • Figure 29: Mobile Application Market Size By Cloud-Based Deployment Model is Expected to Grow By 11.49 % During forecast Period
  • Figure 30: Mobile Application Market Size in Small and Medium Businesses Are Expected to Grow By 14.56% During forecast Period
  • Figure 31: Mobile Application Market Size in Latin America is Expected to Grow By 12.66% During forecast Period
  • Figure 32: Inbound Marketing Market Size By Cloud-Based Deployment Model is Expected to Grow By 12.39% During forecast Period
  • Figure 33: Inbound Marketing Market Size in Small and Medium Businesses Are Expected to Grow By 15.49% During forecast Period
  • Figure 34: Inbound Marketing Market Size in Ltn America is Expected to Grow By 13.57% During forecast Period
  • Figure 35: Lead Nurturing and Lead Scoring Market Size By Cloud-Based Deployment Model is Expected to Grow By 13.2% During forecast Period
  • Figure 36: Lead Nurturing and Lead Scoring Market Size in Small and Medium Businesses Are Expected to Grow By 16.33% During forecast Period
  • Figure 37: Lead Nurturing and Lead Scoring Market Size in Latin America is Expected to Grow By 14.39% During forecast Period
  • Figure 38: Reporting and Analytics Market Size By Cloud-Based Deployment Model is Expected to Grow By 12.61 % During forecast Period
  • Figure 39: Reporting and Analytics Market Size in Small and Medium Businesses Are Expected to Grow By 15.72% During forecast Period
  • Figure 40: Reporting and Analytics Market Size in North America is Expected to Grow By 8.26% During forecast Period
  • Figure 41: Social Media Marketing Market Size By Cloud-Based Deployment Model is Expected to Grow By 13.2 % During forecast Period
  • Figure 42: Social Media Marketing Market Size in Small and Medium Businesses Are Expected to Grow By 16.32% During forecast Period
  • Figure 43: Social Media Marketing Market Size in North America is Expected to Grow By 8.83% During forecast Period
  • Figure 44: Other Applications Market Size By Cloud-Based Deployment Model is Expected to Grow By 9.34% During forecast Period
  • Figure 45: Other Applications Market Size in Small and Medium Businesses Are Expected to Grow By 12.36% During forecast Period
  • Figure 46: Other Applications Market Size in Slatin America is Expected to Grow By 10.49% During forecast Period
  • Figure 47: Global Marketing Automation Software Are Expected to Have $302.50 Million Market From Academic and Education Vertical in 2019
  • Figure 48: Academic and Education Market Size for Campaign Management is Expected to Grow By 9.01% During forecast Period
  • Figure 49: Advertising and Design Market Size for Campaign Management is Expected to Grow By 6.98% During forecast Period
  • Figure 50: Banking Financial and Insurance (Bfsi)Market Size for Campaign Management is Expected to Grow By 7.31% During forecast Period
  • Figure 51: Healtcare Market Size for Campaign Management is Expected to Grow By 7.32% During forecast Period
  • Figure 52: High Tech Market Size for Campaign Management is Expected to Grow By 6.88% During forecast Period
  • Figure 53: Manufacturing and Distribution Market Size for Campaign Management is Expected to Grow By 7.13% During forecast Period
  • Figure 54: Media and Entertainment Market Size for Campaign Management is Expected to Grow By 7.22% During forecast Period
  • Figure 55: Retail Market Size for Campaign Management is Expected to Grow By 7.46% During forecast Period
  • Figure 56: Other Vertical Market Size for Campaign Management is Expected to Grow By 7.46% During forecast Period
  • Figure 57: Marketing Automation Software, Market Size By Cloud-Based Deployment Model is Expected to Grow By 11.89% During forecast Period
  • Figure 58: Cloud-Based Deployment Model in Academic and Education Vertical is Expected to Grow By 14.04% During forecast Period
  • Figure 59: On-Premise Deployment Model in Academic Nd Education Vertical is Expected to Grow By 5.81 % During forecast Period
  • Figure 60: Marketing Automation Software, Market Size in Small and Medium Businesses is Expected to Grow By14.97% During forecast Period
  • Figure 61: Small and Medium Businesses Market Size in Academia and Education Vertical is Expected to Grow By17.19% During forecast Period
  • Figure 62: Enterprises Market Size in Academia and Education Vertical is Expected to Grow By7.28% During forecast Period
  • Figure 63: Geographic Snapshot
  • Figure 64: Marketing Automation Software, Market Size in North America is Expected to Grow By 7.57% During forecast Period Figure 65 Academic and Education Market Size in North America is Expected to Grow By 9.64% During forecast Period
  • Figure 66: North America Market Size in Small and Medium Business is Expected to Grow By 13.94 % During forecast Period
  • Figure 67: North America Market Size for Cloud Based Model is Expected to Grow By 10.88% During forecast Period
  • Figure 68: Academic and Education Market Size in Europe is Expected to Grow By 11.58% During forecast Period
  • Figure 69: Europe Market Size in Small and Medium Business is Expected to Grow By 15.96 % During forecast Period
  • Figure 70: Europe Market Size for Cloud Based Model is Expected to Grow By 12.84% During forecast Period
  • Figure 71: Academic and Education Market Size in Asia Pacific is Expected to Grow By 9.70% During forecast Period
  • Figure 72: Asia Pacific Market Size in Small and Medium Business is Expected to Grow By 14.00 % During forecast Period
  • Figure 73: Asia Pacific Market Size for Cloud Based Model is Expected to Grow By 10.94% During forecast Period
  • Figure 74: Academic and Education Market Size in Middle East and Africa is Expected to Grow By 9.32% During forecast Period
  • Figure 75: Middle East and Africa Market Size in Small and Medium Business is Expected to Grow By 13.61 % During forecast Period
  • Figure 76: Middle East and Africa Market Size for Cloud Based Model is Expected to Grow By 10.55% During forecast Period
  • Figure 77: Academic and Education Market Size in Latin America is Expected to Grow By 15.24% During forecast Period
  • Figure 78: Latin America Market Size in Small and Medium Business is Expected to Grow By 19.76 % During forecast Period
  • Figure 79: Latin America Market Size for Cloud Based Model is Expected to Grow By 16.54% During forecast Period
  • Figure 80: Companies Adopted Agreements, Partnerships, Collaborations, & Joint Ventures As the Key Growth Strategy Over the Last Three Years
  • Figure 81: Global Marketing Automation Software, Market Share, By Key Player, 2013
  • Figure 82: Battle for Market Share: New Product Launch Was the Key Strategy
  • Figure 83: Geographic Revenue Mix of top 4 Market Players
  • Figure 84: Act-on Software inc: Business Overview
  • Figure 85: Adobe Systems Incorporated: Business Overview
  • Figure 86: Adobe Systems, Inc.: SWOT Analysis
  • Figure 87: Cognizant : Business Overview
  • Figure 88: Cognizant: SWOT Analysis
  • Figure 89: Hubspot Inc: Business Overview
  • Figure 90: IBM Silverpop : Business Overview
  • Figure 91: IBM Silverpop : SWOT Analysis
  • Figure 92: Marketo: Business Overview
  • Figure 93: Oracle : Business Overview
  • Figure 94: Oracle Eloqua : SWOT Analysis
  • Figure 95: Salesforce : Business Overview
  • Figure 96: Salesforce : SWOT Analysis
  • Figure 97: SAS : Business Overview
  • Figure 98: Teradata Aprimo : Business Overview
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