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세계의 디지털 마케팅 소프트웨어 시장 예측(-2022년) : 소프트웨어(CRM, 이메일 마케팅, 소셜 미디어 광고), 서비스

Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

리서치사 MarketsandMarkets
발행일 2017년 11월 상품 코드 327839
페이지 정보 영문 144 Pages
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세계의 디지털 마케팅 소프트웨어 시장 예측(-2022년) : 소프트웨어(CRM, 이메일 마케팅, 소셜 미디어 광고), 서비스 Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022
발행일: 2017년 11월 페이지 정보 : 영문 144 Pages

한글목차

세계의 디지털 마케팅 소프트웨어(DMS) 시장은 2017년에는 374억 8,000만 달러, 2022년에는 749억 6,000만 달러에 이르고, 2017-2022년간 연평균 시장 성장률(CAGR)은 14.9%를 나타낼 전망입니다. 소비자의 기호에 맞춘 맞춤형 마케팅의 진화와 소셜 미디어 및 소셜 광고의 발전이 시장 성장 주요인입니다.

세계의 디지털 마케팅 소프트웨어(DMS : Digital Marketing Software) 시장에 대해 분석했으며, 시장 개요와 최신 상황, 시장 동향 전망(과거 2년간, 향후 6년간), 주요 성장 촉진·저해요인, 구성 내용별(소프트웨어, 서비스)·전개 방식별·산업별·기업 규모별·지역별 동향, 주요 기업 개요 등의 정보를 전해드립니다.

제1장 서론

제2장 분석 방법

제3장 주요 요약

제4장 주요 조사 결과

제5장 시장 개요

  • 서론
  • 시장 역학
    • 성장 촉진요인
      • 소셜 미디어 및 소셜 광고의 성장
      • 모바일 광고의 인기 확대와 모바일 통신 기기의 증가
      • 각 개인에 호소하는 맞춤형 마케팅 재료
      • 소비자 선호의 변화에 대응하기 위한 디지털 경험의 최적화
    • 성장 억제요인
      • 비밀 데이터의 보안 및 프라이버시에 대한 불안
    • 시장 기회
      • 디지털 마케팅에서 인공지능(AI) 및 빅데이터 분석의 요구 확대
      • 가상현실(VR) 및 증강현실(AR)을 통한 디지털 참여
    • 해결해야 할 과제
      • DMS 툴과 다른 비지니스 애플리케이션의 통합
      • 적절한 디지털 기술 및 벤더의 선정
      • 규제 정책의 구조 변화
      • 디지털 기술의 숙련 인재 부족
  • 기술 혁신 : SMAC 분야(소셜, 모바일, 애널리틱스, 클라우드)
  • 디지털 마케팅 이용 사례 : (1), (2), (3)

제6장 디지털 마케팅 소프트웨어 시장 : 컴포넌트별

  • 서론
  • 소프트웨어
  • 서비스

제7장 디지털 마케팅 소프트웨어 시장 : 소프트웨어별

  • 서론
  • 고객 관계 관리(CRM) 소프트웨어
  • 이메일 마케팅 소프트웨어
  • 소셜 미디어 광고
  • 검색 마케팅 소프트웨어
  • 웹 컨텐츠 관리(WCM) 소프트웨어
  • 마케팅 자동화 소프트웨어
  • 캠페인 관리
  • 비디오 광고

제8장 디지털 마케팅 소프트웨어 시장 : 서비스별

  • 서론
  • 전문 서비스
    • 지원 및 정비
    • 시스템 통합
    • 시험 및 최적화
    • 트레이닝 및 교육
  • 매니지드 서비스

제9장 디지털 마케팅 소프트웨어 시장 : 전개 방식별

  • 서론
  • 온프레미스 방식
  • 클라우드 방식

제10장 디지털 마케팅 소프트웨어 시장 : 기업 규모별

  • 서론
  • 대기업
  • 중소기업

제11장 디지털 마케팅 소프트웨어 시장 : 산업별

  • 서론
  • 은행, 금융 서비스 및 보험(BFSI)
  • 운송 및 물류
  • 일용품 및 소매업
  • 교육
  • 헬스케어
  • 제조업
  • 미디어 및 엔터테인먼트
  • 통신 및 IT
  • 여행 및 접객업
  • 기타

제12장 디지털 마케팅 소프트웨어 시장 : 지역별

  • 서론
  • 북미
  • 유럽
  • 아시아태평양
  • 중동 및 아프리카
  • 라틴아메리카

제13장 경쟁 구도

  • 서론
  • 시장 순위
  • 경쟁 시나리오
    • 신제품/서비스 제공 개시
    • 사업 확장
    • 기업 인수
    • 협정, 파트너십, 협력

제14장 기업 개요

  • ADOBE SYSTEMS
  • ORACLE
  • SAP
  • SALESFORCE
  • IBM
  • MARKETO
  • MICROSOFT
  • HUBSPOT
  • SAS INSTITUTE
  • ACT-ON SOFTWARE
  • 주요 혁신 기업
    • SIMPLYCAST

제15장 부록

KSM 17.12.11

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

영문목차

"Optimizing digital experiences to meet changing customer preferences is driving the Digital Marketing Software (DMS) market"

The DMS market size is expected to grow from USD 37.48 billion in 2017 to USD 74.96 billion by 2022, at an estimated Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. This market is driven by personalized marketing material appealing to an individual customer, and the growth of social media and social advertising. On the other hand, security and privacy concerns for confidential data may restraint the DMS market growth.

"CRM software is expected to hold the major market size during the forecast period"

CRM plays an important role in any business process, as it holds and manages databases that are related to customers. The CRM software tracks customer's behavioural pattern and helps in sending personalized and automated messages. The evolving landscape of data across all business channels necessitated the usage of CRM for seamless business functionality. The CRM software also includes sales CRM which handles all the sales process starting from sales tracking to sales forecasting; this software takes care of entire sales process such as lead generation and qualification, real-time forecasting, sales stage and probability analysis, pipeline management, thereby converting prospects into sales opportunities. Marketers are in dire need of this software, and hence will invest significantly to boost their market revenue growth.

"Services segment is expected to grow at a higher CAGR during the forecast period"

Services considered for the DMS market are professional and managed services. These services assist organizations in deploying the solutions on their premises or the cloud. The services market is quite promising in the future due to various integration platforms. Services help organizations in building successful customer relationships by continuously supporting them through the business tenure. Digital marketing services offer organizations with several advantages, including the maximization of resource usage, enhancement of marketing project execution, and streamlining the marketing operations. The demand for services is said to be increasing in the enterprises as the adoption of managed and professional services is growing across major verticals.

"Asia Pacific (APAC) is expected to have high growth potential during the forecast period"

Being the most populated region in the world, APAC is expected to have a huge growth potential pertaining to DMS adoption. Major countries in this region, such as Australia, Singapore, China, Korea, Hong Kong, and India are increasingly investing in DMS. However, this region demands skilled digital marketing professionals to close the skill gaps and adopt new digital technologies for better business operations. The growth in this region is primarily driven by the presence of half of the world's mobile users, highest social media users, rising trend of online shopping experience, and increasing internet connection and speed. All these factors are contributing to the growth of the DMS market in APAC.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The break-up of profiles of primary participants is given below as:

  • By company: Tier I - 50%, Tier II - 30%, and Tier III - 20%
  • By designation: C-Level - 70%, D-Level - 18%, and Others - 12%
  • By region: North America - 40%, Europe - 28%, APAC - 25%, MEA -5%, and Latin America - 2%.

The DMS ecosystem comprises major vendors, such as Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).

Research Coverage:

The report includes in-depth competitive analysis of these key players in the DMS market, with their company profiles, recent developments, and key market strategies. The research report segments the DMS market by component (software and service), deployment type, organization size, industry vertical, and region.

Reasons to Buy the Report:

The DMS market has been segmented on the basis of components (software and services), deployment types, organization sizes, industry verticals, and regions. The report will help leaders/new entrants in this market in the following ways:

  • 1. The report segments the DMS market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments. The market numbers are further split across various industries and regions.
  • 2. The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
  • 3. This report will help stakeholders in better understanding the competitors and gaining more insights to better position their businesses. There is a separate section on competitive landscape, including competitor ecosystem, and mergers and acquisitions. Besides, there are company profiles of 11 players offering services in this market. In this section, market internals have been provided that can put them ahead of the competitors.

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. OBJECTIVES OF THE STUDY
  • 1.2. MARKET DEFINITION
  • 1.3. MARKET SCOPE
  • 1.4. YEARS CONSIDERED FOR THE STUDY
  • 1.5. CURRENCY
  • 1.6. STAKEHOLDERS

2. RESEARCH METHODOLOGY

  • 2.1. RESEARCH DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
      • 2.1.2.1. Breakdown of primaries
      • 2.1.2.2. Key industry insights
  • 2.2. MARKET SIZE ESTIMATION
  • 2.3. RESEARCH ASSUMPTIONS
  • 2.4. LIMITATIONS

3. EXECUTIVE SUMMARY

4. PREMIUM INSIGHTS

  • 4.1. ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL MARKETING SOFTWARE MARKET
  • 4.2. DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT TYPE
  • 4.3. DIGITAL MARKETING SOFTWARE MARKET, BY ORGANIZATION SIZE
  • 4.4. DIGITAL MARKETING SOFTWARE MARKET, BY SOFTWARE AND REGION
  • 4.5. DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL

5. MARKET OVERVIEW

  • 5.1. INTRODUCTION
  • 5.2. MARKET DYNAMICS
    • 5.2.1. DRIVERS
      • 5.2.1.1. Growth of social media and social advertising
      • 5.2.1.2. Popularity of mobile advertising with increasing mobile devices
      • 5.2.1.3. Personalized marketing materials appealing to each individual
      • 5.2.1.4. Optimizing digital experiences to meet the changing customer preferences
    • 5.2.2. RESTRAINTS
      • 5.2.2.1. Security and privacy concerns for confidential data
    • 5.2.3. OPPORTUNITIES
      • 5.2.3.1. Evolving need of AI and big data analytics in digital marketing
      • 5.2.3.2. Digital engagement through VR and AR
    • 5.2.4. CHALLENGES
      • 5.2.4.1. Integrating DMS tools with other business applications
      • 5.2.4.2. Selection of relevant digital techniques and vendors
      • 5.2.4.3. Varying structure of regulatory policies
      • 5.2.4.4. Lack of digital skilled personnel
  • 5.3. TECHNOLOGY INNOVATION, SMAC
  • 5.4. DIGITAL MARKETING USE CASES
    • 5.4.1. USE CASE #1
    • 5.4.2. USE CASE #2
    • 5.4.3. USE CASE #3

6. DIGITAL MARKETING SOFTWARE MARKET, BY COMPONENT

  • 6.1. INTRODUCTION
  • 6.2. SOFTWARE
  • 6.3. SERVICES

7. DIGITAL MARKETING SOFTWARE MARKET, BY SOFTWARE

  • 7.1. INTRODUCTION
  • 7.2. CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE
  • 7.3. EMAIL MARKETING SOFTWARE
  • 7.4. SOCIAL MEDIA ADVERTISING
  • 7.5. SEARCH MARKETING SOFTWARE
  • 7.6. WEB CONTENT MANAGEMENT SOFTWARE
  • 7.7. MARKETING AUTOMATION SOFTWARE
  • 7.8. CAMPAIGN MANAGEMENT
  • 7.9. VIDEO ADVERTISING

8. DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE

  • 8.1. INTRODUCTION
  • 8.2. PROFESSIONAL SERVICES
    • 8.2.1. SUPPORT AND MAINTENANCE
    • 8.2.2. SYSTEM INTEGRATION
    • 8.2.3. TESTING AND OPTIMIZATION
    • 8.2.4. TRAINING AND EDUCATION
  • 8.3. MANAGED SERVICES

9. DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT TYPE

  • 9.1. INTRODUCTION
  • 9.2. ON-PREMISES
  • 9.3. CLOUD

10. DIGITAL MARKETING SOFTWARE MARKET, BY ORGANIZATION SIZE

  • 10.1. INTRODUCTION
  • 10.2. LARGE ENTERPRISES
  • 10.3. SMALL AND MEDIUM-SIZED ENTERPRISES

11. DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL

  • 11.1. INTRODUCTION
  • 11.2. BANKING, FINANCIAL SERVICES, AND INSURANCE
  • 11.3. TRANSPORTATION AND LOGISTICS
  • 11.4. CONSUMER GOODS AND RETAIL
  • 11.5. EDUCATION
  • 11.6. HEALTHCARE
  • 11.7. MANUFACTURING
  • 11.8. MEDIA AND ENTERTAINMENT
  • 11.9. TELECOM AND IT
  • 11.10. TRAVEL AND HOSPITALITY
  • 11.11. OTHERS

12. DIGITAL MARKETING SOFTWARE MARKET, BY REGION

  • 12.1. INTRODUCTION
  • 12.2. NORTH AMERICA
  • 12.3. EUROPE
  • 12.4. ASIA PACIFIC
  • 12.5. MIDDLE EAST AND AFRICA
  • 12.6. LATIN AMERICA

13. COMPETITIVE LANDSCAPE

  • 13.1. INTRODUCTION
  • 13.2. MARKET RANKING
  • 13.3. COMPETITIVE SCENARIO
    • 13.3.1. NEW PRODUCT/SERVICE LAUNCHES
    • 13.3.2. BUSINESS EXPANSIONS
    • 13.3.3. ACQUISITIONS
    • 13.3.4. AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS

14. COMPANY PROFILES (Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis)*

  • 14.1. ADOBE SYSTEMS
  • 14.2. ORACLE
  • 14.3. SAP
  • 14.4. SALESFORCE
  • 14.5. IBM
  • 14.6. MARKETO
  • 14.7. MICROSOFT
  • 14.8. HUBSPOT
  • 14.9. SAS INSTITUTE
  • 14.10. ACT-ON SOFTWARE
  • 14.11. KEY INNOVATORS
    • 14.11.1. SIMPLYCAST
      • 14.11.1.1. BUSINESS OVERVIEW
      • 14.11.1.2. key strategies

*Details on Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis might not be captured in case of unlisted companies.

15. APPENDIX

  • 15.1. INDUSTRY EXPERTS
  • 15.2. DISCUSSION GUIDE
  • 15.3. KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.4. INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE
  • 15.5. AVAILABLE CUSTOMIZATIONS
  • 15.6. RELATED REPORTS
  • 15.7. AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: DIGITAL MARKETING SOFTWARE MARKET SIZE AND GROWTH RATE, 2015-2022 (USD MILLION, Y-O-Y %)
  • TABLE 2: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 3: SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 4: SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 5: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
  • TABLE 6: CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 7: EMAIL MARKETING SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 8: SOCIAL MEDIA ADVERTISING: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 9: SEARCH MARKETING SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 10: WEB CONTENT MANAGEMENT SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 11: MARKETING AUTOMATION SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 12: CAMPAIGN MANAGEMENT: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 13: VIDEO ADVERTISING: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 14: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 15: PROFESSIONAL SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
  • TABLE 16: PROFESSIONAL SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 17: SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 18: SYSTEM INTEGRATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 19: TESTING AND OPTIMIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 20: TRAINING AND EDUCATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 21: MANAGED SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 22: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
  • TABLE 23: ON-PREMISES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 24: CLOUD: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 25: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 26: LARGE ENTERPRISES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 27: SMALL AND MEDIUM-SIZED ENTERPRISES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 28: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 29: BANKING, FINANCIAL SERVICES, AND INSURANCE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 30: TRANSPORTATION AND LOGISTICS: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 31: CONSUMER GOODS AND RETAIL: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 32: EDUCATION: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 33: HEALTHCARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 34: MANUFACTURING: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 35: MEDIA AND ENTERTAINMENT: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 36: TELECOM AND IT: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 37: TRAVEL AND HOSPITALITY: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 38: OTHERS: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 39: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • TABLE 40: NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 41: NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
  • TABLE 42: NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 43: NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 44: NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
  • TABLE 45: NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 46: NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 47: EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 48: EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
  • TABLE 49: EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 50: EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 51: EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
  • TABLE 52: EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 53: EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 54: ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 55: ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
  • TABLE 56: ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 57: ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 58: ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
  • TABLE 59: ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 60: ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 61: MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 62: MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
  • TABLE 63: MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 64: MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 65: MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
  • TABLE 66: MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 67: MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 68: LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
  • TABLE 69: LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
  • TABLE 70: LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
  • TABLE 71: LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
  • TABLE 72: LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
  • TABLE 73: LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
  • TABLE 74: LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • TABLE 75: MARKET RANKING FOR THE DIGITAL MARKETING SOFTWARE MARKET, 2017
  • TABLE 76: NEW PRODUCT/SERVICE LAUNCHES, 2017
  • TABLE 77: BUSINESS EXPANSIONS, 2017
  • TABLE 78: ACQUISITIONS, 2017
  • TABLE 79: AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2017

LIST OF FIGURES

  • FIGURE 1: DIGITAL MARKETING SOFTWARE MARKET: MARKET SEGMENTATION
  • FIGURE 2: DIGITAL MARKETING SOFTWARE MARKET: RESEARCH DESIGN
  • FIGURE 3: DATA TRIANGULATION
  • FIGURE 4: MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  • FIGURE 5: MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
  • FIGURE 6: DIGITAL MARKETING SOFTWARE MARKET: ASSUMPTIONS
  • FIGURE 7: DIGITAL MARKETING SOFTWARE MARKET, TOP 3 SEGMENTS DURING THE FORECAST PERIOD
  • FIGURE 8: DIGITAL MARKETING SOFTWARE MARKET SHARE, BY REGION
  • FIGURE 9: GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT
  • FIGURE 10: THE DIGITAL MARKETING SOFTWARE MARKET IS EXPECTED TO DOUBLE ITSELF DURING THE FORECAST PERIOD
  • FIGURE 11: CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 12: LARGE ENTERPRISES SEGMENT IS EXPECTED TO HAVE A LARGER MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 13: CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE, AND NORTH AMERICA ARE ESTIMATED TO HAVE THE LARGEST MARKET SHARES IN 2017
  • FIGURE 14: MEDIA AND ENTERTAINMENT VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 15: DIGITAL MARKETING SOFTWARE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  • FIGURE 16: SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 17: SOCIAL MEDIA ADVERTISING SOFTWARE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 18: MANAGED SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 19: CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 20: SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
  • FIGURE 21: CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 22: ASIA PACIFIC IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 23: ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 24: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 25: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 26: KEY DEVELOPMENTS BY LEADING PLAYERS IN THE DIGITAL MARKETING SOFTWARE MARKET FOR 2014-2017
  • FIGURE 27: ADOBE SYSTEMS: COMPANY SNAPSHOT
  • FIGURE 28: ADOBE SYSTEMS: SWOT ANALYSIS
  • FIGURE 29: ORACLE: COMPANY SNAPSHOT
  • FIGURE 30: ORACLE: SWOT ANALYSIS
  • FIGURE 31: SAP: COMPANY SNAPSHOT
  • FIGURE 32: SAP: SWOT ANALYSIS
  • FIGURE 33: SALESFORCE: COMPANY SNAPSHOT
  • FIGURE 34: SALESFORCE: SWOT ANALYSIS
  • FIGURE 35: IBM: COMPANY SNAPSHOT
  • FIGURE 36: IBM: SWOT ANALYSIS
  • FIGURE 38: HUBSPOT: COMPANY SNAPSHOT
  • FIGURE 39: SAS INSTITUTE: COMPANY SNAPSHOT
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